Dave Wendland

Vice President, Strategic RelationsHamacher Resource Group

Bringing more than 25 years marketing and business development experience to the organization, Dave is responsible for strategic, partner development, and trade relations activities for the organization. In addition he works closely with the company’s marketing, business development, and national account teams to strengthen client relationships and enhance product value. Dave is also the primary architect and leader of the company’s Collaborative Strategy Sessions conducted on behalf of clients looking to extend their market reach, discover new opportunities, or plan future products.

Recognized for his retail expertise, Dave’s insights and forward-thinking make him a sought-after speaker and author. Delivering more than 20 presentations each year and authoring more than 50 articles and blogs, his passion for helping organizations realize their potential is evident.

Dave joined Hamacher in 1992 after having operated a California-based marketing firm. Dave graduated from the University of Wisconsin – Whitewater with a Communications and Marketing degree.

Other Links from Dave Wendland:

Behind the Shelf (blog)

Dave Wendland is a 25+ year veteran of the consumer packaged goods industry and is passionate about optimizing the consumer experience across the retail supply chain. He is a member of HRG's senior management team and owners group. Dave is also a sought-after speaker for industry conferences and corporate events.
  • Posted on: 07/14/2021

    7-Eleven expands mobile checkout to thousands of U.S. stores

    Columbia University professor Tim Wu suggests that "Convenience has the ability to make other options unthinkable." Any retailer not considering shopper convenience and mobile checkout options may find themselves obsoleted by their inconvenience.
  • Posted on: 07/13/2021

    Nordstrom and Asos say joint venture is a game-changer

    I love the way you stated this, Carol: "Plug-and-play portfolio partnerships are the wave of the future." For those retailers that do not recognize the value of partnering to attract and appeal to a broader audience, the wave of their future will be one of goodbyes.
  • Posted on: 07/08/2021

    Could Dollar General become a go-to healthcare resource in rural America?

    Not without its share of challenges (e.g., staffing, store size, merchandising standards), Dollar General has several distinct advantages (location, reach, size, logistics, and foot traffic). Could they become a healthcare resource in rural America? Yes! Do they need to create carefully-curated assortments? Yes! Will they need to enter partnerships to make this successful? Absolutely!
  • Posted on: 07/07/2021

    Will fading COVID-19 vaccine demand hit Walgreens hard?

    Challenges for Walgreens continue to intensify: 1.) competitive pressure (e.g., Amazon and other Rx options); 2.) a commoditized business model; 3.) an outmoded retail experience; and 4) workforce/labor shortages. Walgreens will continue to perform at an average growth rate but will be hard-pressed to attract and retain customers if the operation can't find a way to reinvent itself. The company has to offer some other reason to frequent its physical stores besides a pandemic.
  • Posted on: 06/30/2021

    Did Amazon or a rival, say Target, gain the most from Prime Day?

    Amazon's slowed growth percentage is not a surprise as overall spending continues to grow. I believe Amazon was quite satisfied with their year-over-year performance. However other retailers who have joined the parade are realizing significant lifts. The best news coming out of this year's Prime Day event is that consumers are spending money and the retail economy's health looks favorable.
  • Posted on: 06/28/2021

    Help Wanted: Authentic leaders to drive sustainable business success

    I'm with you, Ryan. Consistency is top on my list. We could have listed hundreds of characteristics on a list, but I was speaking to "actions" that exemplify leadership. Consistent actions (and presentation of one's self) remains vital.
  • Posted on: 06/28/2021

    Can AI solve e-grocery’s erratic out-of-stock substitutions?

    Yes -- and no. Properly applied and managed, out-of-stocks can be satisfactorily alleviated with AI. However if the core data and rules are "bad" (which is too often the case when combining disparate data sources), the results can be a disaster. To address this haunting retail pain point, AI efforts must begin with a thorough understanding of incoming data sources, a single and universal "source of truth" for every item, and a merchant to establish the rules. Short of this, someone may get calculators instead of pasta.
  • Posted on: 06/28/2021

    Help Wanted: Authentic leaders to drive sustainable business success

    I love your addition, Georganne. One of the things I admired most about my mentor - and late father - was his ability to not ALWAYS PRESENT in every moment, but also FOREVER STEADY in his consistency. As Oscar Wilde is credited with saying, "Be yourself; everyone else is already taken.”
  • Posted on: 06/25/2021

    Kohl’s CEO says company is ‘stronger coming out of the pandemic’

    Perhaps I'm biased with Kohl's headquartered in our backyard, but I wholeheartedly agree with Michelle Gass. Kohl's has been inventive, responsive, and nimble during the pandemic and coming out on the other side. Reimagining merchandising, stepping up e-commerce/mobile, and "right-sizing" promotions have all contributed to a very healthy retail operation. I also applaud the introduction of several key partnerships that should lift shopper value: Eddie Bauer, Sephora, Lands' End and, of course, Amazon. Kohl's understands its customer quite well and continues to delight her at every turn with convenience, ease of shopping, and appealing merchandise. The challenges are many: 1.) competitive pressure around the edges from the likes of Target, Walmart, and Macy's, 2.) technology investments that are massive but necessary and 3.) ever-evolving shopper behavior (online purchasing, brand disloyalty, and the appeal of global marketplaces).
  • Posted on: 06/23/2021

    Is ‘Buy Local’ fatigue setting in?

    The return to "normal" will certainly put pressure on small, locally-owned retailers, however I don't expect the momentum created during the pandemic to completely subside. Their strong community connection and thoughtfully-curated product assortment will continue to attract shoppers. I believe the key lies in three areas: 1.) effective storytelling, 2.) consistency of service, and 3.) the extras that are generally only available from small, local shops.
  • Posted on: 06/18/2021

    Will ‘less is more’ or ‘more is better’ online merchandising drive bigger sales?

    You're absolutely right, Ryan. Filtering and personal selectivity is far easier online. That said, there is a long way to go to separate the fluff from the stuff. In other words, too many online sites still bombard me with pop-up ads, "featured" items, and other noise that does not help me to complete my purchase. I don't believe Ecommerce retailers can have it both ways -- personalization and proliferation.
  • Posted on: 06/18/2021

    Retailers must centralize their data to thrive

    Data can be either the enabler or the crippler. For retailers (and/or brands) to be as effective as possible, the single source of truth and centralized data is paramount.
  • Posted on: 06/18/2021

    Will ‘less is more’ or ‘more is better’ online merchandising drive bigger sales?

    I believe that the Paradox of Choice definitely applies to an online environment. Overwhelming choices may very well a contributing factor to abandoned shopping carts and delayed decisions. As the study suggests, carefully-curated and presented assortments will drive better results (I've been advocating for this for years and see few activating it). Mountains of data are available to help retailers guide shoppers and focus on the items most likely to fit their preferences -- while still building the basket. This study proves it is worth that investment!
  • Posted on: 06/17/2021

    What does it take to make omnichannel marketing work?

    From where I sit the biggest challenge is defining omnichannel and truly understanding/mapping all of the consumer touchpoints, data needs, and last-mile aspects. For too many, Omnichannel stops at e-commerce -- I believe that leaves far too big a blindspot.
  • Posted on: 06/16/2021

    Boxed is taking bulk e-commerce public

    First and foremost, founder Chieh Huang has remained focused. This, coupled, with the company's intentional dedication to Boxed team members, its customers, and the community make for what should be a winning formula. I personally believe that the momentum accelerated during the pandemic can sustain the company's continued growth.

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