PROFILE

Georganne Bender

Principal, KIZER & BENDER Speaking
Georganne Bender is a retail and consumer anthropologist, retail strategist, keynote speaker, author, consultant and one-half of the KIZER & BENDER Speaking team. Georganne and her partner, Rich Kizer, are contributors to MSNBC’s television program Your Business. They made Meetings & Conventions Magazine's list of Meeting Planners Favorite Keynote Speakers, have been named two of Retailing's Most Influential People, and have been listed among the Top 40 Omnichannel Retail Influencers and the Top 50 Retail Influencers since 2014. Their award-winning Retail Adventures blog was named the Top Retail Blog by PR Newswire Media, and is consistently listed among important retail and small business blogs. KIZER & BENDER are partners and emcees for the popular Independent Retailer Conference. Any speaker can talk about consumers, but KIZER & BENDER actually become them. In addition to yearly focus groups, one-on-one interviews, and intensive on-site studies, their research includes posing as every kind of customer you can imagine; and maybe even a few that you can't. The result of their research is literally straight from the customers’ mouth: solid ground level intelligence you can use to better serve your own customers. KIZER & BENDER are married, just not to each other. 2021 marks their 31st anniversary as a speaking team.
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  • Posted on: 05/05/2021

    Is the future of retail being cooked up in a lab?

    I think it would depend on how much value a person puts on what is “real,” but lab-grown diamonds ARE real. From what I understand they are identical, even jewelers can’t tell. CZ and Moissanite stones are also lab-created but they are not the same as lab-grown diamonds. The color and hardness is different.
  • Posted on: 05/05/2021

    Are retailers making it too tough for seniors to shop online?

    We all need to read Dr. Ken Dychtwald‘s book Age Wave again!
  • Posted on: 05/05/2021

    Is the future of retail being cooked up in a lab?

    We worked with a jewelry retailer last year who shared all the benefits of lab-grown diamonds vs. mined diamonds. Lab-grown is so much more ethical and you really can’t tell the difference. My mother was a jeweler so saying that is a lot coming from me. But feeding my family lab-grown meats? Nope. Not gonna happen.
  • Posted on: 05/05/2021

    Are retailers making it too tough for seniors to shop online?

    Cheers to your grandma! And to you for not treating her like she wouldn’t be able to figure out online shopping. Far too many marketers and companies write off older people. Big mistake.
  • Posted on: 05/05/2021

    Are retailers making it too tough for seniors to shop online?

    Talkin’ ‘bout my generation. Aging is super fun: Presbyopia kicks in at 40 and you can’t see anything close up without reading glasses, you need three times the amount of light to see in your mid-60s than you did in your 20s, and some lighter colors begin to look the same. These are things retailers need to take into consideration both in-store and online. Those drop down boxes that never stay up long enough to click drive younger gens crazy, too. Baby Boomers range in age from 57 to 75 and they rarely act their age. They are 12 times wealthier than Millennials and account for over 55 percent of U.S. spending. If you want Boomers to spend that wealth on your online store you’d better make it easy.
  • Posted on: 05/03/2021

    What goes into standout Mother’s Day marketing campaigns?

    This was a tough one. The Dick’s commercial touched my heart but it missed the mark as a Mother’s Day spot for me. I wish the spot had featured store associates or lower level employees. The execs made me think about how hard it was to make every game, to be there when my kids were little and I held a corporate exec level position and was expected to be at the office. The Samsung spot was fun but there was so much going on I wonder if the Mothers’ Day message was blurred. The T.J. Maxx spot is both funny and memorable. “Put it in your cart” is in-your-face retail. Still, it only mentions the TJX companies at the end so it’s easy to miss who the commercial is for. If you want customers to choose your store, help them out. It’s easy to put a logo in the corner.
  • Posted on: 04/30/2021

    7-Eleven spending $70M to promote the convenience of its new tech

    LOL
  • Posted on: 04/30/2021

    7-Eleven spending $70M to promote the convenience of its new tech

    I didn’t see any tech in that commercial, and $70 million to promote a 79 cent Big Gulp seems excessive. The “Take it to Eleven” tagline though is perfect for 7-Eleven. What took them so long? Spinal Tap, the movie where “these go to eleven” originated, came out in 1984.
  • Posted on: 04/29/2021

    Will Americans open their garages and homes to Amazon and Walmart?

    I remember! I also remember Faith Popcorn talking about outside lockers for dry cleaning sometime in the early '90s. Was that Streamline?
  • Posted on: 04/29/2021

    Will Americans open their garages and homes to Amazon and Walmart?

    I’m with you, Richard!
  • Posted on: 04/29/2021

    Will Americans open their garages and homes to Amazon and Walmart?

    I don’t know who the people are who feel safe letting total strangers into their homes but I am not one of them. Forget that I get to meet the driver before receiving my first order, the answer is still a big, fat NO. Just because you can doesn’t mean you should. I don’t need anything that badly.
  • Posted on: 04/27/2021

    Why did Amazon open a hair salon?

    Three words: Total World Domination. Seriously, why not? It’s a 1,500 square foot daily focus group, giving customers a look into what Amazon has to offer -- you can bet there will be shopping while color sets. Equipping each station with an Amazon Fire tablet is cool, and it beats old magazines. The AR consultation will let customers see what a new ’do will look like before they commit to a cut or color. If Amazon employs top hair designers this could be big.
  • Posted on: 04/23/2021

    Will Americans go shopping for dressier clothes as the COVID-19 threat is reduced?

    LOL
  • Posted on: 04/23/2021

    Will Americans go shopping for dressier clothes as the COVID-19 threat is reduced?

    I bought heels last Saturday.
  • Posted on: 04/23/2021

    Will Americans go shopping for dressier clothes as the COVID-19 threat is reduced?

    Wait. Mascara was out? How does that make sense when the only thing that shows above a mask is our eyes? And sequins are back? According to companies that dress women over 50 sequins never left. I wish they would. Personally, I can’t wait to get back to live presentations. I have already purchased new apparel for when Rich and I can hit an actual stage again. And judging from what I saw at the mall last weekend I am not alone. There were comfort clothes available, but also an assortment of nice tops, jeans, blazers, shoes and accessories. And women were buying. There is a direct correlation between what we wear and how we feel. We’re ready to feel better again and if new clothing helps, let’s hope retailers rise to the occasion.

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