The first commercial was fun and entertaining, but I have to vote for Woodies.
I do not care if we see this over and over -- the reminder that it is good to be caring cannot be said enough. In this time of the year, we have the ability to make that statement.
As for the U.S., check out any Meijer ad -- they are ALWAYS smart, entertaining, fun, and sometimes also heart string pulls -- Meijer always does a great job!
This was the correct decision this year given the pandemic and the difficulty of the situation overall. Customer safety is utmost. Having said that, Macy's should not try and use it to set precedence for the future. I am certain they are happy for the very small savings they gain in not conducting this outlay. This is a short-sighted vision and their inability to understand, and utilize, the theater of retail is part of the reason they are in the situation that they find themselves.
For me it is all about execution. Retailers should be prepared in-store (I do NOT feel that is the direction of the momentum after speaking to anyone who would patronize me and answer my questions). Retailers should be able to deliver what was ordered in an appropriate time and have BOPIS available that works easy and quickly (Again from my interactions, it seems that most are relying on order and delivery to home.) It has to be made easy for the customer in order to keep them coming back. There has been MORE than enough time to at least try and get ready -- we knew this was going to be different as early as the second quarter.
There WILL be those hearty people who simply WANT to do the typical Black Friday type thing -- for those, the store has to come up with some way to at least try and control the crowd. Also it is important to keep their employees safe as well. Target seems to be very active in planning for that. They may not have a big problem though, the people I have spoken with have told me they consider Black Friday lost this year and they do NOT want to risk it! (That includes an aggressive shopper that I know who usually comes up with a plan and visits MULTIPLE stores starting at midnight!)
I believe that Amazon's Prime day is, this year, the start of holiday shopping in a big way. It may have already started before this, given the overall environment this year. That makes Amazon the temporary winner. That does not mean that Walmart, Target and others wont have "wins" as the season plays out, but I think this year more than ever, Black Friday and the traditional shopping time is less important.
I do think that sales overall for the season are going to be pretty flat and that all the hubbub this week will only help to support that flat level -- a LOT of people are furloughed or out of work.
Also, I think that from experience over the last 5 months, people know that supply and delivery is somewhat interrupted or disturbed, so I really think a lot of people are going to be early on their purchases to avoid "lateness" that may cause a holiday problem.
And I believe that holiday shopping this year is owned by online, with in store a last minute option or a small part of a lot of customers' experience for 2020.
Perhaps they are trying this as a way forward with stores in B and C malls? Maybe they are stuck with leases because my answer to a poor performing B and C mall is -- close those stores! Also, as Mr. Sundstrom said the Colorado store is in proximity to two others, so this might be good use of property. But as mentioned, very expensive warehousing. As also mentioned by many others including Mr. Detroyer, many of the stores have been neglected and are beyond tired. Again, close those stores. If you don't have the wherewithal to keep it up, or worse, you don't have the care to keep it up -- CLOSE IT! It reflects poorly! And finally, as Ms. Holcomb said, this might be a "What can we possibly try next?"
It is really tough to run a single "Mom and Pop" location! You all know that. I applaud this move and think it's great, but being the realist, I want to know what is going to happen in Spring? These operators are making it, but most likely not raking it in. Once these stores are known and people perhaps get comfortable with their location, then what is MOA going to do? Perhaps a small fee to help support the incredible expense of heat and lights, okay, but if it becomes "pay up or get out"? That will be a huge disappointment. Time will tell, but this is so great to bring some reason and relevance as well as community to the mall.
Their good fortune to be labeled essential and be able to remain open was a blessing for them --- As Raj Shroff said, however, they have greatly improved their stores prior to the pandemic and I think that paid off. Their stores are now well lit, easy to shop, attractive and the prices are fantastic. When you add all that up it is all win. Now they must work to keep the customers they were able to attract. That should not be difficult given the state of employment currently! Big Lots could become a regular visit for their new customers.
The saving of the jobs is fantastic.
Hey J.C. Penney, look into your past and morph your old, great catalog business into a Great Online Experience -- omnichannel!
Tell us if you do BOPIS and if you do not, start ASAP. Also, buy online return in store. If this is available, advertise it! Modernize everything and anything working in Hurst, TX. Consider a rollout ASAP -- at least to top stores.
I wish them the best, yet I am very afraid, as others have said, of Sears 2.0.
I do not intend to be mean, just critiquing as I see the situation. In my opinion, Bloomingdale's has incredible brand equity and stature. However, having said that, I am a little suspect of future opportunity. The Bloomingdale's of Marvin Traub, rest his soul, is long gone and the luster of that institution has long ago faded. Today we have a dressed up Macy's with some offerings not available at the mass market sister -- this is all offered in a matter of fact, take it or leave it fashion. Nordstrom's service and salespeople are superb and helpful and interested. Neiman Marcus is not going away -- they are just scaling down and removing debt.
I have not been to 59th street for some time, but the other outlets of Bloomie's that I have been in are lackluster and boring.
Bloomingdale's may be able to add brands that they have not had simply because of the decrease in distribution possibilities -- and they should! Along with that, however, they need to do a much better job of being luxurious. A veneer of luxury and attitude is NOT luxury and as Ms. Rosenblum stated, people have learned to go DIRECT to the desired brand -- no need for an intermediate with the internet!
I wish them well.
I think that there are two camps right now: people who are hurting and NOT doing well, and people who are not doing badly. That group I believe is feeling pent up frustration and I believe those people have money to spend, and I think they will spend on Prime Day. This might be about an early start to holiday season needs and gifts, but I believe will also be things for themselves. I believe that others will capitalize on Prime Day with their own specials -- as they should capitalize on this event -- as it is becoming tradition.
This is all temporary. They will have opportunity for plenty of inventory and offering.
And there are many, many people out of work and hurting -- this emphasizes the need for and ongoing success of both of these competitors.
Hopefully we will be able to put COVID-19 in the past in 6 to 9 months -- however, the economic ramifications from all of this are going to take longer to smooth out and hopefully resolve -- IMHO.
And I agree, I also noticed lines outside of these retailers when they reopened! I was really surprised -- and the other stores except for Walmart and Target were EMPTY!