PROFILE

Min-Jee Hwang

Director of Marketing, Wiser Solutions, Inc.
Min-Jee Hwang is the Director of Marketing at Wiser Solutions, Inc. Wiser is the leading provider of actionable data for better decisions. She develops market positioning and strategy for Wiser’s solutions, which cover the spectrum of pricing, merchandising, and promotions for retailers and brands. With over 5 years of working in the retail SaaS solution space, she has expertise in eCommerce data analytics, market trends, retail intelligence, and more. She led the Marketing team through an acquisition by Quad Analytix in 2016 and a merger with an in-store retail solutions company in 2017. For more information, please visit: www.wiser.com
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  • Posted on: 02/11/2019

    Foot Locker makes $100M leap into the sneaker re-seller space

    This partnership makes a lot of sense. Foot Locker has the name recognition and GOAT has a finger on the pulse of sneaker culture. I would be surprised if the two don't use Foot Locker locations as pick-up and drop-off locations for resales. Overall, sneaker culture is big business, so the more Foot Locker integrates reselling into its business, the better.
  • Posted on: 02/11/2019

    Is there really wisdom in the crowd?

    As humans, we're influenced by countless things, most of the time without us even realizing it. The best way to get accurate crowdsourced datasets is to test your methods and increase your sample size. The more answers, the better.
  • Posted on: 02/11/2019

    Are apps and voice assistants the keys to e-grocery adoption?

    A few of the more frustrating or time-consuming aspects of grocery shopping include creating a list, finding the items on shelves, and checking out. Any way that apps and digital tools can help with this is great. This is already happening with online ordering and delivery, so I expect those features to help grow e-grocery adoption.
  • Posted on: 02/04/2019

    Walmart to offer bonuses for good attendance

    The downside of a program like this is that PTO is already incredibly underused in the U.S., and workers, especially in minimum-wage-type jobs like these at Walmart, come into work sick, and are unable to care for family, kids, etc. While the bonuses sound nice on the surface, Walmart has to ensure it's not actually punishing those who need to take time off and build a culture of workaholics with low productivity and a negative attitude toward their employer.
  • Posted on: 02/04/2019

    Did Trader Joe’s make the right decision to end grocery deliveries?

    After 10 years, Trader Joe's knows best when it comes to the ROI of their delivery service. I think the location of NYC also plays a role in the decision, as the large population and surplus of options make TJ delivery a bit unneeded. Also, the brand itself with its customer loyalty and private labels makes it easier to emphasize the in-store experience than other grocers.
  • Posted on: 02/04/2019

    Which commercial won Super Bowl LIII?

    Bud Light's corn syrup ad and Verizon's first responders ad certainly stood out, the former for its message that has already gained the attention of the National Corn Growers Association and the latter for its emotional resonance, but overall the Super Bowl and the commercials were lackluster.
  • Posted on: 01/28/2019

    Will Walmart be able to pay truckers more and keep shipping costs under control?

    Trucker shortages are more problematic for retailers, simply because they have more strategies to address freight costs than a lack of interested drivers. Cost management is always a problem and it won't go away any time soon, but retailers need to decide where they want to increase margins and where it's acceptable to reduce them. It may be smarter to identify other areas of the business to cut costs outside the supply chain in order to keep freight moving.
  • Posted on: 01/28/2019

    What do shoppers really want? Do retailers have a clue?

    Not many retailers are great at connecting with shoppers in stores. In many cases, it's a lonely time walking the aisles looking for items with few associates around. I think more retailers can improve this experience by helping shoppers find items and speeding up the checkout process, which are two big areas of frustration. Self checkouts, better signage, digital displays, knowledgeable associates to guide shoppers -- all this can definitely help.
  • Posted on: 01/25/2019

    How much inventory visibility do retailers need to give consumers?

    Retailers should absolutely be transparent in giving consumers information on inventory availability, with the big caveat of only if the technology can do it accurately. As noted in the article, shoppers could leave and never come back if they feel like they've been misled by inventory data. Assuming the tech can accurately display what's available, then it's a no-brainer for retailers. It's just good customer service.
  • Posted on: 01/24/2019

    Lowe’s kicks off NFL deal in the biggest game of all

    Lowe's and Home Depot are two very well known retailers. A marketing effort at this scale won't do much to increase Lowe's awareness among consumers, and the cost of entry to the Super Bowl for fans is so high I'm not sure many of Lowe's desired contractors will be in attendance for the Super Bowl Experience. Lowe's needs to focus on what Home Depot does well, with better customer service, competitive prices, a quality assortment and an in-store experience that gets people coming back. This isn't it.
  • Posted on: 01/23/2019

    Tech lets shoppers say ‘Optimize Me’ when ordering groceries

    This concept is solid on the surface, but the challenge will be actually saving the customer time and money. It needs to be an easier way than BOPIS or traditional grocery shopping. As described, it seems like pairing BOPIS with in-store shopping in a way that could be more confusing for shoppers. A good concept, but testing is in order to find the right balance.
  • Posted on: 01/22/2019

    Can grocers sell produce without plastic bags and boxes?

    Many cities across the U.S. are already banning plastic bags, so there's starting to be an expectation among shoppers that plastic won't be around forever. U.S. consumers will respond well enough to the removal of plastic bags in grocery stores, as long as a viable alternative is present and the change is introduced clearly.
  • Posted on: 01/14/2019

    Zola de-stresses the wedding planning experience for Millennials

    Many couples today are trying to do it themselves when it comes to wedding planning, so Zola's pop-up can certainly help them save and de-stress many of the smaller, yet still essential, parts of wedding planning. Actually booking a venue should still require an in-person visit, and I'm not sure many will 100% plan a wedding in one hour, but Zola's efforts certainly have a market among engaged couples.
  • Posted on: 01/14/2019

    Will content help Publix and Whole Foods cook up online engagement?

    Both Publix and Whole Foods' efforts are good, but Publix is definitely the more engaging option. It's interactive, visual, on-demand, and on brand. While I don't think consumers expect content from grocers just yet, in the future they could easily enjoy more video tutorials, classes, and information like what both Publix and Whole Foods are doing.
  • Posted on: 01/07/2019

    Retailers are shutting down their NYC flagships

    Flagships do differ from other chain locations, specifically regarding branding, word-of-mouth and public relations. So they should be treated differently, but these retailers didn't have that unique experience at their flagships compared to their other locations to warrant keeping them. A flagship can't be just a big store, it must be something more.

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