Jasmine Glasheen

Contributing Editor
In addition to contributing to RetailWire, I am Writer and Generational Marketer for the boutique publication, Retail Minded. I’ve been working in the retail industry through different mediums for the past twelve years. I’ve worked in retail cosmetics, as a catalogue model, photographer’s assistant, blogger and most recently editor of Off-Price Retailing Magazine. I love to discuss and learn about the retail industry, as I’m fascinated by its dynamic nature. I'm a blue-blooded millennial with a passion for the pursuit of aesthetically pleasing merchandise at an accessible price. When I'm not waxing poetic about the retail business, you can find me doing kundalini yoga, writing fiction, acting in Milwaukee-based film and theatre, or staring into the fuzzy face of my eleven-year-old cat, Isabella.
  • Posted on: 01/15/2019

    NRF: Consumers prefer self-service, but associates still have a role to play

    Nobody wants to feel like they’re being “helped” by an associate with less product knowledge than they have. For this reason, associate hiring/training is as important as a retailer’s investment in technology. Although most consumers prefer self-service at checkout, until the technologies become less error-fraught many will opt to go with a human being to avoid any large snafus.
  • Posted on: 01/09/2019

    Sephora adds choices and personalization to rewards program

    I recently saw this program in action at my local Sephora and waited in line for five minutes when a more mature (older) customer deliberated between a birthday gift of some type of skincare and Kat Von D’s liquid liner. While it’s smart to offer customers multiple options, this program may be better executed online where it won’t increase line wait times in already busy physical stores.
  • Posted on: 01/08/2019

    The new boss is different than the old boss at Starbucks

    I don’t think that it’s cause for concern that Johnson has a different vision than Howard Schultz. What is cause for concern, though, is if Johnson’s vision doesn’t include unique, experiential concepts — like Roastery — to help Starbucks remain relevant. After all, Gen Z consumers are wary of “the man” and demand a customized experience. So even if Johnson doesn’t share Schultz’s vision -- he still needs to have a vision to modernize the chain for the next generation.
  • Posted on: 01/04/2019

    Will PepsiCo’s robots replace the pizza delivery guy on college campuses?

    Right now robot delivery services are still a novelty. As such, being one of the first to implement puts companies on the cutting edge and can generate interest on college campuses—where students don’t want to lay down their (parents’) hard-earned dollar without good reason. What a cool way to begin forming life-long relationships with future professionals about to enter the workforce? Sure, robot delivery isn’t about practicality yet, but what college student wouldn’t want a ‘grammable tech experience along with their egg rolls?
  • Posted on: 01/02/2019

    Why are retailers publishing paid-subscription magazines?

    What better way to establish a brand as a category leader, than to have customers pay a small fee for access to the company’s expertise? With that said, print content needs to be both unique and visually appealing to justify the purchase cost... and the written content being sold can’t be stuff that customers can find online (in cases where the online catalogue is free, the print magazine needs high enough image quality to double as a coffeetable book to give it a solid value proposition).
  • Posted on: 12/14/2018

    Does Starbucks have a big delivery opportunity?

    I worked in an office with a Keurig and bought Starbucks whenever I had enough time to wait in the 15-minute line. Why? Keurigs are notoriously unsanitary— especially in an office setting where the elusive “someone” takes responsibility for cleaning it. Starbucks delivery willl be the perfect way for CEOs to reward their teams, or for office workers to come together and self-treat on a Monday. It’s not “laziness,” but it’s the antitdote to trying to navigate long lines and wait times on a tight corporate schedule.
  • Posted on: 12/10/2018

    Will Dollar General’s DGX concept be a hit with urban Millennials?

    Dollar Store shoppers generally aren't looking for a chill place to plug into WiFi and work. Since Millennial shoppers often seek price and experience from two different types of retailers – think Amazon for price and Apple for experience – there might be a disconnect between what customers are looking for from a discount retailer and what DGX is trying to provide.
  • Posted on: 12/07/2018

    Have retail store associates fallen into a hypnotic state?

    You hit the nail on the head, Neil. Associates need to be included in greater business conversations, treated like equals, and to be able to see how their work fits into the bigger picture to remain invested in the customer-facing aspect of their jobs. When associates are treated as an unpleasant side effect of running a brick and mortar, they will inevitably pass that ambivalence along to the customer.
  • Posted on: 12/04/2018

    Are subscriptions an untapped gifting opportunity for retailers?

    Partnering with existing subscription services enables legacy retailers to rustle up interest from consumers they may not have otherwise been able to access. Plus, retailers can tap into the subscription services' customer base through these partnerships and show next-gen customers that they're hip to their buying patterns.
  • Posted on: 11/26/2018

    Millennial brand loyalty comes into question

    Millennials also seek out sustainable brands, or brands with ethical corporate practices. While it’s true that the price of buying from ethically-run companies can be prohibitive for some millennial consumers, the intent to buy from these brands is there and companies that offer a feel-good buying experience at an accessible price (and yes, with decent customer service, too) will always be in the lead. In fact, sustainability will become a necessity for companies as Gen Z comes into their own.
  • Posted on: 11/20/2018

    The RetailWire Christmas Commercial Challenge: Big Lots vs. Dick’s Sporting Goods

    I’m going to disagree with the majority here. The Big Lots ad was fun and upbeat, while the Dick’s ad was sentimental and missed out on that perky consumerism for which the retail holiday season is known. If a holiday spot leaves me feeling more depressed than before I watched it, I’m definitely not heading to your stores.
  • Posted on: 11/16/2018

    Can Bernie Sanders force Walmart to raise its minimum wage?

    Look, in the retail industry we are constantly talking about how to improve in-store customer service, yet companies like Walmart still aren’t paying employees a living wage. I can tell you that if I were on food stamps I wouldn’t exactly feel incentivized to perform. Walmart suffers from negative brand perception and the fact that politicians have to fight to get the company to pay employees a living wage makes them look extra villainous. We’re always talking about how brands need to have strong corporate philanthropy to survive and Walmart is reaping a lot of negative press for this one. From a PR perspective, Walmart needs to get ahead of this bill and make it look like the company made the decision to do the right thing.
  • Posted on: 11/06/2018

    Why aren’t women buying Amazon’s private label clothing?

    What’s the lifestyle of Amazon’s private label brand? For men they offer value, and for some men that may be enough, but are Amazon’s private label price points low enough to beat out value retailers that actually offer brands — such as Nordstrom Rack, TJ Maxx, and even brands like Express? Customers can get value almost anywhere. Amazon needs to create a lifestyle that women want to buy into.
  • Posted on: 10/30/2018

    Kohl’s CEO rejects department store tag

    Kohl’s also works the community-first angle in a way no other department store has. Coming from Kohl’s hometown of Milwaukee, I can tell you Kohl’s has an entire sponsored section of the Milwaukee Art Museum where schools are brought in to create their own art and have interactive experiences with existing pieces. Kohl’s has a kid’s tent at every major community fair in Wisconsin and very publicly sponsors charity runs near the lakefront (we’re talking banners on every tree for a month type of publicity here). The resounding message from Kohl’s philanthropy is “we care about kids and families like yours.” The Kohl’s cash and value incentive is just adds in the thrill of the hunt for moms and grandmas who are armed with credit cards and ready to throw down in the name of Midwestern family values.
  • Posted on: 10/24/2018

    Should Old Navy and others offer better deals online than in stores?

    My line of thinking is that since omnichannel shoppers spend the most in-store, the goal should always be to enrich the in-Store experience to boost traffic. Customers have enough reasons to shop online... let’s not give them another one. Can’t wait to talk about this in more detail with Georganne on Braintrust Live this Friday!

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