PROFILE

Min-Jee Hwang

Director of Marketing, Wiser Solutions, Inc.
Min-Jee Hwang is the Director of Marketing at Wiser Solutions, Inc. Wiser is the leading provider of actionable data for better decisions. She develops market positioning and strategy for Wiser’s solutions, which cover the spectrum of pricing, merchandising, and promotions for retailers and brands. With over 5 years of working in the retail SaaS solution space, she has expertise in eCommerce data analytics, market trends, retail intelligence, and more. She led the Marketing team through an acquisition by Quad Analytix in 2016 and a merger with an in-store retail solutions company in 2017. For more information, please visit: www.wiser.com
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  • Posted on: 12/13/2018

    Are holiday shoppers getting more ‘appy’?

    There is certainly value in app development for retailers or at least making sure their shopping experiences are conducive to app use among consumers. Smartphones and mobile technology are incredibly mainstream now, and the blending of tech and retail will continue. As a result, retailers that are innovating with apps have some solid growth potential.
  • Posted on: 12/13/2018

    Retailing success doesn’t depend on silver bullets

    Selling anything, especially in retail, is all about value. Shoppers may think or say "I can't afford that" but they really mean they don't see the value in it. This is how store employees can evolve moving forward: focus on the value. Create experiences that people want, focus on the why of a product or service, and be different from competitors.
  • Posted on: 12/13/2018

    Will the maker movement inspire a new creative direction for malls?

    There's a strong market for hand-crafted goods and unique items, such as what's for sale here by the "makers." Just look at Etsy for an e-commerce version. So there's definitely demand for this from consumers and I'd expect it to garner a fair bit of attention in the beginning. The concept could also work well as holiday pop-ups, given that homemade goods make for great gifts.
  • Posted on: 12/11/2018

    Will ‘Practice’ make for perfectly loyal customers at Lululemon?

    This sounds like a good move for Lululemon. Their perks align very closely with their brand identity, and should appeal to their core customers. The perks like access to yoga or fitness classes also tie in uses for Lululemon products in real life, which is a great way to drive brand awareness and sales. Better than just basic free shipping or X% off.
  • Posted on: 12/11/2018

    Will Dollar General’s DGX concept be a hit with urban Millennials?

    Why just Millennials? The buzzwordy-focus on "Millennials" is shaping up to be more of a distraction than a benefit. Retailers should instead worry about the customer experience overall. The benefits of the DGX concept appeal to more demographics than just Millennials.
  • Posted on: 12/11/2018

    Should Amazon buy Target?

    You can certainly argue that acquiring Target would be valuable to Amazon, but would it be valuable to Target? Target has done well recently, as the numbers show, and it is doing more to appeal to online shoppers, such as redesigned store layouts to improve the BOPIS experience. I'm not sure Target's board would go along with Amazon at the moment.
  • Posted on: 11/30/2018

    What will it take for retailers to win the last-mile race for customers?

    BOPIS is definitely a strong strategy for retailers looking to improve their fulfillment efforts. Especially for retailers with a good number of physical locations, BOPIS allows shoppers the convenience to shop online with the immediate gratification of buying in-store. Ship-from-store and BOPIS are two strategies ideal for businesses that want to improve in this area without drastically overhauling their shipping infrastructure.
  • Posted on: 11/29/2018

    Are retailers better off going cashless?

    Cashless transactions are increasingly becoming the norm, and it's a question of when cash is phased out, not if. While it will be a while before that happens, more retailers are looking at cashless stores because it allows them to improve the user experience, speed up transactions, better track buying behavior, and so on, not to mention save money on cash handling. The challenge will be implementing cashless in a way that is inclusive and fair, which will take some time.
  • Posted on: 11/28/2018

    Can customer lifetime value scores work against retailers?

    I'm not optimistic a metric like CLV will become well-known among consumers. Its a strategy employed by retailers and shoppers are likely to not buy in to yet another score they have to monitor and keep up. Therefore, there could always be improvements on the retailer side to CLV scores -- but how consumers react to them is low on the list for now.
  • Posted on: 11/27/2018

    Enjoy Life connects with consumers ‘one-to-one’

    One-on-one marketing certainly makes sense for more niche brands than legacy ones. The storytelling aspect, plus the ability to connect individually with consumers, is helped by having a very clear, specific benefit of the product or service, along with as little direct competition as possible. Enjoy Life has this with its allergy-free focus. So any brands who want to do this should consider their value-adds beforehand, so they're sure the benefits are better than the risks.
  • Posted on: 11/27/2018

    Does Amazon’s record performance point to the growing importance of Cyber Monday?

    The past few years have shown that online sales are growing, even if the majority of sales happen in-store. This data is another indicator of that trend continuing, and all signs point to the share of online sales increasing in the future. Smartphone purchases, BOPIS, and the like should all continue to grow as well as retailers are doing a better job of combining their online and in-store channels.
  • Posted on: 11/26/2018

    Millennial brand loyalty comes into question

    Analyzing retail data by generation is always a challenge, as there are so many individual people with their own lifestyles, backgrounds, incomes, etc. In fact, we're on the cusp of Gen Z becoming a major factor in consumer spending. With that said, retailers should focus on quality, service, and especially price to attract shoppers of any generation, including Millennials.
  • Posted on: 11/26/2018

    Will a radical transformation lift or sink IKEA?

    This appears to be a solid move for IKEA, especially as the way consumers shop has evolved over the years. We've seen a desire for brick-and-mortar stores to provide an experience, and the proposed IKEA layout should fit right into that. Being able to view furniture in-store and then have orders delivered to your home could also help.
  • Posted on: 11/26/2018

    Are Black Friday results a sign of Christmas 2018 things to come?

    This year's holiday season will still be a strong one. Black Friday's in-store traffic may seem down, but from my travels Thursday and Friday the lines outside malls felt massive. Most likely, traffic is down overall as people are losing interest in the crowds and rush of the traditional Black Friday experience. Online deals are too good, and too convenient, for many to pass up.
  • Posted on: 11/02/2018

    Shoppable ads need to tone down the sales pitch

    The best CTA depends on the product in question, but in general a softer sell typically works better as consumers are smarter than ever. Many are turned off by hard sells and buy-now language. Instead, marketers should make sure the CTAs are tailored to their target audiences and treat them as educated consumers. "Learn More" works well for that.

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