Karen S. HermanCEO, Design Director and Disruptive Retail Specialist, Gustie Creative LLC
With more than 25 years of executive level experience in commercial design, planning, project management and strategic marketing, I am passionate about good design, retail design strategy and design innovation.
I’ve worked with architecture firms, retailers, advertising and marketing firms, corporations, real estate companies, property developers, and owners of small to medium size businesses, to design corporate, commercial, retail, hospitality, and mixed use interior spaces, destination experiences and collateral materials.
I enjoy beta testing new technologies (Google Glass, Project Tango) and writing articles on design and technology for trade publications. Also enjoy speaking to small and large groups on both topics. I believe in giving back to my community through mentoring and serving on non-profit boards.
Gustie Creative is a full service design firm specializing in commercial and retail design, retail design strategy, and design innovation. We are passionate about creating disruptive retail. Our exclusive and unique approach to disruptive retail consists of five Pillars of strategy and 30 Paths of design that take our clients’ brand or business into the marketplace when, where, and for as long as they desire. Our clients include Zimmerman Advertising, Warren Technology Inc., Wind2Share, FloSpine, Bagel Twins Bagelry and Restaurant and HelpedHope.
Gustie Creative is my second company. My first was Creative Direct Solutions, Inc., founded in Stamford, CT, in 1995. This company was in business for 13 years and focused on delivering a tailored design approach that integrated technology with a clear design aesthetic, project management and customer service. Clients included Calvin Klein, Inc., New York Athletic Club, New York Palace, MediaPost, GRS and The Ledges.
Prior to starting Creative Direct Solutions, Inc., I worked for ten years in senior interior design and project management positions with architecture firms including Mancini-Duffy Inc. and Gould Evans. I attended the University of Kansas where I completed studies in interior design and was a varsity member of the women’s golf team.
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