Larry Negrich

Vice President of Marketing, Reflexis Inc.

Larry brings over 20 years of enterprise software experience in roles including marketing, business development, sales and product development. Larry’s professional background includes stints at leading enterprise software companies including TXT Retail, Microsoft, JDA, Retek, EDS and Avnet. Larry began his professional career as an application developer for the Barros Research Institute.

Larry received his undergraduate degree in Journalism with a specialization in Computer Engineering from Michigan State University.

Other Links from Larry Negrich:

TXT Retail

Retail solution marketing executive for Reflexis Inc. Stops along the way at TXT Retail, Microsoft, Retek and JDA.
  • Posted on: 03/11/2019

    Will other cities follow Philly in banning cashless stores?

    A retail business should have the right to accept a certain type of payment just as a consumer has the right and choice of not frequenting that business or financing its existence.
  • Posted on: 02/25/2019

    Should district managers be held more accountable for store performance?

    Set DMs up for success with the right tools, measurement and consistency in process. DMs have a difficult job made more difficult by tools that don’t give them visibility across stores in a consistent and measurable manner. Equip DMs with the modern, mobile tools they need to have issues brought to their attention and an execution platform that enables action and documentation of follow-up.
  • Posted on: 11/01/2018

    Is there a failure to communicate between retail HQs and stores?

    Thanks for the shout-out, Nikki. We’re increasingly hearing from retailers who understand there is a dire need to free up their store leaders, managers, and associates so they can tend to the business of paying attention to the shopper.
  • Posted on: 10/08/2018

    Will the Birchbox/Walgreens pilot deliver beautiful results?

    This can assist Walgreens to become a destination shopping experience and gives Birch Box reach it could never get on its own. It likely will also save Birch Box shipping costs. So, good all around.
  • Posted on: 09/14/2018

    Is mobile the most disruptive force in retail since online selling began?

    It's disruptive at the speed of a glacier. Each year more shoppers feel comfortable making purchases on phones and each year retailers make the mobile experience better, so this should not shock too many.
  • Posted on: 07/23/2018

    Retailers use brand ads to help pay for free delivery

    In-box advertising gives the brand a way to connect directly with a consumer who has just purchased one of their products -- so the value will be dependent on the brand's execution. As the retailer will have an in-depth profile of the customer, the in-box ad/promotion could be a highly personalized promotion: "people who purchased [this] also purchased [this]" -- sound familiar? On-box advertising also has potential for the retailer and brand.
  • Posted on: 07/10/2018

    Will lockers transform Home Depot’s BOPIS operations?

    Finding ways to accommodate the situational shopper need is essential. These lockers must include after-hours access to accommodate late night and early visits. Also, who says lockers need to be small? Building things sometimes requires big products -- think big. Walk-in lockers would be even better.
  • Posted on: 07/09/2018

    Are shoppers ready to pay to park at the mall?

    This looks only to be tying up a select number of highly desirable spots so I don’t think it will really make a difference in shopper behavior. This could be turned around as a reward and used as part of a frequent shopper program.
  • Posted on: 07/05/2018

    Target looks to build rep as ‘America’s easiest place to shop’

    Consumers have shown that they want shopping options that fit their lifestyles, budget, time constraints. Target is doing a nice job offering fulfillment mechanisms to create an easy place to shop. It is important to recognize that offering these shopping and fulfillment options require precise coordination with stores to be successful.
  • Posted on: 06/18/2018

    Microsoft exploring checkout-less technologies

    Reducing friction and waiting times can be an important component of improving the customer experience. These technologies may also free up store management and associates to improve customer services and attend to other important activities in the store. A number of tech vendors have started initiatives in this area in the past, including Microsoft. Amazon’s foray into the space is perhaps driving some additional interest and investment.
  • Posted on: 05/21/2018

    eBay asks consumers what they want

    These types of mechanisms, though meant to help create a better shopping experience, may point out site deficiencies in understanding the customer and can get a bit annoying, as they need to be refreshed regularly to be of value.
  • Posted on: 04/30/2018

    Walgreens tests lower prices, membership savings

    Amazon’s disclosure of 100 million members of Prime shows consumers are willing to pay a membership fee for solutions of value. Walgreens does have a unique value niche with same-day delivery of prescriptions. That in itself is worth the $20 membership fee. I wonder when consumers will reach their limit on paying membership fees to retailers?
  • Posted on: 04/09/2018

    Is Walmart building a tower of power with its expanding in-store pickup network?

    This is a great example of the accretive value of the store for retailers with a strong location presence. The labor and service component of BOPIS should also be factored into these large-scale initiatives to ensure a superior shopping experience.
  • Posted on: 02/22/2018

    Is an AR demo better than the real thing?

    Using AR in furniture or other types of retail that let the consumer visualize a large (expensive to ship) item seems like a good use of the technology and good for the demo of the target audience. Now a well-produced AR experience for toys may be more appealing to a younger demographic than the physical interaction. Would like to see if the AR helped Toys "R" Us sales ... given the headlines, it doesn’t appear so.
  • Posted on: 02/16/2018

    Walmart reimagines in-store shopping for mobile

    Identification of the shopper via the mobile app will give Walmart the ability to accomplish all of the things outlined and the ultimate value is the ability to identify the shopper and to build unique in-store engagements to enhance each shopper's experience. Imagine using something similar to Amazon’s “you might also be interested in” or “shoppers who purchased this also purchased” but with the shopper standing next to the item. Walmart could also offer an instant, customized promotion to the shopper, and not just discount-based. Yes, pins and shopper paths are helpful to the shopper but the identification of the shopper gives Walmart another lever to better service the customer and to turn the in-store experience into a powerful strategic advantage.

Contact Larry

  • Apply to be a BrainTrust Panelist

  • Please briefly describe your qualifications — specifically, your expertise and experience in the retail industry.
  • By submitting this form, I give you permission to forward my contact information to designated members of the RetailWire staff.

    See RetailWire's privacy policy for more information about what data we collect and how it is used.