PROFILE

Richard J. George, Ph.D.

Professor of Food Marketing, Haub School of Business, Saint Joseph's University

Dr. Richard J. George is Professor Emeritus of Food Marketing at the Haub School of Business, St. Joseph’s University, where he earned his undergraduate degree in economics. He holds an MBA from Harvard University, and a Ph.D. from Temple University. He has authored or co-authored eleven books including Winning Customer Rules and Winning Marketing Strategy: The Rules.  He has also been recognized with several awards for teaching and research excellence, including the prestigious Lindback and Tengelmann Awards.   As an entrepreneur he has learned the need to “walk the walk” and not simply “talk the talk.” He was one of nineteen professors nationwide named as their favorite undergrad business professor and profiled by Business Week in a feature titled “Class Acts.”  In 2014 he was voted by students as the “Top Prof” in the Haub School of Business.  He has lived and taught in England at the University of London and in Ireland at the University College Cork.

As an expert on food marketing strategy, brand strategy, business ethics, marketing strategy, customer delight, marketing trends, and servant leadership, he has been quoted by major news organizations and industry publications worldwide. He has spoken on these topics in the Americas, Eastern and Western Europe, and the Pacific Rim.  Articles on these topics have appeared in the European Journal of Marketing, Journal of Consumer Marketing, Journal of Food Products Marketing, Journal of Marketing Management, Adweek, Grocery Headquarters, Marketing News, the International Review of Retail Distribution and Consumer Research, the Journal of Negro Education, and the Journal of Business Ethics.

Dr. George has spent his entire professional career in the development of people.  Over the course of his career, with his speeches in the U.S. and internationally, he has reached tens of thousands of students and food marketing industry leaders.  He is the previous holder of the Gerald E. Peck Fellowship, working on a project for the International Foodservice Distributors Association (IFDA).  The objective of the IFDA research project was to enhance collaboration between foodservice manufacturers and distributors.  Previously, he held the fellowship sponsored by FMI during which he produced three published research reports focusing on the future of food wholesaling.

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  • Posted on: 07/29/2021

    Store associates shouldn’t have to be the mask or vaccine police

    Absolutely. This is a no brainer. Plus, require vaccinations of all store associates. The Delta variant and other yet unknown variants are serious stuff!
  • Posted on: 07/27/2021

    Will the Delta variant keep shoppers and unvaccinated workers at home?

    Obviously, the Delta variant is causing concerns across America. Depending on its continued severity and the possibility of returning to masks for all when indoors, this will slow the return of customers to brick and mortar stores, to the benefit of Amazon and the ilk. I do see the need for employers to restrict access to the work space of unvaccinated associates whether in a store or in an office.
  • Posted on: 07/23/2021

    Will an enhanced rewards program turn Gap’s customers into ‘lifelong loyalists’?

    It makes sense to integrate programs for customer convenience. Plus, the reward options represent another good tactical move. All of these changes should contribute to continuity of purchase. However I always protest the concept of brand or store loyalty. Loyalty to family, country, church and Alma Mater makes sense. Consumers owe no loyalty to brands and stores. Instead, these entities must be loyal to their customers. How? Simple -- deliver on their promises!
  • Posted on: 07/22/2021

    Should retailers reconsider bringing their HQ staff back to work?

    My contacts in the CPG space have shared several perspectives on returning to the office: Company A - corporate headquarters pilot plan for a limited group of people testing negative back to office for 2-3 days per week. Only those fully vaccinated could be considered to take part. Company B - Required to wear a mask outside of your office/cube if you have not been vaccinated. If you have, no mask required. Flex day on Friday’s where you can work from home if needed. Company C - After Labor Day, offices will be return to office a minimum 3 days/week. Employees will be A or B which designates which days of those weeks they are in person. Company D - Aiming for 9/7 return then for the remainder on a flexible basis worked out with the colleagues and managers. Believe people will be in 2-3 days a week. We also require masks if not vaccinated in common areas. We expect the office to be pretty empty on Fridays.
  • Posted on: 07/20/2021

    Is it time for retailers to reinstate pandemic protocols?

    Although no one wants to return to the pandemic safety protocols, this variant is for real. We need to protect associates and customers and everyone needs to protect the unvaccinated children, who more than likely can point to an unvaccinated adult as the source, should children become infected. It's time for all parties to draw a line in the sand and end this dreaded situation.
  • Posted on: 07/14/2021

    7-Eleven expands mobile checkout to thousands of U.S. stores

    Like the cat who tasted fresh tuna, canned tuna is no longer the desirable option. The same for snail-paced checkout. 7-Eleven appears to be ahead of most traditional bricks & mortar retailers. Of course, Amazon pioneered this convenience app in its Amazon Go stores.
  • Posted on: 07/13/2021

    Will ‘Scan & Ship’ give Sam’s a leg up on club competition?

    Scan & Ship allows customers to easily add non-planned goods to their shopping cart without having to be concerned with transporting to their home or business. This technology gives customers permission to impulse shop big ticket items, something that most retailers do not offer today. A win-win for everyone!
  • Posted on: 07/09/2021

    Retailers still have a COVID-19 problem

    This will place these retailers into another “no win” situation. Tough for them to constantly play the role of the mask police. Requiring associates to wear masks may be a friendly reminder to unvaccinated shoppers. However, staff would still be at the mercy of the unvaccinated shoppers. Need for local mandates to be employed as necessary.
  • Posted on: 07/08/2021

    Could Dollar General become a go-to healthcare resource in rural America?

    Dollar General and the other extreme value retailers were once perceived by Walmart and the ilk as "ankle biters." Now they are legitimate retailers, who recognize that some people need to save money, but everyone likes to save money. The key question for Dollar General is, what problems does the DG target market give it permission to solve? Or in other words, what products and/or services fit under DG's umbrella? Healthcare appears to be a natural. What’s next?
  • Posted on: 07/02/2021

    Will online reviews keep their Teflon reputation?

    Research supports the widespread use of online reviews. Often their use is to support predispositions to purchase a particular product. Isolated fake reviews, positive or negative barely move the overall rating. No doubt fake reviews will continue. The issue is not the use of fake reviews as much as the negative implications associated with consumer purchasing decisions (positive or negative) generated by fake reviews. The online review process needs improved vetting or consumer skepticism will increase and ultimately the value of reviews will decrease.
  • Posted on: 07/01/2021

    Is the food delivery bubble ready to burst?

    No doubt the pandemic created some Fool's Gold in terms of the grocery and restaurant delivery market. Many of these new startups balanced supply and demand via their pricing paradigm. However the overall delivery market will see contraction as consumers reject the price of home delivery and venture out to their favorite restaurants. The native developers should have enough traction to survive such changes. However the recent startups do not appear to have the same foundation and market penetration to necessarily make it through.
  • Posted on: 06/30/2021

    Is fast food going too slow in reopening for dine-in business?

    QSRs fared relatively well during Covid. Fast food chains have had a history of drive in business and their product formulations emulated dining in better than more traditional restaurants. However, make no mistake -- the loss of dining in had an adverse impact. Not sure if anyone is ready for the Delta variant. However, fast food chains have been affected by the same labor shortages that have plagued other restaurants as they reopen their dining rooms.
  • Posted on: 06/28/2021

    Can AI solve e-grocery’s erratic out-of-stock substitutions?

    Substitutions represent one of the largest compromises retailers ask customers to make. Brand, size, price, etc. all contribute to the customer’s decision-making process. To the extent this can be modeled, the need to do something they don’t want to do or compromise is lessened. Any method or process to handle out-of-stocks needs to be clearly and proactively communicated by retailers.
  • Posted on: 06/25/2021

    What makes a great post-purchase experience?

    Post-purchase experience is critical, particularly with high price or high involvement products or services. Such purchases generate cognitive dissonance, resulting in consumers seeking cues to validate their purchases. Think about the time consumers spend reviewing car and appliance ads and websites after such purchases. In addition to any product purchase, while first impressions are important, the last impression lingers longest.
  • Posted on: 06/25/2021

    Are refillable containers the next big CPG thing?

    Obviously sustainability is a driving consumer need. However this need must be balanced with the lasting impact of COVID-19. Buffets on cruise ships and restaurants are slow to return and probably will not be totally self-serve as in the past. The same will apply with refillable options. The key is to insure consumer safety when engaged in refilling.

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