Efficiency and convenience are the flip sides of the same coin that birthed retail at the dawn of history, with vast increases over the past 100 years. There is...
Among the teachings of Joe Girard, identified by The Guinness Book of World Records as "The World's Greatest Salesman," are focusing on the customers' time and ...
In what BrainTrust Panelist Herb Sorensen refers to as his purchase states hypothesis, the trillions of unique events in an in-store shopping experience, for pr...
The "typical" shopper comes through the door looking to buy a few items and faces the problem of 30,000+ items scattered across a large sales floor. Are single-...
Every salesman wearing out shoe leather calling on prospects/customers knows the rule, "close early and close often." What do you think of in-store digital medi...
Supermarkets typically have 30,000 to 40,000 distinct items on their shelves, of which less than five percent contribute more than half the store's sales. These...
Findings reported by Sorenson Associates show that consumers do not shop every aisle, they speed up decision-making as the shopping tip progresses, and that pla...