Harley Feldman

Co-Founder and CMO, Seeonic, Inc.
Harley Feldman is the Co-Founder and Chief Marketing Officer of Seeonic. He has more than 30 years of experience in information technology including database management, Internet applications, predictive analytics, process re-engineering and global solutions. Mr. Feldman spent more than 20 years at Ceridian Corporation; the last ten years in the defense group, in positions of increasing responsibility (including as Vice President of Sales and Marketing, and Vice President of two major operations providing technology and services to the intelligence community). In addition, he previously served as Chief Technology Officer and Chief Executive Officer of two healthcare software companies. Mr. Feldman holds a BS degree in chemistry and computer science from Illinois Institute of Technology and a MBA degree in finance from the University of Minnesota’s Carlson School of Management. Mr. Feldman co-founded Seeonic, one of the first companies to build a complete IoT solution in the item level RFID space. Seeonic was granted a patent for its solution including RFID tag collection, hands-free operation, real-time alerting and analytics and built the largest commercial RFID network in the US. Mr. Feldman was the executive overseeing this development with attention to RFID readers, tags, serialization, the cellular connections required to deliver the data, and software for data collection, data cleansing, data storage, and analytics. Seeonic was also one of the founding members of the RFID Research Center at the University of Arkansas. Mr. Feldman attended annual University of Arkansas RFID conferences each year, where much of the early RFID directions and recommendations were made. Mr. Feldman also served on the GS1 Tag Serialization Committee until its successful completion. He is currently the Seeonic representative on the GS1 US Apparel and General Merchandise Industry Sponsors Group and spends his time growing the use of RFID in the retail, healthcare and industrial industries especially the management of vendor-managed and consigned inventory for brands. For more information, visit:
  • Posted on: 10/15/2019

    Will customers give Walmart the keys to their homes?

    I agree with your approach.
  • Posted on: 10/15/2019

    Will customers give Walmart the keys to their homes?

    Walmart will learn whether there is an interest in grocery delivery of items that need to be refrigerated or frozen, whether consumers will support the charges associated with the program, and whether Walmart can make a profit on this idea. Over time, with item delivery becoming part of consumers' expectations, more Americans will sign up for this service.
  • Posted on: 10/14/2019

    Is BOPIS a good fit for Dollar General?

    BOPIS is well liked and used much by consumers and is becoming expected. Dollar General is beginning to meet the expectations. It will likely increase sales as shoppers already in the store for BOPIS pickup. While the item selection at Dollar General is less complex, it will still offer the service consumers demand and expect.
  • Posted on: 10/10/2019

    Will becoming a UPS pickup/drop off point drive craft sales at Michaels?

    Traffic. The target for the third-party pickup/drop off is to increase people coming into the store. The other measure will be, does the additional traffic increase sales? Michaels is betting both will occur, and they will be right.
  • Posted on: 10/04/2019

    Should companies have to pay you to use your personal data?

    Companies have been collecting data about their customers for years. The data is used to better target customers with products and services. The reason that people are getting more concerned currently is the data is collected more frequently and easily using electronic means. There are some changes needed to better protect consumer data, but implementing Yang's ideas could eliminate much consumer data from use by companies. Companies will find it more difficult to forecast their consumers' needs and desires causing their market risk and costs to go up. There is a definite downside to the Yang rules for such stringent restrictions on the use of consumer data.
  • Posted on: 09/30/2019

    Will consumers go for Kroger’s food hall concept?

    Food halls are a natural complement to grocers' urban locations - their brand has more visibility, they can supply the food hall easily, and food halls will attract customers. In a dense downtown area, the food hall is better than just having prepared food as it gives the customer the option to try fresh foods, especially the ethnic food that Kroger's Food Hall will have. Third-party restaurants may take a portion of the profits from the food hall, but they will attract customers that Kroger could not get on its own.
  • Posted on: 09/18/2019

    Retailers approach tech’s cutting edge with caution

    Retailers should be evaluating and testing technologies that they believe will make them more competitive and are useful to their customers. The cautiousness should come from the costs incurred to implement, whether customers accept the technology and the value created. The technologies need to be tested on these attributes whether in the store or wherever they will affect customer service. They will be tried-and-true when their value is determined and their costs justified.
  • Posted on: 09/16/2019

    How profitable is online selling?

    Online selling will always have costs attributed to customer acquisition, shipping and returns. Over time, as the customer base settles, the online sellers will learn and reduce their cost over time. However, the profitability will continue to be lower than store-based sales. The biggest profitability hurdles will continue to be shipping and returns. Customers assume online selling is "free" and they will continue to push back on prices and shipping costs.
  • Posted on: 09/06/2019

    Would you go to Walmart to see a doctor?

    Walmart is making a smart move into health care. Their list of services are all low cost and low risk. With volume, they will be profitable. The pros are Walmart has a customer base that walks in the door everyday, and this is just a new service for those customers. Also, the services low cost will appeal to those without insurance and those will pay to have the convenience even if they have insurance. It is also a convenient location for Walmart employees to be treated. There are no cons for Walmart other than being able to manage the healthcare business so it is profitable.
  • Posted on: 09/05/2019

    Whole Foods wants a hand from shoppers at checkout

    Hand recognition would be faster than credit cards which are now taking longer than they used to. I use my Apple Watch at any place that takes it. It is not only more convenient, it processes the credit transaction much more quickly. While my Apple Watch is completely accurate, it sounds like Amazon has work to do before hand recognition is completely accurate. The advantage of Amazon's "Just Walk Out" is if the item scan misses an item, Amazon takes the hit. WIth hand recognition not being completely accurate, the customer takes the hit on a mistaken hand recognition.
  • Posted on: 09/03/2019

    Walmart and BuzzFeed deliver shoppable recipes

    Shoppable recipes will likely add to online grocery sales but will not be a major driver. There are some shoppers who having the recipes will help such as people who want to save time by not preparing foods to cook them. However it takes some planning for a consumer to go to the website, decide what they want to cook that evening and stop at the store to pick it up. Many things can get in the way of the planning for that dinner before it becomes time to pick it up. Grocers will need to have the complete inventory of products in the store available to put together to meet the online sale. If one item is missing, the grocer will likely lose the sale. If this happens too frequently, the shoppers will stop getting meals from the grocer.
  • Posted on: 08/27/2019

    How to make a big deal out of a chicken sandwich

    Popeyes' tweet was clever and eye catching. The rest of the interest comes from a simple sandwich in times of more and more complex products with new complex combinations of flavors. Twitter has become very popular in the political comments world, and its appeal is spreading to more areas like new product introductions. Retailers and brands should take lessons from Popeyes' sandwich tweet. However for the interest to last, the offering being presented must have staying power with consumers. Popeyes' chicken sandwich campaign's ultimate success is yet to be written.
  • Posted on: 08/23/2019

    Direct-to-consumer brands aren’t so direct anymore

    The ups are working with brands that shoppers are already purchasing online and the lack of a need to educate shoppers on the brand. The downs are handling more products and having the CPG knowledgeable about the new products. Acquiring digital native brands is just another possible source of products for CPGs which should be considered along with their traditional methods.
  • Posted on: 08/22/2019

    Will shoppers thank heaven for mobile checkout at 7-Eleven?

    Checkout speed may be the number one success factor to a convenience store beyond offering the right products and service to the consumer. C-stores are positioned in markets for speed of transactions, and 7-Eleven's use of mobile technology will enhance their service by speeding the consumers through the checkout process. Mobile checkout will become table stakes in c-stores and other retail outlets due to consumers getting more comfortable with their cell phones and desire for speed of checkout.
  • Posted on: 08/21/2019

    Where is the Kroger/Walgreens relationship headed?

    The Kroger/Walgreens pilot is focused on 1.) each offering complimentary products, 2.) convenience pick up for items ordered online, and 3.) shared branding in the eyes of the shopper. The program will keep going as long as it is successful to more stores and additional shared products. There will be other food/drug store collaborations. Target is hosting CVS pharmacies. Target has food, but it also has many additional categories yet its prescription handling is now being done by CVS. The collaborations offer the shopper complementary services to enhance their shopping, delivery and pickup experiences.

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