PROFILE
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gordon arnold

sales management consultant
40+ years of sales. With these practiced abilities I can quickly assess and match both the company’s worth to the qualified prospectus and reliably asses the market's acceptance. These attributes when put to work will ensure growth for the company and the company’s customers. SKILLS SUMMARY: Working with new materials to grasp the effectiveness as a solution for the overall project. Identify, meet with and discuss opportunities of mutual benefit to fully qualified business prospects and turning these efforts into a mutually profitable business relationship. Full capability to operate successfully any and all modern and/or time experienced office communications, presentation, production and Information Technology equipment. Weighing the relative costs and benefits of a potential action. Using logic and analysis to identify the strengths and weaknesses of different approaches. Teaching others how to create a new concept, design, build and implement a solution correctly. Determining all of the tools needed to do a job right the first time. Understanding written communications in all work related documents. Communicating effectively with others in writing in order to get the desired effect or response. Assessing how well one is doing when learning or teaching. Using multiple approaches when learning or teaching. Observing products, services and processes for the purpose of determining quality and performance factors against the determined needs of the company and/or customer(s). Preparing accurate reports in advance of the time required to make necessary changes. Motivating, developing and directing people as they work together to complete their goals. The ability to understand and follow corporate rules and guidelines and teach them to others. The ability to identify market needs and response and to then react appropriately. The ability to meet and exceed required profit and market share levels.
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  • Posted on: 10/04/2018

    Can a new CEO revitalize J.C. Penney’s business?

    Once again, the board of directors reach for a cure. Jill Soltau will be busy for months being briefed on what does not work for the company’s profit line. This is what to expect when the company has been so long a time without real good news. With no experience in stores like this and problems of this magnitude, finding a solution may take some real magic or miracles. Learning what and where to make cuts in this situation is a wrong direction. Getting the shelves filled with what the consumer wants at a price that create turn is the only viable solution. I would love to see the look on her face after reading the current open to buy and aged inventory reports.
  • Posted on: 10/02/2018

    Why do retailers practically ignore existing customers to go after new ones?

    Retailers need to stay focused on profitability. We must stay focused on knowing what is going on around us and what trends are paving the roads into the future. Brick & Mortar retail is still reeling from the depression which is still closing businesses at a furious rate. Mountains of reports discussing the values of customer loyalty programs are drowned out by the customer search for reliable and pertinent product information and the decision criteria leader price. Stores are selling more by announcing and providing more for less dollars. If ther is no store/brand loyalty, and I don’t see where there is, then every sale is to a new transaction and no longer to the prospect. The new enemies are out-of-stocks, slow turn and high prices. Just as B&M is suffering from tax free ecommerce, so too is ecommerce suffering from shipping charges which are often more than taxes. It is a hardened market with no room for grandiose ideals.
  • Posted on: 10/01/2018

    Omnichannel retailing lands at the airport

    Observation for the sake of raw data gathering is how we can learn why this service type is an all new growth industry by itself. Let us first take hold of time as an adjudicatory factor in the need for these services. Moving past that, we now search for bottlenecks and seek remedies to improve efficiencies. Creating application software that will allow one or more persons to bypass potential delays for any reasonable price will be more acceptable as the time crunch increases. The biggest obstacles to the success for this market is arriving on time, presenting a complete and accurate order and of course, shrink due to poor recognition and pilfering. It is necessary to seek improvements these inhibitors as a means for growth both for the industry and the company without falling to the traps that come with ambiguous and/or unrealistic customer satisfaction goals.
  • Posted on: 10/01/2018

    Is traffic a flawed measure of engagement?

    Categorizing and identifying traffic remains a problem for any form of retail. This dilemma has generated mountains of highly speculative and suspect reports that are used to determine how billions of dollars of marketing money will be spent every week. Small and medium businesses most often play follow the leader with their money and all to often are forced to make decisions that they are ill prepared for that most often condemn their efforts to failure. Malls, strip malls, search engines, point-of-sale systems and more get more consideration than simply determining where can I pitch my tent(s) and make a buck with the best chance for success. After that you must learn how to hire and grow, in that order.
  • Posted on: 10/01/2018

    Walmart expands test of pickup-only grocery store concept

    There are many stubborn issues with pickup-only build and execution. We can go on and on about these issues or simply try to work them out. The biggest concern should always be profitability and effective performance. The largest obstacle is how we have issued a created an impossible job out of customer satisfaction by mandating the objective over and above manageable limits. Within present day parameters automation with total customer satisfaction as synchronous objective is an unavoidable failure due to the unpredictable associated costs. The only solution is to openly inform the market what may be expected in the unlikely event of an unforeseen experience. Equally important is traffic management. This will require all new specifications for the store exterior expanding well into the surrounding street characteristics. I doubt there is much to work with here outside of airport and terminal studies. There is an imperative for the store units to be convenient. This will ultimately determine the success of these individual stores perhaps even matching or superseding location. We don’t want this whole new world explored with anything less than open minds with a keen interest in profit-taking development.
  • Posted on: 09/28/2018

    Is BOPIS best when it’s done outside the store?

    I am keenly aware of the value of time for today's generations that are struggling for a better life. Retailers that understand these needs and make themselves an ally of those in need will “earn” their business. It is not easy staying in the game of 21st century retail. Growth in this age depends on us staying ahead of the game. To do this we must ask ourselves how well we know the consumer and where improvements for our markets can be implemented successfully.
  • Posted on: 09/24/2018

    Are big box retailers going too small with new store concepts?

    Downsizing will continue until there is an elimination of open spaces and empty shelves. The maintenance and support costs associated within is measured in billions of dollars a week in the retail industry. The blood letting simply must remain a focus in this relentless draining economy.
  • Posted on: 09/24/2018

    Amazon shows third-party sellers all the love with microsite and TV campaign

    Are e-commerce consumers shopping for places to shop or for product and information? If we were to ask ourselves where we got our last e-commerce purchase the most likely answer might be something like eBay, Amazon or other high-visibility shopping sites.
  • Posted on: 09/24/2018

    Will the White House listen to warnings from Walmart, others about tariffs?

    I wonder if it will be more difficult to explain price hikes to the investors than to the consumer. Walmart only sells price. As prices rise the benefit dwindles especially for replenishing commodity needs. Price increases could push shopping convenience and time savings ahead of seemingly smaller savings as a new priority. This will no doubt give a much needed infusion to the e-commerce businesses out there. Change is good or bad as a matter of perspective and fact. Plan B should include buckling up for the boat ride down that famous river.
  • Posted on: 09/20/2018

    What would 3,000 AmazonGo stores do to the U.S. retail landscape?

    This a very advanced Brick & Mortar (B&M) concept and proving to be an expensive evolution for those with the momentum, savvy and revenue to get there. Fast foodies and the gas and go guys and gals seem to have the jump on this plan. The concept is designed to give relief to the high volume, low margin aspect of retail. The focus for development is to use real-time enterprise software like some of those in the rental industry. This software could be modulated to have fully automated checkout with relative ease and very low expense in terms of design and support.
  • Posted on: 09/17/2018

    Are ad agencies history?

    Sharp reductions in consumer support bring sharp reductions in revenue for advertising. This is the cause for in-house bring back. Not listening to the paid-for resources is why many are suffering. Moving to an in-house solution will only remove the company further from the consumer and the truth. Big Data had nothing to do with it.
  • Posted on: 09/17/2018

    Are grocers shortchanging flexitarians?

    Perhaps we should look at these products as very perishable used for the luxury of home cooking. Nothing is more sought after in today’s growing consumer classes as time. That makes high priced ingredients and the time needed to prepare them an expense worth reconsidering and solving. Add to this the disappearance of family meals due to unaligned schedules, and dining rooms may soon become repurposed for expanding work/study needs. Restaurants with two or more portion meals at lower than self prep prices will grow to two or more meals per household as reheat technologies improve time and taste. Grocery stores may wish to expand on the future of meal prep and delivery as opposed to order pick up and/or delivery.
  • Posted on: 09/17/2018

    Walmart expands test of giant automated grocery kiosk

    This would be a great add to a gas & go. Walmart has seemingly put these plans on the back burner. Consider this if you will: take away the grocery operations in their big box locations and you have the same variability as SEARS. Retailers like dollar stores and ALDI siphon needed revenue and profits from the the bigger retailer. What is clear remains to be the saturation of retailers and goods throughout the USA. The woeful numbers of any size retail businesses closing is only surpassed by the weight of underwater commercial real estate. Looming over the promise of better times to come is proof that nothing is to big to fail. Big time Lowest Price Retailers have for decades discounted the need and use of marketing departments and clung to merchandising. Is it any wonder they seem to be charging into the unknown wasting billions on a scheme or a dream, better known as a vision?
  • Posted on: 09/05/2018

    Nike campaign tests ‘all publicity is good publicity’ adage

    Nike sales will change and we will see this decision last for decades. It has been the longstanding tradition of sales methodologies to remain unaligned with politics and religion. The 21st century has for 18 years resisted tradition only to follow a method of freedom of expression. Winners have shocked and rocked the world. Losers and winners alike seem to struggle with letting go of their immediate or aftershock losses and methods. Change is good but immoderate separation always ignites resentment as well as ignorance. This is where we face decisions like this for the long haul. What is put at risk is the corporate stabilities that are needed for long-term market projections and growth. We run businesses not ideas. Ideals come and go with what should be lesser predictability than a business. Maybe this is a core reason for the seeming permanence of a continuing 21st century retail downward spiraling.
  • Posted on: 09/04/2018

    Coca-Cola to take a run at Starbucks

    Outside of the UK, Costa is a niche both small and largely unknown. Coke is struggling with sagging sales and is going nowhere soon with this purchase. The big boys in this market are gas-and-goes and fast foodies. Interesting enough, they too are shrinking markets. A better quest for the sweet stuff is to somehow find a sugar and or sweet free flavor that is new and exciting. That would only require creativity and work along with some functional market research and testing.
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