Jennifer McDermott

Consumer Advocate,
Jennifer McDermott has almost 12 years’ experience in retail communication, studying and promoting local and international brands. Jennifer’s current role as a Consumer Advocate includes data analysis, strategy and media commentator for a wide range of topics and issues including impulse shopping, ecommerce, discount codes, credit card debt and consumer behavior and debt.

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  • Posted on: 08/13/2018

    Can AR help shoppers get where they need to go?

    I think this is certainly the direction shopping is heading, but it will be a slow burn. As noted, it could be clumsy for users. Can we also talk about the name? Blippar Visual Positioning System ... not quite a "roll off your tongue" app name for consumers now, is it?
  • Posted on: 08/09/2018

    What’s the ideal soundtrack for grocery shopping?

    How fun would aisle-themed soundtracks be? A little So Fresh, So Clean by Outkast in the detergents section, UB40's Red Red Wine while picking up a bottle of Pinot.
  • Posted on: 08/07/2018

    Starbucks prepares for a Bitcoin future

    According to a recent study, fewer than 8 percent of Americans have invested in cryptocurrency. Of those who haven't, very few plan to in the future. The number one reason for not investing was Americans felt there was no need. This move by Starbucks will be serving a minuscule amount of customers who want this as an option however it will put them on the front foot if adoption does spike down the track, and it positions them as an innovator now.
  • Posted on: 08/06/2018

    Kroger takes on Visa

    Kroger has no doubt weighed the inconvenience to consumers and potential loss in business against the $90 billion it is shelling out in processing fees and determined that this stand-off is the most expense-efficient option. With the rise of digital wallets enabling even more payment options at checkout, I don't think it will dramatically impact sales. The ball is in Visa's court!
  • Posted on: 08/03/2018

    Will in-home 3D scanner drive online clothing sales?

    Having used one of these 3-D scanners for a fitness test, I'm not sure it will boost clothing sales. Maybe gym memberships?
  • Posted on: 08/02/2018

    Six-year-old YouTuber is the face of Walmart’s new toy line

    I have to admit, the growth of these child influencers gives me the creeps. Sure, the stars themselves may find making the videos fun but they aren't old enough to understand the implications of celebrity. The ethics of Walmart getting on board with this are all a little murky to me.
  • Posted on: 08/01/2018

    Kroger Ship to take on Amazon’s Prime Pantry

    The rollout of Kroger Ship is vital if Kroger wishes to remain in competition with large retailers such as Amazon and Target. For Kroger's loyal customers, I believe this service will add to the customer experience, not necessarily redefine it. Kroger Ship offers customers a convenient way to restock without leaving their homes. This service compliments Kroger's delivery and curbside pickup services, seeing as those services deliver on more immediate items. With Kroger offering competitive delivery services, it will be interesting to see how customers respond to Kroger Ship, and how it will tie in with its other services.
  • Posted on: 07/31/2018

    Walmart still trying to figure out home delivery

    It will be difficult for Walmart to make home delivery profitable while also making it monetarily beneficial for its customers. However, I believe as the need for home delivery increases retailers will see an increase in the the resources needed to make this service profitable. My advice for retailers is to keep a close watch on the failures and successes of their competitors, and make adjustments based on their learnings along the way.
  • Posted on: 07/30/2018

    Retailers fail to reward long-time customers at their own risk

    Retailers must find a balance between bringing in new shoppers while simultaneously retaining current ones. The problem that can occur with loyalty programs is that they lack the ability to meet each shopper's unique needs. I recommend that retailers and brands develop a program or system that acknowledges and rewards long-term customers' loyalty in a way that differs from the rewards new customers see as they begin their customer journey.
  • Posted on: 07/27/2018

    Retailers use brand ads to help pay for free delivery

    Companies that can offset the cost of home delivery are more likely to appeal to consumers. In-box and on-box advertising is a win-win situation as merchants save their customers money and marketers gain brand exposure. While the results produced will heavily depend on the approach marketers take with their advertisements, it will certainly be interesting to see the return this new opportunity brings marketers.
  • Posted on: 07/26/2018

    Lessons from Comic-Con – the world’s biggest pop-up store

    Comic-Con's continued success over the years is in large part due to its understanding of attendees' expectations. Fans come to Comic-Con for the unique experience it provides and organizers, exhibitors and vendors have a firm understanding of what that experience should look like for everyone. Brands should take note of how Comic-Con adjusts to captivate its audience year after year while staying aligned with its original mission.
  • Posted on: 07/23/2018

    McDonald’s offers free fries for mobile orders

    I'm glad to see companies such as McDonald's offering true incentives for mobile app use. Too often we see apps created for apps' sake, with little value add to the consumer. I think this will do a lot to decrease their outlay while boosting revenue, and all for the cost of a few fries which is minimal.
  • Posted on: 07/19/2018

    Petco pilots experiential store concept for fur babies

    The pet industry is both a huge opportunity and largely untapped. Studies have shown people are willing to shell out on their fur babies and given the trust Petco has built in the market, I think this will do well.
  • Posted on: 07/18/2018

    Will Kroger’s new app make customers healthier than those who shop at rivals?

    Another app for app's sake. There is no real driver to download this app over all others that exist in this space, particularly as Kroger isn't established as a health or nutrition expert.
  • Posted on: 07/16/2018

    Need a nap? Casper opened a store for that

    This is a cute concept and will deliver on what I believe is the true objective, to drive media coverage, conversation and overall awareness to the Casper brand, not to meet a "consumer need" for nap spaces.

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