Oliver Guy

Global Industry Director - Retail, Software AG

Specializing in industry strategy, digital transformation and omni-channel technology strategy, Oliver advises companies across the globe on their technology strategy and decisions.

Oliver is an industry strategy specialist with 20 years’ experience driving value for leading technology vendors and their customers across supply chain, operations, channels and digital transformation across all types of retail.
He is an innovative thought leader with a track record of collaboratively defining strategic go-to-market approaches and aligning solution capabilities to market needs to ensure solution relevance.

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Oliver Guy is Global Industry Director at Software AG, specialising in Digital Transformation and unified commerce technology strategy, Oliver advises retailers across the globe on their technology strategy and decisions. With more than 20 years focused in technology, Oliver has worked with major names in global retail helping them improve their business through the use of innovative technology. Prior to joining Software AG, Oliver was part of the European Management team at Oracle Retail – his team being responsible for Retail focused Solution Consulting across Europe. Oliver started his career in technology implementing Supply Chain Planning and Optimisation solutions for customers across multiple industries in both Europe and Asia Pacific with Manugistics (JDA).
  • Posted on: 06/14/2019

    Will empathy training take Walgreens to a new level?

    This is awesome. Feeling better in the mind is shown to aid physical recovery so this has great potential for cancer patients. As for Walgreens, it offers real differentiation for them and puts them very much at the heart of the community.
  • Posted on: 06/11/2019

    Nestle, Kellogg’s and others dump their DSD routes

    One of the benefits of DSD is ensuring that the manufacturer's products are available for sale ... arguably as retailer's own supply chain capacity has improved this could become less critical. What I wonder is, could this be in order to look at putting resources elsewhere -- e.g. to enable direct to consumer orders and delivery, hence cutting out the retailer....
  • Posted on: 06/10/2019

    Walmart debuts store-to-fridge fresh food delivery service

    This could well be a point of differentiation ... but it is something that shows customers trust a given brand. This is something that was discussed extensively when Waitrose in the UK started trailing something similar.
  • Posted on: 06/06/2019

    Ace Hardware and True Value satisfy customers, Home Depot not so much

    Home improvement is really tough. Where we used to once go out to get a specific screw, and perhaps buy something else as well, we now source the screw from Amazon or eBay - cutting the store traffic. True Value has the benefit of being locally owned which means localization of assortment and also the overall customer proposition without it being mandated by head office. The concept of "voice of store" back to head office is tough to achieve - I wonder if getting this right is part of the solution...
  • Posted on: 06/04/2019

    What would Amazon do with Boost Mobile?

    Given the potential amount of data that can be collected from mobile usage and the fact that projections suggest that IoT connected devices ordering product will in the next 10 years outnumber people, I am amazed Amazon have not moved into the area of mobile networks already.
  • Posted on: 05/29/2019

    Can department stores shake themselves out of the doldrums?

    There is so much potential for technology to help. Augmenting staff knowledge, providing endless aisle, augmented reality to see product in your own home ... the list goes on. There is a huge opportunity to focus on ‘retail-tainment’ to provide experience and advice that cannot be attained elsewhere -- to provide an environment where problems can be solved (we have to remember that disruptions disrupt by solving a pain in the customer experience). In the Middle East, store locations are turning themselves into experience and entertainment centres. Also in the UK, John Lewis are doing some interesting things -- a hotel room where you can stay over night where everything is for sale; a huge focus on entertainment and re-training for store associates as if they are hosts in the store in Oxford. These are however big, expensive endeavours -- and that is the risk -- needing to get buy-in for investment.
  • Posted on: 05/23/2019

    BBQ Guys and Lowe’s discuss best practices for implementing AI tech

    Change management can be a huge issue for such initiatives -- getting people to "believe" in the results is critical. Before this can happen you have to convince the individual that this can help them do their job and make their life easier. Do this and then show them the value they can add by providing their insights that improves the result and helps them.
  • Posted on: 05/20/2019

    Kroger launches accelerator fund

    Grocers have used private label to increase margins for many years - so the challenge with trade partners has been going on all this time. Private labels now have and additional benefit in that they offer the ability for Kroger to differentiate themselves from competitors. The idea of investing in external firms with a view to potentially taking them in-house at a later date makes a lot of sense - these start-ups may well be much more innovative than a private label team that operates within the walls of a large established retailer... This innovation drives creativity and hopefully a better result. My money says that is what Kroger is banking on.
  • Posted on: 05/17/2019

    Can grocers digest their way to zero waste?

    Investing in disposal equipment as a result of a new law is only part of the solution. I feel a lot of food waste can be cut down by increasing overall efficiency - improved forecasting, category management, more efficient supply chain, improved use of predictive analytics to support these processes and the elimination of data silos that constrain these processes can all help. You can save money and the planet at the same time - I had a piece published about this earlier this week.
  • Posted on: 05/16/2019

    Why does loyalty program ROI remain so murky?

    Net promoter score has got to be a candidate metric.
  • Posted on: 05/15/2019

    Is Apple’s App Store a monopoly?

    I can see why there maybe concerns around this - however one thing I do feel is that Apple's control over its App Store does provide a level of assurance that the apps are of a level of quality and are not inappropriately harvesting data from users. Non-app store apps can be run on the iPhone by changing settings - so I wonder if this might be used as a defense. Personally I am not a fan of Apple's restrictive approach generally - I am delaying upgrades as long as I can to avoid losing the headphone socket. I am sure I am not alone. We also need to remember that one of the reasons Spotify (as a new business model) took off was because of how difficult Apple made it to put your existing music onto your iPhone.
  • Posted on: 05/09/2019

    Will Schick parent’s acquisition of Harry’s create a ‘next-generation consumer products platform’?

    This could offer the opportunity of creating a direct-to-consumer model with scale for the combined Edgeway products - many of which are regular consumption products that are often a hassle to buy in-store. Add to this the high security costs of razors in-store and there is potential that this could provide good margin for Edgeway, reduce costs and hassle for the consumer - but at the same time eliminate traffic-driving products for pharmacy chains, reducing their wallet share.
  • Posted on: 05/09/2019

    Sainsbury’s plans Amazon-style online grocery marketplace

    Wow -- co-opetition and ecosystems rule. But they require a seamless exchange of data. I feel like a broken record and keep saying this - I even recorded a video on this last week...
  • Posted on: 05/08/2019

    Will Walmart’s new online pet pharmacy and vet clinics draw more pet parents?

    This really shows the desire to become a one-stop shop. Pet care is becoming an interesting competitive area. It creates a traffic driver into the store - the key is to be able to capitalize on it and sell the customers something they did not come in for. What will be interesting will be if they take on Petco and offer delivery of bulky pet care items to provide the "whole service."
  • Posted on: 05/07/2019

    H&M will cease printing its catalog after 39 years

    It depends on the demographic, I feel. Many younger people prefer to swipe through by phone or tablet - it reflects the way people's shopping habits are changing. H&M will have done the research and based on their target demographic made the choice. There are other retailers who produce catalogues (IKEA, Argos in the U.K.) who have been asking the question about retaining/discontinuing for years. As time goes on more will disappear. I for one will miss them.

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