PROFILE

Meaghan Brophy

Retail Writer & Editor
Meaghan is a retail writer for Fit Small Business where she offers how-to advice and buyer's guides for business owners. Meaghan Brophy is also the editorial director Independent Retailer, the industry's trusted source for indie retail news, where she covers retail trends, tech, ecommerce, marketing tips, and keeps her finger on the pulse of the industry by visiting with and interviewing retail store owners. Before becoming a full-time retail writer, Meaghan has held retail and business management roles. Through these positions, she’s gained ample experience in sales, employee training, human resources, customer service, and leadership. In her free time, Meaghan enjoys tap dancing and a quiet cup of coffee. She also holds an M.S. in Publishing from Pace University. <a href="http://www.IndependentRetailer.com"><b>Visit Independent Retailer... </b></a>
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  • Posted on: 11/12/2018

    Why do Millennials love private label groceries so much?

    Millennials realize that in terms of quality, there usually isn't much difference between brand-name and store brand. In many cases, private label is a better value. And some grocery retailers, like Aldi and Trader Joe's, do a great job of offering unique private label products instead of just providing a knockoff of a brand name. As long as private labels continue to step up their game more consumers, not just Millennials, will view them as a valuable alternative.
  • Posted on: 11/12/2018

    Is it time for U.S. retailers to embrace Singles Day?

    Singles Day fits in nicely with the "treat yo self" mindset that Millennials (and many other shoppers!) already have. I'm puzzled on why U.S. retailers haven't tried to capitalize on Singles Day. Many shoppers already plan to buy for themselves during Black Friday/Cyber Monday. Having a dedicated day for that earlier in the month would increase (and draw out) overall holiday season sales.
  • Posted on: 11/07/2018

    The RetailWire Christmas Commercial Challenge: Kohl’s vs. Macy’s

    Macy’s commercial definitely pulls at the heartstrings. But it doesn’t really have anything to do with Macy’s. It could be a commercial for anything. Or, more accurately, nothing. While I really enjoyed watching Macy’s commercial, it leaves no incentive or reason to shop at Macy’s. Kohl’s commercial spotlights specific products and offers viewers a direct value proposition with Kohl’s Cash. It’s not nearly as artistic or imaginative as Macy’s but in terms of bringing shoppers into stores, I think Kohl’s is more effective.
  • Posted on: 10/24/2018

    Should Old Navy and others offer better deals online than in stores?

    As a consumer, why would I get in my car, drive to the store, and potentially pay for parking, just to pay more for a product that I could have purchased online for a lower price and free shipping? Unless a brand's end goal is to eliminate their brick and mortar storefronts, pricing needs to be consistent across channels. At the very least, offer matching.
  • Posted on: 10/22/2018

    Stores rarely ID customers before they check out

    I completely agree, Paula. If a shopper wants to be identified to receive better service -- great. If not, there SHOULD be a reasonable expectation of privacy. Retailers should want to create an enjoyable atmosphere, not have shoppers feel like Big Brother is watching.
  • Posted on: 10/22/2018

    How should retail employers prepare for Gen Z workers?

    I think with Gen Z workers retail stores will have to rethink how they use technology on the sales floor. Specifically, considering mobile devices as a tool rather than a distraction.
  • Posted on: 10/17/2018

    Eddie Lampert is the worst

    Well, we're certainly not beating around the bush with this discussion! Yes, Lampert did a horrible job. But, as others have pointed out, it seems highly unlikely that Lampert ever really intended on turning Sears around. It's just a sad state of affairs all around, and unfortunately, Sears' employees will bear the brunt of it.
  • Posted on: 09/26/2018

    What’s Dunkin’ without Donuts in its name?

    I'm on board with the switch. Donuts haven't been a focus for Dunkin' for years now -- they cut back selection and no longer make them in-store. They've also put more health conscious items on their DD Smart menu. Rebranding as a beverage-led on-the-go brand just matches their name with their actions. As long as donuts stay on Dunkin's menu, I think most customers won't mind.
  • Posted on: 09/21/2018

    Will the EU’s anticompetitive investigation follow Amazon back to the U.S.?

    Maybe I'm too cynical, but, my reaction is: Of course Amazon is using third-party data for their own personal gain. Whether or not that is illegal, I have no idea. Honestly, I'm not too sure it would make much difference. I'm not saying it shouldn't -- it should, But in the court of public opinion, Amazon is doing great in the U.S. Amazon can be a good source of revenue and exposure for independent sellers, but my personal opinion is that retailers on Amazon should diversify their revenue streams and use Amazon as a launch point or as an additional sales channel rather than their end game. Amazon is in it for Amazon, and third-party sellers need to keep that in mind.
  • Posted on: 09/21/2018

    Why don’t retailers concentrate more on selling the Christmas spirit?

    When I think of successful holiday retail, of course, NYC comes to mind. As Mark said, Macy's has always done a great job with their window display. I think part of the hesitation for many retailers in completely immersing in the holiday spirit is needing to see a definitive ROI. Yes, many people flock to Macy's windows to see their iconic display. But how many sales does that expensive display actually bring in? Pop-up and temporary markets are becoming an important part of holiday retailing and provide an immersive experience. I think that is a smart way for retailers to step their holiday spirit game up without overspending.
  • Posted on: 09/17/2018

    Are grocers shortchanging flexitarians?

    As the article suggests, a lot of grocers have incorporated vegan and vegetarian products into the frozen food section. And at this point, I think most flexitarians have accepted going to the dedicated vegetarian section of the frozen food aisle to pick up veggie burgers. However, grocery stores have a huge opportunity to incorporate more veg-friendly items in the prepared foods section. Many people are opting for vegetarian options when eating out, or when buying a frozen meal. But learning how to cook healthy veg meals from home takes effort, and I think there is a revenue opportunity for grocers that fill in that gap.
  • Posted on: 09/14/2018

    Is mobile the most disruptive force in retail since online selling began?

    In short -- yes. Mobile completely changes how people shop. Looking at how shoppers make their final purchase is just scratching the tip of the mobile iceberg. If the purchase is made on a desktop or even in-store, there's a good chance mobile was involved in the shopping journey somehow -- whether through email marketing, social media browsing or reading reviews. Mobile technology completely revolutionized how the average consumer interacts with brands on a day-to-day level.
  • Posted on: 08/17/2018

    Bark barks outside the box with BarkPark


    I’ve seen BarkPark get some criticism online – pay $19 a day to play with your dog in some grass? But honestly, I can see BarkPark being successful in city areas where people don’t have a yard or another (free) neighborhood park to play in. And the $78 season pass is definitely more affordable if you plan on bringing Fido each weekend. Overall, this is a great example of an online retailer incorporating their products into a physical destination while providing an experience and service that makes sense for their brand.
  • Posted on: 08/08/2018

    Amazon delivers latest Prime perk to Whole Foods’ curb

    I see price point as being the reason more Prime members don’t shop at Whole Foods. Amazon Prime members love a good deal, and Whole Foods still has the “Whole Paycheck” stigma. Conveniences like home delivery and curbside pickup will help attract a few more Prime customers, but it will take time and significantly lower prices to change people’s overall impression of Whole Foods.
  • Posted on: 08/08/2018

    Report says voice commerce is all talk

    I also agree. Being able to see a product, online or in-store is such an important part of purchasing. People will use voice as part of the shopping process, but probably not to actually complete the transaction.

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