PROFILE
Patricia Vekich Waldron
Founder and CEO, Vision First
For over two decades, Patricia has lived at the crossroads of consumers, technology, and data. Her track record is filled with the stories of companies who have, with her help, differentiated themselves through innovative strategies, solutions, and marketing initiatives.
Patricia is CEO and Founder of Vision First an advisory firm that helps companies stand out in a crowded market where many are vying for visibility. She is known for identifying new market opportunities to drive growth, launching, repositioning offerings, and showing up differently in the marketplace.
Patricia speaks at global industry events, including World Retail Congress, Consumer Goods Forum, Retail Leaders Forum, and the National Retail Federation (NRF) and is well known by clients, partners, press, and analysts around the world.
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- Posted on: 04/22/2019
The North Face starts petition to make Earth Day a national holiday
My advice to The North Face is continue to be true to -- and build -- it's brand through authentic commitment to ecology and social issues, not marketing initiatives. - Posted on: 04/19/2019
Will a healthier Wawa be a more successful Wawa?
When I lived in Philadelphia, Wawa was the market leader because they had a continual focus on innovation and executed well. It seems like they have the same (successful) strategy today. - Posted on: 04/18/2019
H&M launches online peer-to-peer styling forum
Connecting with customers AND getting insights into their preferences and challenges (in real time) sounds like a smart move to me! - Posted on: 04/16/2019
Hubert Joly: New Best Buy CEO has the right stuff to lead chain to new heights
Of course Best Buy will have to pivot to address changes in the economy, technology and customers. The company has a history of big reinventions. - Posted on: 04/15/2019
Can Walmart beat Amazon, Facebook and Google at the online ad game?
Walmart has a treasure trove of brand data -- it makes total sense that they leverage it to compete with online advertisers. When they develop a strategy, they are masters of execution. - Posted on: 04/12/2019
Should retail rivals see Amazon’s $15 minimum wage and raise it $1?
PR is Bezos’ strongest suit. - Posted on: 04/11/2019
Will more consumers listen now that Macy’s has a new STORY to tell?
Couldn't agree more, Bob! STORY had a completely different business model. Curating and executing from scratch at scale to inspire a tired department store is a difference game. - Posted on: 04/09/2019
Retailers and brands become best of frenemies with Amazon
As long as Amazon is not a retailer's ONLY online channel it seems foolish not to have a presence - especially if one can maintain control of marketing and pricing. - Posted on: 04/05/2019
Will Amazon, CVS or Walgreens win the speedy Rx delivery race?
I live one block away from my CVS and I’d happily pay to have them deliver prescription(s) especially if I’m ill! - Posted on: 04/04/2019
Chrome extension shows Goodwill to shoppers, not to Amazon or Walmart
Clever move on Goodwill’s part to increase visibility and remind shoppers that second-hand options are available. The question is: how will it impact Goodwill’s lifeblood - donations? - Posted on: 04/02/2019
Will IKEA become the world’s largest furniture rental outlet?
Interesting experiment! I can see it working if they develop designer packages i.e.: home office, baby furnishings, etc. but to succeed IKEA will have to address the assembly and wear-and-tear issues that come with their "value" proposition. - Posted on: 04/01/2019
Are third parties the biggest reason delivery costs keep going up?
The last mile has always been the most difficult step in the DTC process. Retailers will need to apply creativity to collaborate with partners and set expectations with customers. - Posted on: 03/29/2019
Has wearable tech already gone out of style?
My new FitBit serves a lifestyle purpose and it looks good, but it’s not "fashion." - Posted on: 03/28/2019
Is Dick’s making the right move by bringing its software development in-house?
Investing in getting products online faster and gaining insights from data will improve experience and sales. I’m not convinced taking ALL software development in-house will do this as well. - Posted on: 03/27/2019
Will retailers be ready when AR adoption takes hold?
If there is a compelling business need/use case where new technologies improve service, efficiency or experience, retailers are foolish not to give it a try!
