Jasmine Glasheen

Contributing Editor
In addition to contributing to RetailWire, I am Writer and Generational Marketer for the boutique publication, Retail Minded.

I’ve been working in the retail industry through different mediums for the past twelve years. I’ve worked in retail cosmetics, as a catalogue model, photographer’s assistant, blogger and most recently editor of Off-Price Retailing Magazine. I love to discuss and learn about the retail industry, as I’m fascinated by its dynamic nature.

I'm a blue-blooded millennial with a passion for the pursuit of aesthetically pleasing merchandise at an accessible price. When I'm not waxing poetic about the retail business, you can find me doing kundalini yoga, writing fiction, acting in Milwaukee-based film and theatre, or staring into the fuzzy face of my eleven-year-old cat, Isabella.
  • Posted on: 07/17/2018

    Direct-to-consumer brands key to Nordstrom’s assortment

    Great move for Nordstrom. As far as the impact on the private labels... each fashion line’s ability to maintain their brand image comes down to the breadth of their product that’s offered at Nordstrom. I’d advise these companies only to offer a few items from each particular style. This eliminates the risk of excessive discounting, increases excitement around each line and, this way, brands can maintain the exclusive feel without going down-market by partnering with a mass retailer.
  • Posted on: 07/09/2018

    Is real-time order tracking becoming table stakes for e-tailers?

    Agreed, Lauren. I think consumers are resorting to micro-managing their orders because most shipping carriers are so unreliable. Tracking orders gives customers a semblance of control over their purchases.
  • Posted on: 07/03/2018

    Study claims positive plus-size clothing messages may have a downside

    We have to cover the uncomfortable topics in journalism because what is left unsaid is infinitely more dangerous than what’s openly discussed. With that out of the way... health isn’t determined by size, it’s determined by level of activity. Instead of critiquing the modicum of body inclusiveness that women have wrenched from the jaws of the fashion industry, this study should be talking about giving employees ample breaks to get up and move around, and implementing desk “bikes” or exercise balls to keep employees healthy. Furthermore, small sizes do not a healthy woman make. As a veteran of the small town catalogue modeling scene, I can tell you that some of the thinnest people I know are also some of the unhealthiest. When will we be more concerned with a woman’s well-being than her appearance? Hopefully soon. With their preference for “real” models and short attention span for BS advertising, I’m hoping the next generation of consumers will pick up where we (Millennials) left off.
  • Posted on: 07/02/2018

    Will California’s new privacy law set the standard for data protection?

    It’s about time U.S. legislation at least nodded towards consumer data protection. After the Cambridge Analytica breaches, we’ve seen firsthand the catastrophic results of corporate negligence. Most consumers are still willing to trade their data for a personalized shopping experience, and those that aren’t are the ones who are creeped out by marketing personalization anyway.
  • Posted on: 06/18/2018

    Is Amazon killing Barnes & Noble’s chances for a turnaround?

    It sounds like Barnes & Noble in your neck of the woods sees a lot of action, Georganne. Either this isn’t happening in Wisconsin Barnes & Nobles, or they aren’t doing an adequate job of advertising it. Unfortunately for Barnes, both roads lead to irrelevance.
  • Posted on: 06/18/2018

    Is Amazon killing Barnes & Noble’s chances for a turnaround?

    If I want to shop at a brick-and-mortar store I can feel good about, I'm gonna go local; if I want to save money on a new book, I'm gonna order from Amazon. Why am I going to drive to a strip mall to visit a sparsely-attended chain store with disaffected employees for my reading materials, when there's a friendly community bookstore staffed with passionate brand advocates just a few blocks away? The issue here isn't Amazon, but the fact that Barnes & Noble fails to connect with local communities -- and online offers a more viable alternative for impersonal service. Last time I was at a Barnes & Noble they had a reading rewards program for small kids, but besides that there was no local tie-in whatsoever.
  • Posted on: 06/15/2018

    Sam’s to open small concept focused on tech, fresh and grab-and-go foods

    Bottom line? Giant club stores are overwhelming, confusing and — unless you’re the octomom — highly avoidable by going to a smaller competing grocery chain. Sam’s Club’s small-format model will make their store accessible to customers who don’t want to deal with the excess square footage and abyss of inventory at large club stores. The new format will save customers time and energy. If advertised right, I can see this initiative bringing new customers to Sam’s Club and helping the chain retain relevance when Gen Z starts doing their own grocery shopping.
  • Posted on: 06/14/2018

    Retailers stand out by vetoing the ‘pink tax’

    I couldn’t agree more, Joanna! Brands are aligning themselves with their consumers’ values, since money talks. Maybe as corporations are more pressed to find talent in certain fields we will see more competitive internal practices. Here’s to hoping!
  • Posted on: 06/11/2018

    Brands win with TV 2.0 and the new direct mail

    It all comes down to relevancy. Most customers are activated by a combination of marketing methods -- social media ads, email, TV ads, direct mail -- and it’s all about using the right combination at the right time to get the job done. Will TV and direct mail become more of an investment for retailers as time goes on? I sure hope that if they are, the retailers using them do their due diligence in market research. I can see how traditional marketing methods like mailers could appeal to old school and Gen Z consumers, but let’s be real: direct mail from retailers has never once felt like "a present in my mailbox."
  • Posted on: 06/05/2018

    Is data-driven marketing holding back storytelling?

    As a writer/editor who does a lot of client work, I can tell you that we have to walk a fine line between quality and SEO. Sure, having certain keywords repeated eight times in the first 50 words of an article will boost search rankings, but there’s still something to be said for readability. There’s a fine line between utilizing data and sharing stuff that’s fluff sprinkled with search words and data for backlinks, and a content writer has to walk that line while creating something at least moderately compelling at the end of the day.
  • Posted on: 05/25/2018

    Millennials spend like crazy on their ‘fur-babies’

    Agreed, Lyle. I’m personally always on the lookout for cafes with an outdoor component so that I can bring my dog when I write outside. Cat cafes are also popping up in urban areas and they are always the talk of the town on social media. Maybe pet inclusivity is another way to provide experiential retail to young(ish) customers.
  • Posted on: 05/22/2018

    Choosy marries AI and social tagging to disrupt fast fashion

    The #GetChoosy Instagram algorithm is genius because it gives customers a say in the manufacturing process. This is a great way for Choosy to make a name for itself with social selling. This on-demand manufacturing model minimizes unsold inventory which is good for the environment and for Choosy’s sales margins. It’s exciting to see smarter, more responsive production methods like this one popping up in fashion. I hope to see more brands get on board!
  • Posted on: 05/21/2018

    Sexism is still alive and well

    When I was 16, I worked at a drive-thru espresso bar. The married, 30-something owner would grill me about the intimate details of my personal life when we were in a tiny room together. I soon found out he had an affair with the last 16-year old who worked there and when I said that those conversations made me uncomfortable, I stopped getting hours. This theme has continued and been amplified in my adult life:
    • I've heard comments on my chest size, questions about my tattoos and fielded many a question about whether I was married, single, free that night, etc.
    • My birthday was over the weekend and many of the "Happy Birthday" messages that I received were centered around my appearance.
    • Whenever a man whose work I respect invites me out for a drink or for coffee, I try to suss out their intentions. Will it be a professional connection or lively discussion that awaits me, or will I be fielding uncomfortable advances all night?
    Of course, this is just the tip of the iceberg. I would love to see open conversations take place in the trade show industry, the tech world, the boardroom. It would be a relief not to walk a tightrope between "cold and off-putting" and "leading him on" in professional interactions. The book "Men Explain Things to Me" by Rebecca Solnit discusses the pervasiveness of sexism and violence towards women, and how it puts women at a disadvantage to their male colleagues. I highly recommend this essay collection, as well as "Bad Feminist" by Roxanne Gay to anyone who wants to delve into the discussion of gender politics a little deeper.
  • Posted on: 05/02/2018

    Whole Foods to become a Prime perk for Amazon’s customers

    Not a bad perk, but will 10 percent off snatch consumer spend from Aldi and Walmart? Not likely. .. unless Whole Foods also pushes the value of its budget-friendly private label brand, 365 Everyday Value, along with the Prime member blitz. Now where I see an opportunity is in converting health-conscious food shoppers who spend with local grocers. Hyper-local health food grocers are often more expensive than Whole Foods, but to attract these customers Amazon/Whole Foods would have to double-down on its local partnerships, presence at local events and philanthropy.
  • Posted on: 04/30/2018

    Walgreens tests lower prices, membership savings

    Walgreens is bringing back the friendly neighborhood general store concept and their efforts couldn’t be more timely. The Gainesville pilot is focused on upping the convenience factor, with reduced SKU counts and added strategic partnerships. Walgreens is aware that convenience plays a key role in why customers choose to shop with them. After all, the company’s marketing slogan, “At the Corner of Healthy and Happy” reminds us of the company’s hyper-local locations, and expresses a nostalgia for physical stores. Bottom line? The Gainesville pilot shows that Walgreens is working to remain relevant in the face of online competition.

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