PROFILE

David Weinand

Chief Customer Officer, Incisiv
Weinand is the co-founder and chief customer officer for Incisiv, a consumer industry insights firm that works with the ecosystem of retailers, brands, restaurants and technology providers on benchmarking services, go to market strategy, and content services. Prior to Incisiv, Weinand spent nine years at Edgell Communications/Ensemble IQ in various roles that included GM of the technology portfolio, publisher of RIS News and co-founder of EKN Research.

To learn more, visit: www.incisiv.io
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  • Posted on: 09/05/2018

    Can Kroger turn Cincinnati into an alt-Silicon Valley?

    These types of initiatives are required to attract meaningful talent to areas like Cincinnati (or Bentonville). Ultimately, if they can combine meaningful opportunities to innovate and do interesting work with a cost of living that is probably half that of Silicon Valley, that is an enticing value proposition that they should market the heck out of!
  • Posted on: 09/05/2018

    Will a new beauty concept help CVS pull shoppers from Sephora and Ulta?

    I love the innovative efforts we're seeing from so many retailers, CVS included. However, making a dent into the space Sephora, Ulta and others already have a strong foothold in is not something I see happening. If any of these players were weak or not innovating, then maybe -- but they are going against two of the most forward-thinking retailers in the industry that have crazy loyalty figures among their customer base.
  • Posted on: 09/04/2018

    Walmart’s two-day shipping pledge comes with a caveat

    I don't think declaring "out of stock" is the right messaging at all but ultimately we all knew the time would come when profitability was going to beat out the ever greater expectations of customers and delivery time. The algorithms that Jet.com created was one of the primary reasons for the acquisition so it's good to see Walmart leveraging them. It is the right move definitely -- I just think they should position it differently.
  • Posted on: 08/30/2018

    L’Occitane aims for a more immersive, more disruptive flagship

    The cosmetics industry and its retailer ecosystem have been the standard bearers in creating a great customer experience. Sephora, Ulta and Blue Mercury are showing the entire retail industry how it should be done. L'Occitane has to follow suit to compete. I love this concept and love what they are trying to do. Now if only Millennials and Generation Z could afford this stuff!
  • Posted on: 08/30/2018

    Is Amazon a major threat to Trader Joe’s?

    What would be really interesting is to see where the increases lie. While Trader Joe's does carry produce and some meats that's not where the brand affinity is. It's in their private label packaged and frozen foods. Whole Foods is far more about fresh and devotes a great deal of their footprint to their health and beauty sections. So if the market share Whole Foods is getting is coming in these areas, Trader Joe's is not the target. Plus, with most of the Whole Foods products, even a 10 percent discount is not going to match the pricing at Trader Joe's.
  • Posted on: 08/28/2018

    ‘Jittery’ prices will come back to hurt Amazon

    I've seen a few studies that show consumers are not that concerned with price changes as long as it is convenient for them -- as Amazon as been. However, those studies were showing changes in the +/- $1 range, not the full $20 Paula shows in her example. If these types of changes are becoming more prevalent, this will definitely change behavior -- and will hurt the perception of Amazon.
  • Posted on: 08/28/2018

    Walmart turns to Moosejaw for curation

    I'm surprised it took them this long to do this as this is one of the first niche acquisitions for Walmart and the curated store-within-a-store concept both online and in physical environments has been a pretty hot trend for some time. A huge win for Moosejaw in terms of exposure and an opportunity for Walmart to offer an elevated caliber of product to its audience.
  • Posted on: 08/27/2018

    Can Zippin zip past where Amazon Go is going?

    Yes this is capital intensive and yes, some would prefer to just shop online if they want to avoid the cashier -- but the application is real and closer than we think. If Zippin can license a solution that is "just walk out" ready at a price that is scalable -- that is a huge opportunity. As I've said before, the need for some to see (and potentially feel) the produce, dairy and meat they buy will continue to be a driver for in-store shopping. No one likes the checkout experience so the innovators that can eliminate that friction will win.
  • Posted on: 08/20/2018

    Three reasons why Gen Z ignores your loyalty program

    While my personal experience straddles the fence between Gen Z and Millennial, there are plenty that are doing it right. Sephora, Ulta and Starbucks all have captured the mindshare of my daughters and the engagement they provide has equated to loyalty. Our own research does back up point #2 -- younger generations will choose a retailer that offers next-gen engagement technologies over one that doesn't. That can equate to loyalty but it has to be measurable and an ROI has to be part of the equation (not a big stretch for retailers). Like everything we discuss in this forum, retailers need to adapt processes and programs to the behaviors of their shoppers. Loyalty isn't just a program, it's the entire essence of the brand and the majority of the decisions made in a given day need to have the end goal of customer engagement in mind. That leads to loyalty.
  • Posted on: 08/17/2018

    Ross Stores is on an off-price roll

    I see Ross as one notch further down-market than the TJX brands due to their merchandising and brand mix. That said, that's a good place to be. Ross shouldn't try to go upmarket as they will butt heads with the all of the off-price department store brands. Their strategy is clearly working. They should remain laser focused on their mission and if they do, I see them continuing the success they have seen.
  • Posted on: 08/17/2018

    Bark barks outside the box with BarkPark


    This is a cool concept that will work in markets where land is at less of a premium. Pet owners have proven that they are willing to spend to pamper their pets so this is a good extension of that. I'm not too confident these types of parks will in and of themselves be huge revenue drivers but if they help to expand the core BarkBox subscription service, they can be nice addition.
  • Posted on: 08/16/2018

    Gallup poll says consumers prefer to shop for their own groceries

    There will likely be a bifurcation between staples and fresh. There is no reason why penetration can't reach healthy levels for dry goods, paper goods, etc. A box of Triscuits is not going to get any better if a shopper picks it up online vs. in the store. Personally, I wouldn't rely on anyone picking my fruits or vegetables or steak so I anticipate that part of the business to remain primarily in the physical space. That doesn't mean the online value proposition is any weaker. Shoppers can still save a ton of time by ordering their staples online and doing quick trips for fresh.
  • Posted on: 08/15/2018

    Why is translating analog customer service to digital so complicated?

    The physical store experience is being judged by a lot more than e-commerce. Customer service is no longer defined by just retail or a retailer's category competition. Uber and AirBnB have redefined the meaning of convenience, choice and payment. Hema in China is redefining the way to shop for groceries. Disney redefined the guest experience with their bands. This all contributes to a redefined set of expectations that brick-and-mortar retailers have to grapple with and build strategies around. They really need to build out a completely new set of buyer personas for their shopper and then develop their store experience based on those definitions. Difficult? Yes. Necessary? Absolutely.
  • Posted on: 08/15/2018

    Kroger teams with Alibaba to sell private labels to half-a-billion Chinese consumers

    Brilliant move. Who doesn't want to access a billion-plus people who are much further along on the digital adoption journey than the U.S.? Not to mention, China and Alibaba in particular aren't quite as concerned about that whole data privacy thing so Kroger should be able to get unbelievable insights on the demographics of their buyers and which products are truly resonating.
  • Posted on: 08/13/2018

    Hy-Vee opens fitness-focused grocery store concept

    Great idea. As they say, 85 percent of healthy living is what you put into your body. Combining fitness and diet is what the health gurus advocate and making it easier for consumers to get access to both is a win. This is definitely a concept that the players already associated with health (Sprouts, Whole Foods, etc.) could steal and probably make a big dent in Hy-Vee's plans.

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