Dave Wendland

Vice President, Strategic RelationsHamacher Resource Group

Bringing more than 25 years marketing and business development experience to the organization, Dave is responsible for strategic, partner development, and trade relations activities for the organization. In addition he works closely with the company’s marketing, business development, and national account teams to strengthen client relationships and enhance product value. Dave is also the primary architect and leader of the company’s Collaborative Strategy Sessions conducted on behalf of clients looking to extend their market reach, discover new opportunities, or plan future products.

Recognized for his retail expertise, Dave’s insights and forward-thinking make him a sought-after speaker and author. Delivering more than 20 presentations each year and authoring more than 50 articles and blogs, his passion for helping organizations realize their potential is evident.

Dave joined Hamacher in 1992 after having operated a California-based marketing firm. Dave graduated from the University of Wisconsin – Whitewater with a Communications and Marketing degree.

Other Links from Dave Wendland:

Behind the Shelf (blog)

Dave Wendland is a 25+ year veteran of the consumer packaged goods industry and is passionate about optimizing the consumer experience across the retail supply chain. He is a member of HRG's senior management team and owners group. Dave is also a sought-after speaker for industry conferences and corporate events.
  • Posted on: 10/22/2021

    Amazon rolls out in-store pickup and local delivery for marketplace sellers

    This builds an intriguing bridge between the online and in-store experience. And I personally believe that it will have a ripple effect across the retail landscape. Amazon is quickly becoming part of community retail -- and this is indeed game-changing.
  • Posted on: 10/20/2021

    Will physical and digital retail operations perform better on their own?

    Articulated perfectly, Cathy Hotka.
  • Posted on: 10/20/2021

    Will physical and digital retail operations perform better on their own?

    This is indeed a conundrum. Like most other experts, I've advocated for alignment between physical and digital spaces to offer consumers consistent experiences. That said, tying an e-commerce engine to a lagging, outdated retail format may not be the answer. Instead, I would encourage retailers to rethink their "physical plants" and reinvent them to not only become relevant with today's shoppers, but also complementary to their digital operations.
  • Posted on: 10/13/2021

    Will Best Buy’s latest acquisition be a healthy addition for the chain?

    This is an outstanding acquisition and extension for Best Buy as the intersection between consumer technology and healthcare becomes increasingly evident. I believe that consumer healthcare is not about "products," but instead services, technology, and access. Best Buy is most definitely staking claim to this new frontier.
  • Posted on: 10/11/2021

    How should retailers communicate supply chain snafus?

    Most consumers have "tolerated" the out-of-stocks and rising prices during the period of the pandemic. However as shipping delays linger and signs of recovery wane, shoppers will become frustrated. Unfortunately blame will likely be placed on the retailer without a great deal of sympathy toward the upstream supply chain challenges -- refunds and discounts may help a bit. The reality is that this is rather like putting a bandage on a broken arm -- systemic issues of the supply chain must be fixed by reinventing the entire process.
  • Posted on: 10/05/2021

    Is consumer-direct less profitable for brands than selling wholesale?

    For nearly the past decade I have suggested that DTC could become a winning formula for certain brands (keeping in mind that it is not a great strategy for all types of products or categories). That said, the benefits may far outweigh the expensive learning curve and infrastructure costs if a brand wants to develop a long-term pathway to success. Here's why:
    1. It establishes one-to-one relationships with consumers (no middleman);
    2. Mounting promotional expenses working with third-parties can be better spent;
    3. Personalization/curation becomes more attainable;
    4. The value of the relationship opens up new avenues to uncommon partnerships.
  • Posted on: 10/04/2021

    Will JCPenney’s ‘new, inclusive beauty experience’ relaunch be a hit?

    The good news is that beauty is definitely on the grow (off came the masks and everyone wanted to start buying skincare and beauty products). The bad news is that Ulta and Sephora (and others) are moving out in front and J.C. Penney is once again playing catch up -- and this reinvention will be anything but easy. Although I wish them luck on this new approach, time will tell if shoppers respond with enthusiasm.
  • Posted on: 09/27/2021

    How bad will product shortages get this time?

    Although you and I are generally optimists, Michael, I agree that the worst is yet to come.
  • Posted on: 09/27/2021

    How bad will product shortages get this time?

    To say that the combination of factors has produced the perfect storm is an understatement. Demand is high (consumers have money to spend), ports are full (and there are not enough freight carriers to transport the goods), expenses are up (shipping costs, fuel costs, and labor costs are at record highs), and store shelves are becoming bare. From a similarity standpoint, I see "stock-ups" on essentials as well as retailers scrambling to find substitutions to avoid out-of-stocks. From a difference standpoint, the U.S. supply chain is in a state of unsustainable disarray. I believe this will be one of the most disruptive and challenging times that retailers (and their suppliers, partners, and consumers) have experienced in decades. Old Mother Hubbard may be dealing with empty cupboards throughout the holidays and several months into the new year.
  • Posted on: 09/20/2021

    Will overstocking get retailers through the holidays?

    Unfortunately this is a very slippery slope for retailers. The pressures of the supply chain are forcing many to overstock certain items in anticipation of the upcoming holidays or to thwart the ongoing challenge of in-stock condition. As a result, the inventory carrying costs and associated storage and logistics issues are affecting their bottom lines. Balancing empty shelves and satisfying shoppers with the inflated inventory position is delicate to say the least. There are three steps that I would recommend retailers consider: 1.) Multi-sourcing product where possible; 2.) Developing a robust "substitution policy;" and 3.) Limiting purchase quantities when necessary. None of these are failure proof but all may be prudent in protecting what is sure to be a disruptive holiday season.
  • Posted on: 09/15/2021

    Rite Aid is going remote-first with its corporate workforce

    The shape of tomorrow's workforce is changing before our eyes. And one of the most crucial questions facing any organization is how to attract and retain talent. This thoughtful approach by Rite Aid demonstrates forward thinking and builds a new model of cooperation, trust, and shared goals. I applaud the move and feel that others will likely take similar paths.
  • Posted on: 09/14/2021

    Will Kohl’s be known for something other than its retail partners?

    Kohl's has become a foundation from which to build relationships with customers and their identity is strengthened by partnerships that align with their targeted shopper base. As long as Kohl's continues to bring consistent value to its shoppers -- through brand initiatives such as Sephora, Lands' End, etc. -- I believe their place in the marketplace is quite solid.
  • Posted on: 09/10/2021

    Restaurant chains roll out virtual brands to reach new customer groups

    Well stated, Dave. I agree 110 percent!
  • Posted on: 09/10/2021

    Restaurant chains roll out virtual brands to reach new customer groups

    Restaurants that have successfully created new personas that appeal to certain consumers are brilliant. Not only does it extend their brand reach, but it also offers a new personal connection with customers. I foresee this trend continuing well into the future -- with or without physical locations. Just as Kroger and Walmart expand their commitment to ghost kitchens, it makes me wonder how creative other retailers will become. Mini-brands with very focused messages and product offerings may bring new life to otherwise "irrelevant" brands. I love to see such innovation in action.
  • Posted on: 09/02/2021

    Can 14 and 15-year-olds solve the labor shortage?

    Although I agree that developing a strong work ethic and learning how to be part of a team is important, there are two sides of this coin: On the one hand, I'm concerned that we are encouraging these children to usurp other skills essential to their growth (camaraderie, social skills, and exposure to other areas of interest). They have a lifetime to work -- and unless we set realistic limits on their time and manage expectations properly, they could burn out early. However, properly trained, supervised, and encouraged, this is a wonderful path for teens. I've often said that ages 14-15 often form the foundation for adulthood. Working can instill skills such as respect of authority, accountability, and confidence. This makes it a very good thing.

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