PROFILE

David Weinand

Chief Customer Officer, Incisiv
Weinand is the co-founder and chief customer officer for Incisiv, a consumer industry insights firm that works with the ecosystem of retailers, brands, restaurants and technology providers on benchmarking services, go to market strategy, and content services. Prior to Incisiv, Weinand spent nine years at Edgell Communications/Ensemble IQ in various roles that included GM of the technology portfolio, publisher of RIS News and co-founder of EKN Research. To learn more, visit: www.incisiv.io
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  • Posted on: 09/18/2019

    Chewy gains customers and increases sales, but will it ever be profitable?

    If profitability is the most important metric (it is), I see a tough road ahead for Chewy. Shipping costs alone for a good percentage of their product will make it very difficult to make any margin. Pharmacy is a good move but it will never reach the volume of dog food and cat food. Perhaps a subscription service like BarkBox would add value but for a pure convenience play, I don't see a path to profitability.
  • Posted on: 09/18/2019

    Retailers approach tech’s cutting edge with caution

    Caution is the name of the game for the vast majority of retailers. There is a plethora of new technologies claiming to improve customer satisfaction, help revenue or save money - and the economy is good, so we are seeing a lot of experimentation. Our data shows a very high interest and adoption rate in technology such as AI/ML which enhances current solutions to allow for better visibility and decision making. There will be winners and also-rans with what is currently being pushed by tech companies but don't forget that mobile (e.g. smartphones, tablets) is just over 10 years old and look how that has transformed the industry.
  • Posted on: 09/17/2019

    Have U.S. malls lost their sense of community?

    Malls have bifurcated completely and developers like Simon have built community around many of their "lifestyle centers" where there is not only shopping but entertainment, good food and even living spaces. I think it is too late for most C and D malls as entertainment and shopping options are so diverse now.
  • Posted on: 09/10/2019

    Will a loyalty program give Americans more reasons to shop at Target?

    My wife is a big fan of the Cartwheel app and uses it regularly. I'm not sure 1 percent cash back and a birthday surprise is much of an incentive in the Circle program but as long as the other features from the REDcard and Cartwheel programs are all integrated seamlessly into this new program, it will at least be a consistent one-stop shop for Target loyalists.
  • Posted on: 09/03/2019

    Walmart and BuzzFeed deliver shoppable recipes

    Cool concept and good way to simplify some of the challenges of cooking. However, I don't think the market is as big as the number of players that are jumping in. I see the major grocers either developing their own similar service or buying one of these niche players.
  • Posted on: 09/03/2019

    Will Lowe’s score with its ‘homegating’ game plan?

    Why not plug into a segment that is typically highly loyal and likely to translate that loyalty into purchases? Smart idea. I don't think "homegating" is underserved per se as retailers and brands have been targeting football fans for a long time. However for Lowe's to get their piece of the pie, it is smart to partner up with other brands and create a marketing program around that.
  • Posted on: 08/29/2019

    Lord & Taylor to be sold to Le Tote

    What an ending for a storied brand. While a DNVB like Le Tote can bring some expertise around personalization and curation, where will the operational expertise come from? I see the only path for them as being to convert the chain to smaller format stores.
  • Posted on: 08/26/2019

    Is it time for retailers to create a tech strategy for pop-up shops?

    Great timing in bringing this up Nikki. Pop-up shops are certainly a trend that is becoming more permanent IMO. However, I think the big chains are more likely to follow Macy's lead of "pop-up" environments inside their own footprints or more permanent smaller formats (e.g. Nordstrom Local) vs. true pop-ups that require a different tech strategy. That said, a clear strategy around the four areas you detail is smart for small- to mid-sized companies that are looking to differentiate via a new store format. I'd say the data piece is the biggest challenge for retailers and brands as that is the very reason to set up such an environment - to learn about shopper preferences around product and experience. If the tech doesn't provide the necessary data to glean insights from - it's a lost opportunity.
  • Posted on: 08/22/2019

    Groupon hopes its rewards program engenders more loyalty

    It's something -- I'll leave it at that. I think there will be a very limited portion of their user base that will pony up the $5/month but even if it is $1 million out of their 45 million user base - it's better than nothing. The linked card program is a good effort to tackle their huge problem of one-time usage by Groupon users but it too will be limited.
  • Posted on: 08/22/2019

    Will shoppers thank heaven for mobile checkout at 7-Eleven?

    Well, since "convenience" is in the name of the format - I would say it's pretty important. Mobile checkout in this environment just makes sense - the demographic is right and it can apply to 90 percent of purchases. I'm not sure it will engender loyalty but it is a good business practice to pursue.
  • Posted on: 08/14/2019

    Will Kohl’s shoppers like the ‘emerging brands’ chosen by Facebook users?

    To associate themselves with up and coming brands is definitely a good move. This is important in a format like Kohl's to keep them relevant. I'm not sure Facebook is the right platform for the partnership - There are very few young people I know that use Facebook at all (other than for school related activities) - Instagram is a preferable platform for the next generation of shoppers.
  • Posted on: 08/13/2019

    Is Nike’s new subscription program for kids a parent’s best friend?

    Interesting concept for parents that have the money for this type of offering. It's expensive, IMO. However, Nike definitely has the cachet to build brand loyalty early on and if a kid is wearing 3-4 pairs of shoes/year, that's a great first step to getting them hooked.
  • Posted on: 08/13/2019

    Grocers develop their own tech responses to Amazon Go

    As you stated, the checkout has always been where the friction lies. The customers spending the most money are the ones waiting the longest (e.g. the 10 items or less folks are out the door pretty quickly). For most grocers adding the ability to "scan and go" or other quick checkout technology will be a must. However, I don't seeing it completely replacing the checkout aisle. There will always be a contingent of consumers who don't want the onus of scanning or being 100 percent responsible for the final transaction.
  • Posted on: 08/09/2019

    Is it a stretch for Target to carry Levi’s pricier red tab jeans?

    Neil, tell us how you really feel about department stores!
  • Posted on: 08/09/2019

    Is it a stretch for Target to carry Levi’s pricier red tab jeans?

    Target has built a solid reputation for offering a more fashion forward selection of merchandise (e.g. partnering with designers for 20+ years) so this makes perfect sense. We're not talking about $300 jeans here - just a more premium offering from what they typically had offered. A win.

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