PROFILE

Gene Detroyer

Professor, International Business, Guizhou University of Finance & Economics; Executive Director, Global Commerce Education
Most simply, Gene Detroyer makes things happen. He has been a business builder his entire career. He started two companies which were later sold. Today he is advising, consulting and motivating a range of clients both in the U.S. and internationally. Unable to stay away from start-ups, he is currently involved in building and launching an innovative experiential executive education program for US-based enterprises entering global markets, the G2 Experience, with support from the U.S. Chamber of Commerce and the Department of Commerce.
His traditional experience includes 17 years marketing consumer products through food, mass and drug channels. He is credited with building new businesses now worth over $400 million. A traditional career went out the window with his first start-up; putting TVs in supermarket aisles and putting advertising on them, which was merged into NBC. He has had consulting gigs with Coca Cola, companies like HSN wishing to bring their products to retail and start-ups. His second entrepreneurial venture brought the Today® Contraceptive Sponge back to market in the U.S.  That company was sold in 2007.
Beyond consumer products, he is Professor of Entrepreneurship and Business Strategy at The European School of Economics.  He also teaches at the Weller International Business School in Paris, France.
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  • Posted on: 10/05/2018

    Is Target ready for Amazon and Walmart this holiday season?

    At this point Amazon and Target are not in the same ballpark and Walmart's recent moves with Jet are helping them pull away. Too little, too late for Target. They simply are not ubiquitous enough.
  • Posted on: 10/05/2018

    Are retailers getting too political with voter registration campaigns?

    Encouraging people to register and vote is not political.
  • Posted on: 09/26/2018

    Peers call Levi’s CEO a retail visionary

    What a novel idea, "Mr. Bergh focused on identifying what parts of the business worked and which ones did not. " I believe that is what is truly lacking in retail leadership. There is a huge reluctance to discover that there are parts of their business that no longer work. Even when they try something new that may not work, they seem to revert to the old. We have seen this in retail for a century and we continue to see it today.
  • Posted on: 09/26/2018

    What’s Dunkin’ without Donuts in its name?

    There is really no change. Dunkin' lost its Donuts a long time ago. The customer knows what Dunkin' is and the name change is only catching up with the already well-established perception.
  • Posted on: 09/25/2018

    Is Eddie Lampert looking to save Sears or suck it dry?

    This has been Lampert's plan from day one. He knew Sears was always worth more dead than alive. It was all about the real estate and the sell off of brands is just gravy.
  • Posted on: 09/24/2018

    Will the White House listen to warnings from Walmart, others about tariffs?

    Very smart professor. I suspect he was not coming from opinion, but from the decades of data that exist.
  • Posted on: 09/24/2018

    Will the White House listen to warnings from Walmart, others about tariffs?

    Don't attack the administration. Just explain why the prices are increasing.
  • Posted on: 09/24/2018

    Will the White House listen to warnings from Walmart, others about tariffs?

    It would be foolish for retailers to cut margins. The only rationale and long term solution for a retailer (and a manufacturer) is to pass on the additional costs just as they would all additional costs. How should they explain? Make it loud and clear that the new prices are the effect of tariffs. Too many people I talk to think the exporting countries are paying the tariffs. They do not understand that they are paying the tariffs and tariffs are no more than a tax on American consumers.
  • Posted on: 09/21/2018

    Nike expects sales to take off with launch on Jet.com

    What marketer in his/her right mind would ignore an opportunity to participate in the largest marketplaces that reach reach their target customers? We aren't talking Cartier, we are talking NIKE. It is the responsibility of the brand to control its brand image. It is the responsibility of Jet to sell the products in whichever way is best for them. As far as risks go, I see no worries. This is no different than Nike having a store in a city's upscale mall and mid-market mall.
  • Posted on: 09/21/2018

    Why don’t retailers concentrate more on selling the Christmas spirit?

    Forgive my cynicism, but Christmas retailing today is the antithesis of the Christmas spirit. Start with decorations that come out way too early. Add to that the fact that Christmas music that I once enjoyed has become monotonous and annoying (how do the folks who work in the stores stand it?). You have staff that seems bothered by the onslaught of shoppers that don't really know what to buy for a relative or friend. And of course there's the shoppers themselves. One place to stay away from between Thanksgiving and New Years is Macy's NYC. The mobs prevent any enjoyment. I understand, one shouldn't complain unless you propose a solution. I don't have one to address the topic. But I have one to solve my displeasure with stores during the holiday season -- shop online!
  • Posted on: 09/21/2018

    Will the EU’s anticompetitive investigation follow Amazon back to the U.S.?

    The philosophies about competition are very different in the EU and the U.S. In the EU, the philosophy of government is to protect the weak from the strong. Their anti-trust laws are much stronger than in the U.S. It matters not if they are consumers or small companies. True competition is a hallmark of EU enforcement. Sadly, the U.S. philosophy is almost the opposite. This may stick in the EU, but I can't imagine it sticking in the U.S.
  • Posted on: 09/18/2018

    Macy’s expands in-store pop-up concept with Facebook’s help

    Excellent comment. We will give them credit for trying. And, you are so right..."they still haven’t addressed the core problem — who is Macy’s in the eyes of their shopper!"
  • Posted on: 09/18/2018

    Will competition force all grocers to offer free store pickup?

    Remember when "free shipping" was an issue and everybody wrung their hands on how retailers were going to afford it? Well, they did. There was no choice. They found a way. . Free pickup is inevitable and the retailers will find a way to make the picking process more efficient. I could give this problem to my students and they could come up with multiple solutions.
  • Posted on: 09/18/2018

    Macy’s expands in-store pop-up concept with Facebook’s help

    This is all tactics. I don't see a strategy. Macy's must say, "we are no longer the old department store, we must become something different." I don't know what the "different" is. I do know the department store model has outlived itself.
  • Posted on: 09/06/2018

    Will a bot soon be taking your order at the drive-thru?

    This is always a concern but history will show us that while automation eliminates jobs, it also creates more jobs. Some lose, some gain but net/net it is more. There are many things to do. A little education can go a long way. There is an assumption that these people can't do anything else. I disagree.

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