PROFILE

John McIndoe

Executive Vice President and Chief Marketing Officer, IRI

As senior vice president of marketing, John McIndoe is responsible for IRI’s marketing efforts, including corporate branding, communications strategy, thought leadership, events, media and analyst relations and marketing communications supporting the company’s ongoing transformation, innovation and growth initiatives.

McIndoe possesses more than 15 years of experience in achieving superior marketing results. He joined IRI to lead the company’s U.S.-based communications efforts and was later promoted to vice president of global media and analyst relations, and was then elevated to global vice president of corporate marketing.

Before joining IRI, McIndoe was with InstallShield Software Corporation, a leading enterprise software firm, where he helped the company transition from a world-renowned tools provider to that of a recognized enterprise-class software solutions company. Earlier in his career, he led communications and Internet development for FARGO Electronics, a Minnesota-based developer of specialized computer hardware equipment. At FARGO, he was part of the team that led the business expansion into the consumer space and launched the industry’s first digital color photo printer line, which created an entirely new space of printing. Prior to FARGO, he held marketing and communications positions in the high-tech agency sector with Ruder Finn, Inc. and Parallax Technology, Chicago-based public relations and integrated marketing firms, respectively. He worked with such clients as ACI, Ameritech, CCH (Wolters Kluwer), Challenger Gray & Christmas, Comdisco, Paul Stuart and Stouffer Foods (Nestle).

McIndoe earned his bachelor’s degree in communications with a concentration in business and marketing from Bradley University and is a member of the Marketing Executive’s Networking Group (MENG), the Business Marketing Association and Executives’ Club of Chicago.

As Executive Vice President, Chief Marketing Officer, John McIndoe is responsible for IRI’s corporate brand, corporate communications, and integrated marketing efforts. He drives the company’s corporate positioning, branding and identity, marketing campaigns, public relations, social media and field marketing programs to ensure strong connections with customers and constituents. As champion of IRI’s brand to employees and the community, he also oversees IRI’s internal communications and industry relations efforts.

McIndoe possesses more than 20 years of experience in achieving superior marketing results. He joined IRI to lead the company’s U.S.-based communications efforts and was later promoted to vice president of global media and analyst relations, and was then elevated to global vice president of corporate marketing. Prior to being named chief marketing officer, he was senior vice president of marketing.

Before joining IRI, McIndoe was with InstallShield Software Corporation, a leading enterprise software firm, where he helped the company transition from a world-renowned tools provider to that of a recognized enterprise-class software solutions company. Earlier in his career, he led communications and media development for Fargo Electronics, a Minnesota-based developer of specialized computer hardware equipment. During that time, he was part of the team that led the business expansion into the consumer space and launched the industry’s first digital color photo printer line, which created an entirely new space of printing. Prior to Fargo, he held senior marketing and communications positions in the high-tech agency sector with Ruder Finn, Inc. and Parallax Technology Group, Chicago-based public relations and integrated marketing firms, respectively. He worked with such clients as ACI, Ameritech, Wolters Kluwer, Challenger Gray & Christmas, Comdisco, Paul Stuart and Nestlé.

McIndoe earned his bachelor’s degree in communications with a concentration in business and marketing from Bradley University and is a member of The CMO Club, the Marketing Executive’s Networking Group (MENG), the Business Marketing Association and Executives’ Club of Chicago.
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  • Posted on: 05/09/2018

    Trader Joe’s and Barneys launch podcasts

    In 2007, a study found the average American receives 5,000 impressions daily. Today, it must be double that. In addition, 68 million people listen to podcasts. These tend to be Millennials with bachelor's degrees and above. Podcasts let retailers reach shoppers and stand out from print, TV and mobile ads, while at the same time targeting shoppers likely to spend more. Trader Joe's quirky, homey podcasts, in particular, reinforce their brand. As a Trader Joe's shopper myself, it reminds me and reinforces why I shop there, very customer focused, somewhat eccentric, high-quality products. It's very shrewd.

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