PROFILE

Jonathan Aitken

Director RFID and Digital Partnerships at Avery Dennison
Manage partnerships to further our RFID business in retail, supply chain, grocery and beauty.
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  • Posted on: 07/07/2021

    Which retailers are the most innovative in the business?

    Nike is most definitely a retailer and a brand. Nike has 1,100 stores now. I think that meets the definition of a retailer. It is part of their growth strategy. They are in all of the malls near my house, and they have a DTC website. I agree 100% about Shopify though.
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