PROFILE

Peter Charness

SVP Americas, TXT Retail, an Aptos Company

Peter Charness is a software/retail executive with significant experience (domestic and international) in innovating solutions for the retail and CPG industries.

As a CEO, Chief Marketing Officer and Chief Product Officer, Peter excels at revenue generation through areas such as, product management, product marketing and development, positioning, lead generation, Marcom and business/sales development. He is also experienced in mergers and acquisitions and partnerships

As a VP of Logisitics and Technology (CIO) Successful history of providing the right leadership and experience for inventory management and optimization for the Retail supply chain.

Specialties include:

Industry leading experience and capabilities in all manners of solutions for retailers and CPG Companies.

Particular emphasis on inventory optimization, retail ERP, merchandise planning and inventory management, POS and store operations, CRM and category management.

Significant depth in business intelligence, product management, product marketing, industry marketing, and inventory management.

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  • Posted on: 07/19/2018

    Prime Day success extends beyond Amazon

    It's always an interesting debate as to whether a sale or promotion is creating extra demand that would not have existed, or just taking sales that would have happened anyways and moving them to a different time period. If we had no Black Friday, would all that business still occur, just spread out before Christmas? Given the "impulse" nature of a lot of sales, and the usual "price elasticity" observations, no doubt Prime Day both created additional spending and moved some July/August business earlier. Regarding the actual shopping experience and the user experience (I was in an Amazon website dead zone for most of the first day) outage aside, the UX was frankly terrible which was astonishing to me given Amazon's technological chops. Other than the website being just plain hard to shop from an ergonomic standpoint, I was surprised at how poor the selection was of suggested items. Surely they could have used my browsing history to make better suggestions (since that capability is a pretty standard part of re-targeting) or picked items that were more in line with my purchase history. Amazon is a great website to buy items you already have in mind -- browsing and shopping the sales ... not so much.
  • Posted on: 07/18/2018

    Will Kroger’s new app make customers healthier than those who shop at rivals?

    I really do like the concept but, from a business standpoint, I wonder if it will lead to smaller market baskets although maybe higher margins (those healthy things to eat seem to cost more). Restaurants showing calorie counts must have some experience in terms of the sales trend for those really tasty but really high-calorie content items. Maybe an informed consumer doesn't equate to "good for business" in this case.
  • Posted on: 07/18/2018

    Walmart to take another shot at Netflix and Amazon, too

    I guess given enough time and money there's a slim chance for viability, but the bigger question is, why? Does offering video make a Walmart customer stickier to the brand? With all the choices already on the market it's hard to see how Walmart will get enough share to be worthwhile. Amazon does video in some part to keep customers feeling good about the value of the increasing Prime membership fee. Walmart is running on a "no membership needed" basis. Copying Amazon step for step as part of a digital strategy for Walmart makes little sense to me.
  • Posted on: 07/17/2018

    Walmart and Microsoft team up to slow Amazon’s roll

    There is a positive, self-reinforcing benefits loop that will accrue to both Microsoft and Walmart from this partnership. Presumably some of the partnership advancements will, as Microsoft builds them into its platform, become available to all retailers which will strengthen the health of the retail industry overall. While I don't underestimate Amazon's capacity to innovate, in this case Amazon's "we do it all ourselves" approach vs. this partnership approach will, I think, leave Amazon at a disadvantage. Good news for the rest of retail.
  • Posted on: 07/17/2018

    Direct-to-consumer brands key to Nordstrom’s assortment

    Getting exposure to a broader audience in a brand-consistent fashion is the life blood of any consumer brand. There are enough indicators out there that show that physical presence also drives digital business.It's a win for both, and it's good to see a lot of experimentation going on at this 110-plus-year-old retailer. Not all experiments will work, but standing still is a recipe for failure 100 percent of the time.
  • Posted on: 07/13/2018

    Did Build-A-Bear destroy its brand with a successful promotion?

    I wonder how many of the kids who couldn't get a bear that day will be back later, when the dust settles to get one ... betting a lot and in the end there will be quite a few customers who are reacquainted with the Build-A- Bear experience.
  • Posted on: 07/11/2018

    Kroger shakes up own-brand fashion with one fell swoop

    There's always room for a well-executed apparel brand, and Joe Mimran has certainly got the track record to do it. A huge percentage of apparel is impulse bought. In a heavy traffic area like a grocery store with the right displays and the right product this can work. In some ways you have to look at the grocery store as it could be, not necessarily as it is today. Retail is a changing, and the fight for share of wallet will be won by innovation.
  • Posted on: 07/06/2018

    Urban Outfitters buys into installment payment plan

    Debt, is debt is debt -- add this new "loan" on top of those student loans and let's see who can qualify for a mortgage later on. There are plenty of examples around the world where spreading cheap credit fueled retail sales -- until the music stopped, and the write-offs started. Would you really advise your children to take out a loan to buy fashion? Maybe that's why they are still living at home. That said, from the standpoint of the retailers -- customer convenience and a great service to offer.
  • Posted on: 07/06/2018

    Will America win the trade war?

    The inter-connectivity of trade between nations took years to develop and become a highly-functional supply chain manufacturing system. The decisions to place an auto plant in a specific location based on sending parts back and forth across the Canadian and Mexican borders for example were long-term capital investments based on an assumption of stable trading rules. Turning those rules on their heads virtually overnight will lead to unpredictable cost outcomes but also supply chain disruptions. Of course prices to consumers are going to go up, not just due to tariffs, but likely due to inefficiencies and interruptions that are now going to surface in a global system. These impacts will not just be difficult to model, they will also be difficult to undo later on. The largest impacts will probably be to those least able to afford increases on staples and basics. Good thing they have those tax cuts to balance the differences -- oh wait ...
  • Posted on: 07/05/2018

    Amazon to start new Christmas tradition with its own toy catalog

    Looking for some BrainTrust contributions to this.... Don't recall the percentage, but Amazon gets a good/high percentage of its sales from shoppers who already know the item that they want to purchase. For this crowd, the path to purchase is research and discover the product elsewhere and then buy on a site that's easy to use, and trusted both for price and friction-less transactions with a great return/service guarantee. As a I have no idea what I want, or I got sent a coupon or offer to stimulate my demand and then let me browse the Amazon website to find something, well the shopping experience from that standpoint is not necessarily that fabulous. So perhaps a catalog (and the odd brick and mortar store) really does add to the front part of the equation. The "help me get interested in a product first"... the buy part of the equation is already there.
  • Posted on: 07/02/2018

    Walmart adds 3D virtual shopping tour for online home shopping

    Good move. I think in viewing Walmart innovation it's key to contemplate the Walmart.com that it wants to be, not the legacy Walmart brick-and-mortar.
  • Posted on: 06/29/2018

    Is making burgers now a job for robots?

    Food Odyssey 2030, when you order that burger and fries via Alexa and the automated burger chef says: "We're sorry, you didn't follow our instructions on the GPS despite three reroutes, and your last cholesterol test came back a little bit high. You can't have the cheeseburger and fries today, perhaps a soy burger and a salad?" Compliance is mandatory -- resistance is futile.
  • Posted on: 06/29/2018

    Will Amazon’s PillPack acquisition disrupt the retail pharmacy business?

    Amazon reminds me of the story of the frog and the scorpion. Any retailer who thinks that it's a good long term plan to sell on Amazon, or feed their growth through using AWS, is just waiting to be bitten. Amazon will slowly and surely work through every worthwhile product category, innovate and disrupt and win. Disruption to any existing retailer doesn't mean losing massive amounts of share or sales. How hard would just a 5 percent to 10 percent reduction in sales affect any existing business?
  • Posted on: 06/28/2018

    Toy City pop-ups look to fill the gap left by Toys ‘R’ Us

    There is still a market for people who want to browse the aisles, and pick out toys in person. It's not all online. I think if the assortment is decent enough, (and maybe narrow enough to keep margins high enough) they will do well. Maybe the department stores will get back into the 10 weeks of toys section of the store, replacing seasonal?
  • Posted on: 06/14/2018

    Do retailers need RFID to do BOPIS right?

    It's a real-time world. Last night's inventory position from the "batch run" doesn't cut it any more than gaping holes in accuracy. How can a retailer know where there stock is right now? Fixing the record keeping will never get there -- having a continuous inventory recording presence will.

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