PROFILE

Lee Kent

Principal, Your Retail Authority, LLC
Ms. Kent is Owner/Principal of Your Retail Authority, LLC. and creator of Retail’s former Social Network, TheRetailTradecenter.com. She is recognized by retail industry insiders as an authority on retailing and is a seasoned user of new media strategies. Lee likes to talk and exchange ideas about retail particularly on the in-store path to purchase and customer experience design. Look for invitations from Lee to exclusive Retail executive events. You can find her opinions most days on the Retail Wire where she is happy to share her 2 cents.

Lee's current practice focuses on uncovering a brands point of view, customer promises and ability to deliver on them through the creation and/or co-creation of thought leadership initiatives.

In addition to talking endlessly about her passion, Retail, she has directed numerous consulting and strategic initiative engagements. Her clients have included world-renowned companies as well as software providers and start-ups. Lee has served as the NA Retail Industry Practice Leader for a major global managed services provider, Retail Technology Consulting Principal for a Big 4 consulting firm, Director Supplier Management and Integration for an e-commerce start-up venture, Director of Managed Services for a major retail company and has brought her subject matter expertise to smaller organizations in order to help them build strong retail practices.

To learn more, visit Lee's LinkedIn profile...
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  • Posted on: 08/13/2018

    J.C. Penney goes after Babies ‘R’ Us customers with new shops

    The baby business does sound like a reasonable fit for J.C. Penney but it all goes back to getting the right customers into the store. Are younger consumers part of their demographic? This idea has some legs though. First-time parents will want to touch and feel these new-to-them gadgets and J.C. Penney stores are conveniently located. And that's my 2 cents.
  • Posted on: 08/08/2018

    Can retail compete for computer science graduates?

    Tech people have always jumped around a lot. Not so much looking for the best pay but also looking for the cutting-edge opportunities. So retailers along with other tech companies have to look for creative ways to attract and retain. Flexible time, free lunches, programs that allow new employees to test various areas/projects and, most importantly, a voice. Now that some retailers are ponying up to meet the salaries, don't think for a second that it is all that is needed. It's competitive out there! For my 2 cents.
  • Posted on: 08/07/2018

    Where does art end and retail begin?

    Art has always been available to purchase and often what is in a museum is owned by someone. I think that's how it works. At any rate, this concept is cool. They are making pieces of art that consumers may otherwise not be able to afford. Drawing us into an art experience then offerings something to purchase that goes beyond what the usual museum gift store offers. This is not art vs. retail. It is the retail of art. For my 2 cents.
  • Posted on: 08/03/2018

    Empty malls spelled the end for Brookstone stores

    This is very interesting because Brookstone is a brand that is all about experience. Even before experience became a mantra. Their failure lies more in their lack of playing to that end than in the decline of mall traffic. And that is my 2 cents.
  • Posted on: 08/01/2018

    Publix takes on service dog tag abuse

    Yes, Nikki, I agree. Retailers are already fighting to maintain loyal customers and they don't need to be the bad guy in this area too. This is indeed a place that needs an overriding authority to issue real permits. For my 2 cents.
  • Posted on: 07/30/2018

    Will RadioShack find new life inside HobbyTown’s stores?

    RadioShack used to be a go-to store for certain items but it has been out of the public mind for so long now. Could this concept work? Maybe, if marketed correctly and to the right consumer. I used to be a hobbyist in my day and I built my first computer with RadioShack. Ah the days. If I had my druthers, I would love to see them come back in that hobbyist niche but alas that day has likely passed. For my 2 cents.
  • Posted on: 07/27/2018

    Having little luck with Millennials, J.C. Penney refocuses on middle-age women

    Yes, and let's not forget that the reason Ron Johnson was brought in was because the brand was already beginning to fail with it's core customer. Now they have simply returned to their roots and are surprised at the result. It is indeed time for new leadership with new skills. For my 2 cents.
  • Posted on: 07/20/2018

    Costco, Sam’s Club and the great Polish hot dog controversy

    What! Half the people I know go to Costco for the hot dog special on a regular basis. Did Costco do their research before dumping it? Yes, I would say they have a very real experience issue. People are creating petitions. Costco really needs to take some action here. Now, can Sam's benefit by selling Polish hot dogs? Not likely. It's not just about the Polish hot dog. It is about Costco and the Polish hot dog. I don't know about you but I go to Costco and not to Sam's. And that's my 2 cents.
  • Posted on: 07/19/2018

    Petco pilots experiential store concept for fur babies


    Pet retailers like PetSmart have gotten it right from the get-go. They allow me to bring my dog into the store and pick out toys. They have grooming and doggie daycare right in the store. This concept has already proven itself so other pet retailers who follow suit are moving in the right direction. For my 2 cents.
  • Posted on: 07/18/2018

    Target’s inside app continually crowdsources design ideas

    Crowdsourcing can definitely be a winner as long as the brand is really listening and the consumer is feeling the love. This concept has legs and I personally love the exclusivity here -- as long as it resonates with the Target customer. Target has been moving in several directions over recent years so I am not as clear about the Target shopper and who she is. When Target was all about cheap chic, this would have been a definite winner. Can they do it again? I'll give it my 2 cents and more.
  • Posted on: 07/17/2018

    Abercrombie & Fitch brings pop-ups and more to hotels

    Regardless of how this will impact loyalty, I like this concept because it offers retail an opportunity to tap into a different area of the consumer's purse -- the vacation section. Where consumers are looking for fun and different experiences and are prepared to spend extra money. Yes it's true most consumers are looking for fun experiences these days however, the mindset may be a little different when they are staying in a hotel and likely on vacation. For my 2 cents.
  • Posted on: 07/17/2018

    Walmart and Microsoft team up to slow Amazon’s roll

    Now we're talking! Walmart, together with Microsoft, is challenging Amazon's Web Services. Is the plan then to offer these services to other retailers? Things could get very interesting then. Does this plan give them an edge over Amazon? It gives other retailers options they may not have had before and could begin to change the playing field. And that's my 2 cents.
  • Posted on: 07/16/2018

    Need a nap? Casper opened a store for that

    Great for creating awareness of the brand. Not so likely as a full-on concept store. For my 2 cents.
  • Posted on: 07/12/2018

    Survey: Customer experience tech rivals personal attention from staff

    Yes, consumers like services, whether they be technical or in person, that positively impact their shopping journey. And they want those services to work. While small independent stores may not jump on the tech bandwagon, there are many ways for them to equally provide a positive shopping experience. All retailers need to be thinking about serving their customers in one way or another. For my 2 cents.
  • Posted on: 07/10/2018

    Nordstrom opening more Local stores without inventory

    Nordstrom appears to be more focused on the service aspects of these locations and that makes for a slightly different and perhaps better concept in my mind. Order online, pick up at the local hub. Try the item on and have alterations made. This is convenience, customization and can even save the sale. For my 2 cents.

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