Harley Feldman

Co-Founder and CMO, Seeonic, Inc.
Harley Feldman is the Co-Founder and Chief Marketing Officer of Seeonic. He has more than 30 years of experience in information technology including database management, Internet applications, predictive analytics, process re-engineering and global solutions. Mr. Feldman spent more than 20 years at Ceridian Corporation; the last ten years in the defense group, in positions of increasing responsibility (including as Vice President of Sales and Marketing, and Vice President of two major operations providing technology and services to the intelligence community). In addition, he previously served as Chief Technology Officer and Chief Executive Officer of two healthcare software companies. Mr. Feldman holds a BS degree in chemistry and computer science from Illinois Institute of Technology and a MBA degree in finance from the University of Minnesota’s Carlson School of Management. Mr. Feldman co-founded Seeonic, one of the first companies to build a complete IoT solution in the item level RFID space. Seeonic was granted a patent for its solution including RFID tag collection, hands-free operation, real-time alerting and analytics and built the largest commercial RFID network in the US. Mr. Feldman was the executive overseeing this development with attention to RFID readers, tags, serialization, the cellular connections required to deliver the data, and software for data collection, data cleansing, data storage, and analytics. Seeonic was also one of the founding members of the RFID Research Center at the University of Arkansas. Mr. Feldman attended annual University of Arkansas RFID conferences each year, where much of the early RFID directions and recommendations were made. Mr. Feldman also served on the GS1 Tag Serialization Committee until its successful completion. He is currently the Seeonic representative on the GS1 US Apparel and General Merchandise Industry Sponsors Group and spends his time growing the use of RFID in the retail, healthcare and industrial industries especially the management of vendor-managed and consigned inventory for brands. For more information, visit:
  • Posted on: 08/23/2019

    Direct-to-consumer brands aren’t so direct anymore

    The ups are working with brands that shoppers are already purchasing online and the lack of a need to educate shoppers on the brand. The downs are handling more products and having the CPG knowledgeable about the new products. Acquiring digital native brands is just another possible source of products for CPGs which should be considered along with their traditional methods.
  • Posted on: 08/22/2019

    Will shoppers thank heaven for mobile checkout at 7-Eleven?

    Checkout speed may be the number one success factor to a convenience store beyond offering the right products and service to the consumer. C-stores are positioned in markets for speed of transactions, and 7-Eleven's use of mobile technology will enhance their service by speeding the consumers through the checkout process. Mobile checkout will become table stakes in c-stores and other retail outlets due to consumers getting more comfortable with their cell phones and desire for speed of checkout.
  • Posted on: 08/21/2019

    Where is the Kroger/Walgreens relationship headed?

    The Kroger/Walgreens pilot is focused on 1.) each offering complimentary products, 2.) convenience pick up for items ordered online, and 3.) shared branding in the eyes of the shopper. The program will keep going as long as it is successful to more stores and additional shared products. There will be other food/drug store collaborations. Target is hosting CVS pharmacies. Target has food, but it also has many additional categories yet its prescription handling is now being done by CVS. The collaborations offer the shopper complementary services to enhance their shopping, delivery and pickup experiences.
  • Posted on: 08/20/2019

    Is technology really making stores more like the web?

    Retailers are doing some things in the stores to make the shopping experience more web-like. But this only helps the consumer with making purchases where the shopper already knows what they want and do not need associate help. Many shoppers go to the stores not just for the instant gratification of picking up the item and walking out the doors satisfied, but to get help and advice from the associate. While this trend toward more web-like interaction with store systems will continue, stores will always need associates to work with shoppers. By talking to and servicing shoppers, retailers will have increased sales.
  • Posted on: 08/14/2019

    Will Kohl’s shoppers like the ‘emerging brands’ chosen by Facebook users?

    Curated by Kohl's is good for Kohl's and the Facebook and Instagram companies. The brands win by having a local store available where the shopper can view the product before purchase. Kohl's wins with the additional traffic, especially shoppers that are not familiar with Kohl's like younger people. Over time, the right products will be chosen by Kohl's as they listen to the Curated by Kohl's shoppers. If this is relationship is successful, which I think it will be, other retailers will follow.
  • Posted on: 08/13/2019

    Grocers develop their own tech responses to Amazon Go

    Regional grocers are trying to keep pace with a potential competitor like Amazon. They are also looking at reducing their labor costs and hassles. The pilots are sensible and necessary for the grocers to learn how well the technology works, modifications that need to be paid, and implementation lessons. The role played by cashiers in traditional stores is mostly to check out the shopper, and eliminating the need for this labor will lower the store's costs.
  • Posted on: 08/12/2019

    Nike to marry predictive analytics and RFID to optimize inventory performance

    Celect will provide Nike with a better analysis of the customer demand for the items in each store allowing the store manager to be more accurate in replenishment ordering. In order to provide a more accurate picture of the store inventory for the Celect models, Nike will be using RFID in the stores. RFID will provide a quicker and more accurate method for the associates to take store inventory.
  • Posted on: 07/29/2019

    Has eBay created a viable alternative to Fulfillment by Amazon?

    eBay's Managed Delivery service is a smart idea for sellers who do not have the breadth and resources to create such a service. Amazon and other large retailers have set an expectation for delivery that eBay sellers can take advantage of. This new eBay service allows sellers to sell direct to their customers and not be forced to sell on Amazon to use FBA.
  • Posted on: 07/26/2019

    Your company has a vision: Why can’t everyone see it?

    Vision and mission statements need to project a future yet should be specific enough to engage employees in achieving such vision or mission. Quite often they are interesting statements, but if they do not engage employees to accomplish the vision or mission, they serve no purpose. The Nordstrom mission statement is the most effective as it represents a clear picture of the shopping experience that Nordstrom wants to provide its shoppers. The other mission statements are not quite so clear.
  • Posted on: 07/25/2019

    Has Amazon ‘destroyed the retail industry’ in the U.S.?

    Amazon has not destroyed the retail industry. If there were no Amazon, some other company would have stepped into the e-commerce world as Internet technology now enables. Between Amazon and eBay, small sellers now have access to customers that they would not have had in the past. In fact, it is quite easy and inexpensive for small retailers to sell directly from websites they create. The retail market is just different now and, in this booming economy, doing quite well. All massive organizations that dominate markets should be analyzed for antitrust behavior. This does mean they are guilty, but some scrutiny is appropriate.
  • Posted on: 07/24/2019

    Amazon has won. Now what?

    Amazon's one big competitive disadvantage is not having many stores. While those people who buy online for delivery typically use Amazon, the shoppers that want instant gratification or want "look and feel" would like the retailer to have stores they can visit and see the products. Walmart and Target are pushing hard in this area. Amazon knows this and is using Kohl's and CVS as pick up places. The pick up places, however, do not provide an opportunity for the sale of another product from Amazon. In the long run, Amazon will need to solve this issue by acquiring a retail chain with stores. Amazon imitators will continue to evolve in the market as they witness Amazon's success. The company will have to stay on its toes to stay ahead of the competition.
  • Posted on: 07/23/2019

    Will Google’s new shopping platform steal product searches away from Amazon?

    Google will provide a new shopping outlet for consumers which will increase competition and keep the lid on prices. The good news is retailers and direct brands will have access to Internet users who use Google for their search engine (93 percent of search users) every time they search for something. The bad news is the increased competition and possible lower prices. Over time, Google will eat somewhat into Amazon sales. However, Amazon is such a powerful brand having almost every product sold in retail as an expectation for consumers that Google will have a hard time eating into the Amazon share. Google would be better off concentrating on companies that provide services.
  • Posted on: 07/22/2019

    Walmart shakes things up, further integrating online and physical store teams

    It makes sense to not integrate merchandising with supply and finance functions at Walmart. Merchandising should be focused on growing the customer base while the supply chain and finance functions should focus on fulfillment efficiency and cost reduction. Separating these areas should find a healthy balance leading to Walmart's future. Full integration of online and physical store functions is best for the consumer. It is the only way to get to true omnichannel fulfillment. Each retailer may get to this integration differently but, if that is what the customers want, the retailer must deliver it.
  • Posted on: 07/19/2019

    Is Toys ‘R’ Us just playing around or will Americans buy its new concept store?

    The new experience at Toys "R" Us will be stimulating and should engage children and their parents beyond the experience in the old style stores. This will result in short term sales as the experience should translate into a fun experience trying out new games. The real question is, will it translate into a long term relationship between the shoppers and the Toys "R" Us brand? The "keep 100 percent of sales" model cannot work. How does Toys "R" Us make any money if 100 percent of sales goes out the door? I could understand Toys "R" Us returning a percentage of the sales to the manufacturer, but 100 percent makes no sense. The good part of the business model is having the manufacturer hold the product cost risk until a sale occurs.
  • Posted on: 07/16/2019

    CEO says Walmart’s stores are the answer to Amazon – at least for groceries

    Grocery is a category where Walmart can excel vs. Amazon. Fresh produce and meat do not survive long so being close to the online shopper is key, and Walmart has more than 3,000 stores to Amazon's 100 fulfillment centers. A lot of learning will accrue to Walmart in the groceries category, lessons that will apply to other categories. The challenge for Walmart is to make the other online categories' selling and delivery more profitable. Amazon has a huge lead here that will be difficult to overcome.

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