Peter Charness

SVP Americas, TXT Retail, an Aptos Company

Peter Charness is a software/retail executive with significant experience (domestic and international) in innovating solutions for the retail and CPG industries.

As a CEO, Chief Marketing Officer and Chief Product Officer, Peter excels at revenue generation through areas such as, product management, product marketing and development, positioning, lead generation, Marcom and business/sales development. He is also experienced in mergers and acquisitions and partnerships

As a VP of Logisitics and Technology (CIO) Successful history of providing the right leadership and experience for inventory management and optimization for the Retail supply chain.

Specialties include:

Industry leading experience and capabilities in all manners of solutions for retailers and CPG Companies.

Particular emphasis on inventory optimization, retail ERP, merchandise planning and inventory management, POS and store operations, CRM and category management.

Significant depth in business intelligence, product management, product marketing, industry marketing, and inventory management.

  • Posted on: 09/18/2018

    Will competition force all grocers to offer free store pickup?

    The shopper wants this kind of service, and of course doesn't want to pay extra. But free is rarely free, the question is are the costs to the consumer going to be transparent? My bet is that these expenses will eventually come out of margin, just like the free use of a credit card (with all of its hidden processing fees and points costs), "free delivery" and anything else the retailer has to pay for that the consumer doesn't see as a direct cost. Eventually those consumers that aren't using this "free" service will end up paying for it in higher product costs.
  • Posted on: 09/17/2018

    Walmart expands test of giant automated grocery kiosk

    Complimentary. Customers want choice, and a given consumer may make a different produce collection decision depending on their daily circumstance. If this is a "convenience" purchase, for instance, picking up some milk on your way home, the $30 minimum will incentivize additional purchases which is good for the grocer and should be concerning for c-stores.
  • Posted on: 09/17/2018

    What will a ‘new standard for green retail’ mean for Starbucks’ results?

    In a world of multiple choices for most products and experiences, "doing the right thing" is a great differentiation, especially for Gen-Nexts. I hope more companies take this approach and just do it because it's the right thing to do.
  • Posted on: 09/13/2018

    What will it take for consumers to take out their mobile wallets?

    As with most changes, there has to be a reason and benefit to give up old habits. The Starbucks app is faster and has loyalty points. Amazon has one-click, it's quicker, easier AND has electronic receipts for warranty and return. Grocery store coupons are floating around somewhere but to my (maybe limited) experience are still mostly on paper. When this combination of factors happens for mobile wallet then the critical mass of benefit for a mobile wallet would be there, given that security is clearly covered.
  • Posted on: 09/10/2018

    Grab and go and yadda-yadda

    Two interesting articles today: Burberry disposing of excess, and grab and go that came and went. The idea that for any product or promotion you can stay in-stock until the very last minute and then magically get the inventory position to zero, without some kind of clearance or disposal, defies math. To be controversial, there's nothing wrong with selling everything that you planned and bought at full price, and bringing in something new to replace it. If a retailer can retrain their customers to shop early and often they have an (alternative) path to success.
  • Posted on: 09/05/2018

    Nike campaign tests ‘all publicity is good publicity’ adage

    Well it is a bold move. In today's rather crazy polarized environment it's really hard to predict the outcome. Maybe it's a numbers game. If the minority who don't support this view stop shopping, and the greater number of customers who do support the view increase, chances are sales will increase. I suspect it has more to do with the next shoe that comes out and the athlete who wears it than this ad. Memory is pretty short term today.
  • Posted on: 09/04/2018

    Walmart’s two-day shipping pledge comes with a caveat

    The economic reality of online has finally landed, although perhaps with the wrong wording. Perhaps when the logistics of ship-from-store (and refill-store-from-fulfillment center) get economically sorted out, there will be less need for this kind of workaround. And for those who don't live close enough to a Walmart store and are too expensive to ship to ... reserve it in store and make it a special trip to come pick up. It has to happen sooner or later.
  • Posted on: 08/28/2018

    ‘Jittery’ prices will come back to hurt Amazon

    A lowest price comparison on the internet is just a click away. The old adage of 4 "rights" (Product, Place, Price and Time) have largely been replaced by "good price, convenient and friction-less transaction, and trust." Amazon used to have all 3 of those nailed, but as the internet grew up, there are many retailers who can now hit these "3 new needs." So Amazon has to keep their pricing competitive which means high/low pricing from time to time. Race to the bottom? As Paula points out, the missing "right" is now often Profit ... there is none. Now if only I can get Price, Convenience and Trust into a new adage and trademark that slogan.
  • Posted on: 08/21/2018

    Sears faces Craftsman competition of its own making

    This is now a question of brand positioning. If Craftsman becomes a brand for well-priced, high quality tools (which seems the only real play left in the market), priced below the premier "contractor" brands but built and priced better than the commodity consumer products, then the brand probably has a play. However there are really only four places left with the volume possibility to sell a brand positioned like that; Home Depot, Lowe's, Ace and online. Sears does not make that list.
  • Posted on: 08/14/2018

    ‘Less is more’ when competing with Amazon

    Phil has it -- the vast majority of purchases on Amazon occur when someone has already determined what to buy. One might suggest that shopping is probably happening elsewhere, transacting is what occurs on Amazon (after all, try "shopping" that website. It's not a beautiful experience at all). The safe long-term play is to have a brand and an experience that shoppers want to interact with; one that you can edit, price and control. Amazon is a mall, not a store, unless you're buying an Amazon brand in which case they are also a supplier to that mall. The only way to control where that transacting takes place is to be the brand owner.
  • Posted on: 08/13/2018

    J.C. Penney goes after Babies ‘R’ Us customers with new shops

    The shopper for in-store purchasing isn't going away due to online product availability. As long as the price is right on those most easy to compare one-time buy items (strollers) this could be a good approach.
  • Posted on: 08/13/2018

    Hy-Vee opens fitness-focused grocery store concept

    There's going to be a lot of space to re-purpose out there. Good concept. With the right population near the store this should work well.
  • Posted on: 08/10/2018

    Party City to run pilot with Amazon, ‘the world’s largest and most trafficked mall’

    I think this one makes sense. It's doubtful that this category is one that Amazon will want to take over by itself, do directly and later kill off the partnership (and Party City in the process). Overall I think dancing with this elephant is a dangerous move for most other retailers.
  • Posted on: 08/06/2018

    Are outsiders required to tackle disruption?

    Such hires make sense when things are going well, and there's plenty of time to acclimatize a bright individual with good perspective. When the retailer is in trouble, bringing in an outsider can and has been a major mistake.
  • Posted on: 08/03/2018

    Empty malls spelled the end for Brookstone stores

    Maybe "it's the economy, stupid ... " While the headlines and stock market all talk to a glowing outlook, the reality for the vast majority of people (who don't own stocks and have no 401ks) is that they can't afford to make impulse buys of products whose common thread is "a lot of stuff that nobody really needs."

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