Joel Goldstein

President, Mr. Checkout Distributors
Joel is the “go-to” person when trying to place a new product into retail. He is the author of Amazon’s best selling book Start From Success, and host of . Focused on the retail sector, he specializes in developing a path to market and is able to advise where a product will be best received. He has contributed to Entrepreneur, Forbes, Inc. and regularly is used as a retail industry expert on Fox News. Being raised by a distributor, he has had a lifetime of experience getting products successfully on store shelves. Since purchasing his family business Mr. Checkout, Joel has successfully placed product on retail shelves nationwide in independent stores and with major retailers. Since 1989, Mr. Checkout is a national group of independent distributors, full-line grocery distributors and wagon-jobbers. We represent products in over 60 major retailers throughout the country and our distributors service approximately 55,000 stores. Distributors, retailers and the media alike turn to Mr. Checkout to find the next hot new product to carry. Joel was born in Massachusetts and grew up in Florida where he decided to stay for his undergraduate college studies. After pursuing post-graduate degrees at both Harvard and Wharton, Joel fled as fast as he could back to Florida. Now Based in Central Florida, Joel enjoys spending his nights and weekend with his wife and two kids boating, fishing or hiking. Connect with Joel: ~ ~
  • Posted on: 12/02/2021

    Does a four-day work week make more sense post-pandemic?

    The professional work environment is quickly being accelerated away from the busy cubicle cities of the '80s and embracing the idea that if you get your job done, management doesn't really care where you're sitting when it happens. I think the pandemic was a shove in that direction that moved us five to 10 years ahead of where it would be if it took a natural course.
  • Posted on: 11/22/2021

    Should Macy’s de-omnify?

    Keeping one solid brand is important. Especially as there are so many different touch-points, splitting up will only cause overlap and inefficiency.
  • Posted on: 11/10/2021

    Should retailers take prices higher?

    It's going to be unavoidable. The distributors that we work with are seeing higher logistics fees and the suppliers are seeing higher raw material costs. The amounts will be slow to grow but it will all be passed along to the end consumer in time.
  • Posted on: 09/27/2021

    How bad will product shortages get this time?

    The causes of the food shortages are understood and how they have been handled has mostly been corrected. The logistics chain was not prepared for this kind of shutdown, however now everyone has learned and is prepared for any kind of similar situation. While costs are still high for logistics, I believe we'll start to see those decline over the next six months to a year.
  • Posted on: 08/25/2021

    Home Depot turns off thieves’ power to use or sell stolen tools

    Any way to stop shrinkage is important for keeping margins and protecting the paying consumer from paying higher and higher prices. To think that technology is the way out is foolish as most technology when it makes it to the store has already been figured out by the tech savvy thieves. We saw it with RFID and will continue to see it into the future.
  • Posted on: 08/02/2021

    Should food be an afterthought for Target?

    The concept of omnichannel needs to come second to the concept of local optimization. If the area where Target is situated has ample grocery options and the convenience aspect of having food in the store does not justify the revenue per square foot in the store, the local manager should have the option to re-focus the shelf-space to maximize the products to fit the market.
  • Posted on: 07/28/2021

    Has RFID at retail finally passed the long-awaited tipping point?

    The pandemic has fueled a number of jumps in retail when it comes to technology from self checkout to inventory management. RFID is one of those steps where it is becoming feasible for the retailers to begin to justify the cost of modernizing their systems as the cost of labor has gone up and will remain high. This is only the first of many steps coming down to modernize our shopping experience due to the cost of labor.
  • Posted on: 06/17/2021

    What does it take to make omnichannel marketing work?

    To make omnichannel marketing worth its cost, you must have a long-term perspective on branding. Social media marketing does not always deliver an immediate ROI, however branding cannot be overstated as one of the most important keys to many of the most popular new brands' successes. The most challenging aspect to overcome is the need to immediately return the dollars spent on marketing into revenue.
  • Posted on: 03/17/2021

    Why is gaining meaningful insights from data still so hard?

    Thank you Jeff.
  • Posted on: 03/17/2021

    Schnucks’ new concept store is a fresh take on the grocer’s business

    Grocery like all of retail will be heading more for experience of shopping over price competition on milk and bread. The home delivery services are here to stay and will be getting more efficient and less expensive as their models expand. Retail will soon become a more immersive environment with grocery stores offering cooking classes and unique products that are not typically going to be offered by delivery giants.
  • Posted on: 03/17/2021

    Will Dick’s repeat its big win in 2020 this year?

    Now that people have gotten out, it's going to be hard to get them back in. I don't think that people will be nearly as active as 2020 when the office buildings were mandated to be emptied, however there's definitely a momentum that will be hard to stop now that people have explored what they can do with their days when not chained to a desk.
  • Posted on: 03/17/2021

    Why is gaining meaningful insights from data still so hard?

    Using data is only as good as the questions that you are seeking to answer. If you're looking to learn the gender or age range of those purchasing from your store, data can be your best friend. However if you're trying to build a psychological profile when deciding which colors to use it is a much more challenging prospect as the data may not be easily correlated.
  • Posted on: 02/19/2021

    Are current supply chain bottlenecks a bigger deal than normal?

    I think that COVID-19 showed Americans that manufacturing within our continent is essential for security and keeping the lifestyle viable during troubled international times. The urge from Biden to Buy American is more than just a cry for jobs and businesses, it's a security measure that will keep us self sufficient if we ever need to close the borders again.
  • Posted on: 02/19/2021

    Will 7-Eleven’s beer and wine on tap be a c-store game changer?

    Differentiation and establishing a niche in the market is what will keep the convenience category active and vibrant over the next 10 years. As the world shifts towards electric cars, the experience and unique lines that convenience stores will offer will keep them remaining relevant in the retail spectrum.
  • Posted on: 01/19/2021

    Will contactless Hudson Nonstop concept stores take off in airports?

    This is the way most convenience retailers are going with the minimum wage being raised. It's squeezing profits and for public companies who need to perform every quarter, they are the ones who see the squeeze first.

Contact Joel

  • Apply to be a BrainTrust Panelist

  • Please briefly describe your qualifications — specifically, your expertise and experience in the retail industry.
  • By submitting this form, I give you permission to forward my contact information to designated members of the RetailWire staff.

    See RetailWire's privacy policy for more information about what data we collect and how it is used.