Peter Charness

Retail Strategy - UST Global

Peter Charness is a software/retail executive with significant experience (domestic and international) in innovating solutions for the retail and CPG industries.

As a CEO, Chief Marketing Officer and Chief Product Officer, Peter excels at revenue generation through areas such as, product management, product marketing and development, positioning, lead generation, Marcom and business/sales development. He is also experienced in mergers and acquisitions and partnerships

As a VP of Logisitics and Technology (CIO) Successful history of providing the right leadership and experience for inventory management and optimization for the Retail supply chain.

Specialties include:

Industry leading experience and capabilities in all manners of solutions for retailers and CPG Companies.

Particular emphasis on inventory optimization, retail ERP, merchandise planning and inventory management, POS and store operations, CRM and category management.

Significant depth in business intelligence, product management, product marketing, industry marketing, and inventory management.

  • Posted on: 09/15/2021

    Are consumers craving more warehouse and anniversary sales events?

    Consumers love a good deal and for most products it's a winner. For bridal, I suppose timing is everything ... but is anyone really going to go buy wedding stuff because there's a sale, or is a wedding warehouse sale really just a tradeoff of a future sale as part from a scheduled wedding plan? I think I see an overstock situation here.
  • Posted on: 09/15/2021

    Will the Kroger/Instacart deal redefine grocery shopping convenience in America?

    If the cost add on is really only the $2.99 then I believe this will be a game changer for many people. That's less cost than the gas/time to drive and do the work myself. As an infrequent Instacart user I tend to make sporadic but large orders -- this service would allow for smaller more frequent use. The one caveat I do have is, does Instacart mark up the product for Kroger as they do for Costco? The delivery charge by Instacart (plus tip) for a Costco order is just a piece of the up-charge for convenience. They take a pretty healthy markup on the actual food items. Low cost delivery charges are an attractive customer value -- but if you look at the "landed cost" of say a Grubhub, Uber Eats or others vs. the costs the restaurants actually charge for your order it's quite an eye opener. The direct delivery charge is really just a minor line item.
  • Posted on: 09/13/2021

    Can Kroger offset its margin headwinds?

    In case no one has noticed, the prices in grocery stores have already gone up, and no doubt will continue to fluctuate based on costs. Grocers in particular are not profligate spenders and therefore there are not hidden buckets of expenses ready to be reduced to keep retail prices low.
  • Posted on: 09/13/2021

    Is the government’s vaccination mandate plan good for retail?

    A discussion -- sadly short on facts ... and long on emotion.
  • Posted on: 09/09/2021

    Will Just Walk Out tech work for Whole Foods?

    Just Walk Out is really hard and expensive to do as store sizes and product breadth increase. And the capital costs skyrocket. In smaller stores the ROI is largely based on reducing cashier costs which is not all that feasible when minimal schedules are in place anyways. So on a pure economic basis Just Walk Out is still a tough sale. As a showcase "brand statement" maybe this makes sense, but that's still a hard call for Amazon and not very attractive for most retail.
  • Posted on: 09/09/2021

    Will shoppers flock to or avoid stores for Halloween and Christmas?

    The answer requires some classic micromarketing. Regions will behave differently based on their rates of infection. Stores that attract primarily older (cautious) shoppers probably won't be as busy either. But my crystal ball is probably no better than anyone else's. The bottom line is that retailers need to have great inventory agility and be prepared to rapidly refill the stores that in the end do sell well, and divert from others. There needs to be flawless execution as the value of seasonal goods really drops the day after the holiday.
  • Posted on: 09/07/2021

    Why does Amazon want a branded TV?

    Ever read the unbelievably invasive data privacy agreements that LG and Samsung more or less give you no choice but to accept if you want to actually use the TV you just purchased with a reasonable amount of functionality? Amazon wants the data!
  • Posted on: 09/01/2021

    What’s the formula for e-commerce profitability?

    All the obvious formularies are mentioned, but only Jeff mentioned returns. If those retailers who experience 20+% return ratios could cut that in half ,it would make a huge difference to their bottom lines.
  • Posted on: 09/01/2021

    Ending prices that end in 99 cents

    Pricing on a relative basis a "good, better, best" assortment to facilitate trade ups makes a lot of sense. And here I thought the 99¢ price point was due to someone in finance calculating how much more gross revenue a company would make by changing all their 95¢ price point products to 99¢.... Actually, a number of retailers use the price point ending as an internal guide to when an item is really marked down, on clearance, a test product ... or a multitude of other price point ending to product status mapping.
  • Posted on: 08/31/2021

    How should big box chain retailers deal with disaster response?

    As outstanding supportive members/leaders of the community, It's the right thing to do for their staff/customers and from a business standpoint it's the right brand statement. Compare the dollars spent on disaster relief, vs. generic advertising and you can quickly see the ROI in doing the right thing.
  • Posted on: 08/30/2021

    Can IKEA’s store layout still amaze without a maze?

    Yes, as a long term IKEA maze rat, for me it was the slow reveal of interesting ideas and usages of the products that was part of the store shop that I liked. However more "sample room settings" can take the place of some of that shopping. If you assume that people today are more into getting in and out faster, then alternative layouts make perfect sense.
  • Posted on: 08/27/2021

    Do retailers need a chief data officer?

    The need for a company to leverage and possibly monetize data is indisputable. I have some concern for how lopsided some organizations can become. Chief customer officer, chief revenue officer, CIO, CMO, CISO, chief commerce officer, COO, CEO, chief human resource officer, chief change officer, and lastly if budget still permits - a sales associate.
  • Posted on: 08/25/2021

    Email marketing drives sales results and sometimes drives customers away

    Relevance and not "creepy". I find getting emails from Vendor B (that's you Wayfair) when I've browsed a product on Vendor A's website more than a bit unsettling. I guess I really should expect that ANYTHING I see and do on the Web is essentially public record.
  • Posted on: 08/23/2021

    Halloween sales could be scary good for retailers

    Better than last year? Sure. Better than an average good year? Probably not. I think Delta, (and hopefully by then the memory of a past surge) will still be a spoiler.
  • Posted on: 08/23/2021

    Are Home Depot and Lowe’s about to hit a sales wall?

    Unless someone is doing market surveys, it's all conjecture and opinion. As Dave rightly pointed out -- comps on spikes are hard to match. It stands to reason though that with more money flowing into the economy (both government and wage growth), and the cost of projects coming back down (wood prices lowering) sustained growth is likely. I mean all those shovel-ready projects start with someone buying a shovel.

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