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Rick White

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  • Posted on: 12/30/2018

    Has retail figured out last-minute holiday fulfillment?

    Adding one more pain point: reverse logistics. Online purchases have return rates as much as triple that of in store purchases - accuracy, timeliness of delivery are factors, but consumer behavior factors significantly. Impulse buying, less emotional connectedness to the purchase, and expectations of returning items for any reason with no penalty all drive a reverse logistics nightmare. As stated in the comments, “there is still no such thing as a free lunch.” These are the trends ... perhaps the new normal, therefore retailers and vendors need to sort out the economics of this elevated service level.
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