PROFILE

David Naumann

Vice President, Retail Marketing, enVista

David has more than 20 years of experience marketing to retail and hospitality companies. His broad marketing experience is focused on designing and executing successful strategic marketing plans, demand generation, public relations and branding through customer-centric messaging. He has significant experience marketing retail technology and services at Retek (acquired by Oracle), Fujitsu, ParTech, BRP Consulting and enVista.

To learn more, visit: www.envistacorp.com

David has more than 20 years of experience in marketing leadership roles at retail technology companies including: BRP Consulting, ParTech, Fujitsu and Retek.
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  • Posted on: 10/22/2019

    Can b8ta do for fashion what it’s done for consumer tech?

    b8ta's core competency is providing a platform to showcase new products and provide awareness and testing environments. I can see this working for fashion, especially if they promote it as a hip way to see the latest cool fashions. Making it a destination for fashion forward consumers is imperative for success.
  • Posted on: 10/18/2019

    Have Giant Food and Stop & Shop nailed ‘frictionless’ checkouts?

    Until scan-less technology gets perfected and becomes profitable, ScanIt-like technology is the best way to streamline the checkout process. A lot of the slow adoption rate can be attributed to changing customer habits that have been ingrained for many years. There are still a lot of shoppers that prefer not to use self-checkout. I like the idea of using devices provided by the store, especially for shoppers that are using a shopping list on their phone. That way they don't have to toggle between their list and the scanning app.
  • Posted on: 10/17/2019

    Is e-grocery less convenient than shopping in stores?

    The easiest part of grocery shopping to bring online is shopping for staples. Many staple items have a predictable replenishment time frame and online shopping tools can automatically populate the shopping list and even create the order on a weekly basis. The tough part is the items that consumers prefer to choose themselves, like meats and produce. Another aspect that is hard to duplicate online is exploring new items or shopping for an item that is not a typical purchase but for a special meal. In the olden days, I used to like trying samples to find new products, but very few grocers do this today. Shopping habits are slow to change, and grocers need to focus on convenience and make the online ordering process as easy as possible.
  • Posted on: 10/15/2019

    Why are grocers still missing the mark with small food brands?

    Many of the larger grocery chains are heavily influenced by slotting fees associated with big brands. It is hard to break the habit. Some regional chains have done a better job of appealing to the growing "locavore" market. As more consumers gravitate to local and smaller brands, grocers will need to rethink the amount of shelf space they allocate to big brands and expand their offerings of smaller brands.
  • Posted on: 10/14/2019

    REI ventures into drop shipping

    Today’s empowered shoppers want to choose from a multitude of products and delivery options and expect immediacy, convenience and simplicity. Competing against Amazon and other retailers with extensive product offerings is driving more retailers to offer drop ship services from their trading partners. The end result is broader product offerings, on-time, accurate shipments to customers, improved customer service and business growth opportunities. Drop shipping provides an effective way for omnichannel retailers to drive additional sales with very little expense or risk. The potential risks of drop ship fulfillment can be mitigated by actively monitoring and managing order tracking, shipping costs and service level agreements (SLAs) with vendors.
  • Posted on: 10/11/2019

    Google Shopping gets an upgrade

    The price tracking feature is the most appealing to me. There are other independent services that scan the Internet for lower prices, but I am not sure of many that continue scanning for days/weeks other than airline websites. With massive amounts of search data, Google could develop an advantage over Amazon on product recommendations. However, today, Amazon is still by far the leader in owning where consumers start product search.
  • Posted on: 10/10/2019

    Can Target’s chief merchandising officer turn Bed Bath & Beyond around?

    The biggest challenges I see at Bed Bath & Beyond are an over-reliance on coupons/promotions, inconsistent store conditions and poor customer service. Breaking consumers' habit of only buying with coupons will be difficult as virtually nobody buys merchandise without a 20 percent off coupon. From a store condition perspective, I have been in some stores that are overloaded with merchandise and look cluttered, while others are nicely organized. It is certainly a tough road to turn a company around that has experienced declining same-store sales for 10 consecutive quarters. I wish Mark Tritton the best of luck.
  • Posted on: 10/09/2019

    REI opens outdoor adventure gateway concept

    Locating stores where their customers need and use their products, especially in remote areas where there aren't many retail options, is a smart strategy for REI. While the store in the photo is a "smaller" format REI store, I think they could go even smaller for areas that can't support that size of store. I could see them leasing space on resort properties or in national parks as another opportunity.
  • Posted on: 10/08/2019

    Walmart sells ModCloth, seeks Jetblack spinoff and cuts Bonobos jobs

    Walmart has been aggressively trying new strategies to expand its portfolio and drive incremental revenue. Some have been successful and these examples are ones that weren't. Maybe Walmart was a little too aggressive with its acquisition frenzy and now it is time to focus on what is going to drive the most revenue and profit growth for the future. Walmart continues to experiment with new technologies and processes and I am confident that they will be the top competitor for a long time. Never underestimate Walmart or Amazon.
  • Posted on: 10/07/2019

    Best Buy makes a big bet on health tech

    Very clever Dick. I love the "Geezer Squad" but I doubt everyone would embrace it. :)
  • Posted on: 10/07/2019

    Best Buy makes a big bet on health tech

    Home health technology devices and services is a fast growing market. Many doctor visits will become a thing of the past with video calls and devices in homes to measure or monitor heart rates, blood pressure, temperatures, etc. Best Buy's Geek Squad can help people set up their health monitoring systems and train them on how to use the technology. This is a great revenue opportunity for Best Buy.
  • Posted on: 10/04/2019

    Is Walmart on the right track with new healthcare pilot programs?

    The healthcare industry has a lot of inefficiencies. Anything that Walmart can do to make finding and receiving medical care easier and more efficient will be helpful to all involved. Finding a doctor is not typically the most difficult aspect, it is scheduling a visit in a timely manner. Some doctors book weeks or months out and that is not reasonable, IMHO.
  • Posted on: 10/03/2019

    What is Amazon’s ultimate Alexa strategy?

    Amazon's ultimate goal with the Alexa platform is to monetize voice search. As voice search becomes more pervasive, brands will be very interested in paying to get their ads on the top of the list. Currently, their Alexa advertising policy has strict rules against Alexa voice ads, but that may change...
  • Posted on: 10/03/2019

    Will Simon Property and Rue Gilt disrupt the online value shopping market?

    I am surprised that the concept of virtual (online) outlet malls hasn't been capitalized on sooner. It always amazes me how busy outlet malls are and how many shoppers seek them out along freeways. Digitizing the outlet mall is a stellar idea.
  • Posted on: 10/02/2019

    Foot Locker invests in streetwear e-commerce platform

    The biggest benefit of Foot Locker's investment in the NTWRK e-commerce and content platform is brand image. Foot Locker has been on a mission to become more than a me-too athletic footwear store by appealing to hot trends in the sneakerheads' culture. I am sure that Foot Locker hopes the hip brand perception of NTWRK will carry over to the Foot Locker brand. This sounds like a good strategy for Foot Locker.

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