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joanna felder

Chute Gerdeman
  • Posted on: 05/01/2017

    Is omnichannel a retail margin crusher?

    Some commenters are looking at this from a purely operational viewpoint and ignoring how ship-from-store benefits customers and tightens the link with the physical store. It's not merely how inventory is moved, rather it is how the customer who is already in-store can access inventory unavailable in their home store. More interesting to me is how stores might experiment with the Bonobos model, having one size/color of each SKU available for consideration and try-on, but having sales fulfilled offsite and sent to the customer.
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