PROFILE

David Weinand

Chief Customer Officer, Incisiv
Weinand is the co-founder and chief customer officer for Incisiv, a consumer industry insights firm that works with the ecosystem of retailers, brands, restaurants and technology providers on benchmarking services, go to market strategy, and content services. Prior to Incisiv, Weinand spent nine years at Edgell Communications/Ensemble IQ in various roles that included GM of the technology portfolio, publisher of RIS News and co-founder of EKN Research. To learn more, visit: www.incisiv.io
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  • Posted on: 01/23/2019

    What will it take to dramatically reduce risk in the retail supply chains?

    Total elimination of risk is not a reality but single ledger tracking of things like pharmaceuticals (e.g. blockchain) can certainly go a long way to reducing risks and creating one consistent version of the truth in the product. I've read that they are using blockchain to track diamonds so there is no reason this can't apply to this to things like pharmaceuticals.
  • Posted on: 01/17/2019

    NRF: Top retailers share cultural keys to retaining employees

    Absolutely critical. You can't have a great customer experience without providing a great associate experience. Correlating hiring around the passions that its associates have is a brilliant strategy to ensure higher retention. Also, adding little things to their day-to-day will go a long way to creating a culture of inclusion and value. We visited a hot new retailer Stance in SoHo while at NRF and they have built a lounge downstairs that includes couches, video game consoles, and beverages for their employees to use when on break. This culture is part of their strategy to attract and retain the best associates. So good to see retailers finally realizing the importance of their frontline!
  • Posted on: 01/17/2019

    NRF: Is the time right for retailers and brands to take political stands?

    As our country seems to be getting more and more polarized, it's very difficult for any company to take a stance on an issue and get total buy-in from its customer base. Does that mean they shouldn't? No. The data shows that the next generation expects the companies they do business with to take on issues dealing with social responsibility. There may be certain issues that are too polarizing for companies to take on but for the majority of issues, customers want to know where the customers they do business with stand and those companies should have that voice.
  • Posted on: 01/08/2019

    Sears likely headed for liquidation

    Rich, Lampert made plenty of money from Sears since he took over. His financial hijinx of paying himself (ESL) interest on loans to Sears as well as his real estate gains have netted him plenty. As Paula pointed out, maybe the lawsuits that come from this will put a dent in his portfolio but he's sitting pretty no matter how you slice it.
  • Posted on: 12/21/2018

    Is Amazon Prime not what it’s cracked up to be?

    I've had similar issues with Prime. Several times the two-day promise is muddled with other variables and ends up not being two-day. However, there are also occasions when the two-day becomes one-day. I think Amazon is smart enough to know that the volume and number of SKUs they are now shipping will create problems in keeping the two-day promise - which is why other services have been added to increase value. They've sold 100 million people the drug of two-day free shipping and the added benefits of video, etc. They may lose some that really depend on the consistency of the two-day promise but not enough to keep the Amazon monster from growing.
  • Posted on: 12/20/2018

    Why are holiday gift returns spiking before Christmas this year?

    It's a self fulfilling prophecy -- the easier retailers make returns, the more there will be. Customers all want and deserve a frictionless shopping journey, including returns. Unfortunately this puts an even greater burden on retailers from an execution perspective to manage and process -- This has given rise to a new group of vendors that specifically manage returns and even offer marketplaces to liquidate returns that can't be resold at retail. A new world indeed -- retailers must adapt.
  • Posted on: 12/19/2018

    Will 7-Eleven’s cashier-less store take hold?

    Over the years there have been many examples of technologies that experts said would not reach widespread adoption. As they matured and slowly became ingrained in consumers' psyche as worthwhile and trustworthy, adoption increased and became ubiquitous. I see this happening with cashier-less in the c-store environment. Facial recognition will get to the point where mobile payment is -- increasingly part of the shopping journey and increasingly used with little concern for data issues, etc. It stinks for store associates but just like robots are taking jobs in manufacturing, cashier-less technologies will do the same in retail.
  • Posted on: 12/17/2018

    RH’s new location is a ‘luxury compound’

    The Manhattan Store is a true experience in an urban environment and it looks like RH has matched the aesthetic for the Napa locale. So kudos for them for adapting to their environment. To be able to offer add on services like celebrity designers as speakers, workshops, wine and cheese events will all go a long way to help cement the brand into their upscale target customer's psyche.
  • Posted on: 12/11/2018

    RetailWire Christmas Commercial Challenge: Chewy.com vs. Petco

    So Petco had to throw the three-legged dog into the mix! That tugs at the heart strings for sure. However, the Chewy spot was clever, concise and really brought out the spirit of the holidays for me. It's a lot harder to tell a great story in 30 seconds vs. 90 and Chewy delivered so that gets my vote.
  • Posted on: 12/11/2018

    Will ‘Practice’ make for perfectly loyal customers at Lululemon?

    At $96 USD/year, this program is clearly targeted to the die-hard Lululemon enthusiast. For this group, the program is a good idea as they will clearly see the value with the clothing and free shipping along with opportunities to engage more with the brand. Where I see a challenge is that this will not be the impetus for the twice/three time a year shopper to upgrade and spend $130 just for what is offered. To grow this service, there have to be offers that really motivate the more casual shopper to want to do this and I don't see it here.
  • Posted on: 12/10/2018

    Will Dollar General’s DGX concept be a hit with urban Millennials?

    Judging by the picture, the new stores are definitely more appealing from the exterior - of course, they'll have to carry that more modern look into the store and through their merchandising and product mix. A lot can be said for creating more visually appealing stores in and out (e.g. Target vs. Walmart) so I see this as a good strategy for Dollar General. Incorporating technology will also help in appealing to the digitally native cohort.
  • Posted on: 12/05/2018

    What’s next for Small Business Saturday?

    I don't think Small Business Saturday needs a reinvention. KPIs for these types of events or promotional programs have to change. Store traffic will become less important as more commerce is done online. Ultimately, the day saw a really solid increase in overall sales and that is what matters (as long as independents aren't giving up too much margin on shipping). Consumer tastes are actually lining up very nicely for this campaign as they are increasingly leaning towards a more authentic, more curated experience that independents can better cater to.
  • Posted on: 12/05/2018

    Drugstore/grocery pilot is two-thirds Walgreens and one-third Kroger

    While I love the innovation Walgreens continues to pursue, I continue to be challenged with Walgreens' merchandising. Kroger has a more evolved approach so giving up so much space will be refreshing as long as Walgreens doesn't try to cram the merchandise they had in the space given to Kroger into the remaining two-thirds of the store. As far as any impact on Kroger's supermarkets, the additional channel will likely help the top and bottom line rather than hurt it.
  • Posted on: 11/27/2018

    Enjoy Life connects with consumers ‘one-to-one’

    I agree with the principles laid out in the article -- engagement and "stickiness" through content and activities are what drives products to the next level. Where one-on-one marketing makes sense is for products that can be differentiated or that can build a community. Allergy-free snacks is a perfect example. I'm sure it's possible to run a one-on-one campaign for a products like Chips Ahoy but the expense and effort to build a community or to differentiate a product like that would likely outweigh the benefits.
  • Posted on: 11/27/2018

    Does Amazon’s record performance point to the growing importance of Cyber Monday?

    The growth in mobile usage and online sales obviously go hand-in-hand. To see 50 percent growth year over year for shopping via smartphones 11 years after smartphones were released says to me we've hit a tipping point. Perhaps the overall season won't stay at 50 percent for smartphones but regardless of where it plays out, this is a huge number. The same goes for BOPIS, which is far "younger" that smartphone shopping. If executed properly, it's a complete win-win for the consumer and retailer. This will only grow

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