Harley Feldman

Co-Founder and CMO, Seeonic, Inc.
Harley Feldman is the Co-Founder and Chief Marketing Officer of Seeonic. He has more than 30 years of experience in information technology including database management, Internet applications, predictive analytics, process re-engineering and global solutions. Mr. Feldman spent more than 20 years at Ceridian Corporation; the last ten years in the defense group, in positions of increasing responsibility (including as Vice President of Sales and Marketing, and Vice President of two major operations providing technology and services to the intelligence community). In addition, he previously served as Chief Technology Officer and Chief Executive Officer of two healthcare software companies. Mr. Feldman holds a BS degree in chemistry and computer science from Illinois Institute of Technology and a MBA degree in finance from the University of Minnesota’s Carlson School of Management. Mr. Feldman co-founded Seeonic, one of the first companies to build a complete IoT solution in the item level RFID space. Seeonic was granted a patent for its solution including RFID tag collection, hands-free operation, real-time alerting and analytics and built the largest commercial RFID network in the US. Mr. Feldman was the executive overseeing this development with attention to RFID readers, tags, serialization, the cellular connections required to deliver the data, and software for data collection, data cleansing, data storage, and analytics. Seeonic was also one of the founding members of the RFID Research Center at the University of Arkansas. Mr. Feldman attended annual University of Arkansas RFID conferences each year, where much of the early RFID directions and recommendations were made. Mr. Feldman also served on the GS1 Tag Serialization Committee until its successful completion. He is currently the Seeonic representative on the GS1 US Apparel and General Merchandise Industry Sponsors Group and spends his time growing the use of RFID in the retail, healthcare and industrial industries especially the management of vendor-managed and consigned inventory for brands. For more information, visit:
  • Posted on: 10/17/2018

    Eddie Lampert is the worst

    Worst ever -- no defense. Lampert did not just lose lots of money for his shareholders and loss of jobs for his employees, he completely destroyed the Sears brand. Sears does not stand for anything anymore. He was not ruthless; he was clueless on running the company to create value. He never had the vision to evolve as the major retailer Sears once was, and he let Amazon become the major retailer who took advantage of the online world.
  • Posted on: 10/16/2018

    Walmart and Advance Auto Parts join forces online

    Advance Auto Parts will provide a huge win for Walmart's initiative in the auto parts space. Walmart will likely become what Sears provided in the early days, comprehensive local auto parts for the DIY consumer. Advance Auto will be a winner as its brand is spread not only across its stores, but Walmart stores also. Rivals of Advance and Walmart will be driven to do similar partnerships to compete with the major presence this partnership will bring to the auto parts market.
  • Posted on: 10/15/2018

    Will anything change for Sears after Chapter 11?

    Good luck! Edward Lampert has been dilly-dallying for several years now and what has he accomplished? Losing money, selling real estate and slowly killing the Sears brand. No one knows what the Sears brand stands for anymore. Sears used to be the stalwart in appliances, had the best tool brand, Craftsman, and brought in well-recognized Lands' End to extend their apparel line. None of this has worked, and the Sears brand has been diluted significantly. Unless there is a strategy to bring the Sears brand back in a world of the increasing diversity of brands with great customer service, Sears is destined to be on the ash-heap of retailers who did not recognize the retail industry's fast moving trend changes.
  • Posted on: 10/09/2018

    Will foodie culture save the mall?

    Food concepts have been somewhat of a savior of mall traffic for years. Food courts have attracted people to malls as a place to refresh while shopping. Food courts have grown and attracted more diverse food options to support this trend. Farmers markets, food halls and grocery can add to the mall draw. Bringing food culture to the mall would be a minor step in increasing social relevance of malls. Only a few malls in an area with be successful with such content. All of the malls trying this content would dilute the success.
  • Posted on: 10/08/2018

    Giant Food expects big things from a new, mini-grocery store concept

    Giant Foods' approach to small stores in urban settings with Giant Heirloom Market has a good chance of working. Their focus on fresh, seasonal and flavor-focused items should attract consumers who are busy, yet want high quality and fresh food. The convenience provided through endless aisle will overcome the problem with some items not being in the store. However, if the cost to deliver them is too high or the delay too long, it will not be a successful idea.
  • Posted on: 10/03/2018

    Trader Joe’s success is a matter of values

    The most important value to the consumer for Trader Joe's is being a product-given company. Consumers are attracted to Trader Joe's due to the unique set of SKUs sold in the stores. Having said that, what makes Trader Joe's successful is the application of all core values. While other retailers have their lists of values, most of them do not live the values to the extent that Trader Joe's does.
  • Posted on: 10/01/2018

    Omnichannel retailing lands at the airport

    Inside airport delivery will become more commonplace due to passengers being in unfamiliar airports, wanting a retail item in an inconvenient part of the airport, and the lack of time on the ground between planes. The delivery fee is not small but, over time, competition and volume of purchases should drive the fee down. If the choice is to get what the traveler wants without expending much effort or not get the item or food at all, the service will win much of the time. The hurdles for the service will be the fee charged, having the item in-stock or the food cooked in time to deliver them to the traveler and dealing with last minute changes to flights.
  • Posted on: 09/27/2018

    How will AI transform the supply chain?

    As the speed and complexity of supply chain requirements increase due to faster speed and flexibility demanded by the consumer, AI will be a tool that helps reduce inefficiencies and reduce costs. However, the biggest challenge for AI is having accurate and sufficient real-time data for AI to make good recommendations. Before embarking on AI solutions, the user of a retail supply chain needs to understand the AI objectives, processes being measured and he the required data is to be collected. AI is not magic, and these factors must all be considered. As AI provides for increased efficiencies and lower cost, consumers expectations for speedy and accurate delivery will go up. This will put increased demands on the retail supply chain.
  • Posted on: 09/21/2018

    Nike expects sales to take off with launch on

    Nike's selling on will expand its market presence as Walmart is moving its image to more upscale products (this is not your grandmother's Walmart any more!). Nike is such a well-known brand that it should not detract from that image as it expands to a larger retail buying presence through outlets like Amazon or Jet. I expect the Nike experience at Jet will be innovative to grab the consumer's attention, and it will become another opportunity to touch a new set of shoppers. The only downside risk is that the brand becomes diluted as it continues to expand to new targeted shoppers based on the Jet demographic. Given its strong image, this risk should be limited.
  • Posted on: 09/20/2018

    Amazon tries to deflect political attacks

    Amazon should manage political heat through statements of facts about the company. Like their response to Bernie Sanders, where they pointed out the facts about the pay of their employees, facts cannot be disputed or argued with as a political response would be. Some of the attacks being faced by Amazon are similar to those of other retailers -- employee benefits and pay, work hours, etc. But some are unique because Amazon is a unique company with a new business model and being very successful at what they do -- being the largest online seller with market impact, security and privacy concerns, etc.
  • Posted on: 09/19/2018

    Are Aldi’s customers who you think they are?

    I am a bit surprised at the positive response for grocery delivery from Aldi. Aldi has a changing product offering in fresh food and their customers go to the store looking for lower prices than the competitors. Its customers must want convenience and lower prices to pay for at home delivery. Aldi can offer more fresh foods, etc., but it will need to work harder at providing them to stores as a regular selection so consumers can expect their favorite items to be in the stores when the consumer wants to buy them. Of course, it will need to continue to be a low cost grocery provider to maintain its history of being a discount grocer. Achieving both of these goals will be challenging.
  • Posted on: 09/13/2018

    What will it take for consumers to take out their mobile wallets?

    I am not sure if any incentives, organization or personalization will work best to drive mobile wallet usage especially when the study shows security concerns as the top issue for consumers. I have been a user of the Apple Wallet for two years through my iPhone and Apple Watch. The primary reason is no actual credit card information is moved between the iPhone and the credit card bank. It is done through encrypted codes not credit card numbers which means if the code is intercepted, the information is useless to the collector. This level of security has made me comfortable using Apple Wallet. As consumers feel their information is secure, the use of wallets will increase.
  • Posted on: 09/10/2018

    Should the outdoor industry welcome selling on

    The premium outdoor product suppliers should consider Walmart as an outlet for their products. Walmart should not just be considered the low-cost seller as their product line expands and their store and web presence continues to grow. Eyeballs on products should help any retailer, and Walmart is providing an opportunity for a huge number of eyeballs. There may be other choices like Amazon for premium outdoor product suppliers, but it is very hard to ignore and the company's 4,200 stores as an opportunity for the suppliers' products.
  • Posted on: 09/07/2018

    Will crowdsourced service help Walmart nail the last mile of grocery deliveries?

    As with crowdsourced auto travel like Uber and Lyft, Spark Delivery has the ability to create for Walmart a low cost capability for delivering groceries for the last mile to homes. The positive side to crowdsourced delivery is the drivers are only paid for the service they provide with no benefits or down time cost that would come with having employees do the deliveries. The possible downside is not finding a crowd sourced person available at the time the delivery needs to be made. This will be less of a problem if other retailers use Spark Delivery to create more demand for the drivers drawing more into the industry. Walmart is in the lead in home delivery. They have tried and continue to test new methods. They will settle on the methods that work the best ahead of their rivals.
  • Posted on: 08/31/2018

    Walmart could have you shopping in The Matrix

    VR will come to fruition due to the power of the visualization that it provides to the consumer. It might take longer than anticipated today to be universally accepted and used, but the power of being able to see products in an environment in three dimensions should not be underestimated. Walmart is smart to be a leader in VR for its customers. The factors that will determine if home shopping by VR becomes a reality are the cost of the consumer equipment needed, how closely the VR software and equipment represent the real products and environment, and the ease of being able to "move around" the VR imagery.

Contact Harley

  • Apply to be a BrainTrust Panelist

  • Please briefly describe your qualifications — specifically, your expertise and experience in the retail industry.
  • By submitting this form, I give you permission to forward my contact information to designated members of the RetailWire staff.

    See RetailWire's privacy policy for more information about what data we collect and how it is used.