PROFILE
Ed Rosenbaum
CEO, The Customer Service Rainmaker, Rainmaker Solutions“Practice, Drill, Rehearse, Then Do It Again!”
Meet Ed Rosenbaum, CBSE (Certified Building Services Executive) CEO and Master Trainer of Rainmaker Solutions …
Ed Rosenbaum, The Customer Service Rainmaker.
Ed Rosenbaum’s mantra is “You are my mission.” His passion is to deliver excellence in customer service as a mentor, a trainer, a team leader, a visionary, trusted advisor and a RAINMAKER for his clients; training executives, managers, supervisors and front line employees.
He is an expert at identifying management, customer service and sales issues and concerns within a company. His motivational techniques and personal training methods have been developed over a successful career spanning over 3 decades.
His dynamic and personal style of coaching is comfortable – as Ed likes to say, “You have to hit singles and doubles first then the homeruns will come with practice in smarter sales and income producing techniques.”
Ed is a graduate of Virginia Polytechnic Institute with a B.S. in Business Administration. He has done graduate work at Loyola College in Business Management and at East Carolina University in Human Resources Management. He has also taken extensive seminars in Integrity Selling, Customer Service, Managing and Achieving Goals and Selling Principles.
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- Posted on: 06/11/2018
Brands win with TV 2.0 and the new direct mail
Traditional marketing and advertising is in a state of transition in my opinion. As long as there are people in their 50s and older with strong buying power, traditional marketing is necessary. This group looks at TV, and to a lesser extent newspapers, as a main source of information. Thus they make buying choices based on the way traditional marketing is swaying their judgement. Those in the younger age groups tend to find what they need through social media outlets. This is where the transition is occurring. As we continue to age we will see the swing in marketing away from traditional TV channels to those bringing us what we prefer to see. And now we can understand why we get less information and advertising in newspapers but are being charged more for it. - Posted on: 06/08/2018
Retailers told to forget social media
You are right Nikki. You have to be where your customers are. And they are on a social media platform. Find the right one and go for it. - Posted on: 06/08/2018
Retailers told to forget social media
It seems Mr. Salvatori is defeating his premise when he says 60% of his orders come from YouTube. It appears from the numbers alone he would have no business without his YouTube presence. My summation is to find what social media platform works best for you then go all out to make your business grow. Social Media is where today's marketing is and will be for the immediate future. Most people spend a larger percent of their time on social media today. Newspaper circulation and ad revenue is so far down it is almost non existent. I would think TV ad revenue is not exactly at its highest. Finding the right social media platform is going to take time and experimentation. But it will be worth the investment. - Posted on: 06/07/2018
How many e-mails are too much?
I read this and asked myself "which of those on the list do I receive and open?" I do receive emails from Amazon. I would think anyone who ever ordered from them receives them regularly. I find I open and look at what they think will interest me; based on my past buying and browsing habits. I am not offended or put off. Then there is a retailer not on the list that sends daily emails that are pure ads and have no relevance to anything either my wife or I have purchased. So I have stopped looking at the emails, and now find I rarely consider shopping there. That retailer is over burdening us with pure ads of little substance. They are taking the "shotgun approach": bombard them with a lot of "stuff." Maybe they will see something they like and will buy. Not exactly the best approach. But it must be something they think works. My guess is Amazon has a much higher "hit" percentage than this retailer. That should be the target goal, to get more hits thus more sales. - Posted on: 06/06/2018
Costco workers get a raise and the retailer gets more good press
I find myself preferring to shop at places where I know the employees are well trained in customer service and taken care of by the company. Costco has the reputation of being an employee friendly environment. You can ask any employee for directions or advice and they gladly interact with you. This is something you do not often see with some of the competition or in many big box stores. Keep it up, Costco. Costco has long been the leader in the field. - Posted on: 05/29/2018
Publix pulls political funding amid anti-gun protests
I agree with the earlier comments. I live in the Publix area where the demonstrations were made and support those who believe Publix made a poor choice by even making a political contribution in these turbulent times, especially in Florida. Publix has always been customer-centered. They are wise to rethink their policy. - Posted on: 05/25/2018
Millennials spend like crazy on their ‘fur-babies’
One more point. Southwest Airlines jumped on this trend very early. They make it easy to bring a small dog on board their planes. More so, their staff seems to pay attention to the dogs before boarding and while in flight. - Posted on: 05/25/2018
Millennials spend like crazy on their ‘fur-babies’
You summed it up all in that one sentence Ian. - Posted on: 05/25/2018
Millennials spend like crazy on their ‘fur-babies’
I agree, Lyle. - Posted on: 05/25/2018
Millennials spend like crazy on their ‘fur-babies’
I raise my hand and confess. My wife and I are not Millennials; but do lavish attention on our dog. She is definitely a part of our family. She get all the attention. The one thing we do not do is put clothing on her, other than a sweater when it gets too cold. Chewy does a good job marketing to folks like us. They have found a niche market that is growing on an almost daily basis. Pet stores are also doing a good job. Their problem is maintaining merchandise levels and not knowing when out-of-stock items will be back on the shelves. - Posted on: 05/23/2018
Lessons in goodwill and the power of feelings
Yes, we all want to feel good after our experience with the person assisting us. The Atlanta airport experience clearly describes the effort put in to making the new arrivals feel wanted and respected. That should not be that difficult. The problem is getting the right people in the right positions who want to make the customer/visitor feel wanted. They have to assume ownership. That is one of the biggest problems: getting the employee empowered to take ownership. I reflect back to the "greeters," and I use that term loosely, at the big box retailers. There is so much more that they could do to make us feel wanted. But they stand there really doing nothing more than looking at you and the bag you might be bringing in. That brings us to hiring the right people, training them appropriately and paying a salary that makes them want to be a part of your team. Here is where it falls apart. And on all three points. We are not hiring the right people. We are hiring to fill a position. We are not training. We are going through the motions. And we are certainly not paying a wage that is commensurate with the task assigned. - Posted on: 05/23/2018
Best Buy’s Geek Squad is now available by subscription
This is a smart idea that Best Buy is initiating. I like the numbers shown as results of the tests. But 77 participants is not a large enough number to prove the value. The annual cost of $199.99 seems very high. I reviewed what I have spent over the past year. It does not come close to justifying me using the Geek Squad at that price. Maybe Best Buy will review this fee and justify to the spending public why it is so high. - Posted on: 05/22/2018
Amazon bans chronic returners
I am with Amazon on this. Sure they are the largest retailer in the world. But that does not give anyone the right to abuse the liberal return policy. Too often people will buy an item for a specific occasion and return it the day after. Amazon is not our personal closet to go to get an item and then discard it. As with L.L. Bean, Amazon is in the right when it comes to protecting the meaning of the policy and not allowing the abusers to interpret it differently. - Posted on: 05/21/2018
Sexism is still alive and well
I am not sure I understand all the "thumbs down" to so many comments. It must go to show as a group we share in sexism and there is a long way to go to even get to see a finish line. - Posted on: 05/21/2018
Sexism is still alive and well
I have read the comments posted prior to this and fully agree with them. My thought: It is time for us, as men and more importantly, as gentlemen stand up and say "that's wrong," "that's enough" when a sexist or wrong comment is made to or about a woman in our presence. Women should not have to carry this alone. We need to show our support and be a part of it. Enough should be enough.
