PROFILE

Min-Jee Hwang

Director of Marketing, Wiser Solutions, Inc.
Min-Jee Hwang is the Director of Marketing at Wiser Solutions, Inc. Wiser is the leading provider of actionable data for better decisions. She develops market positioning and strategy for Wiser’s solutions, which cover the spectrum of pricing, merchandising, and promotions for retailers and brands. With over 5 years of working in the retail SaaS solution space, she has expertise in eCommerce data analytics, market trends, retail intelligence, and more. She led the Marketing team through an acquisition by Quad Analytix in 2016 and a merger with an in-store retail solutions company in 2017. For more information, please visit: www.wiser.com
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  • Posted on: 10/15/2018

    Shopify opens a storefront to support its online merchants

    This is a good call for Shopify, and a low-risk, high reward move. It should appeal to many small businesses and entrepreneurs who would rather talk to someone in person about their tech issues, rather than online. It also looks to be a good location for learning initiatives and community events. All of this keeps Shopify top of mind and should help grow their customer base.
  • Posted on: 10/09/2018

    Is it too late for a new store concept from Barnes & Noble?

    A winning in-store experience is the goal for all retailers, not just Barnes & Noble. So the answer is out there, and there's no harm in giving this strategy a shot. Even so, Barnes & Noble should focus on competing with Amazon on price and convenience, such as its BOPIS policy.
  • Posted on: 10/05/2018

    There may be benefits to adding uncertainty to rewards programs

    The uncertain rewards definitely play into the same psychological draw that gambling provides. We all want to win, and you can only win when you there's the risk of losing. This type of uncertainty provides that same thrill of winning when you get the rewards you wanted, and motivates you to come back for more when you miss out. This is definitely a tactic that retailers can incorporate when relevant. It's also the same tactic that McDonald's, Dunkin', and other QSRs use with their lottery-style reward games.
  • Posted on: 10/05/2018

    Is Target ready for Amazon and Walmart this holiday season?

    Target's private labels have been a great addition for the retailer over the years. The company pairs affordability, quality, and service, among other factors, to help them attract customers. Overall, it's the private labels plus BOPIS and other online changes that have positioned them well to compete with Amazon and Walmart this holiday season.
  • Posted on: 10/04/2018

    Toys ‘R’ Us to rise from the ashes of bankruptcy, but should it?

    Shoppers are smart, and I'm not sure they'll be flocking back to the Toys "R" Us brand so soon. The only way this could work is if the company revamped the entire customer experience, and doing that with a limited budget, no store associates — the list goes on. If they do come back, they cannot have a similar experience to what they just were.
  • Posted on: 10/03/2018

    Are retailers deaf to radio advertising’s potential?

    Radio should definitely be a part of a marketing strategy for certain advertisers, but just a part. So it is being underestimated by some, but it will never regain the popularity it once had. Instead, it should be used as one spoke within a more comprehensive strategy.
  • Posted on: 10/03/2018

    Trader Joe’s success is a matter of values

    From a customer perspective, the values that make the biggest difference are the products and the customer service. Grocery and in-store retail as a whole will excel based on strong service and unique products. Trader Joe's does that well and it keeps them competitive. Retailers and grocers that don't are losing ground.
  • Posted on: 10/02/2018

    Can a new store concept jumpstart a turnaround for H&M?

    It's no secret that success in retail means giving shoppers what they want, but the trick is figuring out what that is. This move by H&M is a step in the right direction, but they're not going to turn things around just based on in-store perks like espresso. The key is their change to assortment and providing inventory that is tailored to local markets at competitive prices. That change from H&M provides some optimism for their future.
  • Posted on: 10/01/2018

    Is traffic a flawed measure of engagement?

    The debate over the value of traffic is one we have in digital marketing all the time, just in terms of website visitors instead of in-store visitors. But the solutions are similar. Traffic is important but only as one metric. It's a piece of the puzzle. You want to attract the right people--those who will buy--not all the people. Measure traffic to determine conversion rates, but traffic isn't the end-all-be-all. Conversion rates are more important.
  • Posted on: 10/01/2018

    Walmart expands test of pickup-only grocery store concept

    This is definitely a positive for the consumer, but the question remains as to whether there will be enough traffic to make this profitable for Walmart. The other risk for the company is the loss of impulse buys and the lack of a traditional Walmart onsite. We could see Walmart combining this strategy with their brick-and-mortar stores in the future to keep shoppers in-store.
  • Posted on: 09/14/2018

    Walmart’s Jet.com relaunches site, offers three-hour delivery in NYC

    It's a major uphill battle for Jet.com in the e-commerce space, obviously. However, I could see them carving out a niche -- or at least trying to -- by going hyper-local. Deliver only in major urban areas like NYC. Create local experiences on Jet.com. Tailor everything about the online experience to the location. Try to capitalize on a few of the elements that keep local businesses thriving, such as personalization, better service and ties to the community.
  • Posted on: 09/14/2018

    What will it take for consumers to take out their mobile wallets?

    Like with all new technology, customers are going to need to see a lot of value before making the switch. Mobile wallets have to be easier, more convenient, and secure before widespread adoption. The jump from cash to card was clearly driven by card being more convenient and easier to use. The gap from card to mobile just isn't that big yet.
  • Posted on: 09/14/2018

    Analyst: Whole Foods’ lower price claims are mostly ‘noise’

    Whole Foods still has a ways to go to dispel its image as overpriced. Prime benefits are certainly helpful in driving traffic, but it appears to be for smaller items rather than than full meals. We recently sent mystery shoppers into Whole Foods and found most buy cheese, salty snacks, cookies and the like as opposed to full meals.
  • Posted on: 09/14/2018

    Macy’s plans for a very digital Christmas with seasonal hires


    This is the right call for Macy's. Digital is a key part of most shoppers' paths to purchase today, either wholly digital or a multi-channel approach. That trend should only continue, and history shows that the traditional department store model has struggled. So why not evolve with the times?
  • Posted on: 09/14/2018

    Is mobile the most disruptive force in retail since online selling began?

    Mobile is obviously a major part of retail, as it's a major part of most of our lives. I think mobile has done a great job of letting customers compare products and retailers while in-store. It's so easy to find something in-store and search it on Amazon or another competitor. Shoppers can compare prices, but they can also read reviews or buy online after trying in-store. This behavior should continue into the future.

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