PROFILE

Dave Wendland

Vice President, Strategic RelationsHamacher Resource Group

Bringing more than 25 years marketing and business development experience to the organization, Dave is responsible for strategic, partner development, and trade relations activities for the organization. In addition he works closely with the company’s marketing, business development, and national account teams to strengthen client relationships and enhance product value. Dave is also the primary architect and leader of the company’s Collaborative Strategy Sessions conducted on behalf of clients looking to extend their market reach, discover new opportunities, or plan future products.

Recognized for his retail expertise, Dave’s insights and forward-thinking make him a sought-after speaker and author. Delivering more than 20 presentations each year and authoring more than 50 articles and blogs, his passion for helping organizations realize their potential is evident.

Dave joined Hamacher in 1992 after having operated a California-based marketing firm. Dave graduated from the University of Wisconsin – Whitewater with a Communications and Marketing degree.

Other Links from Dave Wendland:

Behind the Shelf (blog)

Dave Wendland is a 25+ year veteran of the consumer packaged goods industry and is passionate about optimizing the consumer experience across the retail supply chain. He is a member of HRG's senior management team and owners group. Dave is also a sought-after speaker for industry conferences and corporate events.
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  • Posted on: 04/19/2018

    Best Buy and Amazon expand their coopetition

    Frenemies and unique mash-ups are occurring across the retail supply chain. In particular this one is of interest. For quite some time I've predicted a relationship that provides "showrooming" at Best Buy's brick-and-mortar and fulfillment by Amazon. However, I've also suggested that it would evolve from partnership to a marriage. The ingredients seem right to me.
  • Posted on: 04/16/2018

    Can food halls become retail’s new anchors?

    Love the concept of the food hall. It serves several different goals: 1) fills space with an interesting and invigorating destination; 2) provides consumers with a new experience; 3) can be used as a launch pad for aspiring chefs/restaurants; 4) creates an exciting number of food choices in one location. In my belief, this trend is only beginning to gain steam and will continue into the future for quite some time.
  • Posted on: 03/27/2018

    Where is the shopping opportunity with voice commerce?

    I'm optimistic that voice assistants will continue market penetration and become an everyday element in the path to purchase. These "smart" devices will answer questions about products, guide choices about how/where to order or shop, and help consumers make better-informed decisions. Our organization focuses on improving results across the retail supply chain -- voice assistants most definitely need to be factored into the landscape. Perhaps our company's long history in the consumer healthcare space jades my view, but I believe the technology will contribute immensely to the health and wellness industry.
  • Posted on: 03/21/2018

    Albertsons launches an online marketplace for small CPG brands

    Properly curated, this assortment of smaller brands may fare well for Albertsons. Of course, access should not be limited to shoppers stumbling across the site in an online setting only. I believe integration and visibility within their brick-and-mortar operation is imperative. As well, the product content needs to be relevant, consistently-presented, organized well, and purposeful to the shopper.
  • Posted on: 03/07/2018

    Retailers finding answers in-house, through partnerships and acquisitions

    Thanks for the affirmation, Ian. I'm eager to see where retail partnerships go. As my father and mentor often said, "there are many ideas that no one has thought of yet."
  • Posted on: 03/07/2018

    Retailers finding answers in-house, through partnerships and acquisitions

    The pace of retail has never been more accelerated. And the need to be nimble and quick is vital to shopper loyalty, retail relevance and survival. To remain responsive to the changing demands of retail, I'm a huge proponent of buying and bridging rather than building. Acquisition, as demonstrated by recent moves by Walmart, Target, Albertsons and countless others, is definitely the shortest distance between two points. This doesn't come without growing pains and integration woes but, when executed properly, the sum of the total creates a more compelling business case, competitive differentiation and increased shopper satisfaction. Partnerships such as the most recent announced pilot between Aldi and Kohl's are another way to build market momentum and increase consumer appeal. And as I described in a blog post for Drug Store News last year, strange bedfellows can create exciting new offerings for customers.
  • Posted on: 03/05/2018

    H-E-B’s reusable bag causes fashion frenzy

    Love your suggestion, Phil. Organizations should look for these small data nuggets and drive big opportunities. Too often organizations look at the obvious for the BIG wins ... we have found that when clients engage our firm (or similar experts) as an outside adviser, data discoveries go far beyond the surface and reveal genuine insights that propel the organization forward.
  • Posted on: 03/05/2018

    H-E-B’s reusable bag causes fashion frenzy

    Beyond the tremendous success of this promotion and the commitment to sustainability, the celebration of an iconic Latino performer is definitely to be applauded. Congratulations to H-E-B for finding their path away from a paper bag. I envision others replicating this success and for H-E-B to identify other legends to celebrate in a similar manner. The key is to ensure such a charity bag program addresses the key criteria that H-E-B followed: 1.) Choose the right cause/performer; 2.) Create excitement with limited edition availability; 3.) Ensure the commitment to sustainability extends across the entire organization.
  • Posted on: 03/02/2018

    Aldi to open grocery stores next to Kohl’s

    In an article I penned about a year ago for Drug Store News, I encouraged retailers to think beyond the box. This is definitely the type of partnering I was envisioning (ironically, the article also speaks to collaboration between drugstores or grocery stores with hardware stores ... sounds like Kroger/Ace to me!). I'm encouraged that this will be adjacent to Kohl's rather than inside. However, for it to succeed and to cross-pollinate shoppers, there must be some shared promotion and "teasers" in both locations to get the shoppers entering both spaces. Properly executed, I see this as a win-win-win. Good luck to Kohl's as it innovates and reinvents itself for the future.
  • Posted on: 02/27/2018

    Barnes & Noble, once an indie killer, is losing out to mom-and-pops

    We've seen a similar resurgence of sorts working with independent pharmacies, also. It's their specialization and personalization that sets them apart and allows them to shine. If I were reinventing Barnes & Noble, it would begin with three questions in mind: 1) What customer am I really serving (and why)? 2) Could I make the experience within Barnes & Noble better/different/customized/memorable? And 3) How could I curate something in such a way that each guest feels unique, individualized, and special? I've specifically got ideas about curation in the book selling space that would reshape the experience. And catering to the needs of consumers MUST begin with a shopper's perception and their experience -- not the retail operator.
  • Posted on: 02/16/2018

    For independent grocers, it’s innovate or die

    Begin by throwing out the traditional rule book. Continuing to trudge along with the "establishment" approaches will only distance an independent supermarket (or any brick-and-mortar retailer) further from its customer. I wrote a piece on innovation in the independent channel here. I'd begin by zeroing in on who the shopper is, what it is they value and how an operation can deliver a second-to-none experience in and out of the store! Sometimes to get started a supermarket must be willing to have an objective third party come in and assess their operation with a fresh set of eyes. Choose a partner who understands an independent operation and is willing to bring new ideas and help with the transformation. Although not a grocer, Ritzman Pharmacy has done an excellent job differentiating and reinventing their customer experience.
  • Posted on: 01/17/2018

    CPG brands push retailers to up their tech games

    You are precisely right, Adrian. The status quo is no longer sustainable.
  • Posted on: 01/17/2018

    CPG brands push retailers to up their tech games

    Although it may seem like a chicken-and-egg conversation, it is in the best interest of both retailers and CPG brands to work together to meet consumer expectations. Simply put shoppers are not only expecting connectivity, interactivity and an experiential engagement at shelf, but they are DEMANDING it! Hershey's acknowledgement that the conversation has shifted from one of shelf placement/category management to technology and operational dialogues is precisely what should be happening. To remain relevant and current, retailers must reinvent their traditional thinking and CPG brands need to support technology investments, access and utilization. We are definitely living in a brave new world.
  • Posted on: 01/16/2018

    Should showrooms replace closed stores?

    It wasn't terribly long ago that the industry "shuddered" at the thought of showrooming. As a response, those same retailers have "shuttered" operations due to inaction and denial. Lee's article and opinions are spot on. It's time for establishment retailers to embrace the dynamics that have occurred within traditional retail and begin thinking inside-, outside-, and all around-the-box. The rule of good retail has not changed: delight customers by providing the right products at the right time in the right place. What has changed is how and where products are placed and fulfilled. It's time to put empty boxes to meaningful use and the pros of Lee's recommendations far outweigh the cons.
  • Posted on: 01/11/2018

    Kohl’s to share space with grocery store partner(s)

    As I've shared in comments before, I'm a HUGE proponent of store-within-a-store concepts. This move, however, seems one that needs thorough testing and consideration or Kohl's may become mired with the same immovable weight as a Kmart. Sensible curation of the right mix of products may work ... Then, again, why not a technology-driven solution that provides store-within-a-store without distracting the primary goal of Kohl's? I'm scratching my head a bit about this move yet I applaud Kohl's willingness to think outside their four walls.

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