PROFILE

Gene Detroyer

Professor, International Business, Guizhou University of Finance & Economics; Executive Director, Global Commerce Education
Most simply, Gene Detroyer makes things happen. He has been a business builder his entire career. He started two companies which were later sold. Today he is advising, consulting and motivating a range of clients both in the U.S. and internationally. Unable to stay away from start-ups, he is currently involved in building and launching an innovative experiential executive education program for US-based enterprises entering global markets, the G2 Experience, with support from the U.S. Chamber of Commerce and the Department of Commerce.
His traditional experience includes 17 years marketing consumer products through food, mass and drug channels. He is credited with building new businesses now worth over $400 million. A traditional career went out the window with his first start-up; putting TVs in supermarket aisles and putting advertising on them, which was merged into NBC. He has had consulting gigs with Coca Cola, companies like HSN wishing to bring their products to retail and start-ups. His second entrepreneurial venture brought the Today® Contraceptive Sponge back to market in the U.S.  That company was sold in 2007.
Beyond consumer products, he is Professor of Entrepreneurship and Business Strategy at The European School of Economics.  He also teaches at the Weller International Business School in Paris, France.
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  • Posted on: 06/17/2019

    Does self-checkout make sense for Costco?

    Self-checkout is the future. The only question is what technology will make it easy and convenient. That may take five or more years. But there is no doubt that manned checkout is an extra step in a process that will be eliminated. Self-checkout will not only make sense for Costco, it will be the norm for every retailer.
  • Posted on: 06/17/2019

    Shake Shack founder says, ‘Do it. Don’t talk about it (sustainability initiatives) until asked.’

    Do it! Talk about it! Then others will change and, more importantly, people will not only understand the value, but also understand that it is OK not to have tomatoes in the winter. But be sure that if you talk about it, you really are doing it.
  • Posted on: 06/13/2019

    Will same-day delivery flexibility give Target an edge over Amazon and Walmart?

    It is an offer without value.
  • Posted on: 06/13/2019

    Will same-day delivery flexibility give Target an edge over Amazon and Walmart?

    Music please... "Anything Target can do, Amazon can do better."
  • Posted on: 06/11/2019

    Is Amazon really out of the restaurant delivery business for good?

    Of all the businesses Amazon is involved in, restaurant delivery makes the least sense. It is an outlier and doesn't really take advantage of their core competencies. Amazon is geared for massive execution. Restaurant delivery is a one-up business.
  • Posted on: 06/10/2019

    Walmart debuts store-to-fridge fresh food delivery service

    This isn't a matter of acceptance in 3 to 5 years. Something like this will take 10 to 15 years. It will largely be driven by younger people who accept system and technology. Today we are concerned about security of our home, but we can't even comprehend what the security technology will be like in 15 years. Look at the speed of technology advancement in the last 15 years and now double that speed. Combine this idea with the demonstration at the Samsung Experience where the technology monitors your refrigerator, including produce, determines what you use and need, orders automatically. Now add that you come home from work and the refrigerator is full and you don't even have to think about anything.
  • Posted on: 06/07/2019

    Macy’s balances plusses and minuses of free shipping to loyal customers

    There are probably many things a retailer can offer a member of a loyalty program. But why free shipping? Free shipping is the ante to play in successful online sales.
  • Posted on: 06/07/2019

    Will associates rocking new vests help improve Walmart’s image and results?

    New uniforms are nice, but certainly will do nothing for Walmart's image and results. To suggest it will is either PR or pure foolishness. Mark Ryski nails what will increase Walmart's image and results. As part of all the other things they are implementing, the new uniforms are nice. Productive on their own? NO! Nice? Yes.
  • Posted on: 06/05/2019

    Will a city’s ban on tobacco sales catch on across the nation?

    The more hurdles you put in the way of smokers, the less smokers there will be. This is a small hurdle, until the surrounding towns also adopt such a ban. How far will a smoker go to buy their cigarettes? Does one think the FDA, knowing what we know about cigarettes today, would even allow them to be approved as a new product? I find it hard to argue with the ban and see many towns following the trend.
  • Posted on: 06/05/2019

    Walmart’s checkout pilot puts shoppers in the fast lane

    Old habits are very difficult to break. Finding ways to ease change is paramount. Scan-and-go is inevitable. Anything that saves time for a shopper is the future. Getting over those first hurdles of adoption is always difficult. The history of adoption has proven that. But once it starts to accelerate the masses will embrace it. With the progress and speed of technological development, the question is "why should there ever be the traditional checkout line?"
  • Posted on: 06/04/2019

    Will delivering online orders seven days a week further transform retail ops?

    We both are showing our age.
  • Posted on: 06/04/2019

    Will delivering online orders seven days a week further transform retail ops?

    Once upon a time, Sunday was a different day of the week. But in retail all days have melded together. Why should we not expect delivery to follow suit? Today, in many aspects of life, Sunday is just another day.
  • Posted on: 06/03/2019

    Will the price of avocados make Americans say enough to Trump’s tariffs?

    49 other countries allow asylees and refugees with fewer rules and higher rates than the U.S. Americans should wake up to the fact that the U.S. ranks 50th in the world in its openness to those who accept people "without proper ID and credentials." What is about time is that a Great America would lead the world in welcoming those "huddled masses yearning to breathe free.”
  • Posted on: 06/03/2019

    Will the price of avocados make Americans say enough to Trump’s tariffs?

    I think the real question is, will people understand that their own country is causing the price increases or will many continue to think and blame China, Mexico, et. al.? Will they realize that if the Mexican tariffs go to 25 percent it will be the biggest tax increase in 30 years? Will they realize that companies are already changing their global supply chains to avoid the U.S. and even if the administration changes, they won't change them back? I guess the pocketbook is the right place for the initial realization that tariffs are not good for anyone, but the long term damage to the U.S. in overall business, jobs, global competitiveness and economy will be long, long lasting.
  • Posted on: 06/03/2019

    Experience is overrated, hire talent

    I have been in business for more than 40 years and very early on I found that talent eats experience for breakfast, lunch and dinner. On a broader scale nothing sinks a business more than lots of experience and a limited amount of talent. Of course, talented experience beats everything.

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