Rick Moss

President, Co-founder, RetailWire

Along with partners Al McClain and Santi Briglia, Rick Moss is responsible for conceiving and building Principally, he spearheads the functional design and content of the site, along with other administrative and creative duties.

  • Rick’s career in retail trade communications stretches back to 1981 with the start-up of Retail Insights, a ground-breaking video trade magazine. He headed the production and design team for that series of programs until 1993, when, along with partner Santi Briglia, he formed Further Media, a communications design company.
  • With Further Media, Moss and Briglia produced a diversity of b2b communications for the likes of IBM, CMP/InformationWeek, Dean Foods, Ralston Purina and GE. Although primarily concentrated on web design and management, Further Media also designed for video, print and interactive disk.
  • In 1998, out of a partnership between Further Media and Al McClain’s Media Connection, came — the retail industry’s most innovative online community. Rick served as President, overseeing content and strategic partnerships.

Rick is also a contributor to blogs and news publications, typically writing on the impact of future technologies. His opinion pieces have appeared in USA Today and He is the author of two novels: the speculative fiction thriller, Ebocloud, and Tellers, about a tragedy that befalls a Hudson Valley farming collective. He serves on the Human Trajectories Board, Media & Arts Board and the Robotics/AI Board of the Lifeboat Foundation, an organization dedicated to encouraging scientific advancements while helping humanity survive existential risks associated with the misuse of increasingly powerful technologies.

Rick resides in Brooklyn, New York with his wife Catherine of 30 plus years. They have two grown daughters, Alison and Genna, both involved in the creative arts.

  • Posted on: 07/03/2018

    Amazon announces Prime Day-and-a-half

    It appears that eBay is taking your advice, Kiri. They announced today that they are going head to head with Amazon the same week. Their press release tells consumers to, "Skip monthly fees and access hot deals on new, in-demand items with free shipping and no membership required, ever."
  • Posted on: 05/21/2018

    Sexism is still alive and well

    I understand your point, Gareth. Certainly, I can sympathize with being in that situation when someone takes advantage of his position of power to behave in a disgraceful manner. But I don't believe it equates to what a woman would feel if present under the same circumstances. Men often experience a range of emotions -- distaste, embarrassment, etc. I can imagine women experience that plus a whole lot worse.
  • Posted on: 05/21/2018

    Sexism is still alive and well

    I agree, Meaghan, that many men think that inviting women into their boys club demonstrates inclusiveness, when in most cases it gives them excuses to carry on bad behavior. I think it's important to take the recommendation of having conversations literally. I expect that many companies have conducted staff meetings to reconfirm company policies, but sitting in an auditorium watching a Powerpoint presentation won't have nearly the effectiveness of facilitating small group conversations so that men and women talk to one another about what's happening and what needs to happen.
  • Posted on: 05/07/2018

    Trader Joe’s and Barneys launch podcasts

    Anne, I too think TJ's and Barneys will benefit from telling their stories. While visuals would be nice, I think video serves a different function. Podcasts are for those times of the day when you can (or at least should) only listen: walking or driving to work, cooking, etc. And when done well, they can be more involving than watching TV because they stimulate your imagination. Sometimes getting people to create their own pictures can compel them to concentrate more, which may account for the greater retention rates cited in article.
  • Posted on: 04/24/2018

    Will Prime members give Amazon the key to their cars?

    I don't think we're all being fair. Sure, consumers are facing risks with such a service, but Amazon is taking its fair share of risks as well. Consider what delivery folks may encounter in the trunks of those cars: rattlesnakes, kidnapping victims, that gym bag you forgot to launder last fall — last week's Amazon delivery of broccoli and limburger. Convenience — it comes with a cost, people.
  • Posted on: 04/10/2018

    Retailers must unite to bring dying downtowns back to life

    While inventive and engaging activities by local merchants help a great deal to keep commercial districts vibrant, I have to agree, Ryan, that the landlords are the culprit in many big cities. We've seen so many terrific, well-loved stores and cafes forced out due to rent hikes from landlords that apparently smell money that's not really there. Many storefronts sit vacant for years while the landlords hold out for high rent. Maybe a real estate expert can explain the reasoning — makes no sense to me.
  • Posted on: 04/05/2018

    Will Amazon or Walmart win the clash of the retail titans?

    I believe the ultimate outcome will depend on what Jeff Bezos and his successors (because, yes, he will not run the company forever) choose to focus on. In order to fulfill its mission, Amazon has explored a wide range of bleeding edge technologies and logistics processes. The trick will be to avoid getting sidetracked and stifling the impulse to match Google in its quest to be everything to everyone, at all times, forever. If Amazon gets distracted from building out a physical retail infrastructure to support the omnichannel promises it's making, Walmart will triumph. Amazon will never become the physical store retailer Walmart is without directing all its efforts that way.
  • Posted on: 03/09/2018

    Music stores play the blues as consumers play on(line)

    That's an important point, Ben. My local Guitar Center has a separate little room for the high end acoustics, complete with stools, so you can close the door and play the guitars without fear of intimidation. I've yet to have an associate pester me while in there. Then again, when it came time to buy the model I decided on, I went to a classic old independent store with wizened old players who offered invaluable advice.
  • Posted on: 03/02/2018

    At this café, dogs and humans have their day

    I was about to weigh in with similar sentiments, Doug. Here in Brooklyn, between dogs and baby strollers, it's hard to navigate to your cafe table. (I know — #firstworldproblems) I would love to see dog owners syphoned off to a place of their own — no offense.
  • Posted on: 02/09/2018

    L.L.Bean wants to know what you’re doing in its duck boots

    No doubt they'll detect a lot of asphalt and concrete hitting boot soles, Ben. Work boot styles are very hot with urban Millennials. I would guess L.L.Bean wants to understand that better because they must be losing out to Redwing, Timberland, Wolverine, Thorogood, Caterpillar and the like.
  • Posted on: 02/02/2018

    Whole Foods planning more 365 stores

    I just visited the new Brooklyn location (one subway stop from my desk). It's positioned a block away from Atlantic Terminal, a major transit hub served by multiple subway lines and the Long Island Railroad. While technically in the Fort Green neighborhood of Brooklyn, it's at a crossroads of that highly-gentrified brownstone area and Brooklyn's booming downtown, drawing both the artsy hipster crowd and long-time locals. The store is set at the base of a new mixed use apartment building, on the opposite side of the block as the new Apple Store and adjacent to BAM (the Brooklyn Academy of Music — a big cultural center). The ground floor level is small. You're greeted in the foyer by an Amazon Locker, the only obvious sign of the e-tailer's involvement. The rest of the floor holds a collection of foodie vendors, eating tables and the "POURit Authority" station (cute) where customers can get beer, cider and wine on tap. The surprisingly spacious lower level is served by a set of escalators. To the left as you enter is a produce section, perhaps a third the size of a mainline Whole Foods store, but with most important items represented. To the right is the checkout area, which occupies about the same amount of space as produce. The rest of the main selling floor uses a circular layout, leading customers past hot take-out tables (heavily in use at 1:30 pm on a Friday), frozen, dry grocery, bulk foods, beverages, meat and fish. In most packaged food and GM categories, it appears that one-third to two-thirds are 365 products, the rest a select mix of mostly natural foods suppliers, recognizable to regular Whole Foods customers. Price is emphasized a good deal more than in regular Whole Foods stores, with space devoted to free-standing display fixtures and end caps. One display advertised "Flash Finds" — the current offering being discounted granola and coffee items. Another surprise was a display of Cheerios on sale at $2.99 per box. (I can't remember seeing General Mills products in Whole Foods before.) The store was quite busy, two days after its grand opening. All 20 some odd checkouts were manned and ringing. Although about 15 customers were present in the automated checkout queue, the wait was minimal. I'll leave it to experts to do a proper price comparison, but I personally liked the fact that, although the mix is edited, all the categories were represented well enough to make a full-shop trip possible. I snatched up a shopping bag full of groceries on my tour, including a 36-count box of tall kitchen bags, a 2 lb. frozen bag of blueberries, a bunch of broccoli rabe, a bag full of sweet potatoes, a large plain yogurt, a bag of chips, and about a pound of fresh ground almond butter. My total was about $42 (somewhat shy of a whole paycheck).
  • Posted on: 01/10/2018

    Should American Apparel bring its sexy image marketing back?

    "they don’t have to look their age" — wow. There may be a legal difference, but in my view not an ethical difference between using an under-18 model and one who looks underage. In either case, the brand is sexualizing youth in pursuit of profits. I personally am nonplussed by the notion that AA's leadership approved this brand position "from an empowered female perspective," but I'm neither female nor particularly empowered so I'll have to defer to others on that.
  • Posted on: 09/29/2017

    Personalization works. Why don’t more marketers use it?

    I think we should find a better term than "personalization" which to most marketers renders an image of the customer's (often misspelled) name in the subject line. The emails that are most likely to be opened are those that have a customer-specific purpose beyond just name acknowledgement, like letting them know their package will be a day late due to weather complications or that the vitamins they buy every two months are a lot cheaper at a higher quantity. "Customer-purposeful" — it doesn't exactly roll of the tongue, though. Suggestions welcome.
  • Posted on: 04/28/2017

    Will Amazon’s Echo Look be a clothes selling machine?

    My wife: "Does this look OK?" Me: "Um, sure. Yes. You look nice." Wife: "You don't like it. Why don't you like it." Me: "I thought I said I liked it. It's really nice. Wear it." Wife: "I'll put on something else." Alexa, if you can replace me in this role, you're hired.
  • Posted on: 04/27/2017

    Is Trump’s tax plan right for retailers and their customers?

    No doubt.

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