This seems like a fantastic move for both Target and Ulta. No beauty experience is as satisfying as the attention you get at a true beauty store or prestige brand counter in a high-end department store. Getting that experience between grabbing groceries and diapers is a huge perk. Well done!
The cardinal rule of social media for retailers whose target customer base includes pretty much everyone: offend no one. It's clear to me from the months - no years - of vitriol from all directions that any political commentary is going to melt a snowflake somewhere.
J.C. Penney has to figure out who their customer is or who they want their customer to be. Amazon excluded, it's just about impossible to be all things retail to all people. Figure out your market then figure out the competition in that space; learn where the competition excels and where they've left opportunity; then bring in the experts to develop the brand for that market. Easy to say, hard to do. I believe the J.C. Penney brand is in a better place than Sears or Montgomery Ward or Kmart were at the end of their lives so I give them a fair shot at coming out on the other side.
Although there is an Aldi in my Dallas neighborhood, there is also a Kroger and a Walmart - all within half a mile of each other on the same road! I'm wondering whose customers Aldi is aiming for. I'm assuming they are gunning for Kroger because they don't really compete with the everything-in-one-visit Walmart experience. At that point it becomes a wooing contest that (in my estimation) is likely won with price/value over customer experience. A larger footprint (provided the occupancy costs are managed) should help them lower prices. As with the other comments below, I commend them for trying something new; time will tell if it's the right move but it seems smart on the surface.