Peter Charness

Retail Strategy - UST Global

Peter Charness is a software/retail executive with significant experience (domestic and international) in innovating solutions for the retail and CPG industries.

As a CEO, Chief Marketing Officer and Chief Product Officer, Peter excels at revenue generation through areas such as, product management, product marketing and development, positioning, lead generation, Marcom and business/sales development. He is also experienced in mergers and acquisitions and partnerships

As a VP of Logisitics and Technology (CIO) Successful history of providing the right leadership and experience for inventory management and optimization for the Retail supply chain.

Specialties include:

Industry leading experience and capabilities in all manners of solutions for retailers and CPG Companies.

Particular emphasis on inventory optimization, retail ERP, merchandise planning and inventory management, POS and store operations, CRM and category management.

Significant depth in business intelligence, product management, product marketing, industry marketing, and inventory management.

  • Posted on: 06/18/2021

    Retailers must centralize their data to thrive

    Yes data needs to be centralized and organized in a quality fashion, but it also has to be accessible and useful. If the rules, access and consumption tools of these central stores are not conducive to end user needs, then the organization owns a Data Prison, and not a useful resource.
  • Posted on: 06/09/2021

    Did the pandemic fundamentally shift retailer/vendor relationships?

    Digital commerce started the shift, the pandemic accelerated it. But if you are a retailer selling someone else's brand, and you start squeezing that supplier you really are biting the hand that feeds you.
  • Posted on: 06/09/2021

    Is now a good time for retailers to open new stores?

    Real estate is there for the asking (construction costs on the other hand...). If the retailers are opening up "new" stores that are also designed to cost effectively satisfy alternative fulfillment methods as part of an acquire/remodel program now is about as good as it gets.
  • Posted on: 05/10/2021

    Why is omnichannel sales attribution still a problem?

    Decades of logic are coded into legacy systems, which are not that easy to change, but frankly nothing will happen until the retailers create sound and logical policies that reflect the shopper journey of today. Many retailers have yet to create clear and logical practices for attribution of costs and revenues. Until that happens the systems side of the problem can't be untangled.
  • Posted on: 04/16/2021

    Can omnichannel be as profitable for retailers as in-store sales?

    Omnichannel can be profitable for retailers as fast as CFOs are willing to look at the business with a view of "total cost to customer." While cost allocations between online and in-store are often being logically allocated to the origin of the sale or the location/method of fulfillment, the reality is that the customer uses all of the retailer's touch points. I know that a view of DPP (direct product profitability) is logical and somewhat easy to account for, but the other reality is that selling and delivering to the customer requires efficiency across all retail processes.
  • Posted on: 04/12/2021

    Will faster deliveries prove to be a valuable loyalty perk for Gap?

    It's window dressing -- looks good, but in reality there is an outstanding issue of "great product" at the core of the Gap proposition (and many other retailers). The consumer has so many choices, delivered with so many methods and speeds, that it's critical for any retailer's proposition to start with unique and great products.
  • Posted on: 04/12/2021

    Amazon’s Prime Day is coming earlier and possibly twice

    Well there's EDLP -- aggressive matching of competitive pricing, and now who doesn't like a sale? Even with all the sophisticated personalization and algorithm-based targeting, nothing beats Black Friday and now Prime Day. I will be curious to see how aggressively-priced the Prime Day items really are. Anyone else have the sense that the deals have been getting less and less dramatic?
  • Posted on: 04/07/2021

    Will shelf scanning robots put an end to out-of-stocks?

    In a word - no. When you think of the number of people who go up and down the aisle with high powered computers in their hands (customer order pickers) or the number of video cameras that are and can be placed in the store (for a lot less than a robot), you have to wonder why out-of-stocks aren't a quaint old tradition no one remembers. Until some of the fundamentals are addressed (like what's in the back room vs. whats on the shelf, and the supply chain issues behind the back room,) I'm afraid the robots will just keep passing the same stock-out over and over again, dodging Instacarters and shoppers while desperately heading back to the charging station.
  • Posted on: 03/24/2021

    Will COVID vaccine promos take retail sales higher or just provide a short sugar rush?

    If I'd had a donut a day earlier I probably would have qualified for my vaccination sooner ... I think it's a nice touch. Kudos.
  • Posted on: 03/18/2021

    Amazon is America’s biggest clothing retailer and there’s no close second

    This makes Amazon "America's mall," not the leading clothing retailer. I think that is an important distinction. The brands are doing the business and they do it across a variety of distribution points, Amazon probably the largest at an aggregate level. Anyone want to talk about where Amazon ranks with its "own brand" apparel? Big, I suspect, but not great?
  • Posted on: 03/17/2021

    Why is gaining meaningful insights from data still so hard?

    Organizational silos fed by system silos which create data silos owns a good portion of the problem, but let's face it -- for most retailers, the customer shopping in-store is anonymous and there is no simple way to add the in-store purchases to a customer's profile and history, or to aggregate that anonymous customers information into useful cohorts.
  • Posted on: 03/15/2021

    How much HQ space will disappear as hybrid work becomes a retailing thing?

    I'm sure we'll end up with hybrid. One critical factor I've been noticing is the challenge virtual has for bringing new employees on board. For those who have not built relationships, and found the informal means of learning their way around, it's really tough.
  • Posted on: 03/08/2021

    Does make sense as a separate business?

    In an era of a unified customer experience and unified commerce, this move seems to be a step in the wrong direction. Whatever the cooperation intended between the two groups is -- when there's a fast seller or a markdown to be had, who takes it?
  • Posted on: 03/04/2021

    Is Texas messing with retailers?

    As a retailer, good luck trying to enforce a store-only mask mandate in Texas when the governor has said it's not needed. Without commenting on the wisdom of the governor's decision (OK I have to, the word "wisdom" shouldn't even be in the same sentence as his move) it puts the retailers who want to enforce mask mandates in-store in an impossible and potentially dangerous situation.
  • Posted on: 03/02/2021

    Is off-mall where it’s at?

    It depends -- if you are a destination store then convenience is critical, so off-mall with easy parking works. If you need drive by/walk by traffic not so much. And as others have pointed out there's a weather dependency in the mix.

Contact Peter

  • Apply to be a BrainTrust Panelist

  • Please briefly describe your qualifications — specifically, your expertise and experience in the retail industry.
  • By submitting this form, I give you permission to forward my contact information to designated members of the RetailWire staff.

    See RetailWire's privacy policy for more information about what data we collect and how it is used.