Peter Charness

SVP Americas, TXT Retail, an Aptos Company

Peter Charness is a software/retail executive with significant experience (domestic and international) in innovating solutions for the retail and CPG industries.

As a CEO, Chief Marketing Officer and Chief Product Officer, Peter excels at revenue generation through areas such as, product management, product marketing and development, positioning, lead generation, Marcom and business/sales development. He is also experienced in mergers and acquisitions and partnerships

As a VP of Logisitics and Technology (CIO) Successful history of providing the right leadership and experience for inventory management and optimization for the Retail supply chain.

Specialties include:

Industry leading experience and capabilities in all manners of solutions for retailers and CPG Companies.

Particular emphasis on inventory optimization, retail ERP, merchandise planning and inventory management, POS and store operations, CRM and category management.

Significant depth in business intelligence, product management, product marketing, industry marketing, and inventory management.

  • Posted on: 05/16/2018

    Can retailers find riches at sea?

    Agree with your sentiments that basically describe a well curated assortment that is a good fit with the particular customers who are on board for that specific cruise. (Different cruises, different customers, different assortments in fact for Starboard.) Isn't the curated assortment that fits that "resort-like experience" part of experiential retail though?...
  • Posted on: 05/16/2018

    Amazon plans to become the fresh food safety leader

    The advantage here, pardon the pun, is Amazon's ability to take a "fresh look" at the end-to-end needs of food safety. Working with or around existing systems and processes is the norm for most retailers, which sometimes stifles innovation as it's hard to get your head around considering something completely different. Maybe starting from scratch is a good way to go.
  • Posted on: 05/15/2018

    Retail loyalty programs are no longer in the cards

    I really do wonder some days what the "true" retail value of my product is. After the retailer builds in the price buffer for those 3x credit card points, followed by the 5 percent loyalty discount and a 50 percent off BOGO, maybe a simple 10 percent reduction in price for everyone makes more sense? Nah, we love a deal -- if it really is one.
  • Posted on: 05/15/2018

    Target sees stores as key to meeting its distribution challenges

    Target is absolutely on the right track and others would do well to consider the same approach. The customer expects the store to be a "store," a show room, while serving the customer also demands that the store act as a logistics hub for fulfillment and returns. After all it's "just down the street" from the customer's home in many cases. Stores need to optimize physical space for this multi-purpose design.
  • Posted on: 05/14/2018

    Is American Patients First good for retail pharmacies?

    In some ways retail drug prices are a world-wide blended revenue equation. That same drug that goes for a premium price in the US (negotiated or not) seems to be sold for much lower prices in other countries. The rather poor argument given being that without the US margin, R&D would not be sustainable. Whatever the mechanism (like allowing medicare to negotiate as a start), until the US pricing goes to "world scale," the American consumer is being taken advantage of, and needs more power to balance this equation.
  • Posted on: 05/14/2018

    Is an on-demand workforce heading to retail’s selling floors?

    Warm bodies does not = Customer Service, I'm afraid. However, as Boomers age and want to at least partly back out of the workforce, there may be a new part-time resource where the same worker wants to consistently work a small number of hours each and every week at the same store while building the knowledge needed to be good at it.
  • Posted on: 05/08/2018

    When Harry’s met Target and then Walmart

    Brand management is tricky, isn't it? If you're a mass market, price conscious brand, then Walmart is a great place. Target isn't exactly upscale either, but it is a bit more "up." Making the break from somewhat exclusive to mass market is likely to cost some customers who move on, but will attract a lot more with the increased distribution, at likely a lower margin. Target will lose some sales, and the brand will lose some luster. Harry's will see substantial growth.
  • Posted on: 05/03/2018

    Do retailers need to update customer persona development?

    There's a gap between "who" you buy for, and how you promote what you've purchased. With regards to promotions, the concept of an AI driven one-to-one promotion/recommendation strategy makes intuitive sense and some day may come to mainstream fruition. Relative to the merchants making product selection decisions, one-to-one is not even conceptually clear, (especially for product sourced 6 months out), but the "right" number of personas by channel and by location to allow for focused assortments does. 2 personas does seem light, just as 30 seems like too much of a good thing.
  • Posted on: 04/24/2018

    Will Prime members give Amazon the key to their cars?

    All sorts of high tech solutions to the problem of not at home, safely delivering packages. For the car thing, Amazon will need a complimentary service of replacing broken glass, as that is what happens too frequently to cars with visible packages in them here in Portland. Access to the house ... hmmm, no thanks. While I hate to be a throwback, if there was a "locked package mail box/locker" that costs under $200 (look for one on Amazon for less) that I could put on my porch to receive the 95% of my Amazon deliveries that would fit, I'd go right past all the high tech answers and put one of those out. Maybe just for us Primers, Amazon?
  • Posted on: 04/23/2018

    Apocalypse? No. Retail faces a reset

    Apocalypse? -- no. Total retail spend continues to grow as it almost always has. Change in balance? -- Yes. A power shift to the shopper (and the brand owner)? Absolutely. If you are selling undifferentiated products that can be bought anywhere (everywhere, really) well, you'll need something else to grow your customer base. Be careful with one-size-fits-all models. If I need to pick up milk on the way home then I don't really need it to be "an experience," probably won't buy it online and may not care too much about the branding. Fashion, electronics and sporting goods all require different models.
  • Posted on: 04/19/2018

    Starbucks to close shops for racial bias training

    It's a good move and a sad reminder of how deeply ingrained racial bias/profiling is in our society. Doing my part ... by having a venti now, and hoping to visit an REI tomorrow ... supporting the businesses that put good values first.
  • Posted on: 04/16/2018

    Can food halls become retail’s new anchors?

    Food Cart Malls are a prominent feature here in Portland OR, and have been for some years. Food halls capture the same effect -- but with parking and better space to gather and socialize. Good plan indeed.
  • Posted on: 04/02/2018

    What would an acquisition of Humana mean for Walmart and its rivals?

    I wonder what will happen when the respective heads of retail look at the incredible compensation levels for the heads of healthcare. Will the question be "why" or "why not"?
  • Posted on: 03/30/2018

    Former Walmart U.S. CEO raises prospect of breaking up Amazon

    Amazon's "guilt" has been to have a solid vision of how the customer wants to shop and to execute relentlessly against that vision through constant innovation and a long-term investment strategy. They have not been subsidized, have not practiced predatory pricing or anti-competitive behavior and, to the best of my knowledge (which is limited on this one), have not used their size and power to unduly pressure suppliers. On what basis does a government (well, a normally-run one) intervene because a company has been smart and successful?
  • Posted on: 03/29/2018

    KB Toys plans a Christmas comeback

    Heavens, not EVERYONE in the world shops online 100 percent of the time, and there is that impulse buy factor. Toy stores, cleanly done especially with well-tailored assortments will do fine I expect, mostly around Christmas -- not in volume all year round. So some permanent stores and a lot of pop-ups makes a lot of sense to me.

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