PROFILE

Min-Jee Hwang

Director of Marketing, Wiser Solutions, Inc.
Min-Jee Hwang is the Director of Marketing at Wiser Solutions, Inc. Wiser is the leading provider of actionable data for better decisions. She develops market positioning and strategy for Wiser’s solutions, which cover the spectrum of pricing, merchandising, and promotions for retailers and brands. With over 5 years of working in the retail SaaS solution space, she has expertise in eCommerce data analytics, market trends, retail intelligence, and more. She led the Marketing team through an acquisition by Quad Analytix in 2016 and a merger with an in-store retail solutions company in 2017. For more information, please visit: www.wiser.com
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  • Posted on: 04/08/2019

    Will Alexa earbuds advance Amazon’s virtual assistant ambitions?

    It's not the biggest roadblock that Amazon doesn't have its own smartphone, as many third-party developers have made excellent software and hardware for mobile devices. However, Amazon shouldn't place too much emphasis on using its earbuds to grow Alexa's market share -- instead, its earbuds stand a better chance simply competing in the space based on their functionality as simple wireless headphones.
  • Posted on: 04/08/2019

    Retailers still haven’t solved last mile challenges for fresh foods

    It'll be a challenge to hire and train employees in charge of last-mile delivery, as for many businesses it's a fairly new part of their operations. In addition, packaging will also be a challenge to ensure that food stays fresh as it's delivered and left on customers' steps.
  • Posted on: 04/08/2019

    Should uniform pricing be the norm for large chains?

    In most cases, a one-size-fits-all approach doesn't work too well. For pricing, it's likely more beneficial to be able to customize pricing depending on the market, the consumers, and the business needs. Uniformed pricing can remove some of the power from staff on the ground to set prices based on what conditions are around them.
  • Posted on: 03/22/2019

    Crowdsourcing can enable retailers to scale more quickly

    Crowdsourcing can get on-the-ground insights into more store locations at scale than other, more traditional data collection methods. For retailers, this can be a great way to hear directly from shoppers how store operations are working, whether associates are well-trained, and much more about front-of-store conditions.
  • Posted on: 03/21/2019

    Brands and retailers get in on the esports marketing game

    This is a broad opportunity for retailers and brands, as esports are growing fast and is far from the niche it once was. Esports fans aren't the biggest fans of traditional advertising, though, being young, media-savvy and TV-averse. Businesses need to find new ways to market to this segment and focus on sponsorships with top players.
  • Posted on: 03/20/2019

    Can Walmart lead the fight to eliminate plastic waste?

    It's good to see Walmart adopt this approach, and it should also resonate with consumers. More retailers across the country are doing this, including legislation passed by local governments banning plastic bags and straws. As that happens, consumers will come to expect an attitude such as this.
  • Posted on: 03/19/2019

    Will Dollar General harvest big returns by taking perishables in-house?

    It's definitely risky, but the reward is high if DG can pull it off. Stores in this space are increasingly becoming the go-to for shoppers for a wide variety of products, so consumers should take well to the idea of buying perishables direct from DG. The challenge is in execution.
  • Posted on: 03/19/2019

    Burger King launches $5-a-month coffee subscription service

    Coffee has become a high-end, expensive product recently, and many chains like Starbucks are at the top of the price range. This offering from BK serves a definite need in the space for a cost-effective, readily available cup of coffee. While it won't draw away too many Starbucks or Dunkin' customers, it should help attract people who currently go to McDonald's for their morning coffee.
  • Posted on: 03/12/2019

    What does innovation mean to retailers and brands?

    Innovation is great, but it can't be innovation for innovation's sake. Any business must truly understand its audience and what they want out of their preferred brands and retailers. Then innovation can be tied directly to a need in the market. As mentioned, innovations like sustainability, shipping, and assortments are all great if that's what shoppers want.
  • Posted on: 03/12/2019

    Stage Stores converts to an off-price future

    The numbers don't lie, so it seems like a good call for Stage Stores to make this shift to an off-price model, especially in smaller markets that may traditionally have fewer brick-and-mortar shopping options. The biggest concern would be providing something unique to its target market, likely with assortment, so Stage Stores can stand out from the pack.
  • Posted on: 03/12/2019

    What will it take to make department stores relevant again?

    Much of the conversation around department stores has focused on the customer experience, which aligns with the efforts put forth by Macy's and Nordstrom. If department stores want to remain successful, they need to continue to create engaging, effective, and enjoyable customer experiences and focus on multi-channel, app-centric shopping.
  • Posted on: 03/05/2019

    Where are chatbots falling short of consumer expectations?

    Many website visitors see chatbots as annoying, spammy pop-ups ads. Chatbots should be deployed more strategically than that, instead appearing only on certain pages or after certain events, instead of nearly immediately after a user visits a homepage. Not many visitors will have the simple questions needed before even navigating around a website.
  • Posted on: 03/05/2019

    Sexy isn’t selling anymore for Victoria’s Secret

    All things being equal, factors like Victoria's Secret's image and controversy around plus-sized models will impact sales and brand perception. However, all things aren't yet equal between Victoria's Secret and its competitors -- the assortment just isn't there. Prices are too high compared to competitors and consumers can get a better selection, more products, and more sizes from other brands. That's the real hurdle for VS at the moment.
  • Posted on: 03/05/2019

    Does the Janie and Jack deal point to a new direction for Gap sans Old Navy?

    Children's apparel is a solid niche for Gap to explore after splitting from Old Navy. It is a sign that Gap intends to solidify its footprint in this space, although it faces plenty of competition and a tough road ahead.
  • Posted on: 02/22/2019

    Home design site opens house to showcase brands

    Visitors to the Hunker House should absolutely have the opportunity to buy the brands that are on display. This is relatively easy to do with mobile technology, as products can be scanned and purchased directly on a phone or tablet. Being able to see items in action throughout the home would help buyers visualize uses and be more confident in their purchasing decisions.

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