PROFILE

DeAnn Campbell

SVP Strategy & Insights, Hoobil8

DeAnn is a retail strategist and trend explorer with 20+ years in the biz and a zealous belief that healthy retail makes healthy communities. Currently head of strategy and insights at Harbor Retail, DeAnn works to help brands and retailers to build greater profitability by leveraging the interplay between e-Commerce and brick and mortar.

For more information, visit: harborretail.com

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  • Posted on: 05/12/2021

    Uber Eats delivers dinner with a side of blush

    Love your comment Rick. Beauty shoppers are more dialed in to the shopping experience than other sectors. How they buy is almost as important as what they buy. There is a reason why beauty products aren't typically sold in convenience stores. 7-Eleven is trying it with their Simply Me beauty line, but they are investing significantly in store design and geographical personalization to make it work.
  • Posted on: 05/12/2021

    Will going low lift up Bed Bath & Beyond’s sales and profits?

    Interesting point, Ken. Home Goods is not as well merchandised or organized as Bed Bath & Beyond. So positioning them as a better run, better curated version might gain some traction. Although I don't think there is room in the marketplace for too many of these home goods behemoths, so someone may lose a chair in this game.
  • Posted on: 05/12/2021

    Uber Eats delivers dinner with a side of blush

    I'm with you, Dave. I don't really want my face moisturizer arriving with a side of baked ziti. :)
  • Posted on: 05/12/2021

    Uber Eats delivers dinner with a side of blush

    I see this potentially appealing to shoppers who are already familiar with a product and just want to restock something quickly, but otherwise I'm not sure what the goal is here. If you are ordering a restaurant meal for a family or group, you likely don't want your beauty product added to the mix. Gopuff has had some success partnering with local restaurants like Cheesecake Factory, but that's for delivery of other convenience store products. There is such a thing as too much convenience. The delivery companies are likely the only ones who are going to profit from this.
  • Posted on: 05/10/2021

    Why is omnichannel sales attribution still a problem?

    Do you think this issue is tougher for Macy's because of their long entrenched history with the unions? If so, you're right it could be the undoing of Macy's future.
  • Posted on: 05/10/2021

    Authentic Brands and Simon Property make a big move outdoors with Eddie Bauer deal

    Eddie Bauer fits well into the portfolio of brands SPARC has assembled and adds the obligatory recreational clothing offering. SPARC might consider adding some newer, more dynamic brands into this portfolio such as Outdoor Voices, to inject more energy into their brand mix. This would then develop a pretty interesting ecosystem of products to generate shopper interest and repeat sales. Most of the brands they have purchased to date are "aging rock stars" that don't receive the play time they did at their peak. By injecting some younger direct-to-consumer brands it could bring new focus to the entire SPARC portfolio.
  • Posted on: 05/10/2021

    Why is omnichannel sales attribution still a problem?

    Retailers won't be truly successful until they can fully integrate performance metrics and sales attribution across all channels. Macy's unions are fighting the wrong fight. Instead of forcing shoppers to stick with old school check-out, which goes against the grain of shopper behavior, they should be looking for ways to get credit for a portion of online sales. Brick and mortar has an enormous impact on a company's e-commerce profitability. There is a significant boost in online sales where stores are available and a proven drop in online sales where stores have closed. In addition, click and collect, ship from store and other brick and mortar services significantly increase e-commerce profit margins. Retailers must find a way to incentivize employees by regional omnichannel lift, and measure individual performance in new ways.
  • Posted on: 05/06/2021

    How did Crocs ever become cool and how long will it stay that way?

    Maybe Crocs are the Birkenstocks of the Gen Zs.
  • Posted on: 05/06/2021

    How did Crocs ever become cool and how long will it stay that way?

    With you, George. Hard to look at. And Justin Bieber only made it worse by making Crocs with socks a thing.
  • Posted on: 05/06/2021

    Will a new subscription program make Circle K a daily stop for members?

    Burgers and coffee. You're right, probably not the ideal program for their most frequent customer. At least with c-stores and Panera they offer a lot of coffee adjacent foods like pastries or donuts.
  • Posted on: 05/06/2021

    How did Crocs ever become cool and how long will it stay that way?

    Someone please make it stop, it hurts my eyes. I can't help but feel like it's payback from younger generations. But in truth, the Crocs leadership have done a brilliant job of expanding product lines, creating "jewelry" to personalize, and knowing exactly which customer groups to target. I hope they have a sustainability plan however as the use of plastics is going to become a significant issue through the current decade.
  • Posted on: 05/06/2021

    Labor Department makes it tougher to classify gig workers as contractors

    Great question Gene! Sparked a thought - and what is the brand loyalty impact when a customer sees the driver works for both?
  • Posted on: 05/06/2021

    Labor Department makes it tougher to classify gig workers as contractors

    This rule is only one piece of the sweeping overhaul needed to balance worker needs with employer realities. The problem isn't the "gig" or "freelance" status, the real issue is the worker's lack of access to health care and wage stability. I love the idea behind this legislation, but most companies cannot afford the financial impact. A long term plan is needed to take healthcare out of the purview of employers, to set a manageable transition to higher hourly wages, and incentivize companies to improve employee retention. If this is done then it won't matter if employees are full time, part time or gig workers, they will still get the livable wage, healthcare and income stability so desperately needed in this country. By doing this we ultimately create a stable and viable resource pool that, ironically, is what will really reduce costs to the employer and improve productivity and long term success.
  • Posted on: 05/06/2021

    Will a new subscription program make Circle K a daily stop for members?

    I think they are banking on our willpower being weak. :)
  • Posted on: 05/06/2021

    Will a new subscription program make Circle K a daily stop for members?

    A smart move. Panera Bread grew program participation from 100,000 to over 700,000 subscribers within the first eight months of the program. Moreover, frequency of visits jumped 200 percent with a 70 percent increase in additional food purchases for subscribers. Given that fuel is the primary driver for the majority of c-store visits, and that fuel sales are already on the wane due to increased mileage efficiency and growing prevalence of electric vehicles, any program that places focus on the store rather than the pump is going to be vital. I'm just surprised it's taken this long for c-stores to institute.

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