Jeff Baskin

Chief Revenue Officer, Radius Networks
Jeff Baskin is an accomplished senior executive with a proven track record in the origination and management of strategic partnerships with multi-million dollar revenue outcomes. P&L ownership and revenue responsibilities of over $150M. He builds and leads highly functional teams that deliver growth, high margins and is a results driven leader with start – up, turn around and public company experience. A proven leader who has led business development, marketing, customer success, product implementation and all aspects of revenue generation. Jeff has a 22 year portfolio of success with a diverse set of roles with a unique ability to manage cross functional relationships, analyze KPIs and navigate complex business deals to create long term partnerships. He has created deals with companies across many different verticals including omni-channel retail, hospitality, sports and entertainment both direct and through channel partnerships.
  • Posted on: 09/09/2020

    Has COVID-19 revealed pickup’s pain points?

    Enhancing the curbside experience is twofold. You must have a completely frictionless experience for the customer and more importantly for the staff inside the store. Predictive arrival technology (if done right) can help solve for both of these. Retailers who put up a sign with a phone number or text message to alert the store are throwing up a curbside process and not creating a convenient and repeatable solution. Brands like Target, Giant Eagle, and Ahold Delhaize who are using their customer application to locate customers when they are on their way to the store create a great customer experience in their app. However unless you have a process and technology for staff to operationalize the data they are receiving from the customers device it won't matter much. If you can operationalize it so staff are receiving alerts along the customer journey (ETA, five minutes out, on property, in a curbside pickup zone) you can marry a great customer experience with a really efficient staff experience to create almost zero wait times and help staff prioritize their workload in the store. Lower wait times and more efficient staff equals a great experience for both and a solution for contactless shopping that is only going to continue to rise in popularity (if done right).
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