PROFILE

Jasmine Glasheen

Contributing Editor
In addition to contributing to RetailWire, I am Writer and Generational Marketer for the boutique publication, Retail Minded. I’ve been working in the retail industry through different mediums for the past twelve years. I’ve worked in retail cosmetics, as a catalogue model, photographer’s assistant, blogger and most recently editor of Off-Price Retailing Magazine. I love to discuss and learn about the retail industry, as I’m fascinated by its dynamic nature. I'm a blue-blooded millennial with a passion for the pursuit of aesthetically pleasing merchandise at an accessible price. When I'm not waxing poetic about the retail business, you can find me doing kundalini yoga, writing fiction, acting in Milwaukee-based film and theatre, or staring into the fuzzy face of my eleven-year-old cat, Isabella.
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  • Posted on: 03/19/2019

    Are Amazon’s private labels falling short or just getting started?

    A few weeks ago I ordered two t-shirts from Amazon’s private label, Amazon Essentials. I wanted to try the clothing myself to form my own opinion about the line. The result? The shirts were sheer and clingy, mildly unflattering and, although the price point was cheap,I don’t think that this fabric is going to last longer than a few wears. Since Amazon didn’t advertise their private label, the products need to be of a quality that they advertise themselves through word-of-mouth. They haven’t gotten there yet.
  • Posted on: 03/18/2019

    Will Dollar General harvest big returns by taking perishables in-house?

    I can see Dollar General benefiting from this addition if they're able to compete with large discount grocers like Aldi on price, which remains to be seen. Still, this makes me nervous for the customers consuming the food, due to lagging regulations of food imports. Keep in mind that most of America's fruit is not imported and – in light of recent trade drama – food that's imported at a discount might not be held to a reasonable standard. Like many other Millennials, I need to know where the food is coming from before I can form an opinion on its edibility to be able to foresee the success of the fresh food initiative.
  • Posted on: 03/13/2019

    Does new retail need a new prototype?

    I love that the new prototype model uses “local POV” as a factor. It’s an important aspect of connecting with communities and driving excitement through physical retail. WayfinD’s new model is perfect for businesses that want to scale quickly. However, for start-up and indie businesses, in certain cases I would suggest starting an e-commerce operation first to grow a customer base both online and on social media — then launching a physical operation where the largest demographic of customers turn out me be. Lots of young upstarts — Warby Parker, big Amazon, and event Showpo — are finding success with an ecomm-first game plan.
  • Posted on: 03/07/2019

    Do retailers need to reevaluate their omnichannel strategies and tactics?

    Physical to digital can be a difficult move for retailers who have been around a while, since they often have to learn to reach online customers, which means marketing in a new way. Online brands that build up to physical retail, such as Madison Reed, have already identified the location of their core customer base. They’re starting out with built-in customers at every physical location, which is why these brands tend to be so successful with brick and mortar.
  • Posted on: 02/28/2019

    Where does J.C. Penney go after ending its Bombfell subscription deal?

    The demographic of people who shop at J.C. Penney aren’t the same demographic signing up for subscription boxes, so it doesn’t surprise me that the effort was short-lived. As Georganne and I discussed on Braintrust Live, J.C. Penney is categorically bipolar and needs to commit to a demographic and follow through if it’s going to have any staying power.
  • Posted on: 02/27/2019

    Walmart says ‘goodbye’ to greeters and ‘hello’ to controversy

    Look, I’m going to be honest here and say that I don’t like being aggressively greeted upon entering a store, and I know a lot of people who feel the same way. Shoppers’ expectations are evolving— paying employees a decent living wage is more of a priority than aggressively greeting shoppers upon store entry. I’m glad to see that Walmart is working to reposition each employee within the company whenever possible. Bottom line: It’s just not fair to expect Walmart to hold onto the position of greeter when it’s no longer relevant to avoid inconveniencing a few employees.
  • Posted on: 02/26/2019

    Will a curated marketplace strategy be an online game changer for Target?

    Target has an outstanding reputation and, as I see it, this is only going to add to the retailer’s pull. Target already stands out from other value-based retailers by selling higher-quality merchandise that stands up (better than others) to the rest of time. There’s a big opportunity for Target to build on the perception of quality with a highly-curated online selection. If well executed, Target could become the e-commerce behemoth with products you can actually trust ... and who doesn’t want that?
  • Posted on: 02/25/2019

    What’s holding back end-to-end inventory visibility?

    When retailers don’t have supply chain visibility, it can result in understocks and overstocks, poor inventory forecasting (stocking up on stuff customers don’t want), and increased shrinkage. Inventory management systems that do everything on one platform can reduce the difficulties that come with running and scaling a retail business. They can also give retailers total supply chain visibility that can be accessed remotely, so they don’t have to be in a specific location to run their business. Yet a lot of retailers overestimate how much inventory management systems cost, and how much they can help them save. As Tom points out, comprehensive inventory management systems are becoming the new normal, so it’s time for retailers to stop dragging their feet.
  • Posted on: 02/22/2019

    Home design site opens house to showcase brands

    Experiential concepts like Hunker House and STORY let customers experience a brand’s lifestyle firsthand. This is much more effective than VR imaging, where customers can’t give products the touch test and may be distracted by the technology. Instead, these concepts create something real, immersive, and tangible — which is the perfect foundation to build lifelong relationships with customers.
  • Posted on: 02/20/2019

    What will it take to transform BOPIS ops from just okay to great?

    BOPIS only makes things more efficient when there are enough, well-trained employees on hand to handle the extra workload. All too often I see retailers trying to dip their toes in with BOPIS and then busy customers end up in the above "waiting an extra 10+ minutes" scenario. BOPIS failures can be avoided by keeping track of BOPIS orders and staffing accordingly, as well as taking the time to train employees on how to handle common issues (like parking and wait times). Of course, this all starts with retailers communicating openly with their employees about the successes/challenges of the program as it scales.
  • Posted on: 02/06/2019

    Is Amazon Vine a win for all?

    The Amazon Vine program isn’t only a sure-fire way to accelerate reviews from the best critics on the platform... it also gives ordinary reviewers something to strive for. I wonder how many reviews have already been written for the platform by consumers with the goal of being one of the select few to get $100,000 in free product?
  • Posted on: 02/01/2019

    What motivates workers in the gig economy?

    Everyone wants autonomy over their own lives and, as more workers come to value their freedom over a steady paycheck, the gig economy will only continue to grow. As far as how this trend impacts the retail sales floor, look for more “flex” employees that can work in any area of a set store, or at any store owned by a specific retailer. The challenge, then, is keeping these associates trained. My guess is that retailers will implement more online and at-home training apps with VR imagery of the sales floor to train associates who are on the move.
  • Posted on: 01/31/2019

    Social media responsiveness builds Millennial loyalty

    Social media is where consumers brainstorm, research products, and identify communities around brands. Brands that are active and consistent online can be part of the vital inception phase that leads to a customer’s decision to make a purchase. Since social media is also where Millennial consumers go to voice customer service issues, it’s a channel that brands need to monitor regularly to respond in the short time windows that customers demand. Small caveat: responding “DM us to discuss this further” doesn’t buy brand more than a few hours of time when it comes to addressing consumers’ complaints. Companies need to assign someone to the task of social media dispute resolution.
  • Posted on: 01/24/2019

    Which retailers deliver the best customer service?

    Based on the Walgreens/Boots alliance recent healthcare fraud settlement -- I don’t expect Walgreens to remain a front-runner for long. Beyond this, I’m glad to see these discussions refocusing on the ability of the employee to make or break a customer’s shopping journey. It’s no coincidence that companies such as Trader Joe’s, which are front-runners in employee policy, top the list of retailers with the absolute best customer service.
  • Posted on: 01/15/2019

    NRF: Consumers prefer self-service, but associates still have a role to play

    Nobody wants to feel like they’re being “helped” by an associate with less product knowledge than they have. For this reason, associate hiring/training is as important as a retailer’s investment in technology. Although most consumers prefer self-service at checkout, until the technologies become less error-fraught many will opt to go with a human being to avoid any large snafus.

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