Peter Charness

SVP Americas, TXT Retail, an Aptos Company

Peter Charness is a software/retail executive with significant experience (domestic and international) in innovating solutions for the retail and CPG industries.

As a CEO, Chief Marketing Officer and Chief Product Officer, Peter excels at revenue generation through areas such as, product management, product marketing and development, positioning, lead generation, Marcom and business/sales development. He is also experienced in mergers and acquisitions and partnerships

As a VP of Logisitics and Technology (CIO) Successful history of providing the right leadership and experience for inventory management and optimization for the Retail supply chain.

Specialties include:

Industry leading experience and capabilities in all manners of solutions for retailers and CPG Companies.

Particular emphasis on inventory optimization, retail ERP, merchandise planning and inventory management, POS and store operations, CRM and category management.

Significant depth in business intelligence, product management, product marketing, industry marketing, and inventory management.

  • Posted on: 03/19/2019

    Are Amazon’s private labels falling short or just getting started?

    A measly $1 billion in what, three or four years? Shame ... Amazon takes the long road on building a business, and I can certainly see them doing well with the Basics private label products while they manage the balancing act of co-opetition with their public brands.
  • Posted on: 03/13/2019

    Will ending its price parity rule take the antitrust heat off Amazon?

    Since when is being innovative, focused on the customer and the long term, and becoming successful, against the law? Price fixing, restraint of trade, I get as issues, but just going after Amazon because they are big?
  • Posted on: 03/11/2019

    Will Costco’s new $15 minimum wage hurt or benefit the chain?

    They get the best employees and continue to enhance their in-store experience. Good formula.
  • Posted on: 02/25/2019

    What’s holding back end-to-end inventory visibility?

    One-hundred percent accurate up-to-the-minute inventory visibility in-store, in fulfillment centers and in the supply chain remains a vision for virtually all retailers (even having perpetual inventory at all for some would be news). Unlike say airline reservation systems which are up-to-the-minute complete and accurate, retail systems were never designed to support this goal. Yes retailers have traditionally under-spent on technology, but a real-time end-to-end inventory tracking solution is no easy feat either. For product that has enough value RFID seems like the only realistic, short term way out of this conundrum. There is a consideration to be made for available technology that is "good enough" to promise value and engineering the solutions accordingly to get close enough.
  • Posted on: 01/08/2019

    What’s holding back in-store mobile engagement?

    the in-store experience isn't about standing in one place and shopping/interacting on a phone. A mobile app may help (especially for complex products that need information) but as-is, today may not be well set to support that in-store experience -- as the usage statistics seem to be suggesting.
  • Posted on: 01/08/2019

    Sears likely headed for liquidation

    There was enough time, cash flow, and brand to have reinvented Sears and have a going concern, or several concerns. I'm not saying it would have been easy, but it certainly could have been done. But the goal was real estate harvesting, not satisfying customers and sustaining employment.
  • Posted on: 12/26/2018

    Will showrooms work for fast fashion?

    See it, want it, buy it, own it -- now!
  • Posted on: 12/26/2018

    Nike sees online eclipsing offline sales

    Online, offline, for a lot of products these terms are only meaningful insofar as where the final order is placed (and even then the fulfillment of that order could be in-store, from a store, etc.) but the shopper's journey probably has gone across all of these "channels" and more prior to that order placement. Thus "unified commerce" is probably a better explanation of that shopper journey than "online/offline." In the case of Nike though there is the aspect of limited edition, high demand items with a dedicated shopper willing to "buy anywhere" to get one. Nike will successfully sell those out wherever they place the product. The question becomes, do they want to support their retailer distribution network with that revenue, or pocket it all themselves? I suspect their retailers would prefer to see that traffic driven through their online/offline networks. For the rest of the product lines, I'm sure that "online ordering" will increase to industry averages. As others have commented; standard sizing, low risk transactions -- why walk for shoes, when you can click!
  • Posted on: 12/17/2018

    Are retailers getting over their SKU management hurdles?

    Oddly enough, in past trials when store managers were permitted to exercise some degrees of freedom in selecting product and setting up an end cap, results tended to be superior. There are some things that the raw numbers may not reveal. Without context, perhaps understanding which customer "would buy" a product as opposed to just how much of what you selected they did buy, still requires some merchant and local touch.
  • Posted on: 12/14/2018

    Does Starbucks have a big delivery opportunity?

    Really? I guess this will work for some people. How hard is it to get up and walk to your nearest Starbucks? With all this "never leave my house and never get out and walk around" convenience, there's got to be a crowd out there for whom I think the next delivery need will be treadmills! Here's an idea: a time share for a treadmill ownership. Customers can book it online and use it for a scheduled hour a day. You pick it up and deliver it to the next Grubhubber/Uber Eater in need of some exercise. Who's in on this one with me?
  • Posted on: 12/14/2018

    Does fear motivate workers or make things worse?

    Fear? It goes along with its companions short-sightedness and stupidity. What a way to run a company!
  • Posted on: 12/12/2018

    Is Kroger following the Sears playbook for self-destruction?

    As others have been learning the store has a direct impact on the brand and digital performance and cannot be looked at as a separate entity. Depending on the need the shopper will interact with either channel, but will always see it as Kroger. That in-store experience, product appearance, price and having things in stock is a key part of the brand experience. Kroger (and all retailers) need to make sure that they put their best foot forward every time and everywhere they interact with the shopper. So letting the stores become run down and a poor shopping experience is not the path to success.
  • Posted on: 12/11/2018

    Should Amazon buy Target?

    Not sure which "business model" Amazon needs a Target for. Showcase for Amazon Basics?, Amazon Fashion? I suspect a chain of local fulfillment centers would suit Amazon better than dealing with the challenge of editing its massive assortment for a physical box presence.
  • Posted on: 12/10/2018

    Will Walgreens win the prescription delivery race?

    Win the prescription battle, lose the war? If a good percentage of the drug store customers go home delivery -- who is left to buy the somewhat eclectic collection of (overpriced and profitable) merchandise in the stores? What will a Walgreens have to do to survive if the traffic from RX doesn't come into the store? While they have no choice but to offer this service, I can see the next headline soon -- "Overstored: drug stores shuttering hundreds of locations."
  • Posted on: 12/04/2018

    Walmart gives associates a tool to deal with out-of-stocks

    For those in this thread who said why limit this to Walmart associates, put the capability into the shopper's app -- I mean really, all the shopper needs on their app is a "find me an associate somewhere in this store to help me" feature. For those shoppers who prefer the human touch -- sure, why not? For others an app with a "scan/find my size/ship to my home now" button would seem to make more sense.

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