PROFILE

Gene Detroyer

Professor, International Business, Guizhou University of Finance & Economics; Executive Director, Global Commerce Education
Most simply, Gene Detroyer makes things happen. He has been a business builder his entire career. He started two companies which were later sold. Today he is advising, consulting and motivating a range of clients both in the U.S. and internationally. Unable to stay away from start-ups, he is currently involved in building and launching an innovative experiential executive education program for US-based enterprises entering global markets, the G2 Experience, with support from the U.S. Chamber of Commerce and the Department of Commerce.
His traditional experience includes 17 years marketing consumer products through food, mass and drug channels. He is credited with building new businesses now worth over $400 million. A traditional career went out the window with his first start-up; putting TVs in supermarket aisles and putting advertising on them, which was merged into NBC. He has had consulting gigs with Coca Cola, companies like HSN wishing to bring their products to retail and start-ups. His second entrepreneurial venture brought the Today® Contraceptive Sponge back to market in the U.S.  That company was sold in 2007.
Beyond consumer products, he is Professor of Entrepreneurship and Business Strategy at The European School of Economics.  He also teaches at the Weller International Business School in Paris, France.
  • VIEW ARTICLES
  • VIEW COMMENTS
  • Posted on: 12/17/2018

    Will porch pirates ruin Christmas?

    There are solutions available today and tomorrow there will be better and less costly solutions. If someone doesn't want to buy in to those solutions, shame on them.
  • Posted on: 12/17/2018

    Will porch pirates ruin Christmas?

    Bob, Do I detect a tongue-in-cheek with your additional solutions?
  • Posted on: 12/17/2018

    RH’s new location is a ‘luxury compound’

    I am not a RH fan. I find their associates lacking, their customer service unacceptable and I get annoyed by the ridiculous catalog they send that never makes it past the recycle bin. But the "compound" is impressive and I certainly think this is part of the future of retailing. We will see more and more of these types of developments.
  • Posted on: 12/17/2018

    Are retailers getting over their SKU management hurdles?

    This is a difficult issue for a supermarket. When you strip it down to the issue of what the supermarket business is, you get down to the fixed cost of operating the business, the limited real estate that can be utilized and the ROI on that limited real estate. That would suggest that the only measures are movement and margins. But then you look in a typical shopper's basket. How do you satisfy the shopper that has, say, 10 percent of their picks that might not meet those metrics? Eliminate those items and you may eliminate the shopper all together.
  • Posted on: 12/14/2018

    Does Starbucks have a big delivery opportunity?

    After two Ventis at Starbucks, I go home and take a nap.
  • Posted on: 12/14/2018

    H-E-B puts mobile scan and go tech in customers’ hands

    I vote for Amazon Go-type technology. Please don't make we work while I shop. The QR code technology is simply replacing the cashier with the customer. That is not convenience-oriented.
  • Posted on: 12/14/2018

    Does fear motivate workers or make things worse?

    I have been very fortunate never to work in that kind of environment. But much fear in the workplace is generated by the individuals themselves. They are afraid of losing their jobs, often imaginary, sometimes with reason. What happens to those individuals is not that they get better, but they perform worse. They work to perfection, the enemy of good. They second guess themselves. Their performance doesn't thrive, it drops.
  • Posted on: 12/14/2018

    Does Starbucks have a big delivery opportunity?

    I'm sitting at Starbucks right now. After reading the discussion topic, I am thinking why would anyone want Starbucks delivery? I am a really big coffee drinker (maybe a dozen or more cups a day). I am a really big Starbucks fan and I like their coffee. But, delivery? As several of my colleagues pointed out, If I want coffee at home I can make excellent coffee. Get it immediately. And have it at a much lower cost. I go to Starbucks to be in the store. To sit, relax, and spend time on RetailWire. I watch others come in and get their coffee on their way to work or to get out of the office for an afternoon break. The Starbucks mantra "Creating a culture of warmth and belonging, where everyone is welcome" doesn't include delivery nor is it the thought Howard Schultz started the company with. As for looking at becoming more than the ubiquitous McDonald's or DD, check this out.
  • Posted on: 12/13/2018

    Will the maker movement inspire a new creative direction for malls?

    The U.S. has 10 more square feet per capita devoted to retail space than Europe. That is largely a result of the growth of malls over the last 60 years. The U.S. also has more vacant retail space per capita than all but about three countries in the world. Re-purposing malls for boutique type tenants is simply "blowing in the wind." Start from scratch. Ask the question, "what is the best use for the real estate?" It may mean tearing the mall down and building something else.
  • Posted on: 12/13/2018

    Retailing success doesn’t depend on silver bullets

    It could not be said better, "it’s time to reinvent the store. I’m not referring to shop renovations, touch-screen kiosks or the vague notion of experiences, which often take the form of champagne and cheese Fridays...You won’t find any silver bullets." Those who REINVENT the store in a way so that it is unrecognizable from today's are going to be the winners. How many times have we written about Target's and others' next new initiative that is going to change everything? Target, in particular, is the silver bullet king and will suffer in the long run.
  • Posted on: 12/13/2018

    Are holiday shoppers getting more ‘appy’?

    I have not yet become mobile evolved. Though every bit of my now completed Christmas shopping was done online. But in China, it seems all buying is done with mobile phones (as is everything else). When I need something, I just ask a student and they order it right there. Pretty cool. The mobile experience is just continuing trend to convenience and online shopping. Unfortunately, retailers will remain behind the curve, still thinking "we gotta get people into the store."
  • Posted on: 12/12/2018

    Where will Amazon go with its cashier-free concept?

    Amazon's best bet on Amazon Go is to prove it out and license it to everyone else. It will take considerably less investment in funding and management than opening Amazon Go stores and it will take a fee on every purchase made by every retailer.
  • Posted on: 12/12/2018

    Is Kroger following the Sears playbook for self-destruction?

    Certainly the stores should not feel "run down and dispiriting.” Kroger must keep them up to date and inviting. But the investment should be limited. The stores are yesterday's business. Digital may be the future or maybe something else will be, but if I am CEO I must look to the future which may not include supermarkets as we know them today.
  • Posted on: 12/11/2018

    Should Amazon buy Target?

    With all the forward looking innovations Amazon has brought out in the last 20 plus years, it seems to me that Target would be a step backwards. While several reasons have bee highlighted that it would make sense, those reasons are not core to the Target business. Amazon would have to buy a lot they don't want to get a little that makes sense.
  • Posted on: 12/11/2018

    Will ‘Practice’ make for perfectly loyal customers at Lululemon?

    The program is certainly focused at the most important customers. I believe that this is the type of program that will engender those customers very tightly to Lulu. But the reach will be very limited. I don't see this as supporting the 80/20 rule.

Contact Gene

  • Apply to be a BrainTrust Panelist

  • Please briefly describe your qualifications — specifically, your expertise and experience in the retail industry.
  • By submitting this form, I give you permission to forward my contact information to designated members of the RetailWire staff.

    See RetailWire's privacy policy for more information about what data we collect and how it is used.