Dave Wendland

Vice President, Strategic RelationsHamacher Resource Group

Bringing more than 25 years marketing and business development experience to the organization, Dave is responsible for strategic, partner development, and trade relations activities for the organization. In addition he works closely with the company’s marketing, business development, and national account teams to strengthen client relationships and enhance product value. Dave is also the primary architect and leader of the company’s Collaborative Strategy Sessions conducted on behalf of clients looking to extend their market reach, discover new opportunities, or plan future products.

Recognized for his retail expertise, Dave’s insights and forward-thinking make him a sought-after speaker and author. Delivering more than 20 presentations each year and authoring more than 50 articles and blogs, his passion for helping organizations realize their potential is evident.

Dave joined Hamacher in 1992 after having operated a California-based marketing firm. Dave graduated from the University of Wisconsin – Whitewater with a Communications and Marketing degree.

Other Links from Dave Wendland:

Behind the Shelf (blog)

Dave Wendland is a 25+ year veteran of the consumer packaged goods industry and is passionate about optimizing the consumer experience across the retail supply chain. He is a member of HRG's senior management team and owners group. Dave is also a sought-after speaker for industry conferences and corporate events.
  • Posted on: 12/04/2018

    Walmart gives associates a tool to deal with out-of-stocks

    Looking for new ways to empower associates to better serve customers should be an ongoing pursuit. I do applaud Walmart's willingness and commitment to deploy tools and resources that can provide higher customer satisfaction. And using technology as the platform makes all the sense in the world. I personally like that they are equipping "real" people in the aisles -- people with genuine smiles, please, and thank-yous. That puts personality at the center which can lead to improved loyalty, increased market basket size, and emotional exchanges.
  • Posted on: 12/03/2018

    Payless scores with mock-up luxury shop

    Outstanding! This demonstrates the power of positioning and perceived value. If others don't learn from this incredible stunt I'd be very surprised. The lessons include things such as:
    1. Imagination/creativity;
    2. Merchandising/display excellence;
    3. Excitement and PR; and
    4. The power of influencers.
    Hats off to Payless for an incredible hoodwinking effort. It's a shoe-in for the best PR effort of the year!
  • Posted on: 11/13/2018

    Do grocery stores have a customer engagement problem?

    Engaging customers at retail requires that operators move beyond product and price. The future is about experience, solutions, and differentiation. Grocers may wish to consider creating an environment to resemble an open air market, incorporating more community connections, and emphasizing convenience the way shoppers wish to interact. Grocery stores are not going away any time soon and I've seen remarkable examples of reinvented spaces ... however there is much work to be done. What worked yesterday may not work tomorrow.
  • Posted on: 11/08/2018

    CVS’ new concept is about the health of its customers

    Retail pharmacy needed disruption ... and both CVS and Walgreens are striving to put health and wellness back in the forefront and serve their patient population more effectively. Would it make sense to incorporate this into ALL stores? The answer is for those stores committed to health, yes. Perhaps there is a place for CVS "convenience" to compete with others in that space but they should be presented differently to shoppers so as to minimize confusion (imagine these locations without pharmacy but with increased food, etc.). CVS and Walgreens' experiences and assortments are very similar and the chess match will continue for many years to come.
  • Posted on: 11/02/2018

    Walmart reimagines its big boxes as town centers

    I recently attended a GMDC-sponsored Retail Tomorrow event in Toronto and had the opportunity to view Microsoft's Sidewalk Labs. The redesign that Walmart is envisioning aligns nicely with the initiatives I viewed. Excitement about retail occasions and experiences is giving me tremendous hope for the future.
  • Posted on: 10/31/2018

    Has CVS found an answer to blunt Amazon’s move into the pharmacy business?

    I applaud the innovative approach that CVS is testing with CarePass and feel this is a good counter punch to Amazon's encroachment. Beyond products, I envision CVS examining point-of-care testing, curated solution development, and value-added services being considered in the short-term.
  • Posted on: 10/24/2018

    Don’t shutter that store! Bricks impact clicks

    Make no mistake, consumers are shopping across platforms to enrich their experience. Focus too much on brick-and-mortar forsaking online and results will suffer; overlook the importance of brick-and-mortar and realize less than your share of sales.
  • Posted on: 10/11/2018

    Re:Store concept mixes co-work and co-retail

    You're absolutely right, Jasmine. I have a feeling this concept will spread quickly.
  • Posted on: 10/11/2018

    Re:Store concept mixes co-work and co-retail

    I think concepts such as this for retail and food halls for the restaurant business are reinventing our landscape. LOVE IT!
  • Posted on: 10/09/2018

    Is it too late for a new store concept from Barnes & Noble?

    I believe in B&N and I'm hoping that a new model will emerge that resonates in the market. Speaking for my daughter, "I don't know what I would do without Barnes & Noble." She is among a faithful group of book junkies that rely on the touch and feel only available in a brick-and-mortar setting. Working to reinvent this experience is indeed overdue, but I do not believe the opportunity has escaped them.
  • Posted on: 10/08/2018

    Will a new private label keep Target’s customers out of Aldi and Dollar General?

    You're absolutely right, Carol. Very common among UK (and other) retailers to have a value, better, and best product philosophy. I'm among those who believe this strategy is sound for Target.
  • Posted on: 10/08/2018

    Will a new private label keep Target’s customers out of Aldi and Dollar General?

    Very prudent indeed. Offering a "value" brand will surely help thwart consumer defection to other channels. If Target can effectively attract - and retain - budget- conscious shoppers with Smartly, they may be able to gradually move them to more profitable items within other categories. It's much easier to sell one more thing to a current patron than try and bring them back after they have switched to a rival.
  • Posted on: 09/25/2018

    Hershey delivers category insights directly to retailers via tractor trailer

    This is a great example of thinking outside the box and focusing on consumer insights. My belief is that retailers will appreciate the over-the-road approach that Hershey is taking and respond favorably. The pros (taking it to their retailer doorsteps, gaining visibility and hype in the process, and truly demonstrating a commitment to staying in touch) will far outweigh any cons (others may copy the approach, retailers may not implement Hershey's ideas as suggested, and it's a large investment). Keep on truckin' Hershey!
  • Posted on: 09/21/2018

    Nike expects sales to take off with launch on

    I see this as a good move for three reasons: 1.) Consumers want Nike products; 2.) Consumers want "anywhere" access; and 3.) Nike wants to remain top of mind. Could there be differentiated assortments curated for Jet and Amazon that don't alienate Nike loyalists? Perhaps. Can Jet and Amazon provide faster, broader reach? Most definitely. Do the benefits outweigh the risk? Absolutely.
  • Posted on: 09/19/2018

    People don’t like being lumped into marketing segments


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