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David Adelman

Founder, The Adelman Group
Founder, Retail Strategist, The Adelman Group
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  • Posted on: 09/26/2019

    Can grocery shopping make people less lonely?

    With technology increasing the speed of checkouts at grocery stores, cashiers at checkouts will become obsolete within a few years. Although speed is key for younger demographics like Gen Z and Gen Y, I still feel that technology in general is isolating us from each other. I believe still having one or two cashiers at checkouts would give the option to those who wish to still engage with a human. However I wouldn't go as far as calling them "Chatter Checkouts." I feel this would enable many customers to hold up the line by overstaying their welcome. Customers might wait in line to chat but no matter how lonely they are, they still don't want to wait long enough that their ice cream melts. Just give customers the option but please don't label it!
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