PROFILE

Dave Wendland

Vice President, Strategic RelationsHamacher Resource Group

Bringing more than 25 years marketing and business development experience to the organization, Dave is responsible for strategic, partner development, and trade relations activities for the organization. In addition he works closely with the company’s marketing, business development, and national account teams to strengthen client relationships and enhance product value. Dave is also the primary architect and leader of the company’s Collaborative Strategy Sessions conducted on behalf of clients looking to extend their market reach, discover new opportunities, or plan future products.

Recognized for his retail expertise, Dave’s insights and forward-thinking make him a sought-after speaker and author. Delivering more than 20 presentations each year and authoring more than 50 articles and blogs, his passion for helping organizations realize their potential is evident.

Dave joined Hamacher in 1992 after having operated a California-based marketing firm. Dave graduated from the University of Wisconsin – Whitewater with a Communications and Marketing degree.

Other Links from Dave Wendland:

Behind the Shelf (blog)

Dave Wendland is a 25+ year veteran of the consumer packaged goods industry and is passionate about optimizing the consumer experience across the retail supply chain. He is a member of HRG's senior management team and owners group. Dave is also a sought-after speaker for industry conferences and corporate events.
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  • Posted on: 02/23/2021

    What’s so funny about authenticity, integrity and transparency?

    Consistency, reliability, and genuineness cannot be faked. I applaud the transparency and openness of Famrgirl as it honestly communicated its shortcomings and remained true to its values. Although more difficult during our present circumstances (divisiveness, mistrust, COVID-19, speed-to-market, and social media), brands such as Farmgirl are demonstrating that authenticity matters.
  • Posted on: 02/09/2021

    Will retail pharmacies be the cure for America’s ‘vaccine deserts’?

    Agreed, Sterling. The upside to using pharmacies outweighs the risk. There have to be controls in place, adequate supply, and an organized approach. With those variables addressed, pharmacies will shine.
  • Posted on: 02/09/2021

    Will retail pharmacies be the cure for America’s ‘vaccine deserts’?

    Without hesitation I can confidently say that retail pharmacies and the trusted professionals who work in these settings will make a HUGE difference. With 23,000 independent pharmacies, 23,000 chain pharmacies, and 15,000 grocery/mass locations, Americans can be assured accessibility and safety in the delivery of the COVID-19 vaccines. Then you see things like today's announcement of Walgreens and Uber teaming up to serve the underserved. You hear of independent pharmacy heroes going above and beyond. And the all players across the pharmacy industry stepping up to quickly activate their respective teams. I'm proud to say I've worked alongside and on behalf of the majority of these organizations during my 29-year career with Hamacher Resource Group. This is what the retail pharmacy has been trained for! And the industry is more than ready.
  • Posted on: 02/08/2021

    Who won this year’s Super Bowl ad contest?

    I enjoyed Bruce Springsteen's Jeep ad, "The Middle," and that struck a chord with me. There was actually a nice balance of heartfelt, feel good messaging (Indeed, Toyota, DoorDash) and some humor (M&Ms, State Farm).
  • Posted on: 02/02/2021

    Will Allure editors outdo other beauty merchandisers with a new store concept?

    I'm certainly intrigued by the leap of Allure from printed content to physical discovery in a retail setting. Conceptually, I love the idea of blending content, influencers, and media into a highly-experiential shopping journey. That said, shopping behavior (especially within beauty) has changed radically over the past 12 months and recent partnerships announced by Ulta and Sephora signal more change afoot. Having worked alongside many of the cosmetic/beauty brands and retailers reinventing their beauty aisles across food/drug/mass, I strongly urge Conde Nast to align with themselves with partners that can help them navigate the physical brick-and-mortar space (fixture companies, graphics partners, and space management experts). It will be fun to watch their entry and witness the enthusiasm and interest it generates.
  • Posted on: 01/28/2021

    A digital first approach is essential to retail success

    Although I totally agree that "digital first" is an edict in today's fast-moving retail world shaped by changing consumer behavior (and the term has morphed to mean a ubiquitous anytime, anywhere mentality), retailers who focus entirely around digital will lose sight of the importance of their brick-and-mortar roots. This is an AND proposition rather than an OR decision.
  • Posted on: 01/27/2021

    Can Rosalind Brewer cure what is ailing Walgreens business?

    Well stated Di Di. You outlined Roz's history and anticipated directly perfectly!
  • Posted on: 01/27/2021

    Will Walmart gain an unrivaled edge by automating its local grocery fulfillment?

    As a HUGE fan of micro-fulfillment (done right!) and the need for speed, Walmart's strategy is indeed a game changer for grocery delivery and puts every competitor back on their heels. Will large warehouse operations become obsolete? I don't think so. But they also must be retooled and engineered to be fit for purpose.
  • Posted on: 01/27/2021

    Can Rosalind Brewer cure what is ailing Walgreens business?

    Yes, I sincerely believe that the addition of Roz to this leadership role will be a giant step in the right (and new) direction for Walgreens. Her drive, passion, and fresh perspective -- not to mention her track record of successful transformation and customer focus -- is the right medicine at the right time.
  • Posted on: 01/05/2021

    Are local retailers ready to flex their omnichannel muscles?

    Throughout our company's 40-year history working with independents, we have found them to be nimble, resourceful, and resilient. In the face of the pandemic, we witnessed this in action. HRG recently conducted research into the independent pharmacy channel and discovered that shoppers rated delivery three times more favorably compared to a similar survey eight years prior. This is a strong indication that community-based pharmacies have responded well and redoubled their efforts in this area. The survey also revealed that pharmacy's commitment to expanding e-commerce presence and product coverage is a key priority. There is much work to be done by independents across all retail segments to fully deploy an omnichannel strategy. They must remember that it need not be be perfect out of the gates but it must be launched -- NOW. I'd encourage three investments: 1.) Inventory alignment - get the right product data onto the site as quickly as possible (data, images, content); 2.) Transaction ease - stumbling with this part of the equation can be disastrous; and 3.) Seamlessness - e-commerce is an extension of brick-and-mortar (simply put, the site should be another entrance to the store!).
  • Posted on: 12/30/2020

    Is it time for retailers to reconsider Instacart?

    Very bold reality, Jeff, but absolutely true.
  • Posted on: 12/30/2020

    Is it time for retailers to reconsider Instacart?

    Agreed Cathy Hotka. Alternatives will DEFINITELY emerge and new -- more ROI friendly -- options will come of age soon. Instacart has been an ideally-timed solution to fill an immediate need, but with time comes refinement, alternatives, and improvements.
  • Posted on: 12/16/2020

    It’s time for innovation or stagnation

    Your comment regarding spontaneous innovation is absolutely correct, Gene. Having done my share of team improvisational comedy, spontaneity and willingness to adjust is what drove our most successful scenes. In business, leaders must listen carefully, react quickly with conviction, and foster a motivating culture that drives results.
  • Posted on: 12/16/2020

    It’s time for innovation or stagnation

    Thanks for sharing this, Adrian. We all know of operations that have moved and adapted at "warp speed" over the past year ... and those are indeed the ones that will remain.
  • Posted on: 12/16/2020

    It’s time for innovation or stagnation

    There is a stark contrast between those organizations aggressively reinventing themselves, investing in new frontiers, and reimagining their future state AND others sitting on the sidelines hoping that things return to the way they've always been. The chasm between what fellow BrainTruster Bob Amster called "Leaders and Laggards" is widening each and every day.

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