Harley Feldman

Co-Founder and CMO, Seeonic, Inc.
Harley Feldman is the Co-Founder and Chief Marketing Officer of Seeonic. He has more than 30 years of experience in information technology including database management, Internet applications, predictive analytics, process re-engineering and global solutions. Mr. Feldman spent more than 20 years at Ceridian Corporation; the last ten years in the defense group, in positions of increasing responsibility (including as Vice President of Sales and Marketing, and Vice President of two major operations providing technology and services to the intelligence community). In addition, he previously served as Chief Technology Officer and Chief Executive Officer of two healthcare software companies. Mr. Feldman holds a BS degree in chemistry and computer science from Illinois Institute of Technology and a MBA degree in finance from the University of Minnesota’s Carlson School of Management. Mr. Feldman co-founded Seeonic, one of the first companies to build a complete IoT solution in the item level RFID space. Seeonic was granted a patent for its solution including RFID tag collection, hands-free operation, real-time alerting and analytics and built the largest commercial RFID network in the US. Mr. Feldman was the executive overseeing this development with attention to RFID readers, tags, serialization, the cellular connections required to deliver the data, and software for data collection, data cleansing, data storage, and analytics. Seeonic was also one of the founding members of the RFID Research Center at the University of Arkansas. Mr. Feldman attended annual University of Arkansas RFID conferences each year, where much of the early RFID directions and recommendations were made. Mr. Feldman also served on the GS1 Tag Serialization Committee until its successful completion. He is currently the Seeonic representative on the GS1 US Apparel and General Merchandise Industry Sponsors Group and spends his time growing the use of RFID in the retail, healthcare and industrial industries especially the management of vendor-managed and consigned inventory for brands. For more information, visit:
  • Posted on: 06/13/2019

    Will same-day delivery flexibility give Target an edge over Amazon and Walmart?

    Target has done very well with its digital sales from providing good information on its website about the product, reviews from purchasers and showing where the item is located in the store. The Target information is as good as Walmart and Amazon. The real distinguishing Target feature is the ability to pay by the time, month or year for Shipt delivery. Customers can try Shipt once without a commitment and decide if they want to continue with a subscription service. Also, since Target owns Shipt, they have a lot of leverage in the shipping business. This is a competitive advantage for Target.
  • Posted on: 06/12/2019

    What does FedEx’s break with Amazon mean?

    Ending the Amazon contract will allow FedEx to provide additional services to other retail customers. It was just a question of time before Amazon's continual expansion into the delivery business would conflict with FedEx and UPS. This move by FedEx should not affect Amazon very much as they have the capability and breath to pick up the Express domestic deliveries from FedEx. In time, Amazon will likely pick up the Express deliveries from UPS. They will likely keep the relationship with USPS due to the Post Office delivering to smaller cities more efficiently than FedEx or UPS.
  • Posted on: 06/06/2019

    Stores have cut out-of-stocks. Why don’t consumers know that?

    Brick and mortar retailers must show their customers that they can resolve an out-of-stock problem quickly to hold onto the customers. Online, the customer can move quickly to another retailer, but this is not the case in the store. The customer has spent the time to come to the store and an alternative to that retailer is probably not next door. Whether it is free shipping to the customer's house or creating a delivery from another store, the value of the relationship with the customer is more important than the cost to service them during a OOS situation. Physical retailers should not highlight the challenges faced by digital-only competitors. The customers will not care; they only care about the service they get from each retailer. They will do the valuation of each retailer themselves.
  • Posted on: 06/05/2019

    Walmart’s checkout pilot puts shoppers in the fast lane

    Walmart's new checkout approach will work better due to attracting shoppers with the fast lane idea. Many shoppers would be happy to scan their items in the store as they are being placed in their shopping carts. The benefit for speed will occur at the fast lane when the associate will just verify the receipt. The process would work better if the scanning process also included charging the credit card and the fast lane was just used for verification that the items were scanned. The fast lanes will evolve as they are tried and used by shoppers. Some people will want to use self-checkouts because they are more comfortable with them. The two checkout approaches will co-exist for some time.
  • Posted on: 06/04/2019

    Walmart to expand its talent pipeline with a debt-free college plan for high schoolers

    Low pay, long hours, and a small number of executive openings. Walmart's Live Better U is a very good idea. It gives them the opportunity to create with the students a program tailored to some extent to Walmart's future employee needs, and they will have visibility to the student's achievements and fitness to work at Walmart. It will also give Walmart an edge at recruiting teenagers by choosing those who Walmart believes will make the best long term employees earlier than other retailers.
  • Posted on: 06/03/2019

    What would Amazon do with Boost Mobile?

    It is likely that Amazon would buy Boost Mobile. It fits along the line of Amazon purchasing its own trucks and vans for delivery services instead of always using FedEx and UPS. Boost would give Amazon a network to leverage sales of mobile phones as Google has done. Amazon would also get a new set of customers to tie into Amazon Prime. Amazon has a balance sheet and resources to become a telecom provider. If it works out, it will be good for Amazon. If not, they will sell the network to someone else and be able to sustain the loss if there is one.
  • Posted on: 05/30/2019

    Abercrombie & Fitch CEO says ‘stores matter’ – particularly the smaller ones

    Abercrombie & Fitch is making the right moves with its business. With the digital business growing and BOPIS attracting customers, they are putting resources into knowing their customers better and connecting with them with personalized messaging. While the digital tools are still in development, A&F is on the right track. The biggest challenge for A&F is attracting new customers and maintaining the company brand while making the changes for the future.
  • Posted on: 05/29/2019

    Are Apple’s classes getting in the way?

    Greeters at the door can help steer people to the right areas for shoppers and learners. The challenge is having the right physical space for each group. Apple does a good job of scheduling people into sessions so this problem can be mitigated somewhat by these online appointments. Separate facilities could be used but they may be confusing to the attendee to find and the sales effects of the attendees attending classes in the stores will be lost. The fact that Apple has this challenge supports the idea that the classes are very successful. Apple should keep them going and adjust to the demand as best as possible.
  • Posted on: 05/28/2019

    Can department stores shake themselves out of the doldrums?

    The toughest challenges for department stores are competing with speciality retailers, both in-store and online. Retailers that do not distinguish themselves will not attract as much attention as those that specialize in a particular category. Today's shopper can use the Internet to find retailers and their products, easily expanding the shopper's visibility to specialty retailers. Department stores can emulate this approach by specializing in certain categories and providing a unique selection or better service in those categories.
  • Posted on: 05/24/2019

    Do the benefits of using facial recognition in retail outweigh the risks?

    Facial recognition technology is fraught with risks. Sharing the data would be absolutely a no-no, but even using it to recognize shopper characteristics will make shoppers nervous. They will not know what the data is being used for and trying to explain it is a problem. People are getting more and more concerned about the use of their data, especially facial recognition on their phones, so this will become even more of an issue for shoppers over time. Just the fact that legislation is being considered and passed tells that citizens are already concerned about this technology.
  • Posted on: 05/22/2019

    Should retail boards include seats for store associates?

    Retailers may benefit from having an employee on the company board as the board could be provided with information concerning employees' perspectives. But expecting an employee to make the kinds of decisions the board regularly makes is above the skills level of the typical employee. The board should already have the kind of information that an employee would bring through the HR executive or through employee satisfaction surveys. Walmart may support such a proposal due to its positive PR effects to the public.
  • Posted on: 05/21/2019

    How should retailers raise prices to offset tariffs?

    Retailers should be open and honest with their customers as to why prices are being raised and how much due to tariffs. Many of the consumers will want to support the tariffs by paying a higher price. Those that do not want to pay the difference will understand the price increase is not due to the retailer wanting to raise the prices on their own. Not informing customers of the tariff increase causing the price increase will cause some heartburn with customers on the increased price.
  • Posted on: 05/14/2019

    Did Walmart just one-up Amazon on next day deliveries?

    Marc Lore's business case is compelling. Fulfillment centers close to the consumer, sending in one box, and using ground shipping are all things that should make Walmart's fulfillment process less expensive. Walmart is taking the lead on fulfillment along with Target because they have stores for BOPIS and for fulfillment that Amazon does not have except for Whole Foods stores.
  • Posted on: 05/01/2019

    Are smartphones making sales associates obsolete?

    Consumers like both types of support. For coupons, other incentives and product store location (in some stores), a mobile device is typically the best source. To find items in the store or to get advice on products, the store associate is the best source. Retailers should use these guidelines to balance associates and mobile investments. The retailers which I think have the best balance of mobile tech and sales associates are Target, Walmart, Lowe's and Home Depot.
  • Posted on: 04/30/2019

    McDonald’s teams with AARP on national campaign to recruit older workers

    There are more pros than cons for retailers and food establishments to hire older workers -- work experiences, more dependability, and ability to work during day hours. There may be age biases, but these issues can be addressed through management training and group development sessions. McDonald's must address the labor shortage in the US and hiring older workers is an excellent idea.

Contact Harley

  • Apply to be a BrainTrust Panelist

  • Please briefly describe your qualifications — specifically, your expertise and experience in the retail industry.
  • By submitting this form, I give you permission to forward my contact information to designated members of the RetailWire staff.

    See RetailWire's privacy policy for more information about what data we collect and how it is used.