Dave Wendland

Vice President, Strategic RelationsHamacher Resource Group

Bringing more than 25 years marketing and business development experience to the organization, Dave is responsible for strategic, partner development, and trade relations activities for the organization. In addition he works closely with the company’s marketing, business development, and national account teams to strengthen client relationships and enhance product value. Dave is also the primary architect and leader of the company’s Collaborative Strategy Sessions conducted on behalf of clients looking to extend their market reach, discover new opportunities, or plan future products.

Recognized for his retail expertise, Dave’s insights and forward-thinking make him a sought-after speaker and author. Delivering more than 20 presentations each year and authoring more than 50 articles and blogs, his passion for helping organizations realize their potential is evident.

Dave joined Hamacher in 1992 after having operated a California-based marketing firm. Dave graduated from the University of Wisconsin – Whitewater with a Communications and Marketing degree.

Other Links from Dave Wendland:

Behind the Shelf (blog)

Dave Wendland is a 25+ year veteran of the consumer packaged goods industry and is passionate about optimizing the consumer experience across the retail supply chain. He is a member of HRG's senior management team and owners group. Dave is also a sought-after speaker for industry conferences and corporate events.
  • Posted on: 05/07/2021

    Walmart is going all in on 24/7/365 telehealth

    The consumer-driven healthcare ecosystem is largely about access to care. This is a very strong move by Walmart and adds significantly to its health-and-wellness portfolio. Services, such as telehealth, continue to surge (fueled by familiarity gained during the pandemic) and show no sign of slowing down.
  • Posted on: 05/04/2021

    Will CVS make a breakthrough as it expands in-store mental health services?

    This is yet another move in the right direction for CVS Health. Behavioral health services align nicely with CVS HealthHub and a mission to improve the health and well-being of its customers. From sleep disorders to anxiety, being the "hub" for health services will surely position CVS as a trusted partner. That said, I agree with fellow BrainTruster Neil Saunders that improvements to store atmosphere, product arrangement, and access to care cannot be overlooked as CVS Health continues its evolution.
  • Posted on: 04/28/2021

    Report: Amazon will surpass Walmart as America’s biggest retailer by 2025

    Amazon will continue to grow, evolve, and challenge traditional retail models. And yes, they have the fortitude to overtake Walmart by 2025. However Walmart is a moving target and it too will continue to grow and evolve. Neither of these companies are one-dimensional -- and THAT is the secret sauce for any organization looking to survive, thrive, and revive in these turbulent times.
  • Posted on: 04/23/2021

    Amazon has mad upskills

    Well said, Patricia.
  • Posted on: 04/23/2021

    Amazon has mad upskills

    Reskilling workers has never been more crucial as the shape of retail operations continues to evolve. The commitment made by Amazon to develop employee skillsets to match new demands is quite noteworthy. I have seen other examples of retailers committing significant dollars to employee development. And this, too, is to be commended. My question is whether companies can move swiftly enough and whether enough employees will gravitate toward such opportunities. We are at a tipping point where enhanced and refocused skills are requirements for retail tomorrow.
  • Posted on: 04/20/2021

    Are pop-up shops the answer to getting reluctant shoppers back into stores?

    I'm a fan of pop-up stores when they are relevant to shoppers, rich in assortment (and placement), and rightly-placed at retail. If the pop-up makes sense to shoppers I am confident that they will respond favorably -- and sales will follow.
  • Posted on: 04/19/2021

    Are you ready for the retailer-as-service revolution?

    Service offerings can become real difference makers -- for retailers, for brands, and for distributors. The value of a physical product is not nearly as important nor as differentiating as services. Art Buchwald is quoted as saying, "The best things in life aren't things."
  • Posted on: 04/19/2021

    Target looks to elevate its ship-from-store operations

    On the plus side, Target is determined to improve the availability of items within local markets and supporting multiple methods of getting it to their guests. They seem to be out in front of many of their competitors. On the negative side, as others have mentioned, moving the items from a store to a redistribution center will add handling costs. Redesigning physical store space to accommodate fulfillment of higher-moving items will become imperative to remain price competitive and hyper-efficient.
  • Posted on: 04/15/2021

    How should grocers decide which SKUs to bring back?

    The pandemic has put a spotlight on many things. 1.) Physiologically, if we don't move, we get fat. 2.) Simple is far better than complex. 3.) Habits thought to be hard to break can be overcome. How does this apply to SKU assortments? First, items with little movement simply add "fat" to the category. They should be carefully scrutinized and potentially rationalized away. Second, shoppers have reduced their lingering time in the aisles, so reducing clutter can make choices more evident. Third, the old (normal) way of doing things needed a jolt. Complacency was fostered by approaching category management as we always have -- a change was long overdue.
  • Posted on: 04/14/2021

    Is e-grocery killing or inspiring impulse buys?

    You are absolutely right, Christine! Merchandising is not restricted to brick-and-mortar, using effective placement strategy, organization, and taxonomy in a digital space is indeed merchandising. And frankly, I have yet to see an e-commerce site fully taking advantage of this approach.
  • Posted on: 04/14/2021

    Is e-grocery killing or inspiring impulse buys?

    This stat made me stop in my tracks: "Thirty-one percent of shoppers reported that one reason for using e-grocery is to avoid making impulse purchases." Retailers must get very creative building the basket AND doing it with the shopper's interest in mind. Expecting these list-driven shoppers to add something that doesn't help solve their immediate need state may simply be a wish. I'm eager to see how basket building can be achieved more purposefully.
  • Posted on: 04/13/2021

    Does GameStop’s next CEO need brick & mortar retail experience?

    Your reference to China was precisely what I was thinking about as I jotted this thought, Gene. Despite the virtual nature of the games, these enthusiasts want to get together and share their passion. This is not about "transactions" as much as it is "interactions."
  • Posted on: 04/13/2021

    Does GameStop’s next CEO need brick & mortar retail experience?

    Personally, I believe GameStop needs some physical anchors (call them communities). GameStop's traditional approach to physical stores is certainly not the answer, however swinging the pendulum too far the opposite way without thoughtful brick-and-mortar presence may be a real missed opportunity.
  • Posted on: 04/09/2021

    Is Levi’s poised to become a consumer-direct powerhouse?

    For those brands that have a strong appeal (e.g., Nike, Under Armour -- and Levi's), DTC is definitely a path that is likely to be pursued and successful. Done properly, bypassing the middleman accomplishes several goals: 1.) one-to-one relationship with customers (personalization); 2.) improved visibility and agility across the supply chain; and 3.) reduced costs. The future of DTC is just gaining steam. Hang on tight, this rollercoaster is about to really start accelerating.
  • Posted on: 04/05/2021

    Is Harry’s on its way to joining the ranks of big CPG companies?

    Yes, Harry's is definitely on their way to becoming a formidable CPG brand beyond its traditional category. Their growth in emerging brands will become a recipe for success.

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