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patrickjacobs

Co-Founder, Immerss
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  • Posted on: 11/17/2021

    Is mobile enhancing the in-store shopping experience?

    A retailer we work with made the comment last week that it wasn't a big deal for the sales associates on the floor to be servicing online shoppers via their mobile devices because ALL of their in-store shoppers are on their phones checking prices/reviews/etc. It is just commonplace now and also more crucial than ever that the retailer's online and in-store channels are aligned and don't feel disjointed from one another. In the '80s my grandmother used to shop in-store with a Consumer Reports tucked under her arm to glean all the latest reviews - this is just that 2.0.
  • Posted on: 11/16/2021

    Is physical retail entering a new age?

    Physical retail will continue to evolve to help service online customer engagement initiatives like live streaming and digital clienteling. These types of services help brands maximize revenue per sq/ft, allowing associates to sell beyond the walls of the store. If a store can provide a stage for human-to-human clienteling to online shoppers AND create a unique in-person shopping experience, then they've hit a home run.
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