PROFILE

Jasmine Glasheen

Principal Writer & Content Strategist, Jasmine Glasheen & Associates

Jasmine Glasheen is a writer, influencer and content marketer within the retail industry. She lends her unique industry insights to The Robin Report, IBM Watson Customer Engagement blog, RetailMinded, Sourcing Journal, and many other top-tier industry publications. Glasheen content marketing clients include IBM The Next Brick blog and Payment Depot, among others. She shares her thought leadership on stage at trade shows and conventions such as Halloween Expo, Shop.org, and ASD; and she has been listed as a Vend Top 100 Retail Influencer for 2 years running, as well as one of Vend’s 15 Retail Instagram accounts to follow.

Visit jasmineaglasheen.com to learn more.

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  • Posted on: 09/11/2019

    Will Walmart have more success creating consumer direct brands than acquiring them?

    The benefit of acquiring brands, for Walmart, is that the retailer was able to tap into consumer subsets that it never would have been able to access through independent lines. I don't see this changing, and I don't see mid to high-income customers starting to shop at Walmart without the draw of an outside retailer. Walmart isn't the cool brand. It's not selling the shopping experience. It's not Target. How is Walmart focusing on developing its own brands going to help it reach new customers?
  • Posted on: 09/10/2019

    Nordstrom Local hopes for big returns from the competition

    Nordstrom is focused on relationship-building over direct ROI, which is exactly what it takes to compete in today's marketplace. This is a creative way to get Macy's and Kohl's customers who may have been too intimidated to shop at a high-ticket retailer like Nordstrom in-store and interfacing with brand advocates who are willing to help. We talk about innovation and risk-taking a lot in these forums, and Nordstrom Local is making it happen. Wait and see which retailers stick around when the dust settles.
  • Posted on: 09/06/2019

    Starbucks developing new store dedicated to pickup and delivery orders

    Pickup only is great and I imagine we will see more of this in the near future. One caveat, though: Pickup only locations should always be walking distance from a traditional Starbucks. If not, I see customers without access to a smartphone or the Starbucks app becoming very disgruntled when they walk in and can't place a traditional order, and it could deepen the generational divide between the Silent Generation/customers without access to technology and the trending coffee chain. To create a positive experience for all customers, Starbucks has to remain cognizant of the fact that some still prefer to do things the old-fashioned way.
  • Posted on: 09/04/2019

    Will Walmart’s customers accept its rejection of the firearms ‘status quo’?

    Look... here's the deal: Walmart customers are going to be mad, and they also did the right thing. Retail has never been more political and those that try to ignore it are going to be swept aside. Plain and simple. I recently wrote a whitepaper where I made the correlation between Amazon and the democratic party; and Walmart and the Trump administration. Walmart customers are older, lower-income, and skew to the right. Yes, people will be angry. With that said, a lot of democrats and libertarians also shop at Walmart, or they did formerly. There are many consumers who will appreciate Walmart's willingness to look beyond political party and do the right thing, regardless of the backlash from the emphatic gun enthusiasts.
  • Posted on: 08/30/2019

    Social media antics cause grief at Walmart, Target, Home Depot, others

    If these kids want to shoot edgy videos at a department store for social media they need to go through the right channels. I'm sure if their following is large enough, many retailers would be more than willing to create an official set after hours. As is, this sounds like a law enforcement issue. Retailers should prepare their staff to quietly call law enforcement, which should be trained to enforce a specific and strong penalty for these antics – especially in cases where their property is being destroyed.
  • Posted on: 08/19/2019

    Will a rental subscription program lift Banana Republic’s results?

    In theory, I'm all in on clothing subscription services. But for $85, customers can BUY three clothing items a month from Banana Republic. Last time I checked, their price-points weren't high enough to merit this kind of fee. In addition, customers who use subscription services to experiment with new styles aren't going to do so at Banana Republic, where lately all of the clothing looks the same. I was at Banana Republic and J.Crew in L.A. over the weekend and I couldn't believe how boring the clothing was. Both retailers have essentially turned into Ann Taylor ... and Ann Taylor customers aren't using subscription services. Banana Republic needs new designers and company leaders who can make rational conclusions based on available data – such as, "Nobody in our customer demographic uses subscription services" or "all five mannequins in our display windows are wearing the same sweater" – not updated shipping options.
  • Posted on: 08/15/2019

    Will thredUP make Macy’s more thrifty?

    Very smart move by Macy's and I'm pleasantly surprised to see that J.C. Penney is hopping on the resale bandwagon as well. The thrifting trend isn't going away anytime soon. However for thredUP stores within Macy's to be successful, they will need to offer products at lower price points than some of Macy's Backstage items. thredUP has been silently raising prices on some of their brand name items and, in some cases, they are selling products at higher prices than Nordstrom Rack. Sure, customers can still feel good about buying sustainably at higher price points. But consumers aren't going to stay as excited about buying secondhand if ThredUp gets greedy as they expand their empire.
  • Posted on: 08/13/2019

    Have emojis become digital’s ice breaker for consumers?

    Emojis grant conversations a casual feel that’s relatable for younger Millennials and Gen Z. Shopping is recreation for many young people and, as such, they need to keep it a fun, relaxed experience. Conservative language just doesn’t resonate with next-gen consumers. Like it or not, people spend with brands that speak their language and emojis are part of this (especially via SMS and social media). So if brands don’t want to be seen as “the man” they’d better step it up and get emoticon-in’.
  • Posted on: 08/09/2019

    Can Victoria’s Secret recover from its founder’s past relationship with Jeffrey Epstein?

    I'm with Nikki on this. The VS Fashion Show was once a supermodel-maker. While model exploitation and sexual harassment/discrimination isn't a new thing, nowadays it's a lot harder for companies to hide shady practices (and relationships) behind smokescreens made of money. And Victoria's Secret? It's starting to look a lot more like an uncomfortable relic of retail's past than a trailblazing brand that consumers can rally behind.
  • Posted on: 07/31/2019

    Are store robots cute, creepy – or nearly useless?

    Right now, robots like Marty are a novelty ... a way for companies to flaunt their technological prowess (and in some cases, their wealth). There is definitely a future for robotic assistants in stores, but right now the technology isn't up-to-par and robotic assistants are more of a headline-grabber than anything else.
  • Posted on: 07/19/2019

    New concept turns retail store into a theatrical experience

    Not only will the Showfields experience drive sales, but if done right, it could drive tourism. Mom and Pop retailers can also benefit from creating a theatrical in-store experience by reaching out to local playwrights and theater groups. Heck, this could even result in more paying work for unknown actors! Definitely a win-win, but I hope Showfields does the groundwork to promote its efforts.
  • Posted on: 06/21/2019

    Strong women execs: be ‘authentic’, just don’t be yourself

    It depends on the workplace. In my experience, men in power are willing to give women opportunities, so long as they can take a paternal, guiding role in that woman’s career. It’s when women come back with our own ideas and expectations that we really come face-to-face with the limits of patriarchy, which is why so many of the successful women that I know have created their own businesses where women have are in positions of power and grandfatherly tokenism has no role. I’m not going to discount the struggles of women and minorities by saying that it isn’t still a challenge to carve out a niche for yourself in a white man’s world. However, there are more women and minorities in management positions than ever before who have had their own struggles, and are focused on helping others like them level-up through mentorship and paid opportunities. The bottom line? Some corporations are still scared of powerful women, but many aren’t— success is there for the taking for women who won’t stop when they’re faced with what the patriarchy would have them believe are their limitations.
  • Posted on: 06/11/2019

    Is Amazon really out of the restaurant delivery business for good?

    There are already movers and shakers in the home delivery space with a strong value proposition. Postmates, for instance, offers free delivery from certain restaurants and puts a percentage of sales back into customers’ Acorns savings accounts. As to whether Amazon will re-enter the space, it all depends on whether Amazon can come up with something unique to add to what’s already being done. If Amazon perfects drone delivery for food products before the competition, then I could see Amazon sales outpacing the competition.
  • Posted on: 05/20/2019

    Just how big is Amazon’s ethics challenge?

    Customers set certain values aside for convenience, which is why the Amazonification of retail is a market rife for disruption. Target is already offering same-day delivery through Shipt and it won’t be long before other retailers with better reputations get on board. Once a retailer with a reputation customers can feel good about starts to offer Amazon prices, the days of the behemoth will be numbered.
  • Posted on: 05/16/2019

    Is Crazy Cazboy’s pricing too crazy or just crazy enough?

    Is the name of the business gratingly obnoxious? Sure. But is there a huge market right now for treasure hunt-type retailers? Definitely. What I’ll be interested to see is how Mr. Cassimus prevents shrinkage in a place where the inventory is so disorganized. I foresee a need for some type of structure down the line.

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