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Oron Branitzky

Chairman @ WiseShelf
Chairman @ WiseShelf Ltd., a Nielsen/Publicis company. Previously VP Sales & Marketing at Pricer AB, a leading provider of ESL (Electronic Shelf Labels)
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  • Posted on: 03/01/2017

    Will smart shelves ever be smart enough for Kroger and other retailers?

    Smart shelves is a bit vague terminology. I believe the most fundamental characteristic of smart shelves is the ability to have bi-directional communication with the shelf. Once you established this capability, the features can be added gradually. Out of stock is probably the immediate and most painful challenge, but planogram matching, digital pricing, click 'n collect, shelf conversion rate are a few to follow.
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