How Will AR/VR Transform the Retail Experience?
While augmented reality and virtual reality technologies have had relatively slow adoption in the consumer market in the United States outside of the gaming in...
Will a data scientist shortage hurt Big Data’s promise?
The McKinsey Global Institute predicted that "by 2018 the United States could face a shortage of between 140,000 to 190,000 people with deep analytical skills, ...
Data Driven Marketing: You Must Market Your Change … to Change Marketing
Pride, ownership, past efforts, comfort - there are lots of reasons why employees work so hard to shut down new ideas. But the biggest driver is fear of many fo...
How Do You Measure Customer Satisfaction?
The Net Promoter Score (NPS) is a metric that is widely used among retailers to measure their level of customer satisfaction, determine approaches to improve th...
Want to Raise Prices? Customer Segmentation Provides an Answer
A recent article in The Wall Street Journal suggests that companies will be forced to raise prices in coming years, as costs of goods and transportation have ri...
Braintrust Query: Why Does So Much Customer Segmentation Analysis Lead to So Few Results?
As Mark Price recently thought about customer segmentation analyses he had worked on over the past 10 years, he realized that the actual segmentation initiative...
BrainTrust Query: How Can Retailers Avoid Drowning in Big Data?
Last week, Mark Price met with a company that had the most complete data that he'd have ever seen. The company had invested in their data infrastructure as a ke...
BrainBrainTrust Query: Grow Your Marketing Credibility Before It’s Too Late
Anyone who has a teenager in the family knows the meaning of the phrase "they tuned you out." What if the CEO of your company treated you the same way? What ste...
BrainTrust Query: Beating the Fallacy of ‘Cheap’ Marketing
Your CEO just rejected another proposal that could increase revenue on the grounds that the marketing investment was too great. What are you to do? What are so...
BrainTrust Query: Can’t The IT Department Do My Customer Analysis?
One of the most common solutions suggested for customer analysis is to let the internal IT department do the work. The truth is that the IT department is not ch...