Meaghan Brophy

Retail Writer & Editor
Meaghan is a retail writer for Fit Small Business where she offers how-to advice and buyer's guides for business owners. Meaghan Brophy is also the editorial director Independent Retailer, the industry's trusted source for indie retail news, where she covers retail trends, tech, ecommerce, marketing tips, and keeps her finger on the pulse of the industry by visiting with and interviewing retail store owners. Before becoming a full-time retail writer, Meaghan has held retail and business management roles. Through these positions, she’s gained ample experience in sales, employee training, human resources, customer service, and leadership. In her free time, Meaghan enjoys tap dancing and a quiet cup of coffee. She also holds an M.S. in Publishing from Pace University. <a href=""><b>Visit Independent Retailer... </b></a>
  • Posted on: 03/22/2019

    Are people investments paying off for retailers?

    Agreed. When there's high employee turnover, customers absolutely notice and it reflects negatively on the retailer's brand and their management.
  • Posted on: 03/22/2019

    Are people investments paying off for retailers?

    I'd say this is a no-brainer. Happy employees = happy customers. Just look at Costco. They've been investing in employees for years and it's clearly paid off. For companies who have neglected this for too long, it will take time to see a difference. Investing in front-line employees is not just a matter of pay, but a matter of your entire business culture, which won't change overnight.
  • Posted on: 02/08/2019

    Are ‘spiritual’ brands more marketable than ever?

    In my opinion, spirituality-based consumerism, at least how it's described here with incense and lavender falls under the broader category of self-care consumerism, which is a mainstream trend that retailers absolutely have to take seriously. Self-care is about prioritizing health in a holistic way that considers mental, physical, and yes, for some, spiritual health. It looks different for everyone. I don't think every retailer necessarily needs to bring on spiritual products, but I think it is important to understand the broader consumer mindset and where this trend is coming from so that retailers can incorporate the types of self-care products that resonate with their specific demographic.
  • Posted on: 12/17/2018

    Will porch pirates ruin Christmas?

    Honestly, I think porch pirates' days are numbered. More and more people are installing home security systems like Ring and Nest. As a result, these pirates are being captured on video and their pictures are spread across Facebook. There's not much more that retailers can do from a security standpoint - customers have made it abundantly clear that Amazon Ring is too intrusive. To protect packages customers should deliver to work when they can, request a signature, have them delivered to a friend or family's house or utilize a locker service. While certainly annoying, porch pirates won't stunt e-commerce growth.
  • Posted on: 11/16/2018

    Apple-inspired Glossier opens ‘adult Disneyland’ flagship store

    Yes, Glossier hit it out of the park with their flagship store. They've always been meticulous about crafting the perfect aesthetic. But now, having a physical storefront adds an emotional experience to the mix. Glossier isn't a store so much as it's a tourist destination. This carefully crafted experience gives Glossier an element of staying power that is way beyond what their product alone could achieve.
  • Posted on: 11/16/2018

    RetailWire Christmas Commercial Challenge: Amazon vs. Best Buy

    I feel like Amazon gets points for the actors in their commercials -- their expressions are what made the spot great. It's not surprising that they used the same singing box concept as last year. But given the recent HQ2 drama I don't think the average customer is as receptive to that imagery. Best Buy wins in my opinion because they highlight actual products and put an emphasis on the above-and-beyond customer service that Best Buy is known for. Shopping online can feel really impersonal, and this Best Buy commercial highlights what a difference great in-store service can make in the shopping experience.
  • Posted on: 11/12/2018

    Why do Millennials love private label groceries so much?

    Millennials realize that in terms of quality, there usually isn't much difference between brand-name and store brand. In many cases, private label is a better value. And some grocery retailers, like Aldi and Trader Joe's, do a great job of offering unique private label products instead of just providing a knockoff of a brand name. As long as private labels continue to step up their game more consumers, not just Millennials, will view them as a valuable alternative.
  • Posted on: 11/12/2018

    Is it time for U.S. retailers to embrace Singles Day?

    Singles Day fits in nicely with the "treat yo self" mindset that Millennials (and many other shoppers!) already have. I'm puzzled on why U.S. retailers haven't tried to capitalize on Singles Day. Many shoppers already plan to buy for themselves during Black Friday/Cyber Monday. Having a dedicated day for that earlier in the month would increase (and draw out) overall holiday season sales.
  • Posted on: 11/07/2018

    The RetailWire Christmas Commercial Challenge: Kohl’s vs. Macy’s

    Macy’s commercial definitely pulls at the heartstrings. But it doesn’t really have anything to do with Macy’s. It could be a commercial for anything. Or, more accurately, nothing. While I really enjoyed watching Macy’s commercial, it leaves no incentive or reason to shop at Macy’s. Kohl’s commercial spotlights specific products and offers viewers a direct value proposition with Kohl’s Cash. It’s not nearly as artistic or imaginative as Macy’s but in terms of bringing shoppers into stores, I think Kohl’s is more effective.
  • Posted on: 10/24/2018

    Should Old Navy and others offer better deals online than in stores?

    As a consumer, why would I get in my car, drive to the store, and potentially pay for parking, just to pay more for a product that I could have purchased online for a lower price and free shipping? Unless a brand's end goal is to eliminate their brick and mortar storefronts, pricing needs to be consistent across channels. At the very least, offer matching.
  • Posted on: 10/22/2018

    Stores rarely ID customers before they check out

    I completely agree, Paula. If a shopper wants to be identified to receive better service -- great. If not, there SHOULD be a reasonable expectation of privacy. Retailers should want to create an enjoyable atmosphere, not have shoppers feel like Big Brother is watching.
  • Posted on: 10/22/2018

    How should retail employers prepare for Gen Z workers?

    I think with Gen Z workers retail stores will have to rethink how they use technology on the sales floor. Specifically, considering mobile devices as a tool rather than a distraction.
  • Posted on: 10/17/2018

    Eddie Lampert is the worst

    Well, we're certainly not beating around the bush with this discussion! Yes, Lampert did a horrible job. But, as others have pointed out, it seems highly unlikely that Lampert ever really intended on turning Sears around. It's just a sad state of affairs all around, and unfortunately, Sears' employees will bear the brunt of it.
  • Posted on: 09/26/2018

    What’s Dunkin’ without Donuts in its name?

    I'm on board with the switch. Donuts haven't been a focus for Dunkin' for years now -- they cut back selection and no longer make them in-store. They've also put more health conscious items on their DD Smart menu. Rebranding as a beverage-led on-the-go brand just matches their name with their actions. As long as donuts stay on Dunkin's menu, I think most customers won't mind.
  • Posted on: 09/21/2018

    Will the EU’s anticompetitive investigation follow Amazon back to the U.S.?

    Maybe I'm too cynical, but, my reaction is: Of course Amazon is using third-party data for their own personal gain. Whether or not that is illegal, I have no idea. Honestly, I'm not too sure it would make much difference. I'm not saying it shouldn't -- it should, But in the court of public opinion, Amazon is doing great in the U.S. Amazon can be a good source of revenue and exposure for independent sellers, but my personal opinion is that retailers on Amazon should diversify their revenue streams and use Amazon as a launch point or as an additional sales channel rather than their end game. Amazon is in it for Amazon, and third-party sellers need to keep that in mind.

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