Joy ChenChairman & CEO, H2O+Beauty
Joy Chen is the Chairman and Chief Executive Officer for H2O+ Beauty, which specializes in premium skincare globally. Prior to joining H2O+, she transformed YES TO Natural Beauty business and catapulted the brand to the #2 category leadership position in natural personal care. Despite the economic downturn in the past several years, she successfully quadrupled the business revenue and increased the valuation of the company by five times since she joined. With these business results, YES TO Inc., has been recognized in the Top 100 fastest growing companies in San Francisco Bay Area. Moreover, the YES TO brand has won nearly 50 product awards from industry experts since her tenure.
Before YES TO Inc., Joy has spent 17 years at the Clorox Company, and was the Vice President General Manager of the Laundry business. She had responsibilities for a business over $1B, handled the company’s most valuable brand equity, Clorox, and managed a large multi-functional organization. Her other Clorox positions included senior leadership roles in Marketing, Sales and Operations. Her work experience spans large and small companies, focuses on tackling complex, business turnarounds and shows her leadership effectiveness through leading organizations through change.
Joy is an active Board member and advisor for start-up businesses and non profit. Specifically, she is active with 18 Rabbits and 479 popcorn. Additionally, she is on the Board for Junior Achievement. She supports many women entrepreneurs by providing guidance and coaching to starting founders/CEOs in the San Francisco Area. She is also active with Network of Executive Women, a key women executive organization group in the USA, whose purpose is to empower women to reach their potential professionally. In order to share her expertise, she has been the keynote speaker at numerous business conferences and has written blogs and articles for business magazines.
Recently, Joy has been awarded 2012 Most Admired CEO of the Year, 2013 and 2014 Most Influential Women in the San Francisco Bay Area. In 2015, she was inducted into the Junior Achievement Business Hall of Fame. Additionally, she was honored with the Forever Most Influential Women award in the San Francisco Bay Area.
Joy received her undergraduate degree from UC Berkeley and a Masters of Business Administration from Harvard University. For fun, she and her husband enjoy adventure travel, NASCAR racing and searching for the next new, undiscovered Michelin star restaurant around the world.Joy Chen is the Chairman and CEO of H2O+ Beauty, a leading brand of premium, water-based skincare products. Under Joy’s leadership, H2O+ Beauty went through a comprehensive relaunch that included a sweeping shift in its business model and a revitalized look and feel, along with a renewed focus on innovation and entirely new performance-based product lines. As a result of this transformation, H2O+ Beauty celebrated its most award-winning year ever, with accolades for its new product lines, quality of leadership, and overall transformation, as well as accelerated growth, improvement in the company’s gross margin and profit.
Prior to her role at H2O+ Beauty, Joy served as the CEO of Yes To, Inc. (2010-2014) overseeing the global natural skin and bodycare portfolio and catapulting the brand to the #2 ranking in the natural personal care category. Before joining Yes To, Joy spent 17 years at the Clorox Company, serving as Vice President and General Manager of the laundry business, a $1B+ business segment.
Joy was awarded Most Admired CEO of the Year in 2012 and was named the Most Influential Woman in the San Francisco Bay Area from 2013-2016. She was honored with Stevie Awards for Women in Business in both the Executive of the Year and Mentor of the Year categories, as well as Executive of the Year from the Best in Biz awards.
She received her undergraduate degree from the University of California, Berkeley and a Masters of Business Administration from Harvard University.