Kai Clarke

CEO, President- American Retail Consultants

MBA, Globally-based, technical President, CMO, COO, and Amazon expert, successful at leading start-ups, small companies and troubled international business turnarounds, while securing funding sources, building top-producing global sales and marketing teams and creating new products and financial solutions, for international companies with limited resources.

Results-oriented, revenue and profit driven, C-level, global MBA, with a strong financial, logistics, consumer products and change management background. Proven road-warrior skilled in creating and managing new global divisions with a $200 million profit and loss responsibility, including cradle -to-grave manufacturing, international sourcing, forecasting, logistics, CRM expert, category management and retail channel expertise.

MBA with a strong technical aptitude including expertise in consumer/retail product (CPG), Amazon expert and eCommerce operations, architectural lighting, logistics, OEM/ODM , retail sales, marketing and retail channel development. Practiced leader in strategic direction, P&L, management, new business development, growing sales and global sourcing

  • Leading successful restructuring of small company, start-ups and business turn-arounds from $5 million to $200 million
  • Grew top line revenues through rapid new product creation, global OEM/ODM manufacturing, marketing, branding, trade advertising and line extensions
  • Developed global teams to achieve rapid revenue and profit growth in Europe and Asia exceeding 50% operating income maximization
  • Amazon expert with digital and traditional brand equity development and new market penetration in over 37 countries
  • $200 MM+ P&L management.
  • Negotiated Contract and strategic alliances throughout our operations and supply chains saving over 18% annually
  • Repositioned global logistics, operations and strategic account management, to grow business in Asia (40%) and Europe (50%)
  • Extensive travel in Europe and Asia for over 20 years, including living in China over the last 7 years and Europe.
  • Posted on: 10/21/2021

    Instacart aims to transform in-store shopping with smart cart/checkout acquisition

    This appears to be a poor focus for Instacart as it keeps trying to shave a few minutes off of the shopping experience, instead of improving the overall shopping experience/template. There are clearly larger issues than saving a few minutes of time when purchasing products in the retail environment. Some of these include minimizing out-of-stocks, rapid delivery systems for online purchases, and changing how the online purchase is managed.
  • Posted on: 10/18/2021

    Is Amazon 4-Star a winner?

    This is an impulse store format. Being hosted by Amazon helps adoption by the general public, but the real question is, is there a true need for this "QSR" Amazon concept? After the first blush, I think not. Only time will tell.
  • Posted on: 10/12/2021

    Should retailers set time guarantees for curbside delivery?

    Guaranteed satisfaction has long proven to be one of the key building blocks for any business. Putting this as a key component for customer communications ensures both reasonable communications as well as establishes clear, well-defined goals for both consumers and retailers both on what to expect (and achieve).
  • Posted on: 10/11/2021

    Is the internet the great price equalizer or anything but?

    Comparing 12-packs of Cola at online grocery retailers is a poor example of online strengths at best. Most grocers don't compete online, and the pricing reflecting in these examples doesn't reflect real-world examples (like different container recycle prices for different regions), or pricing models for different retail classes (ELP for retailers like Walmart vs. coupons for most other grocers). Using these as a benchmark just distorts pricing comparisons and the strength of online shopping.
  • Posted on: 10/08/2021

    Should retailers be looking to leverage free return shipping?

    No. Free is free. Leveraging free returns is trying to confuse the consumer and is inherently unethical and misleading. Any post-purchase charges should be broadly stated on all order pages, product descriptions, and agreed to prior to any purchase decisions are made. Anything less than this is misleading, unethical and borders on theft (promising free when it is not). I wouldn't do business with any retailer who states "free" but in reality their return policy has fine print that includes return charges of any kind, regardless of the reason.
  • Posted on: 10/08/2021

    Your next c-store online order may be delivered by a robot

    Adapt or perish. Automated delivery systems, from cradle to grave, are the wave of both the present and the future. Regardless of the public accepting this or not, it is largely inconsequential if a pair of human hands or a robot delivers your products, so long as it is fast, inexpensive and accurate. Robots check all of the boxes, and our AI is just getting better every day!
  • Posted on: 10/07/2021

    Is Home Depot’s deal with Walmart a sign of bigger things to come?

    This is a smart move as Walmart seeks to find partners to partner with when it comes to the logistics part of the retail solution. By partnering up with other retailers, Walmart keeps costs low, controls their own logistics offerings, competes against other providers, and enables their customers to enjoy the latest and best logistics offerings available. This is a win-win-win for everyone as Walmart recognizes that it is an essential provider in the entire retail solution.
  • Posted on: 10/06/2021

    Will JCPenney’s ‘new, inclusive beauty experience’ relaunch be a hit?

    Going mainstream in their beauty line will reflect a more defined JCP. Why has JCP tried to be something that it is not for all of these years? JCP is a mass market department store with mass pricing, mass products and mass appeal. Focus on this and JCP will find its place at retail while reflecting the needs and desires of its true consumers.
  • Posted on: 10/06/2021

    Mobile retail aspires to attain food truck-like popularity

    No. This mobile retail is simply a concierge concept dressed up and re-labeled as mobile retail. It brings products and services direct to the consumer just like a concierge service does, and offers choices directly to the consumer from the truck. How can this be a broader opportunity for the consumer, when it is simply the extension of the retailer brought directly to the consumer? The value is discriminate, and questionable across a broad base of retailers. This is no different than a buy online and deliver to your door model.
  • Posted on: 10/04/2021

    Amazon asks, why wait for Black Friday when you can get Christmas deals today?

    Amazon is very smart at coming out early to start offering discounts to their customers. This way they are buying first, from Amazon, and using their budgetary monies online. Amazon can also entice customers with new items, and not yet available products by introducing these to their customers while they are "browsing" online.
  • Posted on: 09/17/2021

    Retailers don’t have to choose between profitability and customer satisfaction

    Retailers will find that customer satisfaction and profitability are not mutually exclusive, but rather co-dependant. Focus on the customer satisfaction portion first and profits will follow.
  • Posted on: 09/11/2021

    What’s the ideal age to start a retail business?

    This is not an age issue but an economic and maturity one. How prepared one is for the rigor and demands that a startup business requires is the ideal "age." I suggest to my clients that they have enough financial support to cover their perceived business costs and then their own costs for at least 6 months.
  • Posted on: 09/09/2021

    Will Just Walk Out tech work for Whole Foods?

    This is a great use of Amazon's technology but the real question is the cost, and will it be easy for stores to adapt to in their existing store formats?
  • Posted on: 09/08/2021

    Nordstrom ain’t what it used to be before the pandemic

    Nordstrom is still beating the same, tired, old drum. It needs to update its message, shift its template, and become a greater force online in order to survive, let alone grow.
  • Posted on: 09/07/2021

    Why does Amazon want a branded TV?

    This is such a crowded space that the only reason Amazon wants to be in it is to expand its "home" electronics reach and messaging. Anyone and everyone can brand a TV because there are so many "glass" manufacturers, and middlemen who will make this happen.

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