PROFILE

Lee Kent

Principal, Your Retail Authority, LLC
Ms. Kent is Owner/Principal of Your Retail Authority, LLC. and creator of Retail’s former Social Network, TheRetailTradecenter.com. She is recognized by retail industry insiders as an authority on retailing and is a seasoned user of new media strategies. Lee likes to talk and exchange ideas about retail particularly on the in-store path to purchase and customer experience design. Look for invitations from Lee to exclusive Retail executive events. You can find her opinions most days on the Retail Wire where she is happy to share her 2 cents. Lee's current practice focuses on uncovering a brands point of view, customer promises and ability to deliver on them through the creation and/or co-creation of thought leadership initiatives. In addition to talking endlessly about her passion, Retail, she has directed numerous consulting and strategic initiative engagements. Her clients have included world-renowned companies as well as software providers and start-ups. Lee has served as the NA Retail Industry Practice Leader for a major global managed services provider, Retail Technology Consulting Principal for a Big 4 consulting firm, Director Supplier Management and Integration for an e-commerce start-up venture, Director of Managed Services for a major retail company and has brought her subject matter expertise to smaller organizations in order to help them build strong retail practices. To learn more, visit Lee's LinkedIn profile...
  • VIEW ARTICLES
  • VIEW COMMENTS
  • Posted on: 12/14/2018

    Does Starbucks have a big delivery opportunity?

    Absolutely!
  • Posted on: 12/13/2018

    Will the maker movement inspire a new creative direction for malls?

    I totally agree Ben. This concept offers a good destination event for some shoppers, however, these stores are not about volume and will likely not do too much to increase the profits of the Mall. It's a good start, but the Malls need to offer more. For my 2 cents.
  • Posted on: 12/10/2018

    Will Walgreens win the prescription delivery race?

    Many of us already use mail-order for our ongoing prescriptions and at no extra cost so this would address those drugs that have been prescribed due to a one time sickness. I just wonder how much of Walgreens' business is in one time drugs versus ongoing to justify the expense. Of course, if the $4.50 covers it then, enough said. Not knowing the pharmacy business I really don't know, but the first thing that came to my mind was expense. For my 2 cents.
  • Posted on: 12/07/2018

    IKEA assembles holiday messages to drive sales

    I must admit, I watched all 3 videos before I read that they contained pop-ups of the IKEA items in them. I didn't even notice that! My sentiment after the first look through was that, although I liked the spots very much, I didn't get the connection to IKEA. After re-viewing them, I now see the connection. Subtle enough to be totally overlooked though. Will these ads get people into their stores? Not sure. Will they think of items they may need for the home and holidays? Maybe. And that's my 2 cents.
  • Posted on: 12/05/2018

    What’s next for Small Business Saturday?

    I must admit that I saw very little about SBS this year. In past years I have seen credit card ads that promoted it, etc. From what I am reading, boutique shopping is hip when done right and many of the big brands are even jumping into small boutique concepts. This will begin to blur the actual small business with small shops. With that said, setting aside a day for small business shopping is cool and puts a focus on them. It reminds us to think of them during the holidays even though they may not have the big dollars to run pricey ads and promotions. I suggest more partnerships like the credit card ones, location based awareness, and fun in-store happenings on that day. And that's my 2 cents.
  • Posted on: 12/05/2018

    The RetailWire Christmas Commercial Challenge: Pier 1 Imports vs. TJX Companies

    The two ad series were so similar in concept that its hard to spot the differences. If Pier 1 had not said "Pier 1" in the end, i might even have mixed them up. Both ads would give me a reason to shop the brand however Pier 1 gives me a reason to even watch the ad. The hug as the opener, although awkward, makes me curious about the ad. So my 2 cents goes to Pier 1.
  • Posted on: 12/04/2018

    Walmart gives associates a tool to deal with out-of-stocks

    I applaud the effort and the concept however, how many employees will be needed around the stores? I'm thinking a few well placed kiosks that say, "Can't find it? Let us locate it and deliver." Finding an associate to help can be very tricky and in stores that already have "call an associate" tools, it is often a very long wait and a conversion killer itself. That's my 2 cents.
  • Posted on: 12/03/2018

    Has Amazon figured out how to scale its Go cashier-free tech to bigger stores?

    Totally agree. Cost is the biggest challenge and not just for the deployment of the technology. What about the staff that will be required to make sure it is always up and running? That is certainly not some minimum wage worker. For my 2 cents.
  • Posted on: 11/28/2018

    RetailWire Christmas Commercial Challenge: Target vs. Walmart

    Target gets my vote. We all know what items can be found at both, so telling how my shopping can be easy is all I need to know. For my 2 cents.
  • Posted on: 11/27/2018

    Can online unboxing videos turn Walmart into ‘America’s Best Toy Shop?’

    Experiences are key to connecting consumers to brands these days. Kudos to Walmart for thinking smart. There are many applications for this and for the Holiday season, toys are a great one. Can it be used in the store? You bet! Let the consumer come in an play. Let the kids pick out what they like. Give Walmart more insight into what consumers like and want. Well done Walmart and my 2 cents.
  • Posted on: 11/20/2018

    The RetailWire Christmas Commercial Challenge: Big Lots vs. Dick’s Sporting Goods

    I liked both spots. They told me who they were and gave reasons to drop by this holiday season. I personally liked Dick's better as it focused on family traditions rather than decorating and toys. So that is who will get my 2 cents.
  • Posted on: 11/19/2018

    Why is Bloomingdale’s selling major appliances?

    I have very mixed feelings about this move. The customers who stumble upon this store-within-a-store may have fun exploring however, they did not come there to buy appliances. Unless and until Bloomingdale's can figure out the right marketing strategy, I don't see this as a big money maker. More so it's an interesting experience while customers are there. For my 2 cents.
  • Posted on: 11/16/2018

    RetailWire Christmas Commercial Challenge: Amazon vs. Best Buy

    Best Buy without a doubt. It was clearly Best Buy, they gave you reason to want to shop with them. Plus, some great ideas! They get my 2 cents.
  • Posted on: 11/15/2018

    Is last minute absenteeism playing havoc with retail store performance?

    There will always be the employee who is just paying for the next outfit and they need to be dealt with differently but, for the most part, Nikki's take is spot on. Understand your employee's issues and find the solution that works for them. Good software that allows employees to handle some of it themselves is a plus. For my 2 cents.
  • Posted on: 11/13/2018

    Walmart puts AI to the test in an in-store lab

    I am with Bob and several others on this one. Not seeing AI as an inventory solution. For my 2 cents.

Contact Lee

  • Apply to be a BrainTrust Panelist

  • Please briefly describe your qualifications — specifically, your expertise and experience in the retail industry.
  • By submitting this form, I give you permission to forward my contact information to designated members of the RetailWire staff.

    See RetailWire's privacy policy for more information about what data we collect and how it is used.