Jasmine Glasheen

Contributing Editor
In addition to contributing to RetailWire, I am Writer and Generational Marketer for the boutique publication, Retail Minded.

I’ve been working in the retail industry through different mediums for the past twelve years. I’ve worked in retail cosmetics, as a catalogue model, photographer’s assistant, blogger and most recently editor of Off-Price Retailing Magazine. I love to discuss and learn about the retail industry, as I’m fascinated by its dynamic nature.

I'm a blue-blooded millennial with a passion for the pursuit of aesthetically pleasing merchandise at an accessible price. When I'm not waxing poetic about the retail business, you can find me doing kundalini yoga, writing fiction, acting in Milwaukee-based film and theatre, or staring into the fuzzy face of my eleven-year-old cat, Isabella.
  • Posted on: 04/18/2018

    Honoring women

    The idea that a man can’t compliment a woman on her performance in the workplace is woefully misguided. Treating one’s female colleagues like colleagues means complimenting them (us) on our work when necessary, not on our appearance. It means not inquiring about our personal lives more than you would our male colleagues and ... perhaps most of all... it means not confusing friendly professionalism with sexual intent. Women in business walk a fine line between being perceived as cold or offputting, or being perceived as bimbos who are unequipped for advancement. This is amplified for women who are part of ethnic or racial minorities. If you feel that women’s perceived sexuality is part of why they (we) come up against roadblocks in our career growth chances are, frankly, that you are part of the problem. To be part of the solution one must be willing to acknowledge where they’ve fallen short in the past -- as Mr. Thayer did -- and be willing to change your behavior to become part of the evolving discussion on gender equality.
  • Posted on: 04/12/2018

    No site comes close to Amazon for Gen Z

    I expect that Gen Z will remain deal-conscious. I also suspect that next-gen customers will continue to be drawn to subversive advertising which features "real," non-airbrushed actors or YouTube personalities. Amazon, Sephora and Nike are each product-focused retailers with a wide selection of products. Additionally, both Sephora and Nike have customizable product options -- with Sephora's "Virtual Try-on Lab" and Nike inviting online shoppers to "Edit the Design" of their sneakers.
  • Posted on: 04/11/2018

    Death Wish Coffee goes from small roastery to Amazon’s ‘most wished for’ brand

    You make a great point here, Dave. At what point does underground become mainstream and suffer the resulting loss of cult followers?
  • Posted on: 04/06/2018

    Will micro-designers disrupt fast-fashion giants?

    I’d like to see more big box retailers making an effort to discover and partner with micro-designers/artisans in communities in which they have a strong brand presence. It happens, but not at the frequency one would expect considering how many big boxes are struggling to stay relevant. Especially when so many consumers today are hyper-focused on supporting their local communities and shopping small.
  • Posted on: 04/06/2018

    Will micro-designers disrupt fast-fashion giants?

    I couldn’t agree more, Phil. For Gen Z customers it’s less about conforming to trends or buying the same brand as their peers, and more about discovery and uniqueness. Growing consumer interest in micro-designers bodes well for start-ups and independents!
  • Posted on: 04/02/2018

    Starbucks shifts happy hour to invite-only

    Thanks for your perspective, Ian! While I personally patronize indie coffee shops whenever possible, I enjoy a chai latte or green tea from Starbucks now and again and know plenty of folks who enjoy working remotely from various ‘Bucks locations. With that said, I’m curious about your strong reaction to the franchise. What makes Starbucks “one of the saddest places imaginable” and how can other chains avoid being slapped with such an unflattering epithet?
  • Posted on: 04/02/2018

    Starbucks shifts happy hour to invite-only

    Exclusivity breeds desire. By Starbucks making Frappuccino Happy Hour an invite-only event, they're creating excitement (and headlines) for their Happy Hour program. Starbucks also is taking measures to monitor the herds of pre-teens who come in solely for the Frappuccino deals and nothing else. Additionally, extending the Happy Hour menu deals to include coffee beverages will encourage parents and those of us who can't afford to down beverages with 490 calories and 77 mg of sugar to tag along.
  • Posted on: 03/20/2018

    Will it always be about price for Gen Z?

    Retailers that are able to offer sustainability at attainable price points will win with Gen Z consumers. Gen Z also wants a hand in creating the products they purchase ... and brands that meet this trifecta of demands for next-gen consumers without losing their personal touch deserve their place in the spotlight.
  • Posted on: 02/28/2018

    Starbucks is everywhere – or soon will be

    First of all, I don’t think that the populace is wanting for a “third place” to be outside of home and work, but it’s bold of Starbucks to try to take credit for people leaving their homes. We’re over-stored, so it makes sense that retail rents are dropping. What I’d like to see happen is that the rent drops create an opportunity for more indie retailers to gain a foothold. Starbucks is doing what it takes to continually re-interest consumers and stay relevant, but what can I say? I’m a product of my (Millennial) generation and I’ll always prefer diversity to monopolies.
  • Posted on: 02/27/2018

    Barnes & Noble, once an indie killer, is losing out to mom-and-pops

    It does bear mentioning that Barnes & Noble partnered with Starbucks to create a retail experience -- experiential retail was a thing. Still, the learning curve seems to be too slow for Barnes & Noble to stick around much longer without immediately undertaking a major overhaul of their business practices.
  • Posted on: 02/26/2018

    Amazon’s apparel moves are wearing on Target

    Target consistently has a huge sales rack in women's apparel, so it's safe to say that they aren't holding back on discounting. A lot of the clothing on sale at Target is made of 50 percent cotton or more, though, so I can definitely see how the margins are slim. I'd like to see Target market products based on components/ingredients. Amazon is already doing this with its private label lines and it takes this type of transparency to appeal to today's discerning customer.
  • Posted on: 02/22/2018

    Is Toys ‘R’ Us nearing the point of no return?

    I would ask company leaders what they’re doing to appeal to Millennial parents. Toys "R" Us has no mobile app, for instance, with the exception of a Babies "R" Us registry. And when was Toys "R" Us last in the news for something positive? They could have played on the legacy brand nostalgia, partnered with a few independent toy makers in each locale or created a sustainable toy line. They lost their niche ... getting sales because you’re the only brand on the block doesn’t happen anymore. Bottom line, the company failed to differentiate itself in a time when uniformity is the kiss of death. With all of that said, I have many fond memories with my grandpa at Toys "R" Us and I’m sad to see them go ... but frankly, total liquidation would be easier to watch than this.
  • Posted on: 01/31/2018

    Race and security meet in lawsuit brought against Walmart

    Yikes, Walmart. To determine if Mrs. Grundy’s claims had merit, I’d need to see all of the products which were behind lock and key at that particular location, as well as whether everyone was told they need to purchase an item before they can continue their shopping. We don’t have enough information here to make a case. However, in a world of Amazon Go and home delivery, Walmart’s archaic method of keeping low-priced goods behind lock and key doesn’t exactly establish them as a leader in their field. Can you say "PR nightmare?" Whatever the results of the lawsuit, this doesn’t look good for Walmart.
  • Posted on: 01/26/2018

    Walmart 3-D image patent lets online shoppers pick their produce

    Genius. In discussions about buying produce online, customers repeatedly voice concerns over the quality of the produce they will be receiving. Walmart’s 3-D imaging technology closes the gap and will boost the purchasing confidence of online consumers.
  • Posted on: 01/24/2018

    New store concept is next step in Dunkin’ rebranding

    It’s true that Dunkin' did a great job of convincing customers that their coffee is high quality. Not to segment myself too much here, but I’ve tasted Dunkin' coffee and would argue that the only competition it offers is to Folgers. Now as far as Dunkin’s moving upmarket... as Matthew mentioned, even McDonald’s is implementing new tech and serving methods to maintain customer interest in a new era. Until they start raising the price points on their coffee and putting out trendy video ads, I don’t think Starbucks has anything to worry about from Dunkin'. With all of this said, I think Starbucks faces a very real threat from local coffee roasters which can offer customers a unique and specialty experience.

Contact Jasmine

  • Apply to be a BrainTrust Panelist

  • Please briefly describe your qualifications — specifically, your expertise and experience in the retail industry.