Larry Negrich

Vice President of Marketing, Reflexis Inc.

Larry brings over 20 years of enterprise software experience in roles including marketing, business development, sales and product development. Larry’s professional background includes stints at leading enterprise software companies including TXT Retail, Microsoft, JDA, Retek, EDS and Avnet. Larry began his professional career as an application developer for the Barros Research Institute.

Larry received his undergraduate degree in Journalism with a specialization in Computer Engineering from Michigan State University.

Other Links from Larry Negrich:

TXT Retail

Retail solution marketing executive for Reflexis Inc. Stops at TXT Retail, Microsoft, Retek and JDA.
  • Posted on: 06/18/2018

    Microsoft exploring checkout-less technologies

    Reducing friction and waiting times can be an important component of improving the customer experience. These technologies may also free up store management and associates to improve customer services and attend to other important activities in the store. A number of tech vendors have started initiatives in this area in the past, including Microsoft. Amazon’s foray into the space is perhaps driving some additional interest and investment.
  • Posted on: 05/21/2018

    eBay asks consumers what they want

    These types of mechanisms, though meant to help create a better shopping experience, may point out site deficiencies in understanding the customer and can get a bit annoying, as they need to be refreshed regularly to be of value.
  • Posted on: 04/30/2018

    Walgreens tests lower prices, membership savings

    Amazon’s disclosure of 100 million members of Prime shows consumers are willing to pay a membership fee for solutions of value. Walgreens does have a unique value niche with same-day delivery of prescriptions. That in itself is worth the $20 membership fee. I wonder when consumers will reach their limit on paying membership fees to retailers?
  • Posted on: 04/09/2018

    Is Walmart building a tower of power with its expanding in-store pickup network?

    This is a great example of the accretive value of the store for retailers with a strong location presence. The labor and service component of BOPIS should also be factored into these large-scale initiatives to ensure a superior shopping experience.
  • Posted on: 02/22/2018

    Is an AR demo better than the real thing?

    Using AR in furniture or other types of retail that let the consumer visualize a large (expensive to ship) item seems like a good use of the technology and good for the demo of the target audience. Now a well-produced AR experience for toys may be more appealing to a younger demographic than the physical interaction. Would like to see if the AR helped Toys "R" Us sales ... given the headlines, it doesn’t appear so.
  • Posted on: 02/16/2018

    Walmart reimagines in-store shopping for mobile

    Identification of the shopper via the mobile app will give Walmart the ability to accomplish all of the things outlined and the ultimate value is the ability to identify the shopper and to build unique in-store engagements to enhance each shopper's experience. Imagine using something similar to Amazon’s “you might also be interested in” or “shoppers who purchased this also purchased” but with the shopper standing next to the item. Walmart could also offer an instant, customized promotion to the shopper, and not just discount-based. Yes, pins and shopper paths are helpful to the shopper but the identification of the shopper gives Walmart another lever to better service the customer and to turn the in-store experience into a powerful strategic advantage.
  • Posted on: 02/09/2018

    L.L.Bean wants to know what you’re doing in its duck boots

    An interesting way to engage the tech-savvy customer and for L.L.Bean to show their commitment to product improvement AND blockchain. They should not have a problem gaining recruits for this campaign and the data will surely give them some insight into product use. This could have real value or none at all, but I’m a big believer that sometimes these analytic fishing trips can provide retailers with immediate and longer-term, unknown insights.
  • Posted on: 02/01/2018

    Macy’s drops out of the Plenti multi-merchant loyalty program

    Any program that does not create a unique, and individual brand experience for the customer should be avoided. Buy gas and save on clothes at Macy’s. Short term this may drive some additional visits, but this commoditizes loyalty and erodes unique brand value. Macy’s is wise to choose a better path of creating a program that is unique and crafted for the target Macy’s customer.
  • Posted on: 01/26/2018

    What will 7-Eleven do with all its new stores?

    Let’s say you are a retailer that wants convenient distribution options in suburban areas, what better than petro-convenience? Set aside the technology needed to link their demand/supply chains, and this could be a very good move to extend consumer offerings beyond “quick convenience” and offer pre-ordered essentials – available for pickup on the way home, while getting gas.
  • Posted on: 01/25/2018

    Consumers sweat their way to rewards

    Gamification makes just about anything more interesting. Great application here to give marketers another advertising medium and the consumer carrot to workout -- and consumer advertising. Trick will be integration with other programs that keeps interest from consumers and media buyers/sponsors. Perhaps blockchain could be the tool to move between other forms of rewards programs.
  • Posted on: 01/25/2018

    Starbucks and Amazon go cashless in Seattle

    Please the customer and provide the experience they want and expect. Cashless is an option that many consumers will embrace. But failure to offer a variety of payment options chips away at the total customer service expectation resulting in erosion of the total brand experience. A company saves nothing by losing a sale so keep offering the payment options or chip, chip, chip.
  • Posted on: 01/22/2018

    Amazon Go goes live

    The frictionless experience will appeal to some shoppers who don't like lines and, initially, to the curious. For Amazon, the benefits are big. This solves the issue of identifying the customer during the shopping experience, which will be vitally important for in-store marketing. The concept is not perfect for all locations because of Paula’s concern: shrink. Some security including security at the door will surely be necessary to avoid theft. But since all activities in the store are monitored, and surely recorded, there will be records.
  • Posted on: 01/18/2018

    Could ‘platform thinking’ be a blueprint for retail success?

    I would recommend focus over platform. Retailers must give up something to be good at something. No, you won’t beat Amazon at being Amazon. But a retailer that has vision, a defined customer and a refined product offering for that customer can be successful.
  • Posted on: 01/05/2018

    J.C. Penney is feeling merry about its Christmas performance

    Past performance is no guarantee of future results, but I am encouraged that J.C. Penney continues to try new ideas in their stores. More focus on services, white ware and shops shows that they are trying to create a better shopping experience.
  • Posted on: 01/02/2018

    Is Walmart aiming for a new customer with personalized text shopping?

    I think these tests, acquisitions and initiatives show that Walmart will not give up on the acquisition of any audience. There's no need to cater to a specific audience and be seen as segmenting the audience. Rather, creating more mechanisms that invite the participation of more audiences/shoppers will help them to gain some market growth.

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