Patricia Vekich Waldron

Founder and CEO, Vision First

For over two decades, Patricia has lived at the crossroads of consumers, technology, and data. Her track record is filled with the stories of companies who have, with her help, differentiated themselves through innovative strategies, solutions, and marketing initiatives. Patricia is CEO and Founder of Vision First an advisory firm that helps companies stand out in a crowded market where many are vying for visibility. She is known for identifying new market opportunities to drive growth, launching, repositioning offerings, and showing up differently in the marketplace. Patricia speaks at global industry events, including World Retail Congress, Consumer Goods Forum, Retail Leaders Forum, and the National Retail Federation (NRF) and is well known by clients, partners, press, and analysts around the world.

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Posted on: 10/11/2018
Re:Store concept mixes co-work and co-retail
This is just one on many new models of "shared spaces" that are coming on the scene — where live, work, shop, visit and just hang out are being merged.
Posted on: 10/10/2018
Amazon pop-up gets the Good Housekeeping seal of approval
This is an interesting use for pop-ups and a great vehicle to promote Amazon as a leader in the Smart Home space.
Posted on: 10/09/2018
Will foodie culture save the mall?
Food culture is right in line with the trend of consumers spending more on experiences (like interesting dining) than buying more stuff.
Posted on: 10/09/2018
Is it too late for a new store concept from Barnes & Noble?
With the resurgence of indie/local bookstores, one would think that with the right approach (and execution) Barnes & Noble could reinvent themselves.
Posted on: 10/08/2018
Will the Birchbox/Walgreens pilot deliver beautiful results?
I think there could be great synergy and cross-over between Birchbox and Boots No 7 customers and products.
Posted on: 10/04/2018
Can a new CEO revitalize J.C. Penney’s business?
Better strategy than trying to remake the brand a la Ron Johnson
Posted on: 10/04/2018
Walmart adding plus-size women’s brand to its digital portfolio
This is a smart acquisition that can potentially give Walmart more share in the plus-size demographic.
Posted on: 10/03/2018
Trader Joe’s success is a matter of values
Exactly! Each store is the brand -- it's the nexus of irresistible products and a pleasant shopping trip.
Posted on: 10/01/2018
Is traffic a flawed measure of engagement?
Simply measuring how many individuals go into (and presumably out of) your store without other context or details of their experience is not an indicator of engagement level or performance.
Posted on: 09/28/2018
What would the nation’s strictest plastic ban mean for New Jersey’s retailers?
It will take a combination of government regulations and business innovation to solve this environmental issue.
Posted on: 09/26/2018
What’s Dunkin’ without Donuts in its name?
Changing from Kentucky Fried Chicken to KFC was a good move ...
Posted on: 09/25/2018
Will AT&T give Starbucks competition as the new ‘third place’ for people to hang out?
Third places continue to evolve -- it remains to be seen if AT&T can become a preferred location. Check out my recent blog on this topic.
Posted on: 09/20/2018
Would you believe older men with lower incomes are the new drivers of online sales growth?
Great call-out on "new and shiny" demographics, Georganne! The other factor is that most of us have reduced our consumption and are doing our buying JIT.
Posted on: 09/19/2018
Tuft & Needle and Native knew their first products fell short
Product quality and shopping experience are the two most important factors for consumers -- you need both for longer-term loyalty.
Posted on: 09/18/2018
Retailers need seasonal workers, but do workers need retailers?
To entice and more importantly retain the most talented team you need a positive work environment where employees can feel satisfaction and are empowered.