PROFILE

Mohamed Amer

Independent Board Member, Investor and Startup Advisor

Living in Southern California, Mohamed is keen on applying his corporate and entrepreneurial executive leadership across strategy, technology, and communications in the service of progressive boards of directors, c-suites, and startup companies.

Building teams and driving results spanning multiple industry sectors and domains, Mohamed brings successful experience in public and private sectors across mission-critical operational, supply chain, strategy, communications, and technology roles.  He is a highly trusted coach and advisor for senior executives and entrepreneurs in the technology and consumer-facing industries.

During his tenure at SAP, Mohamed held several senior roles that included leading the solution footprint, M&A, and go-to-market strategy for the global grocery business, and developing the future supply chain product area for retail. While leading the Retail Business Unit in the Americas, he supported business development, key customer implementations, and strategic relationships as well as managing key user groups and executive customer councils. He also led internal and external communication roles across multiple sectors and most recently having responsibility for executive communications in SAP’s Office of the Co-Presidents.

Prior to SAP, Mohamed was co-founder and President of NEXstep, an Internet supply chain software startup which was acquired by Viewlocity.  He also held leadership positions in the retail management consultancy, Kurt Salmon Associates (acquired by Accenture) with extensive Retail and CPG client engagements as well as general management roles in the office products industry at Boise Cascade and Buhrmann-Tetterode.

Mohamed held a commission with the United States Navy (Lieutenant Commander – naval aviation and naval intelligence). Mohamed holds a Ph.D. in Human and Organizational Systems from Fielding Graduate University; in addition, he has earned an MBA at Northwestern University’s Kellogg School of Management, and an M.A. in National Security Affairs at the U.S. Naval Postgraduate School.

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  • Posted on: 09/03/2021

    Can Amazon create the Prime Video of audio services?

    I view this announcement by Amazon as another step to increase the perceived value of being a Prime member while increasing the integration of Alexa into their daily activities and entertainment. Amazon isn’t out to replace in-person live event experiences but to dissuade their Prime members from sharing their time with competing platforms. The end goal for Amazon is to provide all that consumers need technologically to conduct their lives at work or play without ever leaving the company’s ecosystem. The company’s solutions need not be perfect or elegant but must reduce enough friction, so the decision is automatic. Amazon becomes life’s default setting.
  • Posted on: 09/02/2021

    Allbirds simplifies growth drivers to three trends

    The three trends called out by Allbirds are pertinent to their future growth. A clear purpose differentiated the brand, adapting to the new normal increases usage opportunities, and emphasizing cross commerce is critical to their operational future. While all three are essential, expanding the current market ought to be Allbirds’ highest priority, and that will happen by front running the changing customer behavior in a new normal. Immediately following the market share play is developing a solid operational network to speed up profitability and sustain growth.
  • Posted on: 09/02/2021

    Can marketers successfully shift focus from acquisition to retention?

    Before you can retain, you must attract and acquire that customer. The two motions go together, and your strategy should never begin with an either/or proposition. Each company will determine the right mix and emphasis.
  • Posted on: 09/02/2021

    Can 14 and 15-year-olds solve the labor shortage?

    Remember the days when as a young teen, you had a paper route? Earning money at a young age helped me to understand life and business better. The lessons learned on those paper routes have been with me ever since. No, hiring 14 and 15-year-olds will not solve the labor shortages but will make a dent with the potential to provide life-long lessons to our youth.
  • Posted on: 08/27/2021

    Do retailers need a chief data officer?

    One of the most misused phrases in business is, “we’re data-driven.” Not that data should not be the basis of decisions; it’s just that data alone is insufficient. Equating data with facts misses the art and science of interpretation and the necessary understanding of context. Data is about making better decisions; if you have bad data and don’t know it, expect catastrophic outcomes. Ditto If you have good data, but you don’t trust it. Robust decision-making requires credible data. So do retailers need a chief data officer? With the amount of data that a retailer has and the hidden insights within, retailers would be amiss to ignore that role. The real challenge is infusing agility around speed into the organization so retailers can take advantage of the higher confidence and insights generated. Don’t think of a CDO as a silver bullet; the first stop is your organizational culture.
  • Posted on: 08/25/2021

    Email marketing drives sales results and sometimes drives customers away

    So true, Suresh! Email marketing can be effective when done judiciously based on each customer’s purchase journey. Applied broadly, it becomes noise that gets ignored and tuned out. Like any tool in the quiver, you have to know when and how to use it.
  • Posted on: 08/25/2021

    What will be the toy story of Christmas 2021?

    Yes, and yes! Toy sales in the Christmas 2021 season will outperform last year’s numbers, and if it weren’t for chip shortages and supply chain disruptions, we would see even higher numbers. Expect better numbers in low-tech toys that nurture a child’s imagination and fulfill a back-to-basics retro toy philosophy.
  • Posted on: 08/25/2021

    Do new Shipt and Walmart programs signal big changes to come in the retail delivery market?

    We can view the last-mile opportunity from one of two distinct strategies. One is scale and efficiency; the other is customer intimacy. Walmart’s GoLocal belongs in the former, while Target’s Shipt in the latter. Walmart is exploring the potential opportunities given its unique supply chain assets and know-how. Target exploits existing customer relationships by adding more benefits and tangible value for their customers and the Shipt shoppers. Both companies began their journeys as physical retailers relying on customers coming to their stores to make their purchases. Today the path to purchase is a highly dynamic, multi-point experience that combines digital and physical and takes place in a sea of changing customer preferences. There will be many more exciting experiments in the evolution of last-mile deliveries falling into either the efficient low cost or the high personalization model.
  • Posted on: 08/18/2021

    Should grocery stores retire the ethnic aisle?

    How something starts and where it ends up are intrinsically intertwined. You can’t address today without understanding the logic of the past. There is little doubt of the segregationist nature of the first ethnic food aisles in the equal but separate social reality of mid-20th century America. Goya Food’s Joseph Perez points out that supermarket managers “didn’t want the [ethnic] clientele in their stores,” or at least in part of the store trafficked by white shoppers. Yet today, many view this aisle as a destination of discovery and ease in locating their favorite foods, irrespective of their race or ethnicity. In the third decade of the 21st century, do we still need an ethnic aisle in supermarkets? I doubt it, and arguments about shopper efficiency ring hollow. Are we capable of (re)learning where goods are stocked in the store after a planogram reset? The past can’t be changed, but the future is ours to create.
  • Posted on: 08/17/2021

    Parachute plans to become America’s go-to for home goods and it might just work

    The Parachute retailing concept is brilliant; however timing is probably not ideal to fully take advantage of the immersive experiences offered. If the company can survive the COVID-19 related uncertainties of the next 12 months, then we ought to see store expansions as advertised and strong consumer response.
  • Posted on: 08/17/2021

    Will a Prime-style subscription service take Albertsons business to a new level?

    Prime-style subscription service by Albertsons will be a hit with their core customers and may move some non-core customers to increase frequency and basket size. Overall, a good move by Albertsons at a time when the Delta variant is dominating headlines.
  • Posted on: 08/12/2021

    Some think supply chain disruptions are here to stay until 2022

    Today, we witness container shortages worsened by trade flow imbalance, including continued COVID-19 impact restricting factory outputs in parts of Asia. Chip shortages are reverberating through many non-apparel categories, and companies shifting from buying "just in time" to "just in case." The industry needs better visibility and tools to identify, anticipate, and mitigate the next set of supply chain disruptions. Expect supply chain bottlenecks to exacerbate the availability of finished goods and drive up consumer prices going into the holiday period. I don’t see a return to more predictable and stable supply chain flows until 2023.
  • Posted on: 08/10/2021

    Will voice shopping ever take off without screens?

    Excellent set of innovative use cases!
  • Posted on: 08/10/2021

    Will voice shopping ever take off without screens?

    Voice commerce works well for repeat and initial basic item purchases but is best suited, today, for discovery and exploration rather than transacting. Taking voice capabilities and applying them in new customer settings will heighten innovation potential until the voice device can also provide or holographically project images.
  • Posted on: 08/09/2021

    What benefits do premium loyalty program members value?

    Premium suggests the opposite of mass and rather pursuit of a brand’s most valuable customer segment. The benefits must be tangible and exclusive: available 24/7, special pricing, reduced or no-fee transactions, exclusive events, unexpected and meaningful perks. Amazon Prime is an excellent example of a premium loyalty program that accrues many benefits to members who pay up front for inclusion. For the company, it gets a highly predictable recurring revenue stream, higher frequency of ordering, and a vast amount of customer data that can further tailor future benefits and programs.

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