PROFILE

Lee Kent

Principal, Your Retail Authority, LLC
Ms. Kent is Owner/Principal of Your Retail Authority, LLC. and creator of Retail’s former Social Network, TheRetailTradecenter.com. She is recognized by retail industry insiders as an authority on retailing and is a seasoned user of new media strategies. Lee likes to talk and exchange ideas about retail particularly on the in-store path to purchase and customer experience design. Look for invitations from Lee to exclusive Retail executive events. You can find her opinions most days on the Retail Wire where she is happy to share her 2 cents. Lee's current practice focuses on uncovering a brands point of view, customer promises and ability to deliver on them through the creation and/or co-creation of thought leadership initiatives. In addition to talking endlessly about her passion, Retail, she has directed numerous consulting and strategic initiative engagements. Her clients have included world-renowned companies as well as software providers and start-ups. Lee has served as the NA Retail Industry Practice Leader for a major global managed services provider, Retail Technology Consulting Principal for a Big 4 consulting firm, Director Supplier Management and Integration for an e-commerce start-up venture, Director of Managed Services for a major retail company and has brought her subject matter expertise to smaller organizations in order to help them build strong retail practices. To learn more, visit Lee's LinkedIn profile...
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  • Posted on: 09/17/2019

    Have U.S. malls lost their sense of community?

    I Love all the creative thinking here. Yes, it comes down to knowing the community you serve and giving them something they will enjoy and that serves a purpose. Fortunately for me, the mall closest to me is thriving. At least as far as traffic goes. I don't know what the numbers are. For my 2 cents.
  • Posted on: 09/12/2019

    What keeps online shoppers from creating user accounts?

    Quite simply they are saying: I am going to buy this from you but I don't want a relationship with you. For my 2 cents.
  • Posted on: 09/09/2019

    Ace Hardware builds through acquisition in the do-it-for-me market

    And to that point, will Ace put their name and reputation behind these franchisees? People like to know, or know someone who knows, any person coming into their home like this. Otherwise, they like a big brand to back them. Great synergy, great plan as long as they work this part out. For my 2 cents.
  • Posted on: 09/05/2019

    Whole Foods wants a hand from shoppers at checkout

    It is always fun to see what new techniques are being tested. Personally I do think that scanning hands is less invasive than scanning faces and I can see people liking not having to fish their cards out. The thing is, the consumer will have to sign up for this somewhere and that is when the less tech-savvy people start getting fidgety. I just helped my brother-in-law set up finger scan on his phone and it took forever. He didn't get just putting his thumb on the button. Plus he didn't like it. Trial and error is what it's about in these things and I'm happy to see Whole Foods trying. For my 2 cents.
  • Posted on: 09/03/2019

    Will Lowe’s score with its ‘homegating’ game plan?

    I have no idea what it might cost for this kind of partnership but I do only see a bit of incremental sales potential. I, like the others here, do not see this as an underserved opportunity. Lowe's needs to keep their thinking caps on. For my 2 cents.
  • Posted on: 08/30/2019

    Social media antics cause grief at Walmart, Target, Home Depot, others

    Yes, I can't believe anyone thinks there are rights involved. This is plain and simple disorderly conduct and more. For my 2 cents.
  • Posted on: 08/28/2019

    Is composting key to sustainable e-grocery?

    I certainly don't think it will limit their potential, however, their success is going to depend on their ability to deliver what the customer wants, and when. Having sustainable packaging is a plus, but not likely the game changer. For my 2 cents.
  • Posted on: 08/20/2019

    Can local artists help Target create community support?

    Love this concept but hope it will not be a one-and-done thing. Target should find a way to keep it in front of the community. Stage exhibits in the parking lot. Have art fairs, etc. For my 2 cents.
  • Posted on: 08/19/2019

    Kroger’s trucks roll into food deserts

    What a great thing to do! It may not add great profits but will surely lead to gold stars for Kroger. I know this is a stretch but I remember when the Book Mobiles first rolled out and how excited we were every time they came around. It was an exciting, destination outing to go return and pick out new books. For my 2 cents.
  • Posted on: 08/15/2019

    Will thredUP make Macy’s more thrifty?

    I love that Mr. Gennette has been testing the waters and I love many of the concepts however I, too, think it's time to paint a cohesive picture of the brand for the customer. Let's see how and where thredUP gets the best bang and then work on the overall look and feel. For my 2 cents.
  • Posted on: 08/14/2019

    Will Kohl’s shoppers like the ‘emerging brands’ chosen by Facebook users?

    My only issue is that Facebook is NOT a Millennial and younger site. They are all over Instagram but pretty much stay clear of Facebook because mom, dad and all the grands would see all their business. I'm surprised Kohl's went in that direction, but let's just wait and see. The concept is good. For my 2 cents.
  • Posted on: 08/09/2019

    Can Victoria’s Secret recover from its founder’s past relationship with Jeffrey Epstein?

    Yes, Nikki, I do not see this as a crisis management issue but rather a get with the times wake up call. To stay relevant, retailers must always know their customers. It would appear by the numbers that VS has been letting this slip. Time to get with the program. For my 2 cents.
  • Posted on: 08/07/2019

    Walmart trains quarterly for active shooter events

    This is great info Ron. I would imagine having any kind of preparation or training would lend some order to an otherwise chaotic event and that, in itself, could save lives. When someone looks and acts like they know what to do, others do tend to move together better. For my 2 cents.
  • Posted on: 08/05/2019

    The Container Store debuts new custom closet store concept

    I do love the concept of a store dedicated to Custom Closets, however, I don't know the math behind it. I just can't tell you how many times I have been into the Container Store for closet help and left with nothing. They are always busy and if you try to look at the closet stuff by yourself, it leaves me with too many unanswered questions. Unless you know what you want and need in a closet, doing it yourself is not the best idea. So much can be overlooked. Good luck with this and my 2 cents!
  • Posted on: 07/19/2019

    Is Toys ‘R’ Us just playing around or will Americans buy its new concept store?

    The brand is affectionately regarded and therefore has a great chance for success here. I think kids and parents alike will love this concept that offers a great experience as well as helps determine what kinds of things attract their kids. There is a learning aspect in there too. I am not sure how the model works with b8ta so I cant speak to that but to me this is a win-win-win. For my 2 cents.

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