Graeme McVieVP & GM, Business Development, Precima
As Vice President and General Manager of Business Development for Precima, a leading retail analytics solution owned by LoyaltyOne, Graeme leads the customer-centric merchandising, marketing and loyalty business development efforts across North America. Drawing on over two decades of consulting, Software-as-a-Service (SaaS) and analytics experience, Graeme has a proven track record of helping retailer and manufacturer clients drive improved sales and profits through insight-driven, customer-centric strategies and solutions.
Prior to joining LoyaltyOne in 2012, Graeme held the position of Senior Vice President of Sales at Symphony Analytics. In this role, he delivered pricing, sales and marketing strategies and SaaS solutions for many leading consumer packaged goods (CPG) manufacturers. Graeme has also assumed several other senior level roles including Senior Vice President at Applied Predictive Technologiesand Vice President, Strategic Alliances atDemandTec where he worked with a number of the largest retailers in North America. Graeme started his career as a consultant at Bain & Company, an industry leading strategy consulting firm.
An engaging speaker, Graeme regularly presents at industry events and has been featured in media outlets across North America. He received his M.Eng with distinction, in Engineering from the University of Strathclyde in Scotland.