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gordon arnold

sales management consultant
40+ years of sales. With these practiced abilities I can quickly assess and match both the company’s worth to the qualified prospectus and reliably asses the market's acceptance. These attributes when put to work will ensure growth for the company and the company’s customers. SKILLS SUMMARY: Working with new materials to grasp the effectiveness as a solution for the overall project. Identify, meet with and discuss opportunities of mutual benefit to fully qualified business prospects and turning these efforts into a mutually profitable business relationship. Full capability to operate successfully any and all modern and/or time experienced office communications, presentation, production and Information Technology equipment. Weighing the relative costs and benefits of a potential action. Using logic and analysis to identify the strengths and weaknesses of different approaches. Teaching others how to create a new concept, design, build and implement a solution correctly. Determining all of the tools needed to do a job right the first time. Understanding written communications in all work related documents. Communicating effectively with others in writing in order to get the desired effect or response. Assessing how well one is doing when learning or teaching. Using multiple approaches when learning or teaching. Observing products, services and processes for the purpose of determining quality and performance factors against the determined needs of the company and/or customer(s). Preparing accurate reports in advance of the time required to make necessary changes. Motivating, developing and directing people as they work together to complete their goals. The ability to understand and follow corporate rules and guidelines and teach them to others. The ability to identify market needs and response and to then react appropriately. The ability to meet and exceed required profit and market share levels.
  • Posted on: 04/05/2019

    Will Walmart’s new registry make parents forget Babies ‘R’ Us?

    Amazon and eBay made consumers forget the “R” US clan long ago. As for Walmart, they could use a lesson in 21st century marketing to get this and other “new/old” ideas off the ground.
  • Posted on: 04/05/2019

    Trump’s China tariff dispute leaves retail and consumer brands in limbo

    Change does not come naturally. Why should China change when they can negotiate forever while encouraging their trade partners to put on pressure? We have changed the players, but it is the same old game with more noise. Government needs to know more about who really pays tariffs and how and where they should be applied.
  • Posted on: 04/03/2019

    Can subscription retail solve its retention problem?

    This is a market share issue. Subscription retailers need to be able to redirect their market segment focus quickly and move away from the losers and into new places of opportunity. This is more a matter of finding rich fields of potential and communicating to the prospects that have customer potential. Doing the same thing that no longer works for the company is always a signal for necessary repairs. Start the repairs by listening to new ideas instead of the old pontiffs.
  • Posted on: 04/03/2019

    Okay Google, how can you help grow Walmart’s online grocery business?

    The problem for Walmart is to keep up with Google’s direction and software updates. This issue over time will lead to the creation of a buy or bring in-house and investment planning program. On the Google side there will be dollars spent to keep up with Walmart needs and at the same time focus on market strategies and trends. As pressure mounts from the consumer and competition to update and maintain core business investments and opportunities the obvious attractions may become luxury investments that erode slimming profit margins. There are no end game strategies for successful retail growth.
  • Posted on: 03/27/2019

    Will retailers be ready when AR adoption takes hold?

    Retailers simply need to buy, sell and turn the product on their shelves. Speculation is largely focused on new product that their consumers want and/or need. This statement will make it easier for the IT vendors to understand how necessary it is to design and develop sales support systems that are easy to understand, use and own. A dash of longevity for the sake of ROI might help too. Did you ever wonder where all of those beepers and flip phones we had to have so fast went?
  • Posted on: 03/27/2019

    Wait … did Whole Foods just open a bodega on Manhattan’s Westside?

    The convenience store in active and/or congested residential areas makes sense for many demonstrable reasons. The better question is if Whole Foods can tune into the demographics on a per store basis and make them applicable. Hiring store managers that are location savvy is a must have but only half of the equation. A separate group of fast reacting buyers, planners and allocation professionals is equally important. Amazon has no practical understanding of this level of retail management exercise and will likely fail as they expand using cookie cutter methodology.
  • Posted on: 02/28/2019

    Brands see voice ordering as more opportunity than threat

    Surveys and test marketing have little to do with the security threats and shrink numbers that most likely will follow early enrollment into new and unproven technologies. Fulfillment companies will pass on the risk, or lion’s share, to their suppliers. The jump to get in with the first wave is always the riskiest and destroys companies and careers faster than anything else.
  • Posted on: 02/28/2019

    Where does J.C. Penney go after ending its Bombfell subscription deal?

    Being sold on the capabilities of products and services that do not meet the needs of the company and consumers is a disaster every time. To be successful J.C. Penney must get executives on board that can identify these needs to become relevant in e-commerce. It is almost certain they will continue in some way or by some means but without the necessary talent driving there is little hope for success.
  • Posted on: 02/26/2019

    Nestlé connects in-store and online media

    There have long been ample tools for the ability to personalize a shopping experience both online and in-store. Corporations are waiting for the ever evasive “Artificial Intelligence” stuff to show up and get to work for them. This will never happen. What can happen even now as we speak is for companies and Value Added Information Technology Re-sellers (VARs) to prepare the marketing software and communication needed to succeed. The companies would create and support lists of consumers with a clearly defined interests and buying habits. An added portion to this list is how the prospectus makes buying decisions as in a list of priorities and research facilities. The company’s plan should start with a realistic budget that is derived from advertising dollars and measured for effectiveness in the same ways but applied from 20th to 21st century technologies. Like Coke and Pepsi, the goal must be public awareness and ease of participation.
  • Posted on: 02/26/2019

    Will Walmart’s Baby Savings Day grow up to be a big retailing deal?

    There are many reasons for the demise of the "R" Us group. What is obvious and rarely investigated in depth is the consumer aspect of the business. Baby showers, first birthdays and the first four or five Christmas seasons are about the total extent of heavy investment. E-commerce with its free shipping, product availability and low prices gutted the Brick & Mortar sales for most of these items. A third aspect rarely discussed of this scant market place is that it resides in the land of “hand me downs.” The only bright spot in the market is developments in electronic learning and observation devices and the enhancements being expanded through the Internet Of Things. Walmart will do okay with the commodities in this business, but it will likely not add to the long wait times in their checkout lines.
  • Posted on: 02/22/2019

    Why is shelf management getting short shrift in supermarkets?

    Grocery store managers get their bonus money based on revenue and man hours. They are not taught or encouraged to go beyond that. The merchandising and ordering is largely left to employees that have no practical understanding of consumer needs or wants. Executives make store closing decisions with almost no information about store inventory relevance and what does exist always points to store management instead of inventory management.
  • Posted on: 02/19/2019

    Are disappointing holiday sales numbers a harbinger of things to come?

    The equations used to measure the strength of any retail platform are limited in scope and improperly filtered to the extent that market predictability and/or health reports can be largely misleading. The pressure to post growth surpasses everything including store development. Most experts see the growth of e-commerce as the demise of brick-and-mortar retail. E-commerce is nothing more than a continuance and modernization of the catalog business largely through the development of e-mail and electronic transaction processing. A fair and balanced look at retail will see how inventory issues like out-of-stocks and very slow-turn items can and do erode profits at lightning speed. In addition to the loss of sales, inventory management problems will do more to reduce store traffic than most retailers care to admit. Today e-commerce owes its growth largely to free shipping and availability. Little is done to introduce new product or in finding new and innovative ways to create and grow impulse sales. As an industry retail is not doing much to asses the needs and implement short and long term plans.
  • Posted on: 02/19/2019

    Where did Payless go wrong?

    Payless executives failed to promote the brand with marketing endorsements and product information such as quality comparisons, product enhancements and modern advertising. The e-commerce lack of market participation is another failure. They did well selling price to the extent that the market sees them as not much for less money. Selling price is a tell tale sign of being unimaginative and usually limits a company’s ability to survive economic downturn intact.
  • Posted on: 02/13/2019

    Retail leaders need to care more about tech

    Information Technology (IT) is expanding into ever increasing facets of our lives quicker than ever before and is increasing in size and scope exponentially. Very Large Scale Information systems (VLSI) have been highly structured and specialized for decades. To expect a CEO, CFO, COO and any other non IT executive to have a working knowledge of current proven technology is simply preposterous. Companies of any size must identify business needs, create an affordable plan and execute. Third party specialty IT companies are a great way to keep current at affordable prices. Companies must keep the door open for new and innovative methods from the established industry leaders.
  • Posted on: 02/09/2019

    Product and promo knowledge won’t make the sale

    More costs more. Investing in training should be kept for each and every sales associate as a demonstration of how to prepare them for someone else to get returns. Employee turnover is an issue not taken into account here. It is during the interview that we should look for personal hygiene habits, communication skill levels and pleasantness/attitude. For the employees wishing to stay on and move up, it is again the company’s role to work with the employee to establish direction and training needs. Location, in stock, replenishment and housekeeping are the attributes most necessary to create sales and grow turn. Lest we forget.
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