Jasmine Glasheen

Contributing Editor
In addition to contributing to RetailWire, I am Writer and Generational Marketer for the boutique publication, Retail Minded. I’ve been working in the retail industry through different mediums for the past twelve years. I’ve worked in retail cosmetics, as a catalogue model, photographer’s assistant, blogger and most recently editor of Off-Price Retailing Magazine. I love to discuss and learn about the retail industry, as I’m fascinated by its dynamic nature. I'm a blue-blooded millennial with a passion for the pursuit of aesthetically pleasing merchandise at an accessible price. When I'm not waxing poetic about the retail business, you can find me doing kundalini yoga, writing fiction, acting in Milwaukee-based film and theatre, or staring into the fuzzy face of my eleven-year-old cat, Isabella.
  • Posted on: 11/16/2018

    Can Bernie Sanders force Walmart to raise its minimum wage?

    Look, in the retail industry we are constantly talking about how to improve in-store customer service, yet companies like Walmart still aren’t paying employees a living wage. I can tell you that if I were on food stamps I wouldn’t exactly feel incentivized to perform. Walmart suffers from negative brand perception and the fact that politicians have to fight to get the company to pay employees a living wage makes them look extra villainous. We’re always talking about how brands need to have strong corporate philanthropy to survive and Walmart is reaping a lot of negative press for this one. From a PR perspective, Walmart needs to get ahead of this bill and make it look like the company made the decision to do the right thing.
  • Posted on: 11/06/2018

    Why aren’t women buying Amazon’s private label clothing?

    What’s the lifestyle of Amazon’s private label brand? For men they offer value, and for some men that may be enough, but are Amazon’s private label price points low enough to beat out value retailers that actually offer brands — such as Nordstrom Rack, TJ Maxx, and even brands like Express? Customers can get value almost anywhere. Amazon needs to create a lifestyle that women want to buy into.
  • Posted on: 10/30/2018

    Kohl’s CEO rejects department store tag

    Kohl’s also works the community-first angle in a way no other department store has. Coming from Kohl’s hometown of Milwaukee, I can tell you Kohl’s has an entire sponsored section of the Milwaukee Art Museum where schools are brought in to create their own art and have interactive experiences with existing pieces. Kohl’s has a kid’s tent at every major community fair in Wisconsin and very publicly sponsors charity runs near the lakefront (we’re talking banners on every tree for a month type of publicity here). The resounding message from Kohl’s philanthropy is “we care about kids and families like yours.” The Kohl’s cash and value incentive is just adds in the thrill of the hunt for moms and grandmas who are armed with credit cards and ready to throw down in the name of Midwestern family values.
  • Posted on: 10/24/2018

    Should Old Navy and others offer better deals online than in stores?

    My line of thinking is that since omnichannel shoppers spend the most in-store, the goal should always be to enrich the in-Store experience to boost traffic. Customers have enough reasons to shop online... let’s not give them another one. Can’t wait to talk about this in more detail with Georganne on Braintrust Live this Friday!
  • Posted on: 10/15/2018

    Will J.C. Penney’s new private brand connect with Instagram-savvy moms?

    Thank you for making my Monday morning with your "were Muffy and Archibald taken" comment, Ryan. I'll be sporadically laughing out loud thinking of this throughout the day.
  • Posted on: 10/15/2018

    Will J.C. Penney’s new private brand connect with Instagram-savvy moms?

    Are there smart screens giving customers access to J.C. Penney's Instagram in-store? Are associated armed with tablets to show potential customers featured photos of the new line? I don't see J.C. Penney's consumers doing the work to view Peyton and Parker on Instagram, so Penney needs to connect the dots between their social media promotional investments and the in-store experience to gain traction with its new private label brand.
  • Posted on: 10/11/2018

    Re:Store concept mixes co-work and co-retail

    Cruz has taken two high-demand trends — the makers movement and coworking spaces — and combined them to create an exciting new store model. What’s especially smart is the fact that the coworkers bring built-in customers and brand awareness for the makers using the space. I hope to see this concept catch on.
  • Posted on: 10/08/2018

    Will the Birchbox/Walgreens pilot deliver beautiful results?

    I think Shelley hit the nail on the head here when she said that Walgreens associates need to be well-trained enough to sell customers on Birchbox’s high-end cosmetics. If Walgreens employees are able to convey some of the excitement that comes with Birchbox’s product sampling program, then I imagine the merger will be quite successful; if Birchbox offerings are just another shelf and cardboard sign in a chain store’s already saturated cosmetics department, however, I don’t see Walgreens customers doing the extra legwork to sell these (more) expensive beauty products.
  • Posted on: 10/03/2018

    Trader Joe’s success is a matter of values

    One of the biggest challenges for retailers, from my vantage point, is getting employees to serve as brand advocates and treat every single customer in a way management would endorse. Employees making minimum wage who feels like they're treated like a number by corporate simply won't care about the furthermost of the company; conversely, when employees are valued and heard, they're also invested and this translates into the customer experience. For this reason, "no bureaucracy" is the essential component of keeping employees engaged with customers on a day-to-day basis.
  • Posted on: 09/13/2018

    Walmart’s relaunches site, offers three-hour delivery in NYC

    You can't go wrong with 3-hour delivery windows. Still, remember when Walmart acquired Jet and we were all worried that the Jet brand would lose the uniqueness that made the brand a hit with Millennial shoppers? I'm looking at the site now and the copywriting is basic as all get out. Where's the flair? The individuation? The site already feels like Walmart, so why even masquerade under the Jet nameplate? With that said, if Jet's a Walmart that offers 3-day delivery ... I'm still interested.
  • Posted on: 09/11/2018

    Will ‘drops’ yield more fashion buzz or busts?

    Drops play on storytelling, brand loyalty and the excitement of short term buying windows. The question here isn't really whether drops will work – because we know they do. Instead, the question is whether watches attract the same fanatic brand loyalty that streetwear does? There's also a difference between a brand releasing their own limited edition product and a department store like Macys trying to hype multiple products. This might be the domain of brands alone. If any of Macy's hyped products end up at off-price chains, it will mean the end to department store product drops.
  • Posted on: 09/10/2018

    It’s no more ‘burn, baby, burn’ for Burberry

    I agree, Nikki. Next-Gen consumers won’t be interested in fashion houses that knowingly waste product in an attempt to maintain scarcity and, frankly, I’m shocked that Burberry has gotten away with it while retaining their brand image for this long. It’s a new era in luxury fashion ... one of accountability. The better a customer can feel about buying a product as pertains to its global impact on the word, the more successful the business. Brands like Stella McCartney are setting the pace for the industry. I’m fascinated to see such positive evolution in a sector which we were told would never change.
  • Posted on: 09/06/2018

    ‘Cosby Show’ star’s experience shows work is different at Trader Joe’s

    This incident addresses a societal issue: that certain types of work are deemed inferior to others by our success-obsessed society. Some retailers reinforce this perceptual imbalance by talking down to their employees and treating them as though they aren’t important. Thing is, their employees believe them and start underperforming in their jobs. Treat your employees like crap and they won’t want to make your business money. Trader Joe's reversed this narrative by showing Mr. Owens and George that who they were as individuals was more important than their output. Inviting employees to come back at any time says, “we’ll work on your schedule.” What happens when employees feel important? Retention, engagement, and better customer service are just a few of the benefits. When employees feel like they’re being valued, they pass that feeling on to customers. You want to give customers a positive experience? Start by creating a positive corporate culture and watch those effects take root.
  • Posted on: 09/04/2018

    Walmart’s two-day shipping pledge comes with a caveat

    Declaring the items “out of stock” when they aren’t feels dishonest. Instead, Walmart should direct customers to in-store pick-up, or give them the option to wait longer for delivery. Marking items “out-of-stock” seems to take the “either we do it perfectly or we don’t do it at all” approach, which I can’t imagine will be good for sales.
  • Posted on: 08/31/2018

    How should Tiffany modernize its flagship?

    I’ve been a big fan of many of Tiffany’s marketing moves lately — Blue Box Café and painting taxis blue — it’s all very exciting. However (and this is a big however) that commercial feels inauthentic to Tiffany’s brand. The hip hop and breakdancing feel desperate and as we’ve discussed, inauthenticity is the kiss of death with Millennials and Gen Z Customers.

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