PROFILE

John Orr

SVP of Retail at Ceridian

John was one of the original founders of Dayforce and is currently the SVP of Retail at Ceridian. He has dedicated over 28 years to the success of retailers through innovative people and work technologies.

His role is to help enable retail organizations to be more profitable and higher performing. Our flagship cloud HCM solution Dayforce provides human resources, payroll, benefits, workforce management, and talent management capabilities in a single solution. Its focus is to help you better manage the entire employee lifecycle, from attracting, recruiting and onboarding, to managing, rewarding, paying, and developing their careers.

Over his almost three-decade career, John has worked with over 320 different retail brands worldwide and is considered an innovator and thought leader in Human Capital Management and Workforce Management. Prior to joining Ceridian, he was the co-founder and Chief Strategy Officer of Dayforce where he was responsible for creating, communicating, executing and sustaining strategic initiatives.

Prior to joining Dayforce, John worked closely with industry leading brands to design, develop, market, sell, and implement 3 industry leading solutions that are still on the market today (VLM, Blue Yonder, and Infor/Workbrain).

John holds an MBA from Georgia State University in marketing and decision science and an undergraduate degree from the School of Engineering at Auburn University.

To learn more, visit: ceridian.com

  • VIEW ARTICLES
  • VIEW COMMENTS
  • Posted on: 07/26/2021

    Macy’s should have stayed local

    Macy's has struggled for years in customer service and dimensions of. When it launched its celebrity ads years ago, I questioned whether it was prepared for the recoil traffic in store -- which it wasn't and hasn't been for many years. Increased local intimacy and service patterns would only improve its operation, engagement, and profitability. Macy's has suffered step-wise degradation that no one noticed until you try and tender out -- no one is there.
  • Posted on: 07/26/2021

    Has Ben & Jerry’s gone too far with its stand on the Israeli-Palestinian conflict?

    Personally, I don't care for political positions in business. This year we saw professional sports, airlines, and tech giants take a position and alienate markets. There is room for ethics in business and religious grounds. It is either: what's good for the goose is good for the gander; or not at all, but we cannot be subjective in it. Ben & Jerry's has as much right to take its position as many others have. Let the market and consumers decide what the impact is.
  • Posted on: 07/22/2021

    What will a new CEO’s Facebook experience bring to Instacart?

    Advertising will be an avenue for growth, as it is as virtual as Instacart itself. Suggestive selling and up-selling will increase average basket. Fidji Simo will bring enhanced operational expertise and complex problem solving to the business. She is extremely bright, passionate, and caring while she will most definitely increase advertising revenue just as she did proved having scaled Facebook’s mobile advertising. She took over the team when newsfeed ads had just launched, and now mobile represents more than 80 percent of the revenue.
  • Posted on: 07/20/2021

    Victoria’s Secret is moving out of the mall

    I applaud Victoria's Secret's agility to change its approach and access to its customers. Smaller footprints, locally accessible, and away from failing malls and constraining operating hours controlled by the malls themselves just makes sense. Designs will incorporate more warehouse space in-store to further support order fulfillment and service. All good things. Cross location synergies in work and workers, as well as product, will only bolster the Victoria's Secret brand.
  • Posted on: 07/19/2021

    Will Amazon’s Brand Referral Bonus divert online traffic?

    As much of a threat as the co-operative competitive relations they have leveraged for years has been. If it helps your business grow, use it. If not -- don't. Overall, Amazon is leveraging its value chain. Competition has always been a good thing.
  • Posted on: 07/08/2021

    New concept promises to deliver the Bloomie’s experience but in a smaller box

    Yes. Bloomie's along with many others are seeing the need for smaller footprints to grow access and convenience over anchor mall mega formats. More convenient, a better focus on customer experience, and much more efficient conversion with the options of all harmonized revenue choices. I expect Bloomie's will expand its customer base as they capture those who always avoided mega mall navigation.
  • Posted on: 07/08/2021

    Will in-person conferences make a comeback after a year of virtual shows?

    There is a growing wave of want in terms of in-person experiences. Smaller, more focused virtual events have experienced a 2-5x increase in attendance over pre-COVID-19. The larger multi-day conventions, however, have delivered less traffic as many fit attendance in between their virtual daily work responsibilities. In-person events help to isolate the attention of attendees and lower disruption - which is what is starting to plague online virtual events of a day or more. Just as digital consumer behavior has grown, virtual event attendance has also and there will be a persistence in the value of virtual on our time and expenses.
  • Posted on: 07/06/2021

    Pinterest says it’s all about body positivity as it bans weight loss ads

    It is a slippery slope for Pinterest and anyone else who starts banning information. Being positive about any topic doesn't mean you remove all other conflicting information, and who is the judge that determines it? Rather than strengthening your position and conviction about something important to you, Pinterest wants to simply remove subjectively. I don't think this is a good idea.
  • Posted on: 07/06/2021

    Can Apple and others make flex-work models work for store associates?

    Absolutely it does and it will for others. We have always done our best to optimize labor spend to ensure we put the right coverage where the demand was. It is the same exercise today, we are simply catching up to our own words and talk. The labor curves for online vs. in-store are there, we can measure them, and therefore should be using WFM solutions to optimize and schedule accordingly. It is not that complicated once the channel of customers is systematically provided to the associates. Harmonized revenue models are simply maturing in a pragmatic way.
  • Posted on: 07/01/2021

    Tractor Supply gets Millennials who say goodbye to city life

    There has been a huge interest, given recent events, for many to look to smaller towns and the rural lifestyle away from the city. It can simply be stated: moving from condensed variety (the city) to vast simplicity (of the country). To many that means small farms (20-50 acre tracts). TSC positioned itself years ago to be there. They offer everything from clothing to sweet feed and much more. It is the farmers outfitter of choice. TSC's focus on rural and the staples of that life sets it apart, and thank goodness.
  • Posted on: 06/30/2021

    Impulse shopping is a family/social affair

    Sure it tends to make sense. Yet conversion and average transaction size increases as more associates with the right training are matched with traffic. Peer buying has an impact but physical coverage of traffic has a greater impact.
  • Posted on: 06/30/2021

    Is fast food going too slow in reopening for dine-in business?

    The pandemic highlighted much for us and has driven a shift in buyer behaviors that will persist. Hygiene and tangible service quality in the form of cleanliness will remain. As a result, dark kitchens and drive-thru is the preferred experience for many as the dine-in experience hasn't been an experience people will prefer going forward. New operating models in QSR will remain and as they capitalize on this shift. Why add expenses for keeping a dining room open if they can grow without it?
  • Posted on: 06/29/2021

    Help Wanted: Authentic leaders to drive sustainable business success

    Trust is earned. Relationships are earned. Leadership or to be a leader, is also earned. Too many executives rely on title alone to force respect. Authenticity and consistency are the two main traits of a good leader. Mean what you say, say what you mean, do what you say. When an executive relies upon forced respect through title instead of actions, it is typically the wrong culture. True leaders serve their teams -- servant leadership models are the most genuine and authentic.
  • Posted on: 06/29/2021

    Do stores need to take shoppers on an ‘experiential learning’ trip to succeed?

    Agree David, 100%. Yet, the in person experience is more than deep product inspection. In addition to touching and feeling, there is the social experience and engagement experience. It is shown that there is a magic moment between the associate and the customer that drives experience and revenue. That engaged associate's provision of caring from its employer makes all the difference. Optimizing engagement with traffic lifts sales anywhere from .5-3% overall due to improved optimization of coverage to demand in a traffic-based model.
    • .5 to 2% improvement in forecast accuracy
    • 1.3% conversion rate increase
    • 3% increase in average transaction<
    So in store engagement starts with the right systems and culture of the retailer extended to the customer in store.
  • Posted on: 06/29/2021

    What should replace cookies?

    Google's delay is a positive. Retailers are constantly bombarded with the latest and greatest shiny new techy thing and expected to keep up with every bit of it. As a retailer, the most important decisions in tech are what not to do. In this case, the delay will give time for a pragmatic replacement of traditional cookies to be deployed.

Contact John

  • Apply to be a BrainTrust Panelist

  • Please briefly describe your qualifications — specifically, your expertise and experience in the retail industry.
  • By submitting this form, I give you permission to forward my contact information to designated members of the RetailWire staff.

    See RetailWire's privacy policy for more information about what data we collect and how it is used.