David Naumann

Vice President, Retail Marketing, enVista

David has more than 20 years of experience marketing to retail and hospitality companies. His broad marketing experience is focused on designing and executing successful strategic marketing plans, demand generation, public relations and branding through customer-centric messaging. He has significant experience marketing retail technology and services at Retek (acquired by Oracle), Fujitsu, ParTech, BRP Consulting and enVista.

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David has more than 20 years of experience in marketing leadership roles at retail technology companies including: BRP Consulting, ParTech, Fujitsu and Retek.
  • Posted on: 08/20/2019

    Is technology really making stores more like the web?

    Retailers are not trying to make the in-store experience more like online! They are infusing digital capabilities into the in-store shopping experience to make it more convenient, seamless and frictionless. Technology can unify digital and physical commerce. With omnichannel customer journeys becoming the norm, 71 percent of retailers indicate that within two years, they plan to offer a shared cart across channels to enable start anywhere, finish anywhere capabilities (2019 Unified Commerce Survey). Maintaining the advantages of physical stores (personalized services, unique experiences and the ability tap all five senses) and enhancing that experience with digital capabilities is the Holy Grail for retail.
  • Posted on: 08/19/2019

    Will a new grocery private label spur more Target runs?

    Target's lackluster performance in grocery revenues won't be solved by creating a new private label brand. One of the challenges Target has with its grocery offering is that they have seemed to rely on convenience grocery purchase. The size of Target's grocery area and the breadth of the products offered is significantly less than Walmart's and traditional grocery stores. We may pick up some bananas or milk at Target when we are purchasing other staple items, but it is not a destination for a longer grocery list. Compared to Trader Joe's, Costco and Kroger, Target has not been successful in creating a strong private label brand. It will take some time to know if Good & Gather can establish a loyal following.
  • Posted on: 08/19/2019

    Will a rental subscription program lift Banana Republic’s results?

    Subscription models have proven to have strong consumer appeal. There is definitely more upside potential and risks to testing a rental subscription model for Banana Republic. Consumers like variety and options and this is another way to attract new customers or gain a greater share of wallet from existing customers.
  • Posted on: 08/14/2019

    Can H-E-B win the autonomous delivery vehicle race in Texas?

    Autonomous vehicle technology is getting much better and most auto manufacturers are investing in autonomous vehicles, including Audi, BMW, Daimler, Ford, GM, Honda, Hyundai, Jaguar Land Rover, Nissan, Tesla, Toyota, and Volkswagen. States are also beginning to pass legislation to allow totally autonomous vehicles. Grocers realize that autonomous delivery will be the future of home delivery and they don't want to be laggards. This will happen, it just is an answer of when. According to physicist Michio Kaku, driverless cars will happen sooner than we think and accidents will be a thing of the past. Life continues to become different than we ever expected.
  • Posted on: 08/13/2019

    Grocers develop their own tech responses to Amazon Go

    Scan and go will likely be a pervasive way for shoppers to check out in the near future. I am still skeptical of Amazon's ambitions to open 3,000 Amazon Go stores within two years. It is hard to believe that the stores can be profitable with the level of technology investments. Leveraging consumers' devices as the new POS seems like the best solution and I think consumers will like the independence and convenience it offers.
  • Posted on: 08/12/2019

    Nike to marry predictive analytics and RFID to optimize inventory performance

    It was interesting to hear that Nike acquired Celect instead of just contracting with the company to deploy its software and services. There are some brilliant minds at Celect and it appears that Nike wanted to infuse this talent into their team. Assuming that Nike plans to keep this AI expertise all for its own use, which is not clear, this would allow them to direct the development for their specific needs and keep it out of the hands of their competitors. Marrying the predictive analytics with RFID is another huge step in dramatically improving the accuracy of inventory visibility. This combination will enable Nike to make much smarter fulfillment decisions in real-time.
  • Posted on: 08/09/2019

    Amazon adds personal shopping to Prime Wardrobe

    Adding the Personal Shopper services to its Prime Wardrobe subscription service makes sense. The challenge is changing customer perception. Consumers don't think of Amazon as a place for fashion or fashion advise. As Dave Weinand mentioned, the generic names of "Prime Wardrobe" and "Personal Shopper" are not very compelling. While they are descriptive and clear, they are not inspiring. Amazon may be more successful if they created a new fashion brand and catchy names for the services. Just a thought!
  • Posted on: 08/08/2019

    Will the next big thing since Starbucks be run by robots?

    Coffee vending machines have been around for years and most create horrible coffee, but some are actually quite good. Coffee is a perfect opportunity to improve with robotics, especially if they can speed up the process. At airports, the lines for Starbucks locations are typically super long and I often forego my coffee because I don't want to wait in line. Robotics have been experimented with in food production as well, but that is more complex. However, robotics will eventually replace humans for any tasks that are repetitive.
  • Posted on: 08/07/2019

    Would a fashion collaboration work for Starbucks?

    With a strong brand reputation and a cult-like following, Starbucks could probably put their brand on almost anything and their loyal fans will buy it. While it isn't for everyone, branded apparel and home goods should provide an incremental revenue stream for Starbucks. As Starbucks has saturated many markets with their store presence, they are looking for creative ways to boost revenues. They are fortunate to have a great brand, which creates many opportunities.
  • Posted on: 08/06/2019

    Can an e-tail startup establish a physical presence using hi-tech vending units?

    Vending machines are a good way for start-up online retailers to "dip their toes" in physical retail. It is a good way to get regional product interest to guide assortments. In addition to mall entrances or hallways, airports, train stations, college campus and other venues with high traffic would be prime locations for vending machines. While it won't be a huge boost to revenues, it is a good start.
  • Posted on: 08/05/2019

    Will outsourcing jobs help Lowe’s associates better serve customers in stores?

    Typically, outsourcing labor to a third-party does not cost less. The outsourcing company needs to pay their employees and mark it up to make a profit. This looks more like a staff reduction by Lowe's to improve profitability disguised as a strategic move to focus associates on sales activities. The assembly and maintenance tasks still need to be done and it will be interesting to see if this actually reduces total costs.
  • Posted on: 08/02/2019

    Will its ‘best of’ designer sale trigger a massive run on Target?

    Given the appeal of the designer collections in the past and picking the best of the best, this should be a successful promotion. Some of the items will appeal to customers' nostalgic feelings and should create some anticipation to see what will be include. It is a smart approach to focus on what works or worked!
  • Posted on: 08/01/2019

    CPG companies spending more to use less packaging

    The elimination of non-recyclable/non-biodegradable packaging should be a top priority! The impact of plastics and other non-biodegradable garbage is a huge problem. The Great Pacific Garbage Patch, a collection of plastic, floating trash halfway between Hawaii and California, has grown to more than 600,000 square miles, a study found. That's twice the size of Texas. Reusable, smaller and biodegradable packaging are all good strategies. It is time for all CPG brands and all manufacturers to take responsibility and do the right thing.
  • Posted on: 07/30/2019

    The clock is ticking for J.C. Penney

    J.C. Penney has an uphill battle with many things working against them - huge debt, a shrinking customer base and, most importantly, no consistent strategy. In the past 10 years, J.C. Penney has tried a lot of things (changing its target audience, adding appliances, stores-within-a-store (Sephora), Instagram private brands, etc.). However, this lack of focus has confused consumers and now J.C. Penney has an identity crisis on top of all their other problems. Jill Soltau inherited a big mess and it will be a monumental achievement if J.C. Penney survives. Good luck J.C. Penney, as nobody wants to read about another retail demise.
  • Posted on: 07/26/2019

    Tim Hortons cooks up a test for plant-based eggs

    Plant-based burgers and chicken have been wildly successful and there is no reason to believe alternatives for eggs and other dairy products will be different. The fascination with these products is inspiring a lot of consumers to try them. The question that remains is, will they continue to be compelled to pay the extra up-charge of $2-$4 for these alternative proteins? The plant-based burgers I have tried are quite good, but if I don't eat a lot of meat on a regular basis, will I want to pay extra for this option?

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