PROFILE

Dave Wendland

Vice President, Strategic RelationsHamacher Resource Group

Bringing more than 25 years marketing and business development experience to the organization, Dave is responsible for strategic, partner development, and trade relations activities for the organization. In addition he works closely with the company’s marketing, business development, and national account teams to strengthen client relationships and enhance product value. Dave is also the primary architect and leader of the company’s Collaborative Strategy Sessions conducted on behalf of clients looking to extend their market reach, discover new opportunities, or plan future products.

Recognized for his retail expertise, Dave’s insights and forward-thinking make him a sought-after speaker and author. Delivering more than 20 presentations each year and authoring more than 50 articles and blogs, his passion for helping organizations realize their potential is evident.

Dave joined Hamacher in 1992 after having operated a California-based marketing firm. Dave graduated from the University of Wisconsin – Whitewater with a Communications and Marketing degree.

Other Links from Dave Wendland:

Behind the Shelf (blog)

Dave Wendland is a 25+ year veteran of the consumer packaged goods industry and is passionate about optimizing the consumer experience across the retail supply chain. He is a member of HRG's senior management team and owners group. Dave is also a sought-after speaker for industry conferences and corporate events.
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  • Posted on: 10/11/2018

    Re:Store concept mixes co-work and co-retail

    You're absolutely right, Jasmine. I have a feeling this concept will spread quickly.
  • Posted on: 10/11/2018

    Re:Store concept mixes co-work and co-retail

    I think concepts such as this for retail and food halls for the restaurant business are reinventing our landscape. LOVE IT!
  • Posted on: 10/09/2018

    Is it too late for a new store concept from Barnes & Noble?

    I believe in B&N and I'm hoping that a new model will emerge that resonates in the market. Speaking for my daughter, "I don't know what I would do without Barnes & Noble." She is among a faithful group of book junkies that rely on the touch and feel only available in a brick-and-mortar setting. Working to reinvent this experience is indeed overdue, but I do not believe the opportunity has escaped them.
  • Posted on: 10/08/2018

    Will a new private label keep Target’s customers out of Aldi and Dollar General?

    You're absolutely right, Carol. Very common among UK (and other) retailers to have a value, better, and best product philosophy. I'm among those who believe this strategy is sound for Target.
  • Posted on: 10/08/2018

    Will a new private label keep Target’s customers out of Aldi and Dollar General?

    Very prudent indeed. Offering a "value" brand will surely help thwart consumer defection to other channels. If Target can effectively attract - and retain - budget- conscious shoppers with Smartly, they may be able to gradually move them to more profitable items within other categories. It's much easier to sell one more thing to a current patron than try and bring them back after they have switched to a rival.
  • Posted on: 09/25/2018

    Hershey delivers category insights directly to retailers via tractor trailer

    This is a great example of thinking outside the box and focusing on consumer insights. My belief is that retailers will appreciate the over-the-road approach that Hershey is taking and respond favorably. The pros (taking it to their retailer doorsteps, gaining visibility and hype in the process, and truly demonstrating a commitment to staying in touch) will far outweigh any cons (others may copy the approach, retailers may not implement Hershey's ideas as suggested, and it's a large investment). Keep on truckin' Hershey!
  • Posted on: 09/21/2018

    Nike expects sales to take off with launch on Jet.com

    I see this as a good move for three reasons: 1.) Consumers want Nike products; 2.) Consumers want "anywhere" access; and 3.) Nike wants to remain top of mind. Could there be differentiated assortments curated for Jet and Amazon that don't alienate Nike loyalists? Perhaps. Can Jet and Amazon provide faster, broader reach? Most definitely. Do the benefits outweigh the risk? Absolutely.
  • Posted on: 09/19/2018

    People don’t like being lumped into marketing segments

    AGREED.
  • Posted on: 09/19/2018

    People don’t like being lumped into marketing segments

    Finally, confirmation (and research) for something I have been suggesting for some time. Consumers do not want to be grouped by demography, by geography, by customer segment or, worse yet, by age range (every brand appears to be focused on ALL Baby Boomers or ALL Millennials). It seems the word "relevance" has become ever-present in my vocabulary of late. However, creating individualized messages that will resonate with customers has become a minimum ante in today's high-stakes retail game. At the risk of crossing the threshold to creepiness, if the message received does not flirt with an invasion of privacy, I believe consumers will continue to respond favorably and that their purchases will increase. Technology enables and powers personalization. When used wisely, the rewards can be bountiful.
  • Posted on: 09/04/2018

    Can Bon Ton Stores return from the dead?

    Unless Bon Ton reinvents itself in a far more imaginative and differentiated way, a return is quite suspect in my opinion. Its traditional space (both brick-and-mortar and online) is crowded and uninspired.
  • Posted on: 09/04/2018

    Coca-Cola to take a run at Starbucks

    This is a tremendously big deal for a very fragmented - and high growth - category. I believe Coca-Cola will bring product innovation, branding excellence, and bountiful imagination to coffee enthusiasts around the globe. For anyone operating in this category or lulled into a false sense of security, it's time to wake up and smell the coffee.
  • Posted on: 08/14/2018

    ‘Less is more’ when competing with Amazon

    Yes -- less is more! For any brick-and-mortar retailer who is not purposefully examining the relevance of their assortment to their customer base, their road is not only rocky it is dangerous. Last week I presented on this topic during an ECRM event in Phoenix -- here's the post interview. My message was simple. Ensure that 1.) the assortment curated properly; 2.) it is aligned with the retail mission; and 3) the team is well-prepared. Very similar to Chris' views and comments.
  • Posted on: 08/13/2018

    Hy-Vee opens fitness-focused grocery store concept

    Absolutely Jane. As we've recently discussed, the self care movement is gaining steam every day. Exciting time to be in the health and wellness space.
  • Posted on: 08/13/2018

    Hy-Vee opens fitness-focused grocery store concept

    Smart. On point. Thoughtful. Timely. And these are just a few of the adjectives I would use to applaud this move. Congratulations to Hy-Vee for pushing the envelope to be relevant to today's shopper. And to Orangetheory for recognizing the gap to be filled. Eager to see this expanded further.
  • Posted on: 07/30/2018

    Will RadioShack find new life inside HobbyTown’s stores?

    Just as a phoenix may rise from the ashes, the goal of RadioShack soaring once again is remote. For those familiar with my views of retail, you know that I'm a huge fan of pop-up stores and that I'm often inspired by collaborations that enhance the value of two or more entities. My challenge with RadioShack Express is one of relatability. The image of RadioShack is dated. The term "radio" is no longer relevant to shoppers. And the recognition and identity value it brings to HobbyTown is very limited. Now I'm not saying that the types of products stocked by RadioShack are not relevant to HobbyTown shoppers. My issue is with the naming and the association with the failed RadioShack model. Why not take this opportunity to reinvent and to re-stage rather than to regurgitate?

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