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gordon arnold

sales management consultant
40+ years of sales. With these practiced abilities I can quickly assess and match both the company’s worth to the qualified prospectus and reliably asses the market's acceptance. These attributes when put to work will ensure growth for the company and the company’s customers. SKILLS SUMMARY: Working with new materials to grasp the effectiveness as a solution for the overall project. Identify, meet with and discuss opportunities of mutual benefit to fully qualified business prospects and turning these efforts into a mutually profitable business relationship. Full capability to operate successfully any and all modern and/or time experienced office communications, presentation, production and Information Technology equipment. Weighing the relative costs and benefits of a potential action. Using logic and analysis to identify the strengths and weaknesses of different approaches. Teaching others how to create a new concept, design, build and implement a solution correctly. Determining all of the tools needed to do a job right the first time. Understanding written communications in all work related documents. Communicating effectively with others in writing in order to get the desired effect or response. Assessing how well one is doing when learning or teaching. Using multiple approaches when learning or teaching. Observing products, services and processes for the purpose of determining quality and performance factors against the determined needs of the company and/or customer(s). Preparing accurate reports in advance of the time required to make necessary changes. Motivating, developing and directing people as they work together to complete their goals. The ability to understand and follow corporate rules and guidelines and teach them to others. The ability to identify market needs and response and to then react appropriately. The ability to meet and exceed required profit and market share levels.
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  • Posted on: 08/23/2019

    Why is Whole Foods CEO dissing plant-based meat alternatives?

    Nobody ever wins an argument. Consumers buy what they want where they can get it. If enough consumers shop elsewhere because of the company’s leadership pushes against trends, only the company stands to lose. I remember not too long ago a former Microsoft CEO claimed smart phones were a fad that would soon pass. He is gone now and took relevance, market share and market leadership with him and his bad idea.
  • Posted on: 08/23/2019

    Will the next recession devastate mall-based retailers?

    We need to look at retail sales and not stores for the answer to this question. Brick & mortar store activities have been adjusted by means, e-commerce vs. B & M, since the turn of the century. This is far more a growth due to consumer demand with little influence from GDP strength. Let us be clear in this question. Any recession and/or depression, like the depression of 2008, is measured in terms of GDP, Gross Domestic Product, and not retail only. In fact production is by far the leading factor. Pointing to government, inflation, bank rates, the weather or any other non controlling factor(s) is a clear picture of how little we know about consumer trends and needs. If you want to grow in any economy you must never be distracted by surrounding conditions or uncontrollable. Get in front of the market that you are in and stay relevant to today’s needs and wants.
  • Posted on: 08/21/2019

    Do social influencers have the ability to boost back-to-school sales?

    It’s no secret that our young and still in school siblings go where their friends go as they themselves are on the constant lookout for new places and ideas on the internet. However, the value of what is discovered is more subjective than ever before. Social Media and age related icons are still a hit or miss endeavor with little guaranteed success, according to a large amount of the ROI data on posted reports. One very interesting marketing tidbit is how much more influence user written endorsements and word of mouth have to create new sales opportunity and acceptance. The one constant in the successes we see in e-commerce sales is that companies growing their electronic or B&M businesses maintain wide range constant contact anywhere and everywhere. This followed up with getting in front of market trends will generate sales and sometimes a meager profit. In short we are still looking for a starting place with our customers in charge of where and what to buy.
  • Posted on: 08/21/2019

    Organizational culture shapes digital transformation

    The use of information technology is now rarely absent from any part or aspect of a corporation. The problems are almost always software integration and or compatibility. This is the result of application data file structure variations as well as integration of third party macros and assists that over time related updates, become incompatible. There were many more interruptions from in-house and consulting interests during the latter half of the 20th century than exist today. Experienced companies as well as those new to market with experienced staff are now searching out individuals that are of like mindset and goal orientation. This leaves us with software issues that cause so many communication engineers, programmers and system analysts to run around with their hair on fire. These very same incompatibility issues are the cause for file/data redundancy giving us all “Big Data” running unbridled. With an end of software complexity nowhere in the near or intermediate future, the need to govern environmental and application add-ons is at mandatory levels if we wish to keep control of business continuity and data security.
  • Posted on: 08/16/2019

    Does a new product donation program for marketplace sellers make Amazon the good guy?

    Like everyone else Amazon is looking to grow the company and profits. Thousands of opinion data megabytes are out there to show how Amazon struggles with its partnerships. This same amount of data exists for their direct and indirect competition. We spend insignificant amounts of time looking at how vendors and partners of any size could improve their results simply by working to make all parties in the relationship more synchronized. Success in any business must be easy and good for all, including the customer.
  • Posted on: 08/16/2019

    Can Jill Soltau rebuild J.C. Penney?

    The 21st century retail business fundamentals have not changed from the past. The tools needed for success have. And so too have the marketing methods and communication imperatives. I see no ability to address these requirements in the words or actions of the company. The buying of time until the market comes back will not ensure a future. Only understanding the market and getting in front of it will.
  • Posted on: 08/07/2019

    Walmart trains quarterly for active shooter events

    I noticed there is no evidence of calling for the police depatments to redeploy their resources away from speed traps and into the neighborhoods and commerce areas they are needed. These men and women have the necessary and ongoing training needed to deal with violence and hate crimes. Criminal violence and crimes of passion need all of our attention now. Let us consider how to better utilize the means and now people we have in order to implement safer communities. We might also start recognizing that false accusations or innuendo are themselves a crime of passion and/or hate. Thus they are an integral part of the problem(s).
  • Posted on: 07/29/2019

    Staples creates content to reposition and differentiate its brand

    Showing companies and individuals a path to the future by revealing current architectures with a relevance to doing business in the future has never worked. Working to drive prospects into the store for learning and not purchasing has caused the death of hundreds of tech companies. There are better tools with smaller investment and risk.
  • Posted on: 07/29/2019

    Is private equity ownership killing retail?

    The purpose of private equity it to surpass proven investment means and results with as few restrictions as possible. This investment model allows for very fast entry and/or withdrawal from markets and companies that are seen as hampered by the current leadership or lack thereof. Companies with solid growth and performance with well balanced financials will rarely come under consideration and or acquisition. Employees caught in these boat rides more often than not blame previous ownership for the company woes instead of their own failure to stay with the failing product or market. Government regulations rarely stop the transgressions we wish to end. The Madoffs, ENRONs and WORLDCOMs of our recent past have clearly demonstrated how feckless government truly is as a business watchdog.
  • Posted on: 07/25/2019

    Has Amazon ‘destroyed the retail industry’ in the U.S.?

    Retail executives and investment mavens find it much easier to blame unfair trade practice and even the weather for their own shortcomings. A breakdown of the events leading to their demise and/or failures generally leads to the conclusion that they simply are in over their heads. Amazon didn't create e-commerce and its appeal. They simply accepted it and engaged the market. More interesting is how Amazon, with all their growth, still finds acceptable profit taking somewhat elusive. Who should they blame?
  • Posted on: 07/15/2019

    Can the Publix customer service experience be brought online?

    Regrettably I am all too often much happier with the delivery service than the box and/or what is in it. If a company wishes to be successful in e-commerce, the endeavor begins with understanding what the customer would put in their basket after the selection process has taken place. Issues like whether it looks new with an undamaged packaging will determine whether or not follow-on purchases happen. For now focus on the purchase experience.
  • Posted on: 07/15/2019

    What makes great retail leaders?

    The selection process for retail leaders should begin with test methods designed to actually observe candidates in a work in progress. This approach will encounter many intangibles that are too often left to a subjective interpretation of the needed values. Final candidates should be offered the same fortune and risk the company is signing on to. Performance-based compensation will demonstrate the candidates' confidence in the company which is all too often misinterpreted.
  • Posted on: 05/30/2019

    Will TheDrop get the drop on streetwear retailing rivals?

    Differentiation demands obvious variation from the established norm in a given market segment. Success is dependent on a profitable performance level. Longevity is discovering the means to stay in touch with market change and direction. Whether you are selling apparel, technology or any thing with fast-paced change, being in front is much more important than being discount priced. With the latest and greatest fan fabulous stuff suppliers seemingly refuse to address the need for user-required change in both product and badge. This is something that Steve Jobs knew well and was very successful in implementing by putting Apple second to the latest and greatest whatever.
  • Posted on: 05/30/2019

    How can retailers help employees improve? (Hint: Not by criticizing them)

    Employee development programs should, and most often do, focus on the goal of the intended training program’s support of a necessary function(s) and/or task. Employees that are finding it difficult to comply and excel into the process are wrongly encouraged to retrain and practice that in which they are essentially inoperative. Much of this disappointing result could be discovered during a properly prepared search and interview process. The astronomical costs of screening for background and substance abuse have put aside the need to determine a candidates ability to perform. So after spending thousands of dollars to find candidates that are “employable” companies will depend on training and retraining programs that are intended to bypass the need for candidate/employee assessment. Is it any wonder why there is high turnover and low morale?
  • Posted on: 05/13/2019

    What’s wrong with the (fill in the blank) category?

    Watching trends and turn is now being relegated to tightly compacted reports that may miss trends and turn projection(s). Not being closely tuned into your inventory will get you beyond repair and into the vanquished ledgers.
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