Supermarkets used to be anchors in shopping centers in the '50s and '60s (here in this area at least). A lot of the issues raised in the above posts were valid then -- customers did not necessarily want to shop and do their mall trip at the same time. Customer pickup was hit and miss then as well. I do not know if a return to this full bore will save malls in general unless it becomes like a food hall (like in Europe) where it then becomes a destination instead of a routine visit.
As I noted before, British advertisements are about the feeling and not the product. These brands have been around for a very long time. That said, I like the Waitrose advertisement more than the TK Maxx advertisement. To what has been noted already, these would really not work in the U.S. as the subtlety would not be read by a lot of the consumers.
I love both spots- British adverts are never really direct (price point and item) but more to evoke emotion and tell a story about the holiday. This round I would pick M&S. I would also give credit to a few other British adverts that are very good this year — Lidl and John Lewis (I love this one!).
Wow! I don't know what target audience Penney's was focusing on. I guess I will pick Kohl's this time.
As always, the Great Britain retailers have done it again with communicating the meaning of the holidays.