Dave Wendland

Vice President, Strategic RelationsHamacher Resource Group

Bringing more than 25 years marketing and business development experience to the organization, Dave is responsible for strategic, partner development, and trade relations activities for the organization. In addition he works closely with the company’s marketing, business development, and national account teams to strengthen client relationships and enhance product value. Dave is also the primary architect and leader of the company’s Collaborative Strategy Sessions conducted on behalf of clients looking to extend their market reach, discover new opportunities, or plan future products.

Recognized for his retail expertise, Dave’s insights and forward-thinking make him a sought-after speaker and author. Delivering more than 20 presentations each year and authoring more than 50 articles and blogs, his passion for helping organizations realize their potential is evident.

Dave joined Hamacher in 1992 after having operated a California-based marketing firm. Dave graduated from the University of Wisconsin – Whitewater with a Communications and Marketing degree.

Other Links from Dave Wendland:

Behind the Shelf (blog)

Dave Wendland is a 25+ year veteran of the consumer packaged goods industry and is passionate about optimizing the consumer experience across the retail supply chain. He is a member of HRG's senior management team and owners group. Dave is also a sought-after speaker for industry conferences and corporate events.
  • Posted on: 04/23/2019

    Giant Food to fill prescriptions for fruits and veggies

    I do see this produce Rx program broadening in scale. With the number of Americans facing preventable chronic conditions stemming from poor diet and lack of exercise and for those sufferers exasperated by their health, such a program can be invaluable. I've advocated for such an initiative for years and I'm pleased to see Giant Food undertaking such a cause!
  • Posted on: 04/05/2019

    Will Amazon, CVS or Walgreens win the speedy Rx delivery race?

    If speed were the only factor, it's a coin toss among the many options (Amazon Prime, CVS same- or next-day delivery, Walgreens/FedEx, and even independent pharmacies that have offered same-day neighborhood delivery for decades). However, we're talking about prescription drugs here and there are other factors to be considered: 1.) Safety (we recently launched a track-and-trace pedigree compliance service to ensure the reliability of the supply chain across retail pharmacy); 2.) Counseling - patients may require assistance in their care; 3.) Trust - knowing that the right product has been received from a reliable source matters to consumers.
  • Posted on: 03/25/2019

    Aldi tests smaller, urban concept store

    Could this format be a winning format across the U.S.? Absolutely. The focus of this narrowed assortment, the convenience of the experience, and an ever-growing recognition of quality will attract shoppers and definitely put the competition on their heels. This puts traditional c-stores on notice and actually could put pressure on some within the drugstore category that have tried to address food deserts ... but not as effectively as Aldi could deliver.
  • Posted on: 03/13/2019

    J&J turns to innovation to fend off startup competitors

    J&J certainly has some key advantages: 1.) company heritage; 2.) supply chain efficiency; 3.) global reach; 4.) resources (lots of them!); and 5.) strong category footholds. On the other hand, they will need to "fail fast" and become far more nimble. Additionally, right-sizing assortments for various classes of trade, creating consistent launch strategies and recognizing the omnipresent retail landscape will be keys to their success. Finally, I certainly believe J&J will continue its acquisition quest (e.g., Zarbees) to enter new categories, new forms, and new markets. CPG brands -- large and small -- are evolving quickly to keep up with and get ahead of changing consumer demands and preferences!
  • Posted on: 03/06/2019

    Will attribute-based product recommendations be a game changer for Walmart?

    YES! This is definitely keeping the customer at the center and catering to how decisions are made in an increasingly personalized world. Of course the key is getting the attributing correct and allowing an evolution toward multiple intersections to emerge connecting the right product recommendation with the right shopper at the right time.
  • Posted on: 02/27/2019

    Should retailers blame slow sales on the weather?

    Weather (and other such uncontrollable circumstances) certainly plays a role in the ability of shoppers to frequent a retailer and/or make purchases. And I do believe that part of a retail operator's "predictive analytics" should incorporate weather patterns and predictions. However, there are countless "controllables" that retailers should include as part of their predictive strategies and planning exercises that are too often taken for granted or otherwise overlooked.
  • Posted on: 02/22/2019

    Will the ‘c’ in c-stores soon stand for cannabis?

    This entire category of products remains largely misunderstood. Furthermore, the reliability of the supply chain (and sourcing) is undoubtedly going to come under scrutiny. However, with that said, c-stores can be early winners across the category - especially as it relates to consumables. I also feel that drugstores (perhaps specifically independent pharmacy) could gain share with health-related product categories. Although it appears to be the wild, wild West at the moment, once more precise product definition and regulations take hold, CBD and other cannabis-originated formulations will remain among the fastest-growing product groups.
  • Posted on: 02/13/2019

    Retail leaders need to care more about tech

    As my co-owner, Shawn Theesfeld, and I discussed, "every retailer is now a technology company." Making this a priority from the top throughout the ranks of an organization is vital to success.
  • Posted on: 02/12/2019

    Will Marie Kondo de-clutter retail?

    Over-assortment has been a tremendous burden at retail and a perpetual market basket killer rather than builder. Here are a few retailers defying the odds with limited assortment ... and did I mention they are thriving? Trade Joe's, Costco and Aldi. Is de-cluttering the answer? YES! If the item is duplicative, if it doesn't add value to the category or the shopper and if it's a commodity that simply fills space, it's time for some good old-fashioned house-cleaning. I believe thoughtfully-curated assortments make all the sense in the world -- LESS IS DEFINITELY MORE!
  • Posted on: 01/23/2019

    What will it take to dramatically reduce risk in the retail supply chains?

    I agree, Bob, "elimination" may be too strong a word. However, measures such as the pharma industry have taken are going a long way to improve the safety and reliability across the supply chain. Protecting the integrity across all product types through reliable, transparent, and collaborative measures must be the mission. We should not settle for less.
  • Posted on: 01/04/2019

    E-commerce forces CPG brands to think differently

    P&G certainly is an excellent best-in-class example. However when Unilever acquired Dollar Shave Club, the bar was set mighty high. Streamlining the supply chain to reduce distance between the CPG product and consumers is an essential goal in today's market. Here's a wild prediction: imagine consumers "manufacturing" their own personal CPG products in their homes with ingredients provided by a brand company. Sci-fi or a real possibility? You decide.
  • Posted on: 12/17/2018

    Are retailers getting over their SKU management hurdles?

    You are absolutely right, Dave Bruno. Looking only at the raw numbers takes the instinct of being a merchant out of the equation. Common sense (art) cannot be entirely replaced by common cents (science).
  • Posted on: 12/04/2018

    Walmart gives associates a tool to deal with out-of-stocks

    Looking for new ways to empower associates to better serve customers should be an ongoing pursuit. I do applaud Walmart's willingness and commitment to deploy tools and resources that can provide higher customer satisfaction. And using technology as the platform makes all the sense in the world. I personally like that they are equipping "real" people in the aisles -- people with genuine smiles, please, and thank-yous. That puts personality at the center which can lead to improved loyalty, increased market basket size, and emotional exchanges.
  • Posted on: 12/03/2018

    Payless scores with mock-up luxury shop

    Outstanding! This demonstrates the power of positioning and perceived value. If others don't learn from this incredible stunt I'd be very surprised. The lessons include things such as:
    1. Imagination/creativity;
    2. Merchandising/display excellence;
    3. Excitement and PR; and
    4. The power of influencers.
    Hats off to Payless for an incredible hoodwinking effort. It's a shoe-in for the best PR effort of the year!
  • Posted on: 11/13/2018

    Do grocery stores have a customer engagement problem?

    Engaging customers at retail requires that operators move beyond product and price. The future is about experience, solutions, and differentiation. Grocers may wish to consider creating an environment to resemble an open air market, incorporating more community connections, and emphasizing convenience the way shoppers wish to interact. Grocery stores are not going away any time soon and I've seen remarkable examples of reinvented spaces ... however there is much work to be done. What worked yesterday may not work tomorrow.

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