PROFILE
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gordon arnold

sales management consultant
40+ years of sales. With these practiced abilities I can quickly assess and match both the company’s worth to the qualified prospectus and reliably asses the market's acceptance. These attributes when put to work will ensure growth for the company and the company’s customers. SKILLS SUMMARY: Working with new materials to grasp the effectiveness as a solution for the overall project. Identify, meet with and discuss opportunities of mutual benefit to fully qualified business prospects and turning these efforts into a mutually profitable business relationship. Full capability to operate successfully any and all modern and/or time experienced office communications, presentation, production and Information Technology equipment. Weighing the relative costs and benefits of a potential action. Using logic and analysis to identify the strengths and weaknesses of different approaches. Teaching others how to create a new concept, design, build and implement a solution correctly. Determining all of the tools needed to do a job right the first time. Understanding written communications in all work related documents. Communicating effectively with others in writing in order to get the desired effect or response. Assessing how well one is doing when learning or teaching. Using multiple approaches when learning or teaching. Observing products, services and processes for the purpose of determining quality and performance factors against the determined needs of the company and/or customer(s). Preparing accurate reports in advance of the time required to make necessary changes. Motivating, developing and directing people as they work together to complete their goals. The ability to understand and follow corporate rules and guidelines and teach them to others. The ability to identify market needs and response and to then react appropriately. The ability to meet and exceed required profit and market share levels.
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  • Posted on: 12/11/2018

    Should Amazon buy Target?

    Amazon is seeking to capture market acceptance on a larger scale from their patronage as well as gain recognition from previously indifferent market prospectus in any demographic status. Constantly upgrading the software they use in e-commerce is a must and remains a good portion of their selling stability. Growth at their level seems to continue to be made through increasing market share. See, feel, touch and learn purchase needs are still satiated principally through a brick-and-mortar experience. This is a large part of the reason Amazon is buying large retailers. Other benefits in this expansion plan are to accommodate the desire to enter and exploit the world of impulse buying. BOPIS sales will slow the rising shipping costs that they now realize they have almost no control over. I find the desire to invest in high-line mass merchants that have priced themselves into a stall very interesting. Amazon seemingly sees customer service and support as a need that is more relevant in 21st century retail techniques than price. This is unique in the land of big box retail and therefore mandates a full assimilation among all acquisitions in this expansion’s cost controlling success. Market surges and holiday growth is more the reason for Target’s sales increases than management success. Target’s board of directors will find Amazon’s offer, if it comes to fruition, a lot more appealing as a remedy for the many mistakes they have made over the years. It may be time for them to get out while there is something to get out of. After this what next? Lowe’s might be in need of a lifeline.
  • Posted on: 12/04/2018

    Are weekend deals the key to Target’s holiday success?

    With e-commerce being what it is today brick-and-mortar retailers must focus on the needs and wants of the consumer wherever they are and whenever they shop. Product availability, price and the ability to deliver to a destination on time share the driver’s seat in the present day market place. This attempt to draw floor traffic may just siphon weekday sales into the weekend results. No worries, sales are up so far and even Target might get a windfall lift from the momentum.
  • Posted on: 12/04/2018

    Walmart gives associates a tool to deal with out-of-stocks

    Delegating a serious problem to an employee level with little or no ability to address the imperatives is a serious lack of competence. Let’s look further into this. The company is suffering from grave floor personnel shortages. The ones that are there are poorly trained and given very high priority tasking demands. A look at what the company calls customer service is nothing more than cashiers that can perform returns, exchanges as well as normal purchases. There is a higher level of frustration in all of this found in the weary consumer that becomes exhausted in the search for help only to find that what they need or want isn’t available in this location. One might call this an example of problem solving with 21st century “Superficial Intelligence.”
  • Posted on: 12/03/2018

    Payless scores with mock-up luxury shop

    So we now have reason to believe that successful people with money aren’t necessarily smart. This includes the top guns working for Payless that supported the message we are reviewing. Practical jokes are more often than not seen as cruel and weak. Not the best way to advertise, with or without the laughs.
  • Posted on: 12/03/2018

    Can Gap cut its way to profitability?

    Survival and growth have the exact same requirement -- profit. Sales with acceptable margin levels at the needed turn rates will yield profits. Generating the needed selling results for growth and/or survival is strategically supported by customer accessibility and willingness to participate. Closing stores without increasing accessibility will always reduce traffic in a number of ways. Fewer stores as a result of closings not only reduces accessibility for a mechanical reason(s) but it also is a negative message to the consumer that is only looking for positives. I see nothing in the plans here to increase traffic and therefor improve sales. Very large retailers, both brick & mortar and e-commerce, with the same capacity to understand and evolve to a 21st century platform, will mistake their endurance for success and over time fail as well.
  • Posted on: 11/29/2018

    Store employees of the future will be affiliates, not associates

    I see no pluses for this investment. The minuses are things like investment costs with little or no positive results. The windfall might just further aggravate the consumer with poorly trained employees, whatever their title. You will not get a lot of tech savvy employees at $15.00/ hr. or less. In the wrong or inexperienced hands, this effort will turn buyers into shoppers which is prevalent in small to medium e-commerce businesses. Unbridled theatrical intelligence can result in genuine stupid mistakes. Spend the money on advertising and promotions.
  • Posted on: 11/29/2018

    How can retailers get customers to complete feedback surveys?

    Making the shopping experience easier and faster with the desired level(s) of service readily available is a great goal, which has run amok. The company tendency is to force surveys as a means to minimize the percentage of complaints or to demonstrate the rarity of poor performance. These procedures do nothing to reverse the exodus of clientele resulting from negative word of mouth. Smart companies are investigating ways to demonstrate, on a case by case basis, practical resolution to complaints with a statement on how the event will be prevented in the future. Chronic complainers and the functionally illiterate consumers may never go away. Rectifying issues and implementing well thought out processes designed to reduce negative results will be recognized and rewarded by the typical consumers.
  • Posted on: 11/19/2018

    Can Walmart turn its haters into lovers?

    There is no chance for success if you elect to sell to certain customer characteristics. Prospects of all classes, education levels and business prowess can and do require assistance in unfamiliar endeavors. Keeping this in mind, retailers must also subscribe to discover what levels of service and support are required to sell any and all product under consideration for the needs of the public. If this need can not be met with sufficient profit margin it is better to pass on the opportunity until vendors provide solution sales assistance to meet profit taking needs. Where this becomes more difficult is in the complex commodities mix. Technology, food and vitamin supplements and over the counter medicines are only a few categories where assistance is more often than not needed. Price selling discount retailers by their nature and intent do not have an obligation to provide much more than location and resupply assistance. They should consider informing the public that if no assistance is necessary then shopping with them will get the best price. Feeling the necessity to provide service at discount prices is a suicidal tactic that will at best disgruntle the market and promote very poor public opinion. Like we see here. Easy access to vital information has never been better for both consumer and retail. This ability will not eradicate functional illiteracy or the feelings of embarrassment that is most often carried with it to both sides of the transaction. Simple and easy to own explanations, market focus and purpose without ingratiating, denigrating overtones will help to remedy what is in place and over time, move to allow for mutual acceptance between consumers and suppliers.
  • Posted on: 11/09/2018

    Retailers need to focus on customer lifetime value for long-term success

    Home Depot loves this perspective and owns it as a market imperative. This combined with low margin pricing and returned goods in any condition policies could easily make a customer relationship more expensive to the extent of expanding losses. Small and medium businesses might do better looking at turn and market threshold pricing for the solutions they need.
  • Posted on: 11/09/2018

    Can retail rivals beat Amazon without having lower prices over the holidays?

    As we move into the holiday season price will take a back seat to availability and shipping costs as it always does. Placing high turn holiday gifts on the shelf instead of the e-commerce page could bring people and add-on sales to the stores. The key to beating the competition, any competition, is having what the consumer wants or needs now at an affordable price.
  • Posted on: 11/09/2018

    Why are Wall Street analysts so irked over Apple’s reporting changes?

    It is never about what you are looking at it is about what you don’t see. So let’s not look at slowing sales on aging product categories when we need to see the price increases that might be driving sales on new product down. Tablet and smartphone and watch technologies are stagnating most likely because tooling costs are narrow in expandability and not yet recovered. There are even rumors that the market has alternate solutions that are more powerful with greater consumer price acceptance. The king of technological innovations is gone forever and Cook seems to have little or no recipe for a successful future. Is it any wonder that the market is questioning at best?
  • Posted on: 11/05/2018

    Consumers say online recommendations are the worst

    Relational database software with the latest and greatest 5th generation appendages are a long way from creating true interactivity outside from the laboratory. Both customer satisfaction and sales growth results demonstrate this quite clearly. In fact the consumer is now practiced to become repulsed by the idea of giving this technology a fair attempt at working for them. With the root form of computing we have had since the development of present day digital processes, we may need a generation or two to get acceptable levels of willing consumer participation. In the world of information technology (IT) the evolution of categories like hardware and software have many advantages for today’s users. The single biggest disadvantage is when the consumer is made to believe in something like artificial intelligence, which has only proven to be a resident of an IT category called vaporware.
  • Posted on: 11/05/2018

    Did Amazon just crush Target and Walmart’s free holiday shipping moves?

    Whatever internet access device you are relying on, Amazon is at your fingertips all day, every day. If “king Jeff The Crusher” can get the message onto the access icons, Amazon will do well against the self proclaimed competition. I doubt if this will make Prime customers very happy. This attempt to give holiday sales a competitive shot in the arm might just hit the foot instead. No tax and free shipping is going to kill a big time price seller sooner or latter.
  • Posted on: 10/04/2018

    Can a new CEO revitalize J.C. Penney’s business?

    Once again, the board of directors reach for a cure. Jill Soltau will be busy for months being briefed on what does not work for the company’s profit line. This is what to expect when the company has been so long a time without real good news. With no experience in stores like this and problems of this magnitude, finding a solution may take some real magic or miracles. Learning what and where to make cuts in this situation is a wrong direction. Getting the shelves filled with what the consumer wants at a price that create turn is the only viable solution. I would love to see the look on her face after reading the current open to buy and aged inventory reports.
  • Posted on: 10/02/2018

    Why do retailers practically ignore existing customers to go after new ones?

    Retailers need to stay focused on profitability. We must stay focused on knowing what is going on around us and what trends are paving the roads into the future. Brick & Mortar retail is still reeling from the depression which is still closing businesses at a furious rate. Mountains of reports discussing the values of customer loyalty programs are drowned out by the customer search for reliable and pertinent product information and the decision criteria leader price. Stores are selling more by announcing and providing more for less dollars. If ther is no store/brand loyalty, and I don’t see where there is, then every sale is to a new transaction and no longer to the prospect. The new enemies are out-of-stocks, slow turn and high prices. Just as B&M is suffering from tax free ecommerce, so too is ecommerce suffering from shipping charges which are often more than taxes. It is a hardened market with no room for grandiose ideals.
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