Rick Moss

President, Co-founder, RetailWire

Along with partners Al McClain and Santi Briglia, Rick Moss is responsible for conceiving and building Principally, he spearheads the functional design and content of the site, along with other administrative and creative duties.

  • Rick’s career in retail trade communications stretches back to 1981 with the start-up of Retail Insights, a ground-breaking video trade magazine. He headed the production and design team for that series of programs until 1993, when, along with partner Santi Briglia, he formed Further Media, a communications design company.
  • With Further Media, Moss and Briglia produced a diversity of b2b communications for the likes of IBM, CMP/InformationWeek, Dean Foods, Ralston Purina and GE. Although primarily concentrated on web design and management, Further Media also designed for video, print and interactive disk.
  • In 1998, out of a partnership between Further Media and Al McClain’s Media Connection, came — the retail industry’s most innovative online community. Rick served as President, overseeing content and strategic partnerships.

Rick is also a contributor to blogs and news publications, typically writing on the impact of future technologies. His opinion pieces have appeared in USA Today and He is the author of two novels: the speculative fiction thriller, Ebocloud, and Tellers, about a tragedy that befalls a Hudson Valley farming collective. He serves on the Human Trajectories Board, Media & Arts Board and the Robotics/AI Board of the Lifeboat Foundation, an organization dedicated to encouraging scientific advancements while helping humanity survive existential risks associated with the misuse of increasingly powerful technologies.

Rick resides in Brooklyn, New York with his wife Catherine of 30 plus years. They have two grown daughters, Alison and Genna, both involved in the creative arts.

  • Posted on: 07/12/2019

    Are cloud kitchens the next evolution of food delivery?

    The virtual restaurant idea seems to be in sync with the way foodie entrepreneurs are building their businesses these days in urban centers. Many use food trucks and booths at "smorgasbords", food festivals, etc. to launch their brands. They may graduate to opening concessions in one of the emerging food halls where much of the support is provided and foot traffic is guaranteed. Young businesses then face the huge step of opening a sit-down or counter restaurant space. Many fail at this stage. But a "cloud kitchen" offers another modest interim step in building the brand. One can imagine that many brands will be able to prosper while forgoing traditional restaurant spaces all together.
  • Posted on: 06/21/2019

    Strong women execs: be ‘authentic’, just don’t be yourself

    One survey respondent reported being coached to “be more vulnerable.” -- Do you think being more vulnerable is expected of c-level female execs? Or is what that one respondent reported not representative?
  • Posted on: 06/03/2019

    Will the price of avocados make Americans say enough to Trump’s tariffs?

    In addition to the points made by others about the possible repercussions on the economy, the main objection here is the way Trump is tying two complex issues together in a less-than-rational way. You may believe immigration across the Mexican border is a national crisis, but many (probably most) American consumers would disagree, and it's unlikely they or the retailers that serve them feel they should suffer the brunt of the costs to finance Trump's campaign to secure the border. Trump said he'd get Mexico to pay for the wall. Maybe he should go back to that tactic and not ask American consumers, workers and business to pay.
  • Posted on: 05/24/2019

    Do the benefits of using facial recognition in retail outweigh the risks?

    Although most of us agree that marketers and retailers are taking responsible steps, there's no doubt facial recognition can be abused. Just have a look at how the Chinese government is monitoring the activities of their citizens. The time is now to build safeguards into facial recognition systems. An analogy would be the nuclear power industry. While mostly safe, we now know how great a potential for disaster is inherent in the technology. Scientists from the onset worked to build in safety features and the government mandated certain assurances. It's important to get out in front of the potential problems because a leak of facial recognition data (to sinister parties) could be devastating. Technology like this can do great good, but we need to be smart about it.
  • Posted on: 03/27/2019

    Wait … did Whole Foods just open a bodega on Manhattan’s Westside?

    It's not a bodega unless you can buy a $5 umbrella when there's a sudden rain shower.
  • Posted on: 03/19/2019

    Can Walmart lead the fight to eliminate plastic waste?

    I certainly join in the applause for these worthy efforts, however the fly in the ointment is that cities and towns are retreating from their recycling initiatives because they claim they are economically unsustainable (the underside of the sustainability movement, one could say). A recent NY Times report attributes much of the problem to China's turnaround in accepting bulk material for recycling: "Prompting this nationwide reckoning is China, which until January 2018 had been a big buyer of recyclable material collected in the United States. That stopped when Chinese officials determined that too much trash was mixed in with recyclable materials like cardboard and certain plastics." Perhaps business leaders like Walmart should invite a delegation of recycling chiefs from around the country to discuss the problems they face and see if they can address them at the packaging level.
  • Posted on: 02/15/2019

    Will Amazon’s decision to bail cause a New York backlash?

    Some of the loudest voices in opposition were anti-gentrification groups. Queens is one of the last areas of NYC where middle income and working class people can find (barely) affordable housing. Long Island City has welcomed an influx of corporate offices and workplaces in recent years, and the groups note that the influx of money fails to trickle down to the locals. More so, families who have lived there for generations have had to move out. Rents, for both housing and small retailers, were already surging again in anticipation of the Amazon folks moving in. Deals of this kind can certainly be beneficial to businesses (and to the politicians they finance), but the jury is still out on whether the transformation it would have brought to LIC is what the community really needs.
  • Posted on: 02/07/2019

    Will AR change how people buy products from eyeglasses to wedding rings?

    I downloaded Warby Parker's mobile app and gave it a go. See the results here... They clearly took pains to perfect the process before rolling it out – very impressive. As you browse frames, you simply click on a product and then swipe down to activate your phone camera and see the glasses on your face. Practically idiot proof. Only issue: I had to of course remove my reading glasses to do the try-on, and without them, I couldn't see very clearly. Bit of a Catch-22.
  • Posted on: 01/22/2019

    Did Gillette’s rant against toxic masculinity go too far?

    We're not that far apart on this, Rich, but I think the danger in your thinking is that such broad assumptions give men the excuse to behave badly — that since we're "wired differently" we somehow have a right to, say, speak over a woman in a meeting because we are instinctively more aggressive and therefore make better leaders. (I know you don't mean that, but other men I'm sure feel that way.) I think it's a bad practice for you or anyone to assume they "know it when they see it" because the "it" (masculinity) has been defined only through stereotypes, many of which are not constructive to moving forward on this issue. And so I would suggest the best way to broaden our views is to reject the notion of "traditional masculinity" and instead just focus on being good people.
  • Posted on: 01/21/2019

    Did Gillette’s rant against toxic masculinity go too far?

    You make some good points, Rich, but I think your argument would be stronger if we understood your definition of "masculinity." When you say, today's culture needs "more masculinity by men," what kind of behavior is that, exactly? The point Gillette is trying to make (not all that successfully, IMO), is that we need a new definition of masculinity. Is compassion a core ingredient of masculinity? How important is "toughness"? Are gay men any less "masculine" than hetero men? If so, why? Is masculinity a desirable quality for women? If not, why not? Do we need masculinity at all in our culture? If so, what purpose does it serve? I'm being rhetorical. These are questions that go to the very heart of our male-dominated culture. Answering them satisfactorily might teach us a lot about ourselves. But they certainly will not be answered quickly, and for sure not by Gillette. And maybe that's the point. This is a hugely complicated issue. Maybe they should stick to selling razors.
  • Posted on: 01/21/2019

    Did Gillette’s rant against toxic masculinity go too far?

    I agree, Steve. We talked the other day about the need for authenticity when brands take political or social stands. Why does making razors for men make Gillette an expert on masculinity? Because they've used the misogynistically-tinged "The best a man can get" slogan for so long? The connection is off. I don't need some global conglomerate consumer products brand telling me how to be a better man any more than I need Anheuser-Busch telling me how to be a better patriot. "Me Too" is a critical issue for our society and we should look to authentic voices to educate ourselves and our children, not consumer brands. Sorry.
  • Posted on: 01/17/2019

    NRF: Is the time right for retailers and brands to take political stands?

    I agree, Ryan, about the need for authenticity. While I admire what Gillette is trying to do with its masculinity ad, I don't see why being a razor manufacturer authorizes them to be experts on gender, bullying and "me too" issues. Same goes with [brand name here] Super Bowl beer commercials that insist on slow-motion American flag waving and somehow trying to equate beer consumption with patriotism. I find the suggestion of a connection insulting. On the other hand, REI has a stake in fighting the demise of our National Parks, and I expect they know a lot about the battle and the players involved. That, to me, is an authentic stance.
  • Posted on: 01/04/2019

    Can David’s Bridal appeal to ‘every type of bride’ with its new campaign?

    Some interesting stats in a new study from Brides magazine, showing the blossoming of the wedding industry and related retail opportunities: "The average cost of a wedding is $44,105, an all-time high, and couples invested in expanding the celebration more than ever. Also in 2018, 9 percent of couples took a wedding-moon (pre-wedding trip) together; 31 percent of couples had multiday-event wedding weekends (up from 20 percent in 2017); 39 percent of couples had a post-reception after-party (up from 20 percent in 2017); and 14 percent of brides wore a second look for their after-party (up from 7 percent in 2017)."
  • Posted on: 12/21/2018

    Should the Marlboro Man be vaping?

    All true, Evan, but kind of sad, don't you think, when companies toss away their core principles when because is on the table? Imagine if REI sold out to an oil company with a goal of using the retailer's brand cred to support efforts to buy up public wilderness land for development? Would REI just say, "Well, hey, after all, money is money"?
  • Posted on: 12/12/2018

    Where will Amazon go with its cashier-free concept?

    Many urban commuters would have a similar need, Bob, and exhibit equal comfort with the technology. Any location near mass transit stops and within stations and hubs would be welcome. (Nothing more nerve-racking than waiting for your change from the bodega guy as your train is pulling up.)

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