PROFILE

Lee Kent

Principal, Your Retail Authority, LLC
Ms. Kent is Owner/Principal of Your Retail Authority, LLC. and creator of Retail’s former Social Network, TheRetailTradecenter.com. She is recognized by retail industry insiders as an authority on retailing and is a seasoned user of new media strategies. Lee likes to talk and exchange ideas about retail particularly on the in-store path to purchase and customer experience design. Look for invitations from Lee to exclusive Retail executive events. You can find her opinions most days on the Retail Wire where she is happy to share her 2 cents. Lee's current practice focuses on uncovering a brands point of view, customer promises and ability to deliver on them through the creation and/or co-creation of thought leadership initiatives. In addition to talking endlessly about her passion, Retail, she has directed numerous consulting and strategic initiative engagements. Her clients have included world-renowned companies as well as software providers and start-ups. Lee has served as the NA Retail Industry Practice Leader for a major global managed services provider, Retail Technology Consulting Principal for a Big 4 consulting firm, Director Supplier Management and Integration for an e-commerce start-up venture, Director of Managed Services for a major retail company and has brought her subject matter expertise to smaller organizations in order to help them build strong retail practices. To learn more, visit Lee's LinkedIn profile...
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  • Posted on: 03/22/2019

    Target plans to speed grab-and-go purchases with ‘Snack Bar’

    Just what I was thinking. Why would I navigate a huge parking lot and the long walk into the store for a snack? Just my 2 cents.
  • Posted on: 03/21/2019

    Can Instagrammable moments turn into immediate and direct sales?

    Yes, the key is to offer the option. No fuss, no muss, no high pitched marketing or selling. Just make it easy. It may not turn into your biggest channel, since most do not go to Instagram to shop, but it is "another" channel. For my 2 cents.
  • Posted on: 03/19/2019

    Anthropologie hopes to earn an A+ with new plus-size clothing options

    Absolutely. Making plus sized clothing is not just making a bigger size. It is styling for a body type and producing a look that works. When I see that then I'll say we're making progress. And that's my 2 cents.
  • Posted on: 03/13/2019

    Does new retail need a new prototype?

    Hear! Hear! I work with a group that hosts an event for store designers and their respective suppliers. The problem, IMHO, is that the obvious missing attendees include tech suppliers and experience professionals, to name but a few. It is high time for new components to store design and this pretty much hits the nail. For my 2 cents.
  • Posted on: 03/12/2019

    What does innovation mean to retailers and brands?

    Absolutely! I always say, look at your top 10% and make sure you fully understand their shopping journeys, buy motivators, pain points and especially what is missing to bring them to yes! That is where and when to think innovation. For my 2 cents.
  • Posted on: 03/07/2019

    Amazon puts a pin in its pop-ups to focus on permanent stores

    Not everything Amazon does is gold! Paula, as always, makes great points here and offers excellent advice to retailers. Mind your own customers. For my 2 cents.
  • Posted on: 03/04/2019

    Will pairing nail salons with shoe stores be a good fit for DSW?

    Also interesting that the men all loved this service add-on but us women agree that trying on shoes does not work with mani's and pedi's. hmmm.
  • Posted on: 03/04/2019

    Will pairing nail salons with shoe stores be a good fit for DSW?

    I applaud them for thinking services, but this one has me scratching my head. The last thing I do when I get my nails done is touch anything much less try anything on. I am trying to keep my nails from smudging. If it's working, great, but I'm wondering just what is causing the boost. Are people actually shopping when they decide to get their nails done or is it maybe the rewards program? Well, that's just my 2 cents.
  • Posted on: 02/27/2019

    Should retailers blame slow sales on the weather?

    Yes and I have to add that 40+ years ago when I was new to Retail IT, we called the weather bureau every day in order to add the weather to the daily Flash sales report which was the retail bible of the day. Not only that, but when we pulled reports to forecast, we didn't just pull up similar weeks, we pulled by weather as well. Hey, far from perfect but yes, weather was known to be important. Are they doing a better job now? Don't know, but I'm sure there are much better tools today. For my 2 cents.
  • Posted on: 02/26/2019

    Will Walmart’s Baby Savings Day grow up to be a big retailing deal?

    Walmart's focus on the baby business is a good move however I, for one, don't see a baby savings "day" as a huge hit. Baby needs and purchases come all throughout the year and the new mother to be can't really time her need for that new crib to just February. My suggestion to Walmart is to beef up the baby department and have some special activities and deals for the new or about-to-be parents that go on continuously. Then make sure there are specials and hoopla in baby goods on days such as Prime Day. As a mother, grandmother or grand aunt, such as I am, I need to make my purchases when the baby comes. And that's my 2 cents.
  • Posted on: 02/25/2019

    Tide to roll out laundry cleaning service nationwide

    This sounds like a smart move on the part of Tide. They already have name recognition and their name is one that instills trust. Putting it on the street as a service is a great strategy. I assume the model has proven itself since this is an expansion so I say go for it with my 2 cents.
  • Posted on: 02/21/2019

    Lego brings AR to an empty store

    Yes, this is a fun addition for Fashion Week. People are there to be excited and this is another way to create a wow moment. I am sure there are many similar uses for AR but long term strategy is still a ways out IMHO and for my 2 cents.
  • Posted on: 02/19/2019

    Are disappointing holiday sales numbers a harbinger of things to come?

    Hear! Hear!
  • Posted on: 02/14/2019

    Will Mastercard’s sonic identity connect with consumers on a new level?

    Yes, Nikki and Laura. I hear the bongs of Law and Order and think, Law and Order is on. Does it make me drop what I'm doing or choose Law and Order over something else? No. It's a nice awareness plug but that is about it. Perhaps with a little more thought, the concept can get us to buy or choose a brand but not yet. For my 2 cents.
  • Posted on: 02/13/2019

    Will the new plan for Sears work any better than the previous ones?

    Frankly I do not call this "turning around Sears." He is going to change the name and hire a new CEO. Sounds like a new retail venture to me. Will it work? Not based on Mr. Lampert's track record IMHO and for my 2 cents.

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