Ken CassarVice President, Principal Analyst, Rakuten Intelligence
Ken Cassar is the principal analyst at Rakuten Intelligence where he oversees the firm's research agenda, identifying and contextualizing e-commerce industry trends from Rakuten's panel of 4 million U.S. online consumers. Ken brings a rich online retail background to Rakuten Intelligence. Most recently, Ken was the senior vice president, media analytic solutions at Nielsen, where he developed several innovative digital commerce measurement and advertising effectiveness solutions. Prior to Nielsen, Ken was an analyst at Jupiter Research, where he was an early thought leader, trusted adviser and media source on e-commerce. His prescient outlook on fledgling e-commerce industry was a key contributor to Jupiter’s dominance as a digital media zeitgeist at the dawn of the Internet. Ken has an MBA and Bachelors Degree in Political Science from the University of Connecticut. Ken aspires to stay technologically ahead of his teenage children, as evidenced by his ‘Gadget Geek’ Slice profile. He also has the appropriate jacket for every occasion.