Dave Wendland

Vice President, Strategic RelationsHamacher Resource Group

Bringing more than 25 years marketing and business development experience to the organization, Dave is responsible for strategic, partner development, and trade relations activities for the organization. In addition he works closely with the company’s marketing, business development, and national account teams to strengthen client relationships and enhance product value. Dave is also the primary architect and leader of the company’s Collaborative Strategy Sessions conducted on behalf of clients looking to extend their market reach, discover new opportunities, or plan future products.

Recognized for his retail expertise, Dave’s insights and forward-thinking make him a sought-after speaker and author. Delivering more than 20 presentations each year and authoring more than 50 articles and blogs, his passion for helping organizations realize their potential is evident.

Dave joined Hamacher in 1992 after having operated a California-based marketing firm. Dave graduated from the University of Wisconsin – Whitewater with a Communications and Marketing degree.

Other Links from Dave Wendland:

Behind the Shelf (blog)

Dave Wendland is a 25+ year veteran of the consumer packaged goods industry and is passionate about optimizing the consumer experience across the retail supply chain. He is a member of HRG's senior management team and owners group. Dave is also a sought-after speaker for industry conferences and corporate events.
  • Posted on: 06/04/2018

    Can department stores be reinvented with a pop-up approach?

    I'm definitely a fan of popups, food halls, and communal use of space. If department stores can thoughtfully and eloquently incorporate imaginative offerings into their wide-open buildings, I believe consumers will respond favorably. The keys to success will be resonance, relevance and reward. I like the concept of Neighborhood Goods for its connection to the community, its revolving assortment strategy and the excitement and vibe such an offering should create.
  • Posted on: 05/25/2018

    Convenience is king as new-gen vending units add meal kits

    Yes! Although there are logistical challenges like Neil Saunders and Richard George both pointed out, the convenience factor and appeal of meal kits have the ingredients of a winning venture. Properly placed (and priced!), I suspect this to perform well and fill a nice market niche.
  • Posted on: 05/24/2018

    Is excess space behind retail’s shrink and customer experience problems?

    Interesting premise that larger format retailers may be contributing to theft. There are many other ways to thwart theft that involve technology, controlled access displays, etc. so I believe this challenge could be effectively overcome. On the other hand, I definitely agree that the consumer experience -- and lack of available staff -- has greatly diminished the consumer experience. And that smaller format stores with well-trained and friendly, accessible staff give these retailers an edge over the bigger box operators. If brick-and-mortar is to remain relevant to shoppers, there are three things I would advocate for: 1.) EXPERIENCE -- there has to be an advantage of going to a physical store and it has to delight shoppers (think Wegmans or Ulta Beauty); 2.) EXPERTISE -- whether with in-store staff readily available to help consumers navigate purchases or technology-enabled solutions, information must be at a shopper's fingertips; and 3.) EXPECTATIONS -- assortments that appropriately meet the needs of the intended shopper has become essential. Relevance matters!
  • Posted on: 05/14/2018

    Is American Patients First good for retail pharmacies?

    I applaud the President's intent and commitment. Although it could go even farther. As a first step, the elements favorably address escalating prescription prices and provide more access to consumer healthcare products (over-the-counter medicines). On the Rx side, patients may increase adherence to their drug regimen which is good for the retail side of the equation and the overall health of our nation. Moving products more quickly through the FDA for approval will also bode well at retail and for consumers who want to personally manage their journeys to stay well, get better, live vitally with chronic conditions and/or care for loved ones.
  • Posted on: 04/25/2018

    Why brands need to use Amazon to acquire customers

    Amazon is another channel of distribution that requires retail management and engagement like any other retailer. It is also often the first search engine for consumers. So, absence limits sales. That said, brands should not put all of their eggs in this basket -- brick-and-mortar remains relevant to millions, a brand's own website is a legitimate channel if managed properly and other e-commerce initiatives generally make sense. Each of these spokes on the brand marketing wheel must contain consistent brand information and message continuity. Believe me, it's more than a full-time job!
  • Posted on: 04/19/2018

    Best Buy and Amazon expand their coopetition

    Frenemies and unique mash-ups are occurring across the retail supply chain. In particular this one is of interest. For quite some time I've predicted a relationship that provides "showrooming" at Best Buy's brick-and-mortar and fulfillment by Amazon. However, I've also suggested that it would evolve from partnership to a marriage. The ingredients seem right to me.
  • Posted on: 04/16/2018

    Can food halls become retail’s new anchors?

    Love the concept of the food hall. It serves several different goals: 1) fills space with an interesting and invigorating destination; 2) provides consumers with a new experience; 3) can be used as a launch pad for aspiring chefs/restaurants; 4) creates an exciting number of food choices in one location. In my belief, this trend is only beginning to gain steam and will continue into the future for quite some time.
  • Posted on: 03/27/2018

    Where is the shopping opportunity with voice commerce?

    I'm optimistic that voice assistants will continue market penetration and become an everyday element in the path to purchase. These "smart" devices will answer questions about products, guide choices about how/where to order or shop, and help consumers make better-informed decisions. Our organization focuses on improving results across the retail supply chain -- voice assistants most definitely need to be factored into the landscape. Perhaps our company's long history in the consumer healthcare space jades my view, but I believe the technology will contribute immensely to the health and wellness industry.
  • Posted on: 03/21/2018

    Albertsons launches an online marketplace for small CPG brands

    Properly curated, this assortment of smaller brands may fare well for Albertsons. Of course, access should not be limited to shoppers stumbling across the site in an online setting only. I believe integration and visibility within their brick-and-mortar operation is imperative. As well, the product content needs to be relevant, consistently-presented, organized well, and purposeful to the shopper.
  • Posted on: 03/07/2018

    Retailers finding answers in-house, through partnerships and acquisitions

    Thanks for the affirmation, Ian. I'm eager to see where retail partnerships go. As my father and mentor often said, "there are many ideas that no one has thought of yet."
  • Posted on: 03/07/2018

    Retailers finding answers in-house, through partnerships and acquisitions

    The pace of retail has never been more accelerated. And the need to be nimble and quick is vital to shopper loyalty, retail relevance and survival. To remain responsive to the changing demands of retail, I'm a huge proponent of buying and bridging rather than building. Acquisition, as demonstrated by recent moves by Walmart, Target, Albertsons and countless others, is definitely the shortest distance between two points. This doesn't come without growing pains and integration woes but, when executed properly, the sum of the total creates a more compelling business case, competitive differentiation and increased shopper satisfaction. Partnerships such as the most recent announced pilot between Aldi and Kohl's are another way to build market momentum and increase consumer appeal. And as I described in a blog post for Drug Store News last year, strange bedfellows can create exciting new offerings for customers.
  • Posted on: 03/05/2018

    H-E-B’s reusable bag causes fashion frenzy

    Love your suggestion, Phil. Organizations should look for these small data nuggets and drive big opportunities. Too often organizations look at the obvious for the BIG wins ... we have found that when clients engage our firm (or similar experts) as an outside adviser, data discoveries go far beyond the surface and reveal genuine insights that propel the organization forward.
  • Posted on: 03/05/2018

    H-E-B’s reusable bag causes fashion frenzy

    Beyond the tremendous success of this promotion and the commitment to sustainability, the celebration of an iconic Latino performer is definitely to be applauded. Congratulations to H-E-B for finding their path away from a paper bag. I envision others replicating this success and for H-E-B to identify other legends to celebrate in a similar manner. The key is to ensure such a charity bag program addresses the key criteria that H-E-B followed: 1.) Choose the right cause/performer; 2.) Create excitement with limited edition availability; 3.) Ensure the commitment to sustainability extends across the entire organization.
  • Posted on: 03/02/2018

    Aldi to open grocery stores next to Kohl’s

    In an article I penned about a year ago for Drug Store News, I encouraged retailers to think beyond the box. This is definitely the type of partnering I was envisioning (ironically, the article also speaks to collaboration between drugstores or grocery stores with hardware stores ... sounds like Kroger/Ace to me!). I'm encouraged that this will be adjacent to Kohl's rather than inside. However, for it to succeed and to cross-pollinate shoppers, there must be some shared promotion and "teasers" in both locations to get the shoppers entering both spaces. Properly executed, I see this as a win-win-win. Good luck to Kohl's as it innovates and reinvents itself for the future.
  • Posted on: 02/27/2018

    Barnes & Noble, once an indie killer, is losing out to mom-and-pops

    We've seen a similar resurgence of sorts working with independent pharmacies, also. It's their specialization and personalization that sets them apart and allows them to shine. If I were reinventing Barnes & Noble, it would begin with three questions in mind: 1) What customer am I really serving (and why)? 2) Could I make the experience within Barnes & Noble better/different/customized/memorable? And 3) How could I curate something in such a way that each guest feels unique, individualized, and special? I've specifically got ideas about curation in the book selling space that would reshape the experience. And catering to the needs of consumers MUST begin with a shopper's perception and their experience -- not the retail operator.

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