PROFILE

Jasmine Glasheen

Principal Writer & Content Strategist, Jasmine Glasheen & Associates
Jasmine Glasheen is a writer, influencer and content marketer within the retail industry. She lends her unique industry insights to The Robin Report, IBM Watson Customer Engagement blog, RetailMinded, Sourcing Journal, and many other top-tier industry publications. Glasheen content marketing clients include IBM The Next Brick blog and Payment Depot, among others. She shares her thought leadership on stage at trade shows and conventions such as Halloween Expo, Shop.org, and ASD; and she has been listed as a Vend Top 100 Retail Influencer for 2 years running, as well as one of Vend’s 15 Retail Instagram accounts to follow.
Visit https://jasmines-portfolio.com to learn more.
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  • Posted on: 07/19/2019

    New concept turns retail store into a theatrical experience

    Not only will the Showfields experience drive sales, but if done right, it could drive tourism. Mom and Pop retailers can also benefit from creating a theatrical in-store experience by reaching out to local playwrights and theater groups. Heck, this could even result in more paying work for unknown actors! Definitely a win-win, but I hope Showfields does the groundwork to promote its efforts.
  • Posted on: 06/21/2019

    Strong women execs: be ‘authentic’, just don’t be yourself

    It depends on the workplace. In my experience, men in power are willing to give women opportunities, so long as they can take a paternal, guiding role in that woman’s career. It’s when women come back with our own ideas and expectations that we really come face-to-face with the limits of patriarchy, which is why so many of the successful women that I know have created their own businesses where women have are in positions of power and grandfatherly tokenism has no role. I’m not going to discount the struggles of women and minorities by saying that it isn’t still a challenge to carve out a niche for yourself in a white man’s world. However, there are more women and minorities in management positions than ever before who have had their own struggles, and are focused on helping others like them level-up through mentorship and paid opportunities. The bottom line? Some corporations are still scared of powerful women, but many aren’t— success is there for the taking for women who won’t stop when they’re faced with what the patriarchy would have them believe are their limitations.
  • Posted on: 06/11/2019

    Is Amazon really out of the restaurant delivery business for good?

    There are already movers and shakers in the home delivery space with a strong value proposition. Postmates, for instance, offers free delivery from certain restaurants and puts a percentage of sales back into customers’ Acorns savings accounts. As to whether Amazon will re-enter the space, it all depends on whether Amazon can come up with something unique to add to what’s already being done. If Amazon perfects drone delivery for food products before the competition, then I could see Amazon sales outpacing the competition.
  • Posted on: 05/20/2019

    Just how big is Amazon’s ethics challenge?

    Customers set certain values aside for convenience, which is why the Amazonification of retail is a market rife for disruption. Target is already offering same-day delivery through Shipt and it won’t be long before other retailers with better reputations get on board. Once a retailer with a reputation customers can feel good about starts to offer Amazon prices, the days of the behemoth will be numbered.
  • Posted on: 05/16/2019

    Is Crazy Cazboy’s pricing too crazy or just crazy enough?

    Is the name of the business gratingly obnoxious? Sure. But is there a huge market right now for treasure hunt-type retailers? Definitely. What I’ll be interested to see is how Mr. Cassimus prevents shrinkage in a place where the inventory is so disorganized. I foresee a need for some type of structure down the line.
  • Posted on: 05/08/2019

    Will Walmart’s new online pet pharmacy and vet clinics draw more pet parents?

    I could definitely see Walmart becoming the Amazon of pet care: something cheap and easy that you can lean on without a thought. The big challenge will be establishing trust with highly-invested pet parents and ensuring the vets have enough time to spend with each animal to give a proper diagnosis. Best care scenario, Walmart could help make pet care more affordable to value-conscious families and, in doing so, become a destination for globally conscious shoppers who may have avoided Walmart in the past. But I’m not taking my fur babies to Walmart ‘til I see the reviews.
  • Posted on: 05/02/2019

    Are ‘live, work, shop, play’ environments a big part of retail’s future?

    Agreed. Culture hubs like this are popping up all over the San Diego area and many are adjacent to parks, dog parks, or quaint shopping districts. Those that aren't are often built around one another with a piazza in the center for people to come together. However, I do see an opportunity for stronger safety initiatives in these areas. In some cases, a mere video camera isn't enough at night. There's an opportunity for better lighting, security guards on-call, and potentially even code-for-entry communities. Of course, once Millennials do that, we aren't talking about much of a difference from the gated communities of our bougie predecessors.
  • Posted on: 04/25/2019

    What’s really driving disruption? (Hint: it’s not technology)

    It’s interesting that once a consumer begins to interact with disrupters in one category, they’re more likely to interact with disrupters in other industries. Unfortunately, more than a few legacy brands are still seeing disruption as a trend, instead of a new standard. But as more young consumers come into their own and mature consumers open up to trying new retail models, consumers are going to expect brands to creatively problem solve to meet their needs. Bureaucratic red tape can be a huge setback to a brand’s ability to pivot quickly enough to be known as a disrupter in their industry.
  • Posted on: 04/23/2019

    Are secondhand sales the right branding move for Neiman Marcus?

    Such a smart move by Neiman Marcus. The idea that selling on secondhand platforms lowers brand value is ludicrous. If anything, it’s a great way for brands to introduce customers who don’t normally shell out for luxury products to their lines. And unlike diffusion lines, which consist of lower quality products with the same brand name, secondhand selling platforms like Fashionphile can help brands grow a cult following of aspirational luxury consumers.
  • Posted on: 04/22/2019

    The North Face starts petition to make Earth Day a national holiday

    Beyond the fact that respecting the earth has never been more important, The North Face is wise to launch an initiative that shares Millennial and Gen-Z values. Patagonia’s political/environmental efforts have helped the brand nab headlines and gain customer loyalty for years, so it’s not surprising to see other top outdoor outfitters follow in their footsteps.
  • Posted on: 04/18/2019

    H&M launches online peer-to-peer styling forum

    Wow. What an incredible idea! This takes social selling to the next level, as Itsapark users can get striking tips from fashion experts instead of just their peers. Personalizing the creators who are commissioned to answer customer requests will be key to driving repeat interactions on this platform.
  • Posted on: 04/10/2019

    Madewell is on the way up, J.Crew is not

    Madewell is known for quality and innovation, while its parent company no longer is. It would have been hard for J.Crew to avoid going down-market at the time that they did –– joining the race to the bottom by selling cheap merchandise at discount retailers. However, it's also difficult to see how J.Crew is going to come back from this. The Navy/Gap situation is quite a bit different since Madewell is an on-trend quality-first brand (as described in its name), while Old Navy is a place for folks to stock up on basics on the cheap. Honestly, I see brands like Madewell having more staying power as consumers evolve how they shop to reflect their growing values of sustainability and eco-consciousness.
  • Posted on: 04/09/2019

    Will Rent the Runway become all the fashion for kids?

    I can see this being quite lucrative for Rent the Runway. Kids aren’t known for keeping clothing pristine, so I imagine many of the parents who use this subscription service will end up paying for the clothes they rent. I agree that Rent the Runway for kids will be best for special occasions. However, ambitious parents will try to rent everyday apparel and wind up purchasing it when their kids get it dirty, which I don’t imagine that Rent the Runway will mind.
  • Posted on: 04/08/2019

    Should uniform pricing be the norm for large chains?

    Pricing is one of the primary ways that big box stores compete. Amazon changes prices on its products every 10 minutes. So how can other chains remain competitive without similar capabilities?
  • Posted on: 04/02/2019

    Will IKEA become the world’s largest furniture rental outlet?

    Wait a minute... is IKEA really talking about leasing out furniture from its own brand? Because I’ve owned multiple IKEA pieces throughout my lifetime and these products don’t have the ability to withstand more than two years of consistent use. At least not by a family with kids or pets. It’s wise for IKEA to try to get in on the leasing economy, but I’m not sure that this is the way to do it. The only situation where I can see this strategy actually benefiting the consumer is in short-term vacation homes or Airbnbs.

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