Again, I feel like the attitude toward Amazon harkens back to the Pharaohs of Egypt who said "so let it be written, so let it be done." If Jeff says it, it must be so. Why would I let Amazon use my establishment as a pickup point for goods bought elsewhere? It makes no sense. When Amazon completed its acquisition of Whole Foods in August, Jeff and his band of merry salesmen thought it would be cool to put Amazon lockers at every Whole Foods location. Lo and behold, they learned that the oft portrayed "clueless and bungling" brick and mortar guys had clauses in their leases that prevented them from doing that. Look, the more fronts that Amazon chooses to wage war on, the thinner its defenses are going to get.
Hmmmmm ... Lets see. I'm a big box retailer and I want more traffic in my store. Call me crazy, but how does letting the fox into the henhouse benefit me? It doesn't. Amazon has a problem. Delivery is expensive. Fulfillment costs are growing faster than revenues, and that's after adding in Whole Foods revenue. The fact that Amazon is suddenly interested in physical locations, whether it be grocery stores or book stores, should make everyone here raise an eyebrow. Retailers are learning how to combat "showrooming," the very concept that put Jeff on the map in the first place when he sold books out of his garage.