The furor about destroying the excess inventory of luxury goods seems ridiculous. Have we lost all common sense in the rush to endorse socially sensitive trends? No business wants to have excess inventory, but the business should have every right to eliminate it, to protect the exclusivity of the brand, in a way that is cost effective and efficient.
BTW, did Burberry say what they plan to do now that they won't burn it?
Not sure those commenting on this move are giving proper credit to the overall changes in the retail market resulting from the broad distribution and pricing transparency evolving from Amazon and other e-commerce channels.
This move should not be viewed as simply a response to other off-price retailers, who changed some time ago from simply being an outlet for branded merchandise that is out of season and/or from overstocks.
Private label merchandise gives a retailer (or a brand) pricing and distribution control that provides protection from undisciplined channels and sources. Private-label merchandise might even be offered to some distribution outlets on a limited and controlled basis to help build awareness and appeal.
It is interesting to see how often business execs, especially Millennials, "invent" something "new" because they have little knowledge of business history. A cereal only store was opened (and failed) several years ago in NYC.