PROFILE
  • Neil Schwartz
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Neil Schwartz

Founder and Head of Insights, TGP Insights Advisory
Neil Schwartz is the founder of TGP Insights, provider of data from Prosper Insight & Analytics, one the leading retail and consumer insights companies. With more than 26 years of research and consumer insight experience, Neil has 12-plus-years focused specifically on the sports and active lifestyles business categories working across a a variety of applications focused on the financial sector as well as various corporate applications. Neil is frequently called on by leading manufacturers, retailers, trade associations, and various financial organizations to help them better understand the trends shaping consumers buying habits, and to provide detailed marketing insights for various products and services related to both consumer discretionary and all related categories . Neil is frequently called on to provide expert analysis and commentary on retail and consumerism as it related to the sports and fitness markets. Priot to founding TGP Insights Neil was Vice-President of Market Insights and Bus Dev. at SportsOneSource and prior to that was the Director of Research and Business Development for Sports Marketing Surveys USA. TGP Insights is part of the Active Advisory Group that specializes in predictive insights for active lifestyle markets. Neil is also the co-host of “Sport Lifestyle Podcast”, which is featured on both iTunes, Stitcher and Google Play.
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  • Posted on: 11/08/2019

    Gap Inc.’s CEO steps down. What comes next?

    According to data from Prosper Insight and Analytics, there is little to no growth for adults 18+ for Gap and Old Navy -- they are stale concepts that aren’t growing. Gap is wedded to malls, Old Navy in strip shopping centers. Costs keep rising but their place in customer preference is not growing. The CEO bailed out of the ship at what appears to be just in time. It's going to take more than just replacing the CEO to get this ship righted.
  • Posted on: 09/17/2019

    How high will the holiday retail sales ball bounce in 2019?

    I still feel that until we reach Retail Equilibrium in terms of stores closing, it is hard to feel overly optimistic. While more and more brick and mortar retail appears to be growing at a more specialty level, big box and department stores will struggle, and until that is all resolved, confusion and negative sentiment will continue to drive things. With all that said, I am thinking that we may eke out 3-4% y/y for the holiday retail season. The previous point about no government shutdown will loosen things up for government and related workers.
  • Posted on: 09/16/2019

    Will bringing the outdoors inside stores work for J.C. Penney?

    There is so much wrong here, it's hard to know where to start. First, J.C. Penney needs to learn about the outdoor enthusiast/consumer. Talk is cheap. Aside from Adidas, which has small market share in outdoor across the board, these brands don't offer any sort of credibility. What sort of process was used to determine which brands they wanted to pair with? This is a perfect example of where third-party data could have help them decide which brands would be their best bets for merchandising and partnerships. Where are the outdoor influencers shopping? Answer: not J.C. Penney. Last for this post but not for my thoughts on this, walk into any J.C. Penney store, (which I happened to do over the weekend). I'm just saying, wanting to start selling to more of an outdoor-oriented consumer is just talk. How about dressing their own employees to look the part? As I said earlier, there is so much wrong here.
  • Posted on: 09/12/2019

    Will Jockey inspire brand loyalty with its very first pop-up shop?

    The problem with brands like Jockey is that it is hard for them to write a new story when their old story is so dominant. Younger consumers are writing their own stories with brands like Third Love, Pink and even LULU versus aligning themselves to what I would term a "legacy brand." The only exception to this lately has been Champion, but they have been able to successfully use influencers to cross over into more of a streetwear vibe.
  • Posted on: 09/05/2019

    Simple answers to fix retail’s loyalty marketing mess

    Michael, I could not agree more. Data for data's sake is useless. I would add one more point. Data from loyalty programs give you great insight to people that you already know and have already done business with you. Adding the right 3rd party data can expand the decision power of that data to help you find the customers that look like they should be in your loyalty program, but are not for one reason or another.
  • Posted on: 09/04/2019

    Will Walmart’s customers accept its rejection of the firearms ‘status quo’?

    It's far from perfect, but at least it's something and something is better than nothing.
  • Posted on: 09/04/2019

    Will Walmart’s customers accept its rejection of the firearms ‘status quo’?

    Walmart has done the right thing. While this is far from a perfect solution, it is at least something. I always say that perfect is the enemy of "done" and at least Walmart and now Kroger have done something to try and curb the gun violence. The next step has to come from the grassroots and hopefully this is the start of other corporations taking a more responsible approach. Dick's Sporting Goods was one of the first and it will be interesting to see who else decides to make some sort of policy change.
  • Posted on: 08/06/2019

    What are the signs of a dying retail business?

    I totally agree with all of the points here. However, I think that retailers will have to bite the bullet and close more stores. We are dramatically over-retailed in this country by a long way as compared to other developed countries. Traditionally, retailers have looked to close underperforming stores. This is not the right formula. A more logical approach would be to understand the makeup of the successful stores in terms of geographic location and then re-calculate how the underperforming store are doing in comparison As an example, there might be too many stores within a specific retail radius to survive. While it's always good to go fishing where the fish are it's also always good to expand the pond.
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