David Naumann

Marketing Strategy Lead - Retail, Travel & Distribution, Verizon

David has more than 20 years of experience marketing to retail and hospitality companies. His broad marketing experience is focused on designing and executing successful strategic marketing plans, demand generation, public relations and branding through customer-centric messaging.

Prior to joining Verizon to lead its marketing strategy for retail, hospitality and travel, David held marketing leadership roles at retail technology companies including: Cogent Creative Consulting, enVista, BRP Consulting, ParTech, Fujitsu and Retek (acquired by Oracle).

My comments on RetailWire are my views and may not reflect those of my employer.

  • Posted on: 10/21/2021

    Walmart is ready to deliver ‘Black Friday Deals for Days’

    Walmart is raising the bar on almost everything - promotions, flexible ordering, fast and convenient delivery and product assortments. The supply chain is the biggest factor that everything during the holiday season is contingent upon for success. The holiday season winners will be the retailers that overcome supply chain challenges the best.
  • Posted on: 10/20/2021

    Instacart aims to transform in-store shopping with smart cart/checkout acquisition

    Instacart's acquisition of Caper AI aligns with its vision of enabling grocery retailers with new innovations. It looks like Instacart is becoming more of a technology company than a service company. What I really like about the Caper smart cart is that shoppers don't have to weigh produce as the cart has a built in scale. Produce is the greatest friction in moving shoppers to self-checkout.
  • Posted on: 10/19/2021

    Get ready for the ‘IOU Christmas’

    Excellent suggestion!
  • Posted on: 10/19/2021

    Get ready for the ‘IOU Christmas’

    It seems like retailers realize the reality of the supply chain issues and are taking measures to offset the impact such as stocking up now and even chartering private shipping containers. Consumers are reading about the supply chain issues in the news, but many are probably not realizing how much it may impact their holiday purchases. Consumers that want to ensure they have gifts to give during the holidays should shop now. Gifts of subscriptions services are also a good option, especially for those who don't start shopping soon.
  • Posted on: 10/18/2021

    Is Amazon 4-Star a winner?

    Currently, with only 32 stores, it is difficult to predict the future of Amazon 4-Star stores. It may prove to be a novelty store that appeals to consumers that value the "treasure hunt" shopping experience. However it could be a catalyst for tangential physical store opportunities for Amazon, such as off-price stores for excess inventory from Amazon and its third-party sellers.
  • Posted on: 10/15/2021

    Are brands about to take over the produce department?

    There are many pros and cons to branded and packaged produce. On the negative side, branded produce would likely drive up prices for consumers and cut into margins for retailers. In addition, it would create a hardship to small local farmers that supply produce to grocery stores. On the plus side, branded and packaged produce would make self-checkout and scan and go easier for consumers.
  • Posted on: 10/15/2021

    Just how casual will wardrobes become?

    Casualization of work wardrobe was a growing trend before the pandemic and now it has accelerated. However there still seems to be regional differences to accepted work attire. Comparing Silicon Valley to Wall Street is a prime example. Rarely would you ever see anyone in a tie in Silicon Valley, even CEOs (Steve Jobs was a good example). While there may be some regions or industries that hold onto formal attire norms, most employers will likely continue to relax dress codes.
  • Posted on: 10/14/2021

    Wawa goes big on self checkout tech

    With the ongoing labor shortages, retailers will continue to explore technological options to automate as much as possible in stores. Convenience stores are a prime environment for shelf-checkout solutions, as the products are designed for easy scanning and the customers value convenience. However it will require staff for monitoring to prevent theft and to check IDs for alcohol purchases. Self-checkout, scan and go and Just Walk Out technology will continue to see increased adoption and it is the future of retail.
  • Posted on: 10/13/2021

    Will ‘hyperautomation’ determine retailing success from this point forward?

    "Smarter retailing" requires the use of technology to make smarter and faster decisions. Making decisions in near real-time with enterprise inventory visibility will, or has, become table stakes for retail. In addition, the labor shortages has caused retailers to focus on technology to automate as many tasks as possible.
  • Posted on: 10/12/2021

    Should advertisers delete Facebook?

    It is a tough decision, but companies should take a serious look at pulling advertising from Facebook and Instagram. Companies' advertising programs have many other media options and the growth of Facebook and Instagram are fairly recent platforms that companies could live without. The biggest thing holding some companies back is that their competitors may get all the attention on these platforms if they pull their advertising. It will come down to "what is the right thing to do?"
  • Posted on: 10/11/2021

    How should retailers communicate supply chain snafus?

    Consumers expect and appreciate retail transparency, especially if it is about something that will impact them directly. Keeping consumers up to date on the latest supply chain issues impacting their inventory status is a smart strategy. Most consumers understand that supply chain challenges will cause shipping delays, shortages and out-of-stocks. Refunds on items that are taking too long to fulfill is appropriate if that is what customers want. Retailers and consumers both need to be flexible and understand that most delays are out of their control.
  • Posted on: 10/08/2021

    Should retailers be looking to leverage free return shipping?

    Free shipping on returns is table stakes for retailers. Personally, I will rarely purchase anything online unless there is free shipping on returns. Free return shipping is especially important for apparel, as it is hard to know if items will fit until you try them on, unless it is an item that is a repeat purchase. Amazon has gone one step further by not requiring you to even box the item back up if you drop it off at one of their collection points. Making returns easy and free is essential to maximize sales and curate brand loyalty.
  • Posted on: 10/07/2021

    Gap expands tech investments with deal for AI retail analytics startup

    Retailers acquiring technology companies is a growing trend. Walmart has acquired several technology companies and Nike acquired Celect, an analytics technology company, in 2019. Owning the technology gives retailers complete control of the development roadmap and they can customize the software to their individual needs. How they handle reselling the software may differ based on the retailer and the type of technology.
  • Posted on: 10/06/2021

    Is Home Depot’s deal with Walmart a sign of bigger things to come?

    Good points Ken. As Walmart builds out its last-mile delivery services, economies of scales will help them manage the costs. Walmart's GoLocal delivery program may be a good delivery option for small chains and large chains that don't directly compete with Walmart. It gives retailers another delivery option to compare to existing services.
  • Posted on: 10/05/2021

    Is consumer-direct less profitable for brands than selling wholesale?

    For manufacturers that have never sold direct-to-consumer (DTC), there are a lot of process development costs to absorb and a learning curve on e-commerce marketing and fulfillment processes. In addition, as the BMO Capital Markets study indicates, there are a lot of incremental costs when you shift from wholesale to DTC. The companies that are probably the most successful at DTC are those that have refined the processes over years of experience.

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