Founder, CEO
As CEO and founder of Amify, Ethan McAfee leverages his leadership in the Amazon seller space to drive sales of thousands of products on Amazon for clients. Since he founded Amify in 2010, Amify has executed over $200 million in Amazon sales and worked with over a hundred different brands on the 3P Amazon marketplace.
  • Posted on: 08/10/2021

    Amazon forecasts slower growth as it laps last year’s insane online sales gains

    It's always hard for marketplaces like this to replicate a blowout year, but what we're seeing in market is that sellers/companies that invest in the areas where they have seen inefficiencies are realizing continued growth. The top line measure is important, but with a marketplace with such a variety of sellers, strategies, products, etc, there's still plenty of opportunity for Amazon's third party sales to propel Amazon further ahead.
  • Posted on: 07/26/2021

    Will Amazon’s Brand Referral Bonus divert online traffic?

    Historically, brands have preferred to spend advertising dollars driving traffic to their own ecommerce sites because of Amazon’s commission structure. This new program effectively lowers the commissions for most products from 15% to just 5%, which makes it far more attractive for brands to drive traffic directly to their Amazon listings.
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