PROFILE

Jasmine Glasheen

Contributing Editor
In addition to contributing to RetailWire, I am Writer and Generational Marketer for the boutique publication, Retail Minded. I’ve been working in the retail industry through different mediums for the past twelve years. I’ve worked in retail cosmetics, as a catalogue model, photographer’s assistant, blogger and most recently editor of Off-Price Retailing Magazine. I love to discuss and learn about the retail industry, as I’m fascinated by its dynamic nature. I'm a blue-blooded millennial with a passion for the pursuit of aesthetically pleasing merchandise at an accessible price. When I'm not waxing poetic about the retail business, you can find me doing kundalini yoga, writing fiction, acting in Milwaukee-based film and theatre, or staring into the fuzzy face of my eleven-year-old cat, Isabella.
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  • Posted on: 05/20/2019

    Just how big is Amazon’s ethics challenge?

    Customers set certain values aside for convenience, which is why the Amazonification of retail is a market rife for disruption. Target is already offering same-day delivery through Shipt and it won’t be long before other retailers with better reputations get on board. Once a retailer with a reputation customers can feel good about starts to offer Amazon prices, the days of the behemoth will be numbered.
  • Posted on: 05/16/2019

    Is Crazy Cazboy’s pricing too crazy or just crazy enough?

    Is the name of the business gratingly obnoxious? Sure. But is there a huge market right now for treasure hunt-type retailers? Definitely. What I’ll be interested to see is how Mr. Cassimus prevents shrinkage in a place where the inventory is so disorganized. I foresee a need for some type of structure down the line.
  • Posted on: 05/08/2019

    Will Walmart’s new online pet pharmacy and vet clinics draw more pet parents?

    I could definitely see Walmart becoming the Amazon of pet care: something cheap and easy that you can lean on without a thought. The big challenge will be establishing trust with highly-invested pet parents and ensuring the vets have enough time to spend with each animal to give a proper diagnosis. Best care scenario, Walmart could help make pet care more affordable to value-conscious families and, in doing so, become a destination for globally conscious shoppers who may have avoided Walmart in the past. But I’m not taking my fur babies to Walmart ‘til I see the reviews.
  • Posted on: 05/02/2019

    Are ‘live, work, shop, play’ environments a big part of retail’s future?

    Agreed. Culture hubs like this are popping up all over the San Diego area and many are adjacent to parks, dog parks, or quaint shopping districts. Those that aren't are often built around one another with a piazza in the center for people to come together. However, I do see an opportunity for stronger safety initiatives in these areas. In some cases, a mere video camera isn't enough at night. There's an opportunity for better lighting, security guards on-call, and potentially even code-for-entry communities. Of course, once Millennials do that, we aren't talking about much of a difference from the gated communities of our bougie predecessors.
  • Posted on: 04/25/2019

    What’s really driving disruption? (Hint: it’s not technology)

    It’s interesting that once a consumer begins to interact with disrupters in one category, they’re more likely to interact with disrupters in other industries. Unfortunately, more than a few legacy brands are still seeing disruption as a trend, instead of a new standard. But as more young consumers come into their own and mature consumers open up to trying new retail models, consumers are going to expect brands to creatively problem solve to meet their needs. Bureaucratic red tape can be a huge setback to a brand’s ability to pivot quickly enough to be known as a disrupter in their industry.
  • Posted on: 04/23/2019

    Are secondhand sales the right branding move for Neiman Marcus?

    Such a smart move by Neiman Marcus. The idea that selling on secondhand platforms lowers brand value is ludicrous. If anything, it’s a great way for brands to introduce customers who don’t normally shell out for luxury products to their lines. And unlike diffusion lines, which consist of lower quality products with the same brand name, secondhand selling platforms like Fashionphile can help brands grow a cult following of aspirational luxury consumers.
  • Posted on: 04/22/2019

    The North Face starts petition to make Earth Day a national holiday

    Beyond the fact that respecting the earth has never been more important, The North Face is wise to launch an initiative that shares Millennial and Gen-Z values. Patagonia’s political/environmental efforts have helped the brand nab headlines and gain customer loyalty for years, so it’s not surprising to see other top outdoor outfitters follow in their footsteps.
  • Posted on: 04/18/2019

    H&M launches online peer-to-peer styling forum

    Wow. What an incredible idea! This takes social selling to the next level, as Itsapark users can get striking tips from fashion experts instead of just their peers. Personalizing the creators who are commissioned to answer customer requests will be key to driving repeat interactions on this platform.
  • Posted on: 04/10/2019

    Madewell is on the way up, J.Crew is not

    Madewell is known for quality and innovation, while its parent company no longer is. It would have been hard for J.Crew to avoid going down-market at the time that they did –– joining the race to the bottom by selling cheap merchandise at discount retailers. However, it's also difficult to see how J.Crew is going to come back from this. The Navy/Gap situation is quite a bit different since Madewell is an on-trend quality-first brand (as described in its name), while Old Navy is a place for folks to stock up on basics on the cheap. Honestly, I see brands like Madewell having more staying power as consumers evolve how they shop to reflect their growing values of sustainability and eco-consciousness.
  • Posted on: 04/09/2019

    Will Rent the Runway become all the fashion for kids?

    I can see this being quite lucrative for Rent the Runway. Kids aren’t known for keeping clothing pristine, so I imagine many of the parents who use this subscription service will end up paying for the clothes they rent. I agree that Rent the Runway for kids will be best for special occasions. However, ambitious parents will try to rent everyday apparel and wind up purchasing it when their kids get it dirty, which I don’t imagine that Rent the Runway will mind.
  • Posted on: 04/08/2019

    Should uniform pricing be the norm for large chains?

    Pricing is one of the primary ways that big box stores compete. Amazon changes prices on its products every 10 minutes. So how can other chains remain competitive without similar capabilities?
  • Posted on: 04/02/2019

    Will IKEA become the world’s largest furniture rental outlet?

    Wait a minute... is IKEA really talking about leasing out furniture from its own brand? Because I’ve owned multiple IKEA pieces throughout my lifetime and these products don’t have the ability to withstand more than two years of consistent use. At least not by a family with kids or pets. It’s wise for IKEA to try to get in on the leasing economy, but I’m not sure that this is the way to do it. The only situation where I can see this strategy actually benefiting the consumer is in short-term vacation homes or Airbnbs.
  • Posted on: 03/29/2019

    Has wearable tech already gone out of style?

    For wearable tech to be an in-demand product, it has to be affordable to those who would wear it. How many bike messengers can afford Levi’s smart jean jacket? In the same vein, how many CEOs or high level executives (who could potentially afford the product) are going to invest in a piece of denim? It’s always fascinating to see how some of the most innovative thinking often neglects the basic mechanics that make retail happen— such as supply and demand.
  • Posted on: 03/27/2019

    Wayfair takes a bigger step into brick and mortar retailing

    If Wayfair had gotten its start in brick-and-mortar it would be difficult for it to compete with West Elm, having very similar offerings. By rustling up a strong fan base online as an e-commerce retailer, Wayfair has the opportunity to physically pop-up in areas where there is already a demand for the line. However, what remains to be seen is whether Wayfair can remain competitive long-term in brick-and-mortar.
  • Posted on: 03/25/2019

    Is there anything special about specialty retail?

    In a world where customers can have everything at once, specialty retailers are struggling to create an experience worth the trip (and the investment in full-price merchandise). It's more difficult for specialty retailers to get customers to download an app to engage with their brand through mobile than it is for, say... a department store with more comprehensive offerings. Because of this, specialty retailers need to focus on social media imagery and outreach to connect with new age consumers in meaningful ways.

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