PROFILE

David Weinand

Chief Customer Officer, Incisiv
Weinand is the co-founder and chief customer officer for Incisiv, a consumer industry insights firm that works with the ecosystem of retailers, brands, restaurants and technology providers on benchmarking services, go to market strategy, and content services. Prior to Incisiv, Weinand spent nine years at Edgell Communications/Ensemble IQ in various roles that included GM of the technology portfolio, publisher of RIS News and co-founder of EKN Research. To learn more, visit: www.incisiv.io
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  • Posted on: 11/15/2019

    Walmart has a too much grocery problem

    They've done a great job with grocery and that will drive traffic. For general merchandise, they should take a page from Target's playbook and create stronger private label brands. These will have better margins and create another reason to shop.
  • Posted on: 11/14/2019

    Shoptalk makes a statement with a conference featuring only women speakers

    As a middle aged white dude, I'm not sure my opinion really matters. I did, however, have this announcement forwarded to me by two executive women, and they didn't really love it. To quote one, "I have to say, I actually find it super off putting." I think the intention is good but it may not have been necessary to swing the pendulum that far over.
  • Posted on: 11/14/2019

    Is ‘OK Boomer’ a merchandising opportunity?

    It's a fad -- fads sell. Go for it. Going back to "Boomer era" fads like pet rocks or chia pets, if a retailer can generate revenue from this, they should. I wouldn't view this as overly controversial, just a meme that will get mindshare for a minute until the next thing comes along. As for political merchandise - it could cause some dissent - but then again, almost everything causes dissent from one group or another these days ...
  • Posted on: 11/14/2019

    Is ‘OK Boomer’ a merchandising opportunity?

    Hilarious Bob. Great response.
  • Posted on: 11/11/2019

    Express Launches digital-first DTC wellness brand

    They certainly have checked most of the boxes to be appealing to the Millennial generation - wellness, community giving back, lifestyle. I don't think most customers will even know it is an Express brand and therefore won't associate it with a "legacy" tag. The built out supply chain and store network I think will serve as an advantage. Now they have to get the merchandise mix and marketing right - without that, there is no brand.
  • Posted on: 11/11/2019

    Why is Trader Joe’s hiding stuffed animals in its stores?

    As one of the least digitally mature grocers on the planet, programs like this prove that not everything has to be digital. Providing a unique experience in the store with "analog" programs like this can be just as impactful as fully digital experiences.
  • Posted on: 10/16/2019

    UK’s largest sporting goods chain calls for probe of Nike-Adidas dominance

    On the surface, this reeks of sour grapes. These big boys have been steadily increasing their DTC models so it is no surprise that they are looking to cull some of their wholesale channels. Business models change and some companies are forced to change or die. Not pretty sometimes but that is capitalism.
  • Posted on: 10/16/2019

    Will shoe swapping be the new shoe shopping?

    Cool idea that should get a good degree of interest from their target audience. But what is the revenue model? Profitability on this will be elusive for sure. I see this as a complement to a larger vintage clothing company.
  • Posted on: 10/09/2019

    Will part-timers flock to Lidl after grocer offers health insurance for all?

    If they can make the math work, I think this is a huge competitive advantage in recruiting quality store employees. With U.S. healthcare being twice the cost of any other first world country, the move to offer some level of coverage to part-time and full-time employees in this category should be a deciding factor for those looking to decide between companies. The only thing not detailed is how much coverage is offered and what is the responsibility of the employee (e.g. is coverage going to be 40 percent of a paycheck?).
  • Posted on: 10/09/2019

    Why is Target helping Toys “R” Us get back online?

    I see this as a much bigger coup for Tru Kids than Target but for Target, it is a fresh new channel to drive incremental toy sales. It will be interesting to watch.
  • Posted on: 10/08/2019

    Walmart sells ModCloth, seeks Jetblack spinoff and cuts Bonobos jobs

    I see Walmart's acquisition of these brands as a way to acquire digital expertise and knowledge, which I think they have done. They've also learned like so many other that as a digital-only business, it's really hard to make money. I'm sure they believed that these brands could be accretive to the Walmart brand but after two-plus years and little to no profit, it is smart to take these learnings and exit the businesses. Going forward, I see Walmart investing in digital initiatives closer to their core value prop.
  • Posted on: 10/07/2019

    What if stores innovated like restaurants?

    I really don't think restaurants are any more innovative than retailers. You called it out - "leading." Leading restaurant chains are innovating. So are "leading" retailers. Walmart, Best Buy or Kohl's are doing things that are just as customer-centric or operationally beneficial as any of the programs profiled in the above article. Companies, regardless of segment, that have the right culture to innovate are the ones that will continue to win. Unfortunately, too many retailers and restaurant chains don't have that culture.
  • Posted on: 10/07/2019

    Best Buy makes a big bet on health tech

    The services play is smart for Best Buy since margins on most electronics are so thin. With advancements in health tech, I see no reason why Best Buy can't get its share of the pie - their scale, brand awareness and current database of customers will help them get a head start on smaller competitors as they roll out services.
  • Posted on: 10/02/2019

    Do Carolinians have Wegmans on their minds?

    The response is pretty simple - North Carolina is loaded with transplants from the Northeast. The "cult of Wegmans" remains strong and it's admirable that they continue to provide a unique experience in the hard-to-differentiate grocery space.
  • Posted on: 10/01/2019

    Will new ‘stores of the future’ produce results for retailers in the here and now?

    It comes down to culture and resources. The concept of a lab to test new technologies or merchandising strategies is a good one and it is far more valuable if done in a real world environment. These are only as valuable, however, as those in upper management deem them to be - by setting up a culture of test and learn and fail fast - while giving the teams enough resources to ensure their success. There are still too many retailers who do not have this culture and are just getting by and not taking chances.

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