Joel Goldstein

President, Mr. Checkout Distributors
Joel is the “go-to” person when trying to place a new product into retail. He is the author of Amazon’s best selling book Start From Success, and host of . Focused on the retail sector, he specializes in developing a path to market and is able to advise where a product will be best received. He has contributed to Entrepreneur, Forbes, Inc. and regularly is used as a retail industry expert on Fox News. Being raised by a distributor, he has had a lifetime of experience getting products successfully on store shelves. Since purchasing his family business Mr. Checkout, Joel has successfully placed product on retail shelves nationwide in independent stores and with major retailers. Since 1989, Mr. Checkout is a national group of independent distributors, full-line grocery distributors and wagon-jobbers. We represent products in over 60 major retailers throughout the country and our distributors service approximately 55,000 stores. Distributors, retailers and the media alike turn to Mr. Checkout to find the next hot new product to carry. Joel was born in Massachusetts and grew up in Florida where he decided to stay for his undergraduate college studies. After pursuing post-graduate degrees at both Harvard and Wharton, Joel fled as fast as he could back to Florida. Now Based in Central Florida, Joel enjoys spending his nights and weekend with his wife and two kids boating, fishing or hiking. Connect with Joel: ~ ~
  • Posted on: 02/19/2021

    Are current supply chain bottlenecks a bigger deal than normal?

    I think that COVID-19 showed Americans that manufacturing within our continent is essential for security and keeping the lifestyle viable during troubled international times. The urge from Biden to Buy American is more than just a cry for jobs and businesses, it's a security measure that will keep us self sufficient if we ever need to close the borders again.
  • Posted on: 02/19/2021

    Will 7-Eleven’s beer and wine on tap be a c-store game changer?

    Differentiation and establishing a niche in the market is what will keep the convenience category active and vibrant over the next 10 years. As the world shifts towards electric cars, the experience and unique lines that convenience stores will offer will keep them remaining relevant in the retail spectrum.
  • Posted on: 01/19/2021

    Will contactless Hudson Nonstop concept stores take off in airports?

    This is the way most convenience retailers are going with the minimum wage being raised. It's squeezing profits and for public companies who need to perform every quarter, they are the ones who see the squeeze first.
  • Posted on: 01/12/2021

    Convenience retailers aren’t letting the pandemic get them down

    The convenience store world is more than half comprised of independently owned stores and franchised businesses. That means flexibility when it comes to a retail challenge like COVID-19. These businesses know their customers better than almost any other as they see a lot of the same customers week after week, knowing what they buy and knowing their habits. We work with over 1,000 direct store jobbers that service these accounts and many are on the second and third generation owners as it remains a family business serving the neighborhood.
  • Posted on: 11/20/2020

    Walgreens reinvents its loyalty program, launches 30-minute pickup service

    As the world becomes more convenience-driven, this makes sense from a customer view. The reason Amazon was able to build such a huge share of online sales was the fulfillment speed. The same comes with convenience stores likes Walgreens. It's time to pick up the pace all around to stay relevant.
  • Posted on: 11/13/2020

    Chipotle’s expansion plans include adding ‘digital-only’ restaurants to its menu

    This is The Holy Grail of restaurants. Keep the prices and eliminate the "service" aspect of the business. The benefit of Chipotle's brand loyalty is that they will be able to launch this as long as they deliver on quality. Several companies took this approach as their margins were squeezed by DoorDash and others moving into commercial kitchen containers around their metro area.
  • Posted on: 09/23/2020

    Will the Travis Scott Meal deal lead to more celebrity collabs?

    Fashion was the first to make collaborations like this a success with brands like Supreme, McDonald's has taken the strategy mainstream. The success of McDonald's is most definitely going to spur more collaborations. I'm sure right now in the Wendy's and Burger King board rooms they are trying to figure out what celebrity they are going to be working with Q1 2021.
  • Posted on: 08/20/2020

    Has the local movement become a way of life for Americans?

    We've seen this trend emerging for years as American Express jumped on to the "shop local" trend. The younger generation has been making conscious choices when supporting local businesses over larger national stores with their discretionary income.
  • Posted on: 08/18/2020

    Will guiding ‘personal wellness journeys’ drive loyalty for Raley’s?

    In this new world where customer experience is paramount this is a perfect example of a company stepping out of the box and doing it right. It will be hard to measure the ROI since it will have to be weighed with customer experience and word of mouth value as well.
  • Posted on: 08/17/2020

    Can retailers mitigate holiday delivery fee spikes?

    This is where Amazon’s fleet of trucks is going to pay off compared to other retailers that are dependent on the whims of a third-party logistics provider. Amazon will be able to keep their prices lower than most because, as any supplier will tell you, logistics are one of the largest expenses now.
  • Posted on: 08/04/2020

    Is now a good time to launch a retail startup?

    There’s not going to be a better time over the next year to two years to buy great real estate. The prices may not be rock bottom, however as they say in real estate it’s all about location. A lot of the Main Street stores on corners are becoming available and when they are gone it’s likely they will not be available again anytime soon.
  • Posted on: 08/04/2020

    Survey says Amazon and Walmart are among the most patriotic brands

    As a company that straddles both worlds, I can confirm that this is correct. Most large retailers in the country including regional grocery stores have a program to buy local and promote small business. The ease of working with these companies can sometimes make this difficult, however the opportunity is there.
  • Posted on: 07/21/2020

    Can Trader Joe’s shake off its racist branding tag?

    These kinds of things blow over in a week now when the next celebrity says something or someone tweets a photo of themselves from elementary school. The culture that surrounds this kind of momentary rage is as fickle as the wind.
  • Posted on: 07/15/2020

    Are subscriptions a winning strategy to get through the pandemic?

    Customers are looking for efficiency when they go into stores now. This offers a seamless checkout process and, as Amazon did with their one-click checkout, this will bring about a faster more convenient process. In 10 years, stores are going to be the place that people go when they need to "grab something fast" not where people go to stock up for the week. This is just another step in that direction.
  • Posted on: 06/30/2020

    Can robots keep the salad bar safe?

    Like it or not, the future is moving towards a lack of person-to-person interaction. This is common in countries like Japan and will be making its way into our new normal over the next three to five years as businesses need to automate in order to maintain margins for investors.

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