PROFILE

Gene Detroyer

Professor, International Business, Guizhou University of Finance & Economics; Executive Director, Global Commerce Education
Most simply, Gene Detroyer makes things happen. He has been a business builder his entire career. He started two companies which were later sold. Today he is advising, consulting and motivating a range of clients both in the U.S. and internationally. Unable to stay away from start-ups, he is currently involved in building and launching an innovative experiential executive education program for US-based enterprises entering global markets, the G2 Experience, with support from the U.S. Chamber of Commerce and the Department of Commerce.
His traditional experience includes 17 years marketing consumer products through food, mass and drug channels. He is credited with building new businesses now worth over $400 million. A traditional career went out the window with his first start-up; putting TVs in supermarket aisles and putting advertising on them, which was merged into NBC. He has had consulting gigs with Coca Cola, companies like HSN wishing to bring their products to retail and start-ups. His second entrepreneurial venture brought the Today® Contraceptive Sponge back to market in the U.S.  That company was sold in 2007.
Beyond consumer products, he is Professor of Entrepreneurship and Business Strategy at The European School of Economics.  He also teaches at the Weller International Business School in Paris, France.
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  • Posted on: 02/15/2019

    Will Amazon’s decision to bail cause a New York backlash?

    New Yorkers were two to one in favor of Amazon.
  • Posted on: 02/15/2019

    Will Amazon’s decision to bail cause a New York backlash?

    Every party involved handled this poorly. The governor and mayor should have screamed the benefits — money for transportation, other infrastructure, building a new public school, high school job training and tech training for Queensbridge residents. They also should have made it clear that nobody was writing a check to Amazon. The $3 billion was tax credits on $30 billion in taxes. The opponents kept saying they could spend the $3 billion on other things, but in reality, without Amazon, there is no $3 billion, just $30 billion paid by Amazon less $3 billion in tax credits. Amazon should have embraced the community sooner. In the last week, they approached the opponents three times to meet; the opponents refused to meet. (Which tells me the opponents really weren't interested in highlighting the benefits that Amazon might bring.) And the loser is NYC and our next generation of young people. After this debacle, if I am a CEO considering making a major development effort in Queens, I simply stay away. No company needs that hassle. The tax breaks for the Brooklyn Navy Yard and Hudson Yards far exceed what Amazon was going to reap. Unfortunately, a small group of politicians saw an opportunity to make a bogeyman out of a well known company and ran with it despite New Yorkers wanting it. Sad, sad, sad.
  • Posted on: 02/15/2019

    eBay looks to lead a ‘retail revival’

    What do they say about retail? "Location, location, location!" Sadly, it isn't about the retailers. It is about the shoppers. Fifty-four percent of product searches start on Amazon. Google is second with 37 percent. Where is eBay?
  • Posted on: 02/15/2019

    Will Google’s modular tech change how consumers buy smartphones?

    It is inevitable. And those companies that develop them will boom. Imagine rather than getting the next greatest phone every two or three years, now you are upgrading various modules on your phone each time a company advertises the latest and greatest module. For the companies, selling the pieces will be greater than the whole.
  • Posted on: 02/14/2019

    Will Mastercard’s sonic identity connect with consumers on a new level?

    Thank you. I feel better now.
  • Posted on: 02/14/2019

    America has too many retail stores

    There is no nuance to this issue. For decades, retailers' solution to generating growth was to open another store. It allowed them to ignore the real and long term challenges of growth and now they are paying the price. I have seen multiple numbers reporting the percentage of all retail sales that are now online. They range from 12 percent to 16 percent. Apparel is reported at 27 percent. If you understand the business model of a retail store, and take anywhere from 12 percent to 27 percent off the top, you end up with a loser. The current structure can not continue.
  • Posted on: 02/14/2019

    Will CVS’s HealthHUB concept change what consumers expect of drugstores?

    Not only will this be a successful CVS endeavor, it will quickly be copied by Walgreens. We have seen the move by the drug chains to becoming neighborhood centers, moving away from just being pharmacies to being convenience stores. This is a next step. While execution is always the key to success, the familiarity and comfort of the frequent visits to the store will make this a go-to place for simple healthcare solutions. It removes hassle from medical care to make it simple and convenient.
  • Posted on: 02/14/2019

    Will Mastercard’s sonic identity connect with consumers on a new level?

    Maybe I am slow. I don't get it.
  • Posted on: 02/13/2019

    Can Whole Foods’ business afford higher prices?

    Whole Foods is headline fodder. If we are talking about raising prices, why aren't we talking about P&G who raised prices in July, September and has announced with other CPG companies they are raising them again? Granted, Whole Foods isn't terribly affected by pricing of the traditional CPG companies, but they are affected by the very same costs that those companies are experiencing.
  • Posted on: 02/13/2019

    Will the new plan for Sears work any better than the previous ones?

    We can listen to Lampert all we want, but one thing I know, he paid less for the assets than the real estate is worth. He can talk about turning it around. All it is is talk. He has made a lot of money on dismantling this dying (before he got involved) business. He knows there is nothing to turn around and he knew it from day one.
  • Posted on: 02/07/2019

    J.C. Penney dumps appliances

    Will focusing on its legacy strengths — apparel and soft home goods — be enough to revive the chain? C'mon. What strengths? It is time to start winding this operator down. It surely will be worth less tomorrow than it is today and it isn't worth much today. The world has past it by and it has no reason for being. Get out while there is something to salvage.
  • Posted on: 02/07/2019

    Are legacy retailers on the right track or heading off the tracks?

    Laura nails it. "Our world is changing, culture is ever-evolving and technology is altering almost everything about how we live, shop, communicate, create and problem solve." The changes, if not beyond the comprehension of the legacy retailers are beyond their business model to adjust. When you spend 30 or 40 years solidifying yourself in a shopper's mind, no matter what you do you are not going to change that image. The history of retailers (and most successful companies) is relatively short -- 30 to 50 years. Those that go beyond that is quite astounding.
  • Posted on: 02/06/2019

    What will Angela Ahrendts’ departure mean for Apple’s retail business?

    The title " senior vice president of Retail + People" says everything about Apple's future retail business.
  • Posted on: 02/06/2019

    Farmstead taps AI to bring grocery prices down

    This is outstanding. AI is just going to get better and better and to apply it to an industry where waste represents 35 percent to 40 percent of product is a no-brainer. Their target is 10 percent. My bet is it will even be better than that in the next five to 10 years.
  • Posted on: 02/05/2019

    Walgreens tests tech that sort of recognizes you in-store

    No, no, no! Please. all I want to do is see the can of Coke and grab it and go. This adds nothing to customer convenience.

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