PROFILE
  • Avatar
    • fa
    • tt
    • gg

John Kueber

CEO at LiveShopCast.com
  • VIEW ARTICLES
  • VIEW COMMENTS
  • Posted on: 10/27/2017

    Can live streaming make online customers feel like they’re in-store?

    Some great comments so far. As a company providing a livestreaming platform to dozens of retailers (www.liveshopcast.com), I can tell you that it works (i.e. drives sales) and ironically, production value is not a leading indicator. We've seen some shows performed with bad lighting, bad sound and even so-so presentation skills, but if they engage with their audience and make a personal connection and that is what drives sales. If you have an interesting product that demands questions (vs a commodity type product that everyone universally understands) then livestreaming can generate a lot of increased conversions.
  • Apply to be a BrainTrust Panelist

  • Please briefly describe your qualifications — specifically, your expertise and experience in the retail industry.
  • By submitting this form, I give you permission to forward my contact information to designated members of the RetailWire staff.

    See RetailWire's privacy policy for more information about what data we collect and how it is used.