Min-Jee Hwang

Director of Marketing, Wiser Solutions, Inc.
Min-Jee Hwang is the Director of Marketing at Wiser Solutions, Inc. Wiser is the leading provider of actionable data for better decisions. She develops market positioning and strategy for Wiser’s solutions, which cover the spectrum of pricing, merchandising, and promotions for retailers and brands.

With over 5 years of working in the retail SaaS solution space, she has expertise in eCommerce data analytics, market trends, retail intelligence, and more. She led the Marketing team through an acquisition by Quad Analytix in 2016 and a merger with an in-store retail solutions company in 2017.

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  • Posted on: 06/19/2018

    Retailers stand out by vetoing the ‘pink tax’

    "Axing the pink tax" is a great opportunity for startups who offer women's products. I think it's important to note how successful Boxed has been in refuting the pink tax and absorbing the additional costs so that women can pay the same amount as men do for their products. Boxed has seen a significant increase in sales since acting on this movement and I believe more companies will follow in their footsteps to increase popularity and sales among women.
  • Posted on: 06/19/2018

    Are retailers short-changing national grocery brands?

    This research on customer preferences between national and private brands is important for grocers to keep in mind when choosing which products to sell to their customers. Overall, shoppers feel that they can trust national brands more and feel as though they are compromising when they buy the private brand. Although private brands may save the customer money, brand recognition is important to the customer. Private brands are difficult to execute well, and as Neil mentioned, not all private label brands are created equal. The retailer must commit to facilitating word-of-mouth marketing and customer evangelism for private label brands to build credibility without the typical brand marketing support a national brand would have.
  • Posted on: 06/04/2018

    Does it pay for retailers to price-match their own websites?

    Price variations are sometimes necessary, but they can make shoppers distrust the retailer. The only thing worse than seeing uneven pricing is asking to price match the lowest available and being denied. When there is a shopper at the register, ready to check out, retailers must save the sale. Even if it means slightly lower margins on that item -- at the end of the day, that is better than creating a poor customer experience, losing that sale, and potentially losing that customer for life. Shoppers want transparency and to feel like they are being treated fairly, but when channel-specific prices are necessary, shoppers must be able to get the lowest price to continue shopping with that retailer.
  • Posted on: 05/30/2018

    Is GDPR an opportunity or a threat to retailers?

    I definitely see GDPR as a wake up call for retailers, but it certainly is not a welcome change across the board. Consumers are trusting them with their sensitive data and having regulations in place gives retailers a framework in which to maintain that trust. I agree with those here who have discussed the need for transparency. Consumers don't want their contact and other information going into a black hole. Knowing how retailers will use it and giving consent will strengthen relationships between the two sides.
  • Posted on: 05/24/2018

    Is excess space behind retail’s shrink and customer experience problems?

    With a number of retailers cutting down on store square footage and inviting in others for store-within-a-store concepts, it's clear that retailers know something has got to give. Smaller stores help retailers attend to shoppers better and have less area to watch over. Another benefit of smaller stores is focus. Shoppers want a curated assortment instead of having a chaotic scene with too many products under one roof.
  • Posted on: 05/23/2018

    New organic grocery concept is an educational experience

    Educational experiences are a way to connect with shoppers. They provide the perfect opportunity to showcase products in an exciting atmosphere. Especially when it comes to a new food item, giving shoppers the opportunity to learn why it is healthy and how they can cook with it is something that they will remember, tell others about, and the product might even make it onto their shopping list.
  • Posted on: 05/22/2018

    Amazon bans chronic returners

    Liberal return policies are great perks for customers, but those who take advantage of them in the wrong way are ruining it for everyone else. I don't see Amazon doing away with their return policy (as it is one of many points of differentiation), so cracking down on those who are abusing the system is a much better alternative. Making mistakes in terms of identifying fraudulent returners is unfortunate, but it is bound to happen from time to time. Overall, this is a smart move for Amazon and shouldn't have any negative impact on sales.
  • Posted on: 05/17/2018

    Walmart drops Scan & Go tech – again

    Walmart will continue with similar tests, as their goal is to improve the customer experience. This iteration of Scan & Go wasn't a hit, but it shows that they are steadily working to make their in-store experience better. With Amazon Go, many grocers and other retailers have added pressure to innovate faster. Anything that could potentially shorten lines and get shoppers checked out faster is always worth a try.
  • Posted on: 05/16/2018

    Amazon plans to become the fresh food safety leader

    Although only briefly mentioned here, I find it fascinating that Amazon was able to identify and act on a food safety issue two months before the manufacturer officially recalled the product. When considering Amazon's massive review collection and stellar customer service, they just might be the right party to lead this fight. I'm not sure that this will amount to a competitive advantage, but few (if any) retailers can rival their reviews. I see this more as another reason for consumers to trust and buy from Amazon.
  • Posted on: 05/16/2018

    Can retailers find riches at sea?

    As shoppers find experiences more important, cruise retailers have a unique opportunity to help them make memories. A hat or handbag purchased on vacation brings back memories of sun-soaked days with family and friends. If retailers get pricing and assortment correct, they can fully take advantage of this opportunity.
  • Posted on: 05/15/2018

    Target sees stores as key to meeting its distribution challenges

    In the age of Amazon Prime, Target needs to take advantage of every leg-up they have against the behemoth. Target's recent pilots and announcements show that their stores (something that Amazon doesn't have a large network of just yet) can be used to advance their eCommerce customer experience. When shoppers can get orders faster and Target can make better use of its existing assets to make this a reality, this is a win for all involved.
  • Posted on: 05/08/2018

    Walmart associates check out customers on the floor in pilot program

    Self checkout can be frustrating when it doesn't work seamlessly (such as an item not scanning or trying to buy an item that requires an associate to assist). Walmart is making the check out process easier on their shoppers, with an added bonus of excellent customer service. I fully believe that the future of retail is human, with a healthy dose of technology to further empower employees to meet shopper needs.
  • Posted on: 05/07/2018

    Trader Joe’s and Barneys launch podcasts

    Retail in 2018 requires change and trial and error. These retailers are smart to try something new to connect with customers and bring new ones on board. Consumers want an inside look into retailers, as many aim to align their purchases with their values. Retailers that open themselves up in a way that their target market finds genuine and helpful will get ahead.
  • Posted on: 04/27/2018

    Is $119 too much to pay for an Amazon Prime membership?

    Amazon knows what they're doing. The Prime services they offer are worth much more than $99 and even more than $119, if used as intended. Customers won't appreciate the increase, but they will pay it. If the extra $20 per membership helps offset their astronomical shipping costs in a meaningful way, then kudos to Amazon.
  • Posted on: 04/26/2018

    Are syndicated product reviews good for retailers?

    Shoppers want to see comprehensive reviews before making an online purchase and syndicated reviews can help retailers provide this. Are these reviews always trusted as genuine by shoppers? Maybe not, but it's certainly better than having none or just a few. Amazon's sales volume is unheard of. So of course they are able to amass hundreds to thousands of reviews. For all other retailers, the best current solution is to syndicate in order to stay competitive.

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