Lisa BrinkSenior Director, Customer Strategy
Lisa is a Senior Director of Customer Strategy at Elicit, a customer science and strategy consulting firm. Prior to Elicit, Lisa held insight and strategy leadership positions at NFO Research (now part of Kantar TNS), Best Buy, and Advance Auto Parts where she shaped brand and business strategies, custom behavioral and primary research segmentations, and communication strategies. She has experience in retail (B2C and B2B), travel, CPG, beauty, entertainment, and software. Obsessed with uncovering human truths, she’s a storyteller who bridges the gap between analytics, research, and business teams, with a focus on acquiring and uncovering insights that transform brands and customer experiences. Lisa earned her undergraduate in Health Care Management and Policy from Ithaca College in New York, and an MBA with a concentration in strategy from Binghamton University.