David Weinand

Chief Customer Officer, Incisiv
Weinand is the co-founder and chief customer officer for Incisiv, a consumer industry insights firm that works with the ecosystem of retailers, brands, restaurants and technology providers on benchmarking services, go to market strategy, and content services. Prior to Incisiv, Weinand spent nine years at Edgell Communications/Ensemble IQ in various roles that included GM of the technology portfolio, publisher of RIS News and co-founder of EKN Research.

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  • Posted on: 07/12/2018

    New CEO focused on keeping the Dunkin’ brand relevant

    My problem with Dunkin' is its lack of consistency. I've found Dunkin' in Boston is really good. Elsewhere it is extremely hit or miss -- especially their trademark iced coffee. In most places outside of Boston, it is just brown water -- which I can only assume is due to franchisees trying to save a buck. Coffee is their brand now, not doughnuts -- so the new CEO must work on delivering a more consistent product.
  • Posted on: 07/12/2018

    Survey: Customer experience tech rivals personal attention from staff

    Let's not forget that much of mobile POS and simplified payment options were driven by the independents when the technology first launched. iPad POS software and options like Square started with the small guys and helped to set customer expectations. Sure, things like digital signage or video analytics might be more expensive to roll out but plenty of lower-cost options exist for independents. They can use these options to remain nimble and "test and learn," since they are not concerned with legacy IT or large-scale rollout.
  • Posted on: 07/11/2018

    Is your culture your brand?

    Whoa -- heavy, but great points to think about ...
  • Posted on: 07/11/2018

    Is your culture your brand?

    It's actually a little surprising that there is enough disconnect between culture and brand that it warrants a book about it. However, the point around marketing and HR does make sense. This, to me, points to the fact that (for retailers), they are not recognizing that the image they are trying to portray to their customers should be the same one that they portray to their employees -- as in all likelihood, most of their employees are also customers.
  • Posted on: 07/09/2018

    Are shoppers ready to pay to park at the mall?

    I just noticed this recently at St. Johns Town Center (a Simon property) in Jacksonville, FL. At first it turned me off but then I thought of holiday parking there and to me, it would be worth $3 to $5. At higher-end malls this is a service that most would be willing to pay for. At all others, it would be a deterrent as mid-market to low-income consumers will not be willing to pay extra for the privilege to shop.
  • Posted on: 07/09/2018

    Amazon lowballs CVS and Walgreens on OTC med prices

    I agree Paula -- Walgreens and CVS are more expensive for every type of OTC drug compared to Target, Walmart or the warehouse clubs. Amazon can easily disrupt the OTC market for all the reasons already stated -- assuming they can access high-quality generics for prescriptions and can leverage their delivery expertise, they will win
  • Posted on: 07/05/2018

    WeWork doubles down on member-based retailing

    This is a cool concept to help their members succeed (and thereby ensure longer tenancy) and a way to help build community (and hence loyalty with their members). This is essentially a retail-as-a-service model that so many are rolling out so it's not really a unique retail concept. WeWork is expanding into several adjacencies and not all will work or be home runs but this will be a very interesting concept to follow.
  • Posted on: 07/05/2018

    Target looks to build rep as ‘America’s easiest place to shop’

    It's a good marketing message as it creates a "package" around their new services that they can more easily go to market with. I believe it will resonate with consumers and keep them in the running with Walmart's new services. It's definitely a race between the big boys to get to national roll out for the seemingly dozens of new services each of the retailers are testing. "Competitive advantage" is not likely the result but more like "table stakes" as most of the national big box retailers will have services on par with what Target is rolling out. Exciting times!
  • Posted on: 07/02/2018

    Will California’s new privacy law set the standard for data protection?

    Trust and transparency -- If a consumer is aware of how their data is being used by a retailer, our research shows that they are perfectly fine with it in order to receive things like a more personalized experience, quicker checkout or product recommendations. As long as there is transparency, there can be trust. Things like the Facebook scandal raise the awareness temporarily but the fervor doesn't last and busy people get on with their busy lives. So is it up to government to ensure consumers' data is protected? From what I read about the law, I think most consumers stand to benefit from the protections. Retailers are still not that effective at using data so this will effect them less. "The Four" as Scott Galloway calls them, are the companies that will be affected most and that's OK with me.
  • Posted on: 07/02/2018

    Amazon calls on entrepreneurs to help deliver its packages

    I'm going through the application process as this is just that interesting to me. This will attract a huge pool of applicants as any business with the Amazon name attached adds instant credibility and presumed support. I see this making a huge dent into the standard delivery services over time
  • Posted on: 06/29/2018

    Kroger to deliver groceries using driverless cars

    First of all, I am totally digging all of the initiatives Kroger is testing. It's the only way to remain competitive with Amazon and Walmart. The concept is a winner -- no labor costs for delivery other than the pick/pack and reduced potential liability with drivers. Of course, the Nuro technology has to be flawless -- and I don't know enough about them to comment. This type of delivery is certainly advantageous to the consumer as it is a time saver over even curbside pick-up. For Kroger, the drag will be the costs for the vehicles should this scale -- and that could be an initiative killer.
  • Posted on: 06/28/2018

    Toy City pop-ups look to fill the gap left by Toys ‘R’ Us

    Party City has expertise with the pop-up concept at scale so operationally, they will pull this off without a hitch. The timing is good, as well, with a September opening. Their merchandise mix will be critical in order to attract those fickle kids but I think it is a very smart move that should deliver good results for this year and likely will into future years.
  • Posted on: 06/28/2018

    Are retailers overlooking their communities?

    Honestly, many local merchants are likely so busy with running their business that community engagement efforts may just not be top of mind. That said, it is a "no-brainer" strategy as there is a real trend for consumers right now to want local, authentic, one-of-a-kind product and engaging the local community is just good business. Where I've seen highly successful programs, it's been around holiday festivals or wine fests in local shopping enclaves - supporting things like 5k/10k races in and around their neighborhoods, and support of local charities.
  • Posted on: 06/25/2018

    Dollar General pilots scan & go tech

    My initial reaction was that the Dollar General shopper profile would not be fitting for such a service but even if a smaller percentage of their shoppers use the app, double the basket size is a compelling KPI. The ability to keep a running tally of total basket cost and automatically applying coupons adds value and convenience to the budget-conscious shopper. Not every service or tool a retailer offers has to be a game changer -- the combination of several things will ultimately be what adds up to making the difference of a shopper choosing one store brand over the other.
  • Posted on: 06/18/2018

    Is Amazon killing Barnes & Noble’s chances for a turnaround?

    Almost every big box retail segment has leaders that are testing new, smaller format footprints and some are doing it very successfully. There's no reason that Barnes & Noble shouldn't be trying this to determine markets where they can add to their footprint with a more appealing format. Amazon has forced many segments to rethink their models and management that is slow to move or unwilling to test and learn will follow the Borders and Circuit Citys of the world.

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