PROFILE

Lee Kent

Principal, Your Retail Authority, LLC
Ms. Kent is Owner/Principal of Your Retail Authority, LLC. and creator of Retail’s former Social Network, TheRetailTradecenter.com. She is recognized by retail industry insiders as an authority on retailing and is a seasoned user of new media strategies. Lee likes to talk and exchange ideas about retail particularly on the in-store path to purchase and customer experience design. Look for invitations from Lee to exclusive Retail executive events. You can find her opinions most days on the Retail Wire where she is happy to share her 2 cents.

Lee's current practice focuses on uncovering a brands point of view, customer promises and ability to deliver on them through the creation and/or co-creation of thought leadership initiatives.

In addition to talking endlessly about her passion, Retail, she has directed numerous consulting and strategic initiative engagements. Her clients have included world-renowned companies as well as software providers and start-ups. Lee has served as the NA Retail Industry Practice Leader for a major global managed services provider, Retail Technology Consulting Principal for a Big 4 consulting firm, Director Supplier Management and Integration for an e-commerce start-up venture, Director of Managed Services for a major retail company and has brought her subject matter expertise to smaller organizations in order to help them build strong retail practices.

To learn more, visit Lee's LinkedIn profile...
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  • Posted on: 06/18/2018

    Microsoft exploring checkout-less technologies

    From what I have read, Amazon Go's technology is quite extensive and expensive. This opens the door to competition and to Microsoft. They are not new to the checkout process or to retail so they are already in a good position to address all the moving parts. As many have said, we are not there yet however, Microsoft is more ready than most. For my 2 cents.
  • Posted on: 06/14/2018

    Do retailers need RFID to do BOPIS right?

    I could not say it any better. There are many ways to work with vendors to get the costs of implementation down. And the results speak for themselves. And that is my 2 cents.
  • Posted on: 06/07/2018

    Retailers get real with high-touch service

    Too much in any media can become noise and that is why it is important for retailers to watch and learn from their customers. Being authentic is key and just popping images over and over can lose its authenticity very quickly. I have been surprised at the revival of the podcast, however, when done right it obviously scores. And that's my 2 cents.
  • Posted on: 06/01/2018

    Are podcasts the next big ad opportunity for brands?


    Well said, Dave. Not every form of outreach is an opportunity for ads. Consumers still get largely turned off by ads unless they are well placed, well said and applicable.
  • Posted on: 05/31/2018

    Walmart looks to win talent war with new education benefit

    Kudos to Walmart for this and, in particular, the retail-specific focus of supply chain management. It takes the job opportunity to another level that says a career in retail can go beyond being a sales associate. I have always been an advocate of colleges and universities offering retail-focused curriculum and this is an added benefit. It is a win-win for all involved. For my 2 cents.
  • Posted on: 05/29/2018

    Publix pulls political funding amid anti-gun protests

    I echo what others have said. With information at our finger tips, companies need to be very cautious about these kinds of donations. They either stand tall about their beliefs and take some hits or they take caution about donating. For my 2 cents.
  • Posted on: 05/25/2018

    Millennials spend like crazy on their ‘fur-babies’

    Humans have always enjoyed lavishing gifts/attention on their pets. It is an experience that makes us happy. My goodness, when I come home from being gone 15 minutes, my dog is so happy to see me I want to give him something back. This hasn't changed over the years but maybe the number of apartments allowing pets has changed or more kids are living at home thus the resulting higher number of Millennials having pets. That part I don't know. I am not even sure retailers need to tell us how much we love our pets so much as love them with us. When we walk into PetSmart and the employees remark how cute my dog is, I know I'm in a good place. That is what it takes ... for my 2 cents.
  • Posted on: 05/24/2018

    AriZona Iced Tea taps ’90s nostalgia with pop-up

    It's fun, it's colorful and it gets your attention. Whether the consumer was even an AriZona fan or not, This pop-up is likely to get them to come in and take a look. It offers an experience and who doesn't love a new, fun experience! What do you do with fun experiences these days? Take pics. Voila and my 2 cents.
  • Posted on: 05/23/2018

    Lessons in goodwill and the power of feelings

    Everyone wants to feel welcome. If a consumer is going to make a trip to a store, they want to know they are wanted and welcome. I will never forget my PIRCH experience. You walk into their store and immediately offered a latte or other drink and they ask if you'd like them to show you around the store. Sales associates know that more than 90 percent of the guests in their store will not be making a purchase that day. As with many big ticket items, you want to shop the features and see what is out there first. You want to dream. So the PIRCH store is set up for dreamers. Sales associates show you features and help you think about how you would like to live. How cool is that? And that's my 2 cents.
  • Posted on: 05/22/2018

    Ellison leaves Penney, further fueling doubts

    Yes, Lee. I call this disappointing. He tried a few things that appeared to work i.e. expanding Sephora, but the plan needed more. What a time to walk, and what does it say to the market? It also makes me question Lowe's decision. He may have been an asset at Home Depot but leaving J.C. Penney now? Wow is all I can say for my 2 cents.
  • Posted on: 05/21/2018

    eBay asks consumers what they want

    What has a lot of appeal in this approach is the actual asking. Many retailers use search engine data to tell them what has been searched for before and that is frustrating and annoying. I searched for something to help my sister yesterday and now now I am bombarded with ads for it. Argh. Yes, we all shop for other people but having a dashboard containing what I specified as my interests, on a site that is a go-to, now that could be a real plus. Kudos to eBay for this simple solution. Maybe the next step is the AI conversation which really gets to the "now" of the shopping journey. And that's my 2 cents.
  • Posted on: 05/15/2018

    Should Starbucks acquire Blue Apron?

    I too do not follow this strategy. It appears to be asking Blue Apron to become something they are not already and that is "ready to eat." The Starbucks customer may pop in for a cup of coffee to-go, however what are the stats showing that they want to take their food option home and then make it? This dog isn't ready to hunt yet -- for my 2 cents.
  • Posted on: 05/09/2018

    Walmart outbids Amazon for India’s Flipkart

    Yep, I second that.
  • Posted on: 05/07/2018

    Trader Joe’s and Barneys launch podcasts

    I love the concept of offering more ways to connect and have conversations with customers. With these two brands and their diehard customers, there will likely be some traction. I am not so sure I see podcasts taking off for a lot of other brands. Attention spans are short and consumers love visuals. I also am thinking about the content. Young people may not be that interested in knowing how to get a TJ's in their neighborhood, but if they make it fun and quirky it could be a huge hit. Kudos for trying and my 2 cents.
  • Posted on: 05/04/2018

    New Brookstone concept brings makers to the mall

    I'm a Me Too on this one. I think they need to up the ante a bit to really drive traffic and this would do it. For my 2 cents.

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