Shoppers, restaurant patrons and travelers are apprehensive right now, and are looking for retailers, foodservice operators and other service companies to reassure them that their health is taken extremely seriously. There are new lab-validated anti-microbial technologies available for digital signage and kiosks to keep customers and employees safe during and beyond the COVID-19 pandemic. These displays integrate anti-viral agents into the touchscreen manufacturing process and provide 24/7 germ protection. The glass technology has been proven effective against harmful viruses and bacteria such as Coronavirus, C. Diff, MRSA and E. Coli.
On the new points of interaction mentioned, this is a great opportunity to reshape the in-store experience and bring the brands digital footprint to the retail front. The interaction points, which can be kiosks, digital signage or even beacons, share info to smartphones, and can share promotions and other customizable messaging similar to the recommendation engines shoppers are used to online. This may very well be one of the few silver linings for retailers in the pandemic that last and changes the dynamic the retail environment moving forward.
These next few months will be critical for retail companies in terms of ensuring consumers that they’re protected, so they need to engage in constant communication with their customers when it comes to staying healthy. There are new technologies designed specifically to address issues of contamination of touchscreens, with specially treated glasses that kill germs and viruses. By deploying them now, retailers can give shoppers the peace of mind needed get them into the stores and keep them coming back.
Displays can be proactive in helping during the pandemic and reset beyond communicating with customers and staff. Add-ons for kiosks now include everything from hand sanitizer dispensers to thermal sensing, all designed to keep people safe and to reassure them that landlords, retailers, restaurants, etc., have planned for all potential situations.