PROFILE

Jasmine Glasheen

Principal Writer & Content Strategist, Jasmine Glasheen & Associates

Jasmine Glasheen is a writer, influencer and content marketer within the retail industry. She lends her unique industry insights to The Robin Report, IBM Watson Customer Engagement blog, RetailMinded, Sourcing Journal, and many other top-tier industry publications. Glasheen content marketing clients include IBM The Next Brick blog and Payment Depot, among others. She shares her thought leadership on stage at trade shows and conventions such as Halloween Expo, Shop.org, and ASD; and she has been listed as a Vend Top 100 Retail Influencer for 2 years running, as well as one of Vend’s 15 Retail Instagram accounts to follow.

Visit jasmineaglasheen.com to learn more.

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  • Posted on: 07/16/2021

    Will retailers be jilted by the trend toward micro and hybrid weddings?

    The wedding industrial complex always struck me as odd. Why pressure people to have an obscenely expensive, extravagant celebration when they are starting their lives together? Since Gen Z is inherently skeptical of tradition, micro weddings make a lot more sense -- all of the celebration and family, a fraction of the cost. Making weddings cheaper for attendees is another great benefit of this new model. I see people get so stressed about affording to be bridesmaids -- the dresses, the travel, the activities. Micro weddings will allow friends and family to celebrate their loved ones, unencumbered.
  • Posted on: 07/12/2021

    Target and Chipotle are watching TikTok video resumes to find workers

    What an exciting initiative! TikTok is a great platform for employers of next-Gens to access talent on their chosen platform. Prospective employees can showcase their personalities in a way that feels authentic to them. Chipotle and Target’s willingness to utilize TikTok shows next gens that the companies understand who they are and respect their lifestyle. Love it!
  • Posted on: 06/14/2021

    Could the ‘largest retail liquidation store’ change the discounting game?

    I love a deal hunt, but there’s still something to be said for dividing merchandise into categories. Most people don’t have time to tune into a flash sale unless there’s a chance of getting something they really need. Sharing deals on social media is a great start. But I’d still like to see sales that are divided by category to make it a realistic time investment for more deal-hunters.
  • Posted on: 05/12/2021

    Uber Eats delivers dinner with a side of blush

    With just one cosmetics retailer on the menu, it's too hyper-specific for Estee Lauder to really catch on through Uber Eats. It's a fun little side perk, sure, but they'll have to sign on quite a few more cosmetics brands for it to become a real destination. It also bears saying that Estee Lauder still isn't cruelty-free. While they have a following with more mature consumers, the brand won't be able to catch on with next-gens until they become so. Until then, sustainably-minded consumers will keep going to Clarins, Hourglass, or other –– more ethical –– cosmetics companies. Why be a holdout when it comes to animal cruelty? Purpose-driven business and B-corps lead the way in the Post-COVID retail landscape.
  • Posted on: 05/07/2021

    Walmart is going all in on 24/7/365 telehealth

    Everyone wants to be essential retail nowadays. This is about giving Walgreens a run for their money. But I don't see Walmart as a potential competitor in the healthcare space unless the company is able to offer small healthcare kiosks that customers can easily drop into. The giant parking lot and extreme store traffic at Walmart will prevent consumers who aren't existing customers from seeking the company out for healthcare. On top of this, Walmart doesn't have the reputation for customer care that Walgreens has built over the years. It'll take a cohesive marketing strategy to give this one legs.
  • Posted on: 04/20/2021

    Are pop-up shops the answer to getting reluctant shoppers back into stores?

    Next gens and Boomers alike are clamoring for life experiences. Analysts predict we will see a “silver surge” of boomer shoppers going out to make their bucket list dreams a reality once vaccinated. We’ve all been clamoring for in person experiences over the past year. There’s pent up demand for anything that feels exciting and novel. I predict pop-ups will become more mainstream as stores reopen.
  • Posted on: 03/11/2021

    The Chipotle/e.l.f. collab has made guac eye shadow a thing

    What's cool about this is that Chipotle paired with a cosmetics brand offering products at a price point that will appeal to their customer base. So often, with these collaborations, we see retailers totally shoot for the stars in terms of product price point. I'm also impressed that Chipotle partnered with a vegan cosmetic brand for this collab. One in five millennials have changed their diet to reduce their impact on the planet and Coronavirus lockdowns led to a surge in conscious consumption. Low price points, attractive marketing, quirky product ... what's not to like?
  • Posted on: 02/22/2021

    Do grocers need to get better at planning for weather-related disasters?

    I think that we need to start talking about how the government and grocers can work in tandem to ensure citizens have a consistent food supply during environmental disasters. All data points to the fact that what's happening in Texas is just the tip of the iceberg and, if taxes go to anything, they should be being used to ensure we have a consistent, sustainable food source.
  • Posted on: 01/08/2021

    Shopify dumps Trump’s stores from its platform

    The concept of retail as an entity that operates separately from the rest of the world hasn’t had legs since the current administration took office. I constantly advise retailers to have a strong mission statement and take a stance on social issues to reach next gens. If anything, Shopify was late to the party.
  • Posted on: 11/11/2020

    Dick’s and Etsy’s Christmas spots deal with COVID-19 realities in different ways

    Empowering workers has been a theme of 2020. The level to which we depend on the people behind the scenes has been brought into stark focus. But the delivery and warehouse workers in the Dick's ad are faceless. Not a good look when service workers are risking their lives to make a living during the holidays. Etsy is warm and personalized. They've got my vote!
  • Posted on: 10/21/2020

    Will Panera’s climate-friendly labels spur sales?

    Thanks for your thoughts, Brett. While the Harvard blog's definition of "plant-based" may not exclude animal products, the top articles on any Google search point to the widely-accepted definition of "plant-based" as entirely vegan. See the two top articles in my quick Google search: https://eatbychloe.com/2015/06/plant-based-vs-vegan/ https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5466934/. Part of what we must do as retailers and retail-adjacent business owners is to look beyond our own confirmation bias to understand the standards of the communities that we serve. When we do our research, we are better able to tap into the mindset of other cultures. In this case, it means understanding that "plant-based" means "vegan" to most of those concerned with the definition.
  • Posted on: 10/20/2020

    Will Panera’s climate-friendly labels spur sales?

    Climate-friendly labels are great. However, as a vegan who recently received a gift card to Panera, I was shocked to realize that their “plant-based” meal selection still contained eggs and dairy. I wouldn’t eat there again. Plant-based means vegan, and Panera would be well advised to update their menu labels accordingly to prevent alienating potential customers.
  • Posted on: 10/05/2020

    Can one site make men love, not hate, shopping online?

    Right! So our conclusion is that the men who do hate shopping –– or are operating under that pretense –– probably aren't the ones shelling out $75 a pop for a basic tee.
  • Posted on: 10/05/2020

    Can one site make men love, not hate, shopping online?

    Am I the only one for whom this feels dated? Gendered marketing doesn't resonate with next-gens in the same way that it did their predecessors. "Men hate shopping" is an irrelevant stereotype. All men don't hate shopping. I see what they're trying to do, and it could work with certain (40+) demographics, but I'm instantly bored when I see old gender roles being peddled to future generations like this. There are more enlightened ways to home in on a niche market.
  • Posted on: 09/29/2020

    Did CDC’s announcement boost retail’s online sales prospects for Christmas?

    There are people/consumers out there who are indignant. These people will not heed CDC recommendations of any sort. If given the chance, this demographic will visit any stores that are open over Black Friday to fight for deals and fight about wearing their masks. Black Friday has always been chaotic. The responsibility falls on retailers to keep consumers and employees safe. I’d opt for online sales or curbside pickup during this tumultuous year.

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