PROFILE
Patricia Vekich Waldron
Founder and President, P2 Advisors
Patricia leads at the forefront of the intersection of consumers, technology and data. She has 20-year track record of helping companies differentiate themselves through innovative strategies, solutions and marketing initiatives.
In an industry where companies are vying for visibility, her unique combination of domain expertise, strategic insight and practical innovation helps organizations make better decisions and investments.
Patricia has spoken at global industry events, including World Retail Congress, Consumer Goods Forum, Retail Leaders Forum and the National Retail Federation (NRF) and is known for forming strong business relationships with clients, partners, press, and analysts around the world.
P2 will engage with you to develop compelling initiatives to meet your business goals.
− Industry and competitive assessments
− Solution portfolio reviews
− Marketing innovation and initiatives
P2 Advisors helps companies stand out in a crowded market where many are vying for visibility.
In an industry where companies are vying for visibility, her unique combination of domain expertise, strategic insight and practical innovation helps organizations make better decisions and investments.
Patricia has spoken at global industry events, including World Retail Congress, Consumer Goods Forum, Retail Leaders Forum and the National Retail Federation (NRF) and is known for forming strong business relationships with clients, partners, press, and analysts around the world.
P2 will engage with you to develop compelling initiatives to meet your business goals.
− Industry and competitive assessments
− Solution portfolio reviews
− Marketing innovation and initiatives
P2 Advisors helps companies stand out in a crowded market where many are vying for visibility.
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- Posted on: 05/24/2018
Kroger to become meal kit force with Home Chef deal
Kroger has a great opportunity to meet consumers' needs by expanding not only distribution of meal kits via its stores and online channels, it can also diversify the types of kits its shoppers want and need. - Posted on: 05/21/2018
Sexism is still alive and well
Great comments, Cathy! We ALL need to refuse to accept bad behavior from others -- especially those in leadership positions! - Posted on: 05/16/2018
Amazon plans to become the fresh food safety leader
Right on, Ralph! Amazon's PR prowess is powerful ... hoping that it will raise the visibility and scale of successful efforts already underway. - Posted on: 05/15/2018
Should Starbucks acquire Blue Apron?
Starbucks customers want caffeine, convenience and community, none of which are in Blue Apron's wheelhouse. - Posted on: 05/11/2018
The importance of prioritizing high(er)-value customers
My advice is to first make sure you define what constitutes your "best" customer before designing your programs and measurements. - Posted on: 05/08/2018
When Harry’s met Target and then Walmart
Online-only brands cannot be profitable without physical presence. Harry's is smart to expand its footprint. - Posted on: 05/03/2018
Do retailers need to update customer persona development?
The danger of personas is that they are stagnant. We all have different intentions and needs at any point in time depending on our needs, wants or aspirations. - Posted on: 05/01/2018
Can retailers appeal to both ‘fast’ and ‘slow’ shoppers?
The discussion of robotics, automation and humanity was a big topic @ WRC. I completely agree that retailers need to focus on the human element - after all a magic mirror cannot tell you if a dress looks good on you! - Posted on: 04/30/2018
Kellogg’s advises CPGs to differentiate online
The brand is the business -- CPGs must own their brand and deliver their value proposition directly to consumers even though they have multiple sales channels. - Posted on: 04/27/2018
H&M in, Gap out of wedding dress business
I'm Millennial-minded ... I bought an off-the-rack Nicole Miller dress on sale for my day! Stressful, expensive and wear-it-once are not what a bride needs. - Posted on: 04/25/2018
Why brands need to use Amazon to acquire customers
Amazon isn't an online retailer, it's a brand and a platform. Companies can certainly partner successfully with Amazon as long as they know this going into the relationship. - Posted on: 04/18/2018
Honoring women
I think women need a seat at the table early so peers, upwards and executives, get used to seeing them, their value and accomplishments. This applies to all types of diversity with employees. - Posted on: 03/22/2018
Luxury brands are racing to embrace ecommerce
The online "race" started 20+ years ago.... - Posted on: 03/06/2018
H-E-B’s reusable bag causes fashion frenzy
Too bad this is an isolated example of a grocer hitting home run with shoppers! Fast food chains have used LTOs to drive exposure for years! - Posted on: 03/01/2018
Are Millennials more eco-driven than their elders?
In this case, it seems that style, convenience and probably price are better predictors of Millennials' purchasing drivers.
