PROFILE

David Weinand

Chief Customer Officer, Incisiv
Weinand is the co-founder and chief customer officer for Incisiv, a consumer industry insights firm that works with the ecosystem of retailers, brands, restaurants and technology providers on benchmarking services, go to market strategy, and content services. Prior to Incisiv, Weinand spent nine years at Edgell Communications/Ensemble IQ in various roles that included GM of the technology portfolio, publisher of RIS News and co-founder of EKN Research. To learn more, visit: www.incisiv.io
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  • Posted on: 07/23/2019

    How long is the customer journey?

    Yeah - totally agree. The question is too broad. It depends on what's being purchased. For Staples, it has become shorter due to innovations like one-touch ordering. For more complicated items like consumer electronics, it might be longer as a consumer can not only research more but then can continually browse various sites to determine the best deal, read reviews, and compare options.
  • Posted on: 07/23/2019

    ThirdLove brings digital bra-fitting to physical retail with its first store

    I can't really answer that first question! But I do have all females in my house and hear the complaints. A better process to enable a better fit is definitely winning customers as I've heard great things about the ThirdLove brand. To extend it into a physical environment of course makes sense as it adds a channel and enables another point of experience.
  • Posted on: 07/22/2019

    Is Amazon’s deal with indie brands a Faustian bargain?

    $10,000? Wow. While the benefits offered are definitely valuable - the ability to purchase the brands they nurture for only $10,000 is completely one-sided. Entrepreneurs launch brands with visions of growing them to a sizable business - how a $10,000 exit would be at all appealing would be hard for me to imagine.
  • Posted on: 07/22/2019

    Walmart shakes things up, further integrating online and physical store teams

    From the most recent strategies Walmart has announced, this makes sense. As they increasingly are looking at fulfilling from stores, enabling e-commerce pick up and returns, etc. combining the supply chain function into one will enable a more efficient process. Walmart has always been known for its supply chain excellence and this is likely continuing in this vain. As for others following suit, I think it depends on the maturity of their e-commerce business and strategies for store fulfillment, BOPIS, etc. but as the shopping experience is increasingly a combination of online and physical, one supply chain team makes sense.
  • Posted on: 07/11/2019

    Crate and Barrel takes the feed them and they will come approach

    Like any restaurant - the proper combination of good food, good service, and good ambiance defines success. Expectations are different if in a retail environment like Crate and Barrel as the purpose is to drive traffic and highlight their own kitchenwares in use. I believe the format is a good fit for a restaurant addition - they just have to get the food, service and ambiance right.
  • Posted on: 07/11/2019

    What’s the story behind Macy’s partnership with Dick’s Sporting Goods?

    I love the "Outdoor Story" theme. Perfect for summer and I believe the tie in with Dick's and Miracle-Gro makes sense. In terms of impact on any of the three brands, it will be minimal. It could generate some traffic for Macy's, some sales and brand value for the Dick's private label stuff and Miracle-Gro products which is all positive - But it won't likely move the revenue needle considerably.
  • Posted on: 07/10/2019

    Will Amazon Live video light up sales for Lamps Plus on Prime Day?

    Home goods and video just plain mix well together. Leveraging video to not only tell but show how items look in an environment is smart business. The Lamps Plus team is a group of extremely smart people and the addition of Angela a few years back added marketing muscle to the group of great operators. They may only have 37 stores but their online sales are huge and strategies like those detailed above will continue to help drive more. In terms of the campaign itself, sales lift and cost of sales/reach will be the KPIs I'd be paying the closest attention to.
  • Posted on: 07/03/2019

    NRF study says customers dig retail tech

    Technology needs to solve a business problem. That problem could include customer facing applications or it could solve a problem that ultimately enables a customer but the customer doesn't necessarily see it. If a retailer starts there, the likelihood of success is far greater. Many technologies have been adopted because of the consumer essentially "pulling" the retailer into it vs. the retailer "pushing" it out as many consumers have been on the cutting edge of tech adoption in other areas of their lives - e.g. the seamless checkout was really defined by the likes of Uber.
  • Posted on: 07/01/2019

    Can mobile sensing tools boost worker productivity?

    No thanks. This will be difficult to achieve any widespread adoption as it just comes across as a way to control workers' every activity. This would have to reach well into the mid to high 90th percentile accuracy range for employers to consider but that still doesn't factor in the privacy concerns employees will have.
  • Posted on: 07/01/2019

    Will a new BOPIS option boost Amazon’s results?

    Amazon's strategy of ongoing "coopetition" seems to be extending its tentacles to an industry resigned to joining vs. fighting. The power of the Amazon brand and subsequent customer base is just too big now for retailers other than maybe the top five to fight. If they can achieve some percentages of enhanced attachment rate via partnering w/ Amazon then it seems whatever tools they roll out (lockers, Counters), retailers will jump on it. Should they do it? I think at some point sleeping with the enemy will come back to hurt them.
  • Posted on: 06/28/2019

    What real value are influencers bringing to retailers and brands?

    With the never-ending flood of content and content sources, the influencer is serving as a focused way for fashion lovers to stay on top of trends. I think there have been lessons learned from the early days of influencer marketing and brands are taking a smart approach now to yield better results (e.g. pulling them out of digital and into physical environments). Obviously, most of us have "aged out" of this movement but this is the new world of marketing ...
  • Posted on: 06/17/2019

    How well did Target handle its no good, very bad weekend?

    There shouldn't be any lasting effects from the outage. The general public has a short memory and this will pass. I do wonder, however, how this will affect their relationship and future plans with their current POS vendor. This was definitely a loss of revenue for Target and POS technology shouldn't be going down in the middle of a busy weekend.
  • Posted on: 06/17/2019

    Does self-checkout make sense for Costco?

    I stopped using self-checkout several years back at BJs as it was a painful experience that always took longer than a manned checkout. That said, the technology has advanced and if the tests show that customers can get through the checkout as quickly or quicker than a manned checkout than it is worth the investment.
  • Posted on: 06/14/2019

    What is Jet.com’s future after its reorg within Walmart?

    First off, I think integrating the two businesses is the right thing to do. Both teams can learn from one another and ultimately, it's the Walmart brand that will rule the day. However, Jet.com has a solid brand and some nice numbers (e.g. the news this week that the JetBlack average monthly spend is $1500) so I would anticipate it remaining separate and building on the niche it has created.
  • Posted on: 06/12/2019

    Kroger is high on the CBD sales opportunity

    If there is a sales opportunity that kicks off a better margin than most consumer products, then yes, absolutely retailers will jump on the bandwagon. Private label is an obvious next step if the trend continues and the benefits of CBD infused products are proven out.

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