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  • Posted on: 03/26/2017

    Will smaller stores and omnichannel pay off for Kohl’s?

    Physical retailers that sell brands can not succeed by providing shopping access essentially equal to an online environment. Instead of chasing access equality and calling it a win, they must do one better. High levels of perceived value -- the most critical attribute of successful retailing -- will keep shoppers coming. TJX, Ross etc.
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