Jasmine Glasheen

Contributing Editor
In addition to contributing to RetailWire, I am Writer and Generational Marketer for the boutique publication, Retail Minded.

I’ve been working in the retail industry through different mediums for the past twelve years. I’ve worked in retail cosmetics, as a catalogue model, photographer’s assistant, blogger and most recently editor of Off-Price Retailing Magazine. I love to discuss and learn about the retail industry, as I’m fascinated by its dynamic nature.

I'm a blue-blooded millennial with a passion for the pursuit of aesthetically pleasing merchandise at an accessible price. When I'm not waxing poetic about the retail business, you can find me doing kundalini yoga, writing fiction, acting in Milwaukee-based film and theatre, or staring into the fuzzy face of my eleven-year-old cat, Isabella.
  • Posted on: 09/13/2018

    Walmart’s relaunches site, offers three-hour delivery in NYC

    You can't go wrong with 3-hour delivery windows. Still, remember when Walmart acquired Jet and we were all worried that the Jet brand would lose the uniqueness that made the brand a hit with Millennial shoppers? I'm looking at the site now and the copywriting is basic as all get out. Where's the flair? The individuation? The site already feels like Walmart, so why even masquerade under the Jet nameplate? With that said, if Jet's a Walmart that offers 3-day delivery ... I'm still interested.
  • Posted on: 09/11/2018

    Will ‘drops’ yield more fashion buzz or busts?

    Drops play on storytelling, brand loyalty and the excitement of short term buying windows. The question here isn't really whether drops will work – because we know they do. Instead, the question is whether watches attract the same fanatic brand loyalty that streetwear does? There's also a difference between a brand releasing their own limited edition product and a department store like Macys trying to hype multiple products. This might be the domain of brands alone. If any of Macy's hyped products end up at off-price chains, it will mean the end to department store product drops.
  • Posted on: 09/10/2018

    It’s no more ‘burn, baby, burn’ for Burberry

    I agree, Nikki. Next-Gen consumers won’t be interested in fashion houses that knowingly waste product in an attempt to maintain scarcity and, frankly, I’m shocked that Burberry has gotten away with it while retaining their brand image for this long. It’s a new era in luxury fashion ... one of accountability. The better a customer can feel about buying a product as pertains to its global impact on the word, the more successful the business. Brands like Stella McCartney are setting the pace for the industry. I’m fascinated to see such positive evolution in a sector which we were told would never change.
  • Posted on: 09/06/2018

    ‘Cosby Show’ star’s experience shows work is different at Trader Joe’s

    This incident addresses a societal issue: that certain types of work are deemed inferior to others by our success-obsessed society. Some retailers reinforce this perceptual imbalance by talking down to their employees and treating them as though they aren’t important. Thing is, their employees believe them and start underperforming in their jobs. Treat your employees like crap and they won’t want to make your business money. Trader Joe's reversed this narrative by showing Mr. Owens and George that who they were as individuals was more important than their output. Inviting employees to come back at any time says, “we’ll work on your schedule.” What happens when employees feel important? Retention, engagement, and better customer service are just a few of the benefits. When employees feel like they’re being valued, they pass that feeling on to customers. You want to give customers a positive experience? Start by creating a positive corporate culture and watch those effects take root.
  • Posted on: 09/04/2018

    Walmart’s two-day shipping pledge comes with a caveat

    Declaring the items “out of stock” when they aren’t feels dishonest. Instead, Walmart should direct customers to in-store pick-up, or give them the option to wait longer for delivery. Marking items “out-of-stock” seems to take the “either we do it perfectly or we don’t do it at all” approach, which I can’t imagine will be good for sales.
  • Posted on: 08/31/2018

    How should Tiffany modernize its flagship?

    I’ve been a big fan of many of Tiffany’s marketing moves lately — Blue Box Café and painting taxis blue — it’s all very exciting. However (and this is a big however) that commercial feels inauthentic to Tiffany’s brand. The hip hop and breakdancing feel desperate and as we’ve discussed, inauthenticity is the kiss of death with Millennials and Gen Z Customers.
  • Posted on: 08/28/2018

    Walmart turns to Moosejaw for curation

    I couldn’t agree more, Anne. Walmart’s success in this venture will be based on how well they retain Moosejaw’s unique brand voice.
  • Posted on: 08/13/2018

    J.C. Penney goes after Babies ‘R’ Us customers with new shops

    These days, it’s companies that specialize in a specific niche that win the retailing race. If J.C. Penney was building baby-only stores and working to establish themselves as category leaders through social media marketing, it’d be one thing; but as is, tossing a baby section into already severely unfocused, passé department stores is only going to exacerbate their problem.
  • Posted on: 07/17/2018

    Direct-to-consumer brands key to Nordstrom’s assortment

    Great move for Nordstrom. As far as the impact on the private labels... each fashion line’s ability to maintain their brand image comes down to the breadth of their product that’s offered at Nordstrom. I’d advise these companies only to offer a few items from each particular style. This eliminates the risk of excessive discounting, increases excitement around each line and, this way, brands can maintain the exclusive feel without going down-market by partnering with a mass retailer.
  • Posted on: 07/09/2018

    Is real-time order tracking becoming table stakes for e-tailers?

    Agreed, Lauren. I think consumers are resorting to micro-managing their orders because most shipping carriers are so unreliable. Tracking orders gives customers a semblance of control over their purchases.
  • Posted on: 07/03/2018

    Study claims positive plus-size clothing messages may have a downside

    We have to cover the uncomfortable topics in journalism because what is left unsaid is infinitely more dangerous than what’s openly discussed. With that out of the way... health isn’t determined by size, it’s determined by level of activity. Instead of critiquing the modicum of body inclusiveness that women have wrenched from the jaws of the fashion industry, this study should be talking about giving employees ample breaks to get up and move around, and implementing desk “bikes” or exercise balls to keep employees healthy. Furthermore, small sizes do not a healthy woman make. As a veteran of the small town catalogue modeling scene, I can tell you that some of the thinnest people I know are also some of the unhealthiest. When will we be more concerned with a woman’s well-being than her appearance? Hopefully soon. With their preference for “real” models and short attention span for BS advertising, I’m hoping the next generation of consumers will pick up where we (Millennials) left off.
  • Posted on: 07/02/2018

    Will California’s new privacy law set the standard for data protection?

    It’s about time U.S. legislation at least nodded towards consumer data protection. After the Cambridge Analytica breaches, we’ve seen firsthand the catastrophic results of corporate negligence. Most consumers are still willing to trade their data for a personalized shopping experience, and those that aren’t are the ones who are creeped out by marketing personalization anyway.
  • Posted on: 06/18/2018

    Is Amazon killing Barnes & Noble’s chances for a turnaround?

    It sounds like Barnes & Noble in your neck of the woods sees a lot of action, Georganne. Either this isn’t happening in Wisconsin Barnes & Nobles, or they aren’t doing an adequate job of advertising it. Unfortunately for Barnes, both roads lead to irrelevance.
  • Posted on: 06/18/2018

    Is Amazon killing Barnes & Noble’s chances for a turnaround?

    If I want to shop at a brick-and-mortar store I can feel good about, I'm gonna go local; if I want to save money on a new book, I'm gonna order from Amazon. Why am I going to drive to a strip mall to visit a sparsely-attended chain store with disaffected employees for my reading materials, when there's a friendly community bookstore staffed with passionate brand advocates just a few blocks away? The issue here isn't Amazon, but the fact that Barnes & Noble fails to connect with local communities -- and online offers a more viable alternative for impersonal service. Last time I was at a Barnes & Noble they had a reading rewards program for small kids, but besides that there was no local tie-in whatsoever.
  • Posted on: 06/15/2018

    Sam’s to open small concept focused on tech, fresh and grab-and-go foods

    Bottom line? Giant club stores are overwhelming, confusing and — unless you’re the octomom — highly avoidable by going to a smaller competing grocery chain. Sam’s Club’s small-format model will make their store accessible to customers who don’t want to deal with the excess square footage and abyss of inventory at large club stores. The new format will save customers time and energy. If advertised right, I can see this initiative bringing new customers to Sam’s Club and helping the chain retain relevance when Gen Z starts doing their own grocery shopping.

Contact Jasmine

  • Apply to be a BrainTrust Panelist

  • Please briefly describe your qualifications — specifically, your expertise and experience in the retail industry.
  • By submitting this form, I give you permission to forward my contact information to designated members of the RetailWire staff.

    See RetailWire's privacy policy for more information about what data we collect and how it is used.