I'm really curious -- were any bridal boutiques interviewed for this story? As the President of the National Bridal Retailers Association and the owner of a very busy bridal store I can tell you BRIDES ARE BUYING WEDDING DRESSES. Most bridal stores across the country are reporting record sales. We can't even keep up with demand. Every day feels like a Saturday in my store. This information was only relevant during the actual shut down. Bridal stores have also been loving the short engagements. It gives us the opportunity to sell dresses from our stock. The real story is how venues and caterers and florists have suffered. They rely on guest count for income. Less people eating, drinking and less tables to decorate make it difficult for them to be profitable.