Lee Kent

Principal, Your Retail Authority, LLC
Ms. Kent is Owner/Principal of Your Retail Authority, LLC. and creator of Retail’s former Social Network, She is recognized by retail industry insiders as an authority on retailing and is a seasoned user of new media strategies. Lee likes to talk and exchange ideas about retail particularly on the in-store path to purchase and customer experience design. Look for invitations from Lee to exclusive Retail executive events. You can find her opinions most days on the Retail Wire where she is happy to share her 2 cents. Lee's current practice focuses on uncovering a brands point of view, customer promises and ability to deliver on them through the creation and/or co-creation of thought leadership initiatives. In addition to talking endlessly about her passion, Retail, she has directed numerous consulting and strategic initiative engagements. Her clients have included world-renowned companies as well as software providers and start-ups. Lee has served as the NA Retail Industry Practice Leader for a major global managed services provider, Retail Technology Consulting Principal for a Big 4 consulting firm, Director Supplier Management and Integration for an e-commerce start-up venture, Director of Managed Services for a major retail company and has brought her subject matter expertise to smaller organizations in order to help them build strong retail practices. To learn more, visit Lee's LinkedIn profile...
  • Posted on: 10/11/2018

    Would biometric feedback shopping carts creep out Walmart’s customers?

    This seems to me to be a total waste of a patent and money. What could they do with the information? Tell their customer there may be heart problems and to see a doctor? I don't think this is information that should come from a cart. But that's just my 2 cents.
  • Posted on: 10/10/2018

    Amazon pop-up gets the Good Housekeeping seal of approval

    My only additional 2 cents would be the age factor. Do young people even know who Good Housekeeping is and would they agree on what Good Housekeeping calls "tried and tested"? Personally, I didn't even know that Good Housekeeping was still placing their "Stamp of Approval" on things.
  • Posted on: 10/09/2018

    Gap sends its Visa cardholders to Amazon and Target

    Once upon a time there was money to made by offering your own credit card but this, not so much. This may make consumers want to get the card, for the points, but will it drive traffic into Gap? I don't think so. And that's my 2 cents.
  • Posted on: 10/08/2018

    Will the Birchbox/Walgreens pilot deliver beautiful results?

    Yes, Nikki, just what I was thinking. At first I thought well, hmm, maybe Birchbox will be able to reach a new customer base. But wait a minute, what about their price points? I could almost see the Walgreens customer going for the $10 sample boxes only. I think that part is the most fun anyway. And that's my 2 cents.
  • Posted on: 10/05/2018

    There may be benefits to adding uncertainty to rewards programs

    The lesson retailers should take away is, know your customer and give them what they want or will enjoy. I doubt the Hong Kong runners club would fly very well and if you send a surprise box that has nothing in it that the customer likes, that may not inspire them very much. On the other hand I have a VIP pass at a restaurant because I like their food. Each month they offer something to the VIPs like a three-course dinner with wine pairings at a very low/reasonable price. This is a winning program. For my 2 cents.
  • Posted on: 10/04/2018

    Walmart adding plus-size women’s brand to its digital portfolio

    Absolutely and based on what I can see from the brand, their fashion is spot on — flattering to the plus-size figure instead of drapes and hangs to cover up. This is a smart move, for my 2 cents.
  • Posted on: 10/03/2018

    Will the Kroger/Walgreens pilot lead to something really big?

    Yes, Mark. I see this as a logistics nightmare that isn't needed. Both brands have many locations of their own that are readily convenient. This seems to be adding a lot more work than payback. For my 2 cents.
  • Posted on: 10/02/2018

    Will Amazon’s new $15 an hour minimum wage mess up rivals’ seasonal hiring plans?

    Yep, apples to oranges and my 2 cents.
  • Posted on: 09/27/2018

    Will Amazon disrupt retail again with its new 4-star store concept?

    I agree with Mark that not every move represents disruption. I am familiar with several retailers who have curated their in-store items based on most popular, etc. from social media sites. I believe they have seen some lift and gleaned some learnings, but nothing disruptive. What's trending is often fun to know, but is that what motivates the purchase? Not always. For my 2 cents.
  • Posted on: 09/26/2018

    Does business need more and better storytellers?

    Storytelling is not all about using words and certainly not about persuasion. IMHO. Storytelling and communication are a must for today's retailers however the focus is about drawing the consumer into the experience and adding value to their journey. A good story is the experience it gives you, right? For my 2 cents.
  • Posted on: 09/24/2018

    Are big box retailers going too small with new store concepts?

    Inventory accuracy! With tight formats and lots more click and collect, no more loosey goosey with the inventory. Then there is the supply chain that is behind it all. And that's my 2 cents.
  • Posted on: 09/20/2018

    What would 3,000 AmazonGo stores do to the U.S. retail landscape?

    Yes, Paula, I share your thoughts on this one. Not only will they need to have staff on hand for their cashier-less operation, the staff will have to be highly qualified which means more bucks. Unless they can figure out how to reduce the technology while improve efficiency, this sounds cost prohibitive to me. For my 2 cents.
  • Posted on: 09/13/2018

    What will it take for consumers to take out their mobile wallets?

    At some point, paying with your phone vs. a card will come down to habit. What will get us there? It must be easy and it must be secure. More secure than a card. Do incentives, etc. help? If I can order and pay ahead of time, that's a surefire thing. That is convenience on every level. The big key will be security. And that's my 2 cents.
  • Posted on: 09/11/2018

    Will ‘drops’ yield more fashion buzz or busts?

    Interesting concept that could draw some attention however it could also get old in a hurry. This reminds me of an Urban Shoe brand called Villa that used to do really cool things like hold back a certain number of a newly released shoe, because they always sold out. Then they would bring them out later and so something like a city wide scavenger hunt. Their customers would even take road trips to be at these scavenger hunts. This type of approach has a lot more chance to build loyalty as well as fun and loyalty lasts a lot longer. For my 2 cents.
  • Posted on: 09/10/2018

    Should the outdoor industry welcome selling on

    Absolutely Mark! It is all about what the consumer wants and not about how the industry wants to position themselves. They may be controlling themselves right out of the game. For my 2 cents.

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